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Compare Lob Print & Mail vs Mapp Cloud

Comparison Summary

This comparison report of Lob Print & Mail vs. Mapp Cloud is based on a specific set of business needs and context. The comparison uses 2132 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Lob Print & Mail and Mapp Cloud

Lob Print & Mail, Mapp Cloud, Broadridge Distributed Marketing Solution, Total Expert, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Lob Print & Mail covers Engagement Management with Omnichannel, Direct Marketing, Workflow Management, Social Media Management, etc.

Mapp Cloud focuses on Engagement Management, Lead Analytics, Forecasting, Channel Marketing, etc.

"Lob gives us a capability to do it in a way that makes sense. " - Laura Costello

"Since working with Mapp Cloud, we have seen excellent results. We can now unify all our customer data from previously disparate sources and, with Mapp Intelligence, have insight-led customer data at our fingertips. This is driving business change. W...e look forward to developing our activity with Mapp over the coming months and years. " - Ilaria Morelli

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Lob Print & Mail

Focus area

Lob Print & Mail is better than Mapp Cloud for

Software Failure Risk

  • low

logo Mapp Cloud

Focus area

Mapp Cloud is better than Lob Print & Mail for

Software Failure Risk

  • low

About

Automated Direct Mail Platform to Program and control direct mail just like email

Insight-led Customer Experience Platform with Real-time Insights

Age

2013

1998

Financials

SERIES B

PRIVATE

Business Need

Total Processes
(we found evidences for)

49

49

Total Goals
(we found evidences for)

13

13

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up



workflow management


social media management

social media analytics


sales document management


campaign management


products & pricelist management


training & onboarding


loyalty management

customise loyalty program

identify target customers


generation of new leads



lead qualification

lead qualification: technographic


communication management

sending & publishing communications


segmentation and targeting







channel management




business development


touchpoint management



personalized marketing


lifetime value management



contact list management


customer case management


content management


Top Goals

Goals Achieved

  • Acquire customers

  • Enhance customer relationships

  • Enter new markets internationally or locally

  • Grow market share

  • Improve visibility

  • Increase sales & revenue

  • Launch new products

  • Improve ROI

  • Scale best practices

  • Build brand awareness

  • Improve stakeholder relations

  • Improve digital and social presence

  • Improve internal communications

  • See 10 more
  • Enhance customer relationships

  • Acquire customers

  • Increase sales & revenue

  • Increase customer life time value

  • Enter new markets internationally or locally

  • Improve brand engagement

  • Scale best practices

  • Improve ROI

  • Grow market share

  • Increase average basket value

  • Improve consistency

  • Improve internal communications

  • Improve efficiency

  • See 10 more

Top Channels

Channels Used

  • e-mail

  • mobile

  • website

  • social media

  • mobile app

  • text SMS

  • offline

  • omnichannel

  • newsletter

  • point of sale

  • mass media

  • television

  • trade shows

  • promotions

  • review sites

  • See 12 more
  • e-mail

  • mobile

  • website

  • social media

  • mobile app

  • text SMS

  • offline

  • omnichannel

  • newsletter

  • point of sale

  • mass media

  • television

  • trade shows

  • promotions

  • review sites

  • See 12 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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low

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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low

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Migration Risk

medium

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medium

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Business Setting