Introducing Innovid and illumin
Innovid, illumin, Project Agora, AdShares, etc., belong to a category of solutions that help Advertising. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
Innovid covers Advertisement with Mass Media, Engagement Management with Video, Channel Marketing with Omnichannel, Competitive Intelligence with Newsletter, etc.
illumin focuses on Advertisement with Video, Direct Marketing with Review Sites, Digital Marketing, Campaign Management, etc.
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
Innovid and illumin: Best activities based on customer satisfaction
Innovid in Action: Unique Activities
Why is Innovid the best choice for Advertisement?
"...Innovid helps advertisers and agencies leverage the power of digital to create interactive and personalized video...." Peer review from Innovid
How does Innovid address your Engagement Management Challenges?
"...In partnership with its publishing clients, Innovid led the creation of two industry firsts: consumer choice-based engagement ads and live Internet TV campaigns. ..." Innovid Receives $30 Million in Funding from Goldman Sachs
How does Innovid address your Channel Marketing Challenges?
"...Innovid is the only independent omni-channel advertising, creative and analytics platform built for television...." Innovid: Independent Advertising and Analytics Platform Built for TV
What makes Innovid ideal for Competitive Intelligence?
"...Broadcasters Lead the Way on CTV says Innovid Broadcasters are leading the way on connected-TV (CTV) advertising according to video advertising platform Innovid s Global Video Benchmarks report...." The WIR: MRC Proposes New Measurement Standards, YouTube Pulls Back on Original Content, and The Trade Desk Announces China Expansion
illumin in Action: Unique Activities
What benefits does illumin offer for Direct Marketing?
"...Mega marketplaces like Amazon and Walmart are now used alongside a captive, DTC presence facilitated by platforms like Shopify...." AcuityAds Inc.
What makes illumin ideal for Digital Marketing?
"...A Digital Marketers Guide to the Holidays QUANTICMIND | MONDAY, OCTOBER 28, 2019 ..." Best of B2B Marketing Zone for October 28, 2019
Top Processes
Customer evidence for the processes each product supports. Click Read Reviews to open peer feedback.
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Improve brand engagement
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Acquire customers
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Enter new markets internationally or locally
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Grow market share
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Scale best practices
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Build brand awareness
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Improve efficiency
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Improve digital and social presence
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Enhance customer relationships
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Launch new products
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Increase sales & revenue
- See 8 more
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Grow market share
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Build brand awareness
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Improve digital and social presence
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Scale best practices
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Acquire customers
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Enhance customer relationships
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Launch new products
- See 4 more
IT and Other Capabilities
- Low
- Medium
- High
Data
Support
Others
Business Setting
| Innovid | illumin | |
|---|---|---|
| Peer score | 4.4 | 4.1 |
| Peer insights | 517 | 105 |
| Top industries |
Food & Beverages 32.0%
Education 21.0%
Internet 13.0%
|
|
| SMB and Mid-Market | 90.0% | 0.0% |
| Enterprise | 10.0% | 0.0% |
Integrations
Ecosystem partners each product commonly connects with.
News
Latest Innovid news
Mediaocean AI Ventures Launches to Scale the Next Generation of AI Startups Across Advertising
Mediaocean launched Mediaocean AI Ventures to invest in AI startups transforming the advertising ecosystem. This initiative combines Mediaocean's industry reach and technology with strategic backing from CVC Capital Partners, TA Associates, and Eterna Growth Partners. The venture aims to help startups scale by integrating into global advertising workflows, focusing on areas like workflow automation and cross-channel analytics.
Latest illumin news
Illumin Holdings Inc. Reports Earnings Results for the Second Quarter ...
Illumin Holdings Inc. announced its earnings for Q2 and the first half of 2026. The company reported a Q2 sales increase to CAD 50.21 million from CAD 33.12 million last year, with a net income of CAD 0.019 million. For the first half of the year, sales rose to CAD 85.22 million, and net loss decreased to CAD 3.17 million.
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