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Iterable vs ActiveCampaign: 2024 Ultimate Comparison Guide

Failure Risk Guidance Security Report ?

Failure Risk for Iterable medium Failure Risk for ActiveCampaign medium
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Comparison Summary

This comparison report of Iterable vs. ActiveCampaign is based on a specific set of business needs and context. The comparison uses 23677 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Iterable and ActiveCampaign

Iterable, ActiveCampaign, WebEngage, Klaviyo, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Iterable covers Engagement Management, Workflow Management, Communication Management with E-Mail, Campaign Management with E-Mail, etc.

ActiveCampaign focuses on Engagement Management with E-Mail, Communication Management with E-Mail, Campaign Management with E-Mail, Contact List Management with E-Mail, etc.

"There is nothing we’ve wanted to do that we haven’t been able to find a way to do. The support team and our CSM have been amazing in suggesting new ways to do something or ways to get around a data issue we’ve had. " - Allie Donovan

"Being a Partner with ActiveCampaign allows me to be at the forefront of this technology. There’s no one who does automation better than ActiveCampaign. " - Jeff Davis

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Iterable

Focus area

Iterable is better than ActiveCampaign for

Software Failure Risk

  • medium

logo ActiveCampaign

Focus area

ActiveCampaign is better than Iterable for

Software Failure Risk

  • medium

About

Cross-Channel Marketing Platform to Improve Customer Experiences

CXA Platform to engage with their customers

Age

2013

2003

Financials

SERIES E

SERIES C

Business Need

Total Processes
(we found evidences for)

99

133

Total Goals
(we found evidences for)

17

18

Top Processes

Evidences indicate better relative satisfaction

engagement management

Read Reviews (604)

Read Reviews (905)

engaging and following up

Read Reviews (429)

Read Reviews (786)

engaging with scheduling & cadence

Read Reviews (6)

Read Reviews (1)

workflow management

Read Reviews (388)

Read Reviews (233)

communication management

Read Reviews (121)

Read Reviews (792)

sending & publishing communications

Read Reviews (116)

Read Reviews (665)

tracking & monitoring communications

Read Reviews (2)

Read Reviews (115)

campaign management

Read Reviews (115)

Read Reviews (447)

campaign analytics

Read Reviews (12)

Read Reviews (89)

campaign monitoring

Read Reviews (7)

Read Reviews (66)

channel marketing

Read Reviews (99)

Read Reviews (13)

training & onboarding

Read Reviews (49)

Read Reviews (269)

segmentation and targeting

Read Reviews (48)

Read Reviews (62)

identify target customers

Read Reviews (13)

Read Reviews (24)

customise loyalty program

Read Reviews (11)

Read Reviews (2)

create engagement based loyalty

Read Reviews (2)

Read Reviews (0)

content management

Read Reviews (31)

Read Reviews (75)

content curation

Read Reviews (8)

Read Reviews (29)

content sharing

Read Reviews (5)

Read Reviews (6)

content publishing

Read Reviews (4)

Read Reviews (6)

searching for content

Read Reviews (1)

Read Reviews (2)

personalized marketing

Read Reviews (28)

Read Reviews (23)

customer feedback management

Read Reviews (24)

Read Reviews (19)

measuring customer satisfaction

Read Reviews (10)

Read Reviews (3)

measuring net promoter score

Read Reviews (2)

Read Reviews (5)

competitive intelligence

Read Reviews (22)

Read Reviews (2)

products & pricelist management

Read Reviews (17)

Read Reviews (14)

generation of new leads

Read Reviews (17)

Read Reviews (179)

sales document management

Read Reviews (16)

Read Reviews (38)

proposal & quote management

Read Reviews (6)

Read Reviews (20)

contract management

Read Reviews (3)

Read Reviews (12)

rating and review management

Read Reviews (14)

Read Reviews (9)

lifetime value management

Read Reviews (13)

Read Reviews (23)

touchpoint management

Read Reviews (11)

Read Reviews (2)

lead qualification: technographic

Read Reviews (6)

Read Reviews (6)

lead qualification: behavioural

Read Reviews (2)

Read Reviews (29)

contact list management

Read Reviews (9)

Read Reviews (379)

channel management

Read Reviews (8)

Read Reviews (2)

community building

Read Reviews (7)

Read Reviews (6)

sales incentive management

Read Reviews (5)

Read Reviews (1)

geographic segmentation

Read Reviews (4)

Read Reviews (1)

promotion management

Read Reviews (4)

Read Reviews (24)

account management

Read Reviews (4)

Read Reviews (9)

business development

Read Reviews (3)

Read Reviews (8)

referral management

Read Reviews (3)

Read Reviews (10)

influencer marketing

Read Reviews (2)

Read Reviews (0)

social media management

Read Reviews (2)

Read Reviews (119)

social media analytics

Read Reviews (2)

Read Reviews (63)

engaging on social media

Read Reviews (1)

Read Reviews (7)

scheduling post to social media

Read Reviews (1)

Read Reviews (6)

international marketing

Read Reviews (2)

Read Reviews (2)

conversion management

Read Reviews (2)

Read Reviews (28)

social media marketing

Read Reviews (1)

Read Reviews (11)

sales call management

Read Reviews (1)

Read Reviews (7)

meeting management

Read Reviews (1)

Read Reviews (2)

database marketing

Read Reviews (1)

Read Reviews (2)

pipeline management

Read Reviews (1)

Read Reviews (33)

performance management

Read Reviews (1)

Read Reviews (3)

trade show marketing

Read Reviews (1)

Read Reviews (15)

courses & assessment

Read Reviews (1)

Read Reviews (15)

create learning path

Read Reviews (1)

Read Reviews (14)

relationship management

Read Reviews (0)

Read Reviews (31)

knowledge management

Read Reviews (0)

Read Reviews (20)

discount management

Read Reviews (0)

Read Reviews (22)

relationship marketing

Read Reviews (0)

Read Reviews (7)

outbound marketing

Read Reviews (0)

Read Reviews (7)

subscription management

Read Reviews (0)

Read Reviews (5)

calendar management

Read Reviews (0)

Read Reviews (4)

follower management

Read Reviews (0)

Read Reviews (3)

membership management

Read Reviews (0)

Read Reviews (2)

conference call management

Read Reviews (0)

Read Reviews (2)

sales commission management

Read Reviews (0)

Read Reviews (2)

SeealllessActivities

Top Goals

Goals Achieved

  • Enhance customer relationships

  • Acquire customers

  • Improve brand engagement

  • Increase sales & revenue

  • Improve ROI

  • Grow market share

  • Build brand awareness

  • Scale best practices

  • Enter new markets internationally or locally

  • Increase customer life time value

  • Establish thought leadership

  • Launch new products

  • Improve efficiency

  • Improve digital and social presence

  • Improve consistency

  • Improve internal communications

  • Improve stakeholder relations

  • See 14 more

  • Acquire customers

  • Enhance customer relationships

  • Increase sales & revenue

  • Enter new markets internationally or locally

  • Improve ROI

  • Launch new products

  • Scale best practices

  • Build brand awareness

  • Improve internal communications

  • Grow market share

  • Increase customer life time value

  • Improve brand engagement

  • Improve digital and social presence

  • Improve efficiency

  • Manage risk

  • Shorten ramp up time

  • Improve stakeholder relations

  • Establish thought leadership

  • See 15 more

Top Channels

Channels Used

  • e-mail

  • website

  • social media

  • newsletter

  • phone calls

  • text SMS

  • chat

  • offline

  • promotions

  • user generated content

  • blogs

  • Facebook

  • mobile

  • on premises

  • mass media

  • point of sale

  • mobile app

  • coupons

  • video

  • trade shows

  • omnichannel

  • games

  • support groups

  • Facebook at work

  • LinkedIn

  • events

  • Instagram

  • display advertisement

  • Pinterest

  • causes and charity

  • channel partners

  • review sites

  • out of home

  • brochure

  • G2crowd

  • Slack

  • See 33 more

  • e-mail

  • website

  • social media

  • newsletter

  • phone calls

  • text SMS

  • chat

  • offline

  • promotions

  • user generated content

  • blogs

  • Facebook

  • mobile

  • on premises

  • mass media

  • point of sale

  • mobile app

  • coupons

  • video

  • trade shows

  • omnichannel

  • games

  • support groups

  • Facebook at work

  • LinkedIn

  • events

  • Instagram

  • display advertisement

  • Pinterest

  • causes and charity

  • channel partners

  • review sites

  • out of home

  • brochure

  • G2crowd

  • Slack

  • See 33 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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low

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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medium

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Migration Risk

low

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low

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IT and Other Capabilities

  • Low
  • Medium
  • High

Business Setting