illumin: Use-Cases, Insights and Reviews | 2025 Cuspera

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Journey advertising platform

AI Powered

illumin Overview

illumin revolutionizes advertising by unifying media planning and buying within a single, interactive interface. This journey advertising platform facilitates seamless integration of open web campaigns with social media, enhancing campaign reach and effectiveness. Marketers benefit from illumin’s ability to sync first-party audiences, ensuring targeted and personalized advertising strategies. By streamlining these processes, businesses can optimize their advertising spend and achieve higher ROI. The platform’s intuitive design supports marketers in navigating complex ad tech landscapes, positioning illumin as a strategic asset in maximizing advertising outcomes.

Use Cases

Customers recommend Advertisement, Direct Marketing, Digital Marketing, as the business use cases that they have been most satisfied with while using illumin.

Other use cases:

Campaign Management
Lead Qualification: Technographic
Ad Retargeting
Playbook Creation
Community Marketing
Sending & Publishing Communications
Relationship Marketing

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Business Priorities

Grow Market Share and Build Brand Awareness are the most popular business priorities that customers and associates have achieved using illumin.

Other priorities:

Improve Digital And Social Presence
Scale Best Practices
Acquire Customers
Enhance Customer Relationships
Launch New Products

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illumin Use-Cases and Business Priorities: Customer Satisfaction Data

illumin works with different mediums / channels such as Video. Review Sites. and Amazon.

Reviews

"...They provide unmatched audience insights to help take the guesswork out of video, display and audio advertising, across screens, automating the process and ensuring transparency so you can confidently create 1-to-1 customer conversations. ...." Peer review

illumin, Opteo, Ad Sales Genius, Innovid, Datagame, etc., all belong to a category of solutions that help Advertising. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Illumin integrates media planning and buying in an intuitive interface. The platform offers a unique journey advertising experience.

Comprehensive Insights on illumin Use Cases

What benefits does illumin offer for Advertisement?

How does illumin facilitate Direct Marketing?

What benefits does illumin offer for Digital Marketing?

What benefits does illumin offer for Campaign Management?

How can illumin enhance your Lead Qualification: Technographic process?

8+ more Business Use Cases

11 buyers and buying teams have used Cuspera to assess how well illumin solved their Advertising needs. Cuspera uses 105 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Advertising needs.

Case Studies

Construction

CASE STUDY Sinteplast

illumin helped Sinteplast improve its programmatic and social media campaigns. Sinteplast wanted to boost click-through rates and engagement on Instagram and other channels. Using illumin and Spaceba...ck, they adapted Instagram posts into programmatic ads. The campaign led to a 240% increase in click-through rate and a 43.65% boost in visibility. Sinteplast saw stronger engagement and a better sales funnel in Argentina.

Non-Profit Organization Management

CASE STUDY Kidney Foundation of Canada

illumin helped the Kidney Foundation of Canada grow awareness for their Kidney Car program. The goal was to increase phone calls and car donations using targeted digital display ads. The campaign led... to 170 phone calls in April, up from a previous high of 92. Car donations rose to 47 in April, compared to an average of 6 per month. Calls increased by 45% from Q1 to April. Display ads achieved a 0.35% CTR, beating the 0.15% goal.

Marketing and Advertising

CASE STUDY MN&Co

illumin helped MN&Co, a digital marketing agency, improve campaign efficiency for a financial services client. The challenge was fragmented systems and low Meta campaign CTR at 0.1%. MN&Co used illum...in to connect open web and social channels, enabling better targeting and streamlined management. With illumin, the average CTR for social campaigns increased to 0.14%, a 40% improvement. The agency also saw higher conversion rates and more leads for their client.

Entertainment

CASE STUDY Diamond Films

illumin helped Diamond Films boost video awareness and engagement for their film trailers. Diamond Films wanted to reach more people and get viewers to watch their trailers in a crowded entertainment... market. They used emotion-driven video ads and targeted film fans on special sites. The campaign reached over 2.2 million people and got more than 3.6 million completed video views. Diamond Films saw a 30% increase in view-through rate, achieving an 85% VTR, much higher than the 65% benchmark.

Consumer Goods

CASE STUDY Oakley

Oakley used illumin to boost in-store visits across 172 stores in 41 states. The goal was to increase foot traffic and keep a strong click-through rate. Oakley used targeted audience segments and opt...imized campaigns with Cuebiq’s measurement tools. The cost per visit dropped from $332.35 to $5.35, a decrease of over 98%. The campaign reached a 0.18% CTR and improved both online and in-store engagement.

Meet illumin — now with social!

Peers used illumin for advertisement and direct marketing

illumin Competitors

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illumin Features

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Medium
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FEATURE	RATINGS AND REVIEWS
AI Powered	4.04/5 ★ Read Reviews (10)
Analytics	4.46/5 ★ Read Reviews (10)
Custom Reports	1.67/5 ★ Read Reviews (4)

CAPABILITIES	RATINGS AND REVIEWS
AI Powered	4.04/5 ★ Read Reviews (10)
Analytics	4.46/5 ★ Read Reviews (10)
Custom Reports	1.67/5 ★ Read Reviews (4)

Software Failure Risk Guidance

for illumin

Top Failure Risks for illumin

illumin Inc News

Financial 08/05/2025

illumin Reports First Quarter 2025 Financial Results

illumin.com has announced its first quarter 2025 financial results. The report provides key financial metrics and performance highlights for the period, offering insights into the companys revenue, profitability, and business growth.

Financial 21/04/2025

illumin Holdings Inc. Announces Date for First Quarter 2025

illumin Holdings Inc. will release its first quarter 2025 financial results on May 9, 2025, with a live webcast featuring CEO Simon Cairns and CFO Elliot Muchnik.

Product 18/04/2025

Comment on illumins new predefined report interface has landed by creazione dell'account binance

illumin has introduced a new predefined report interface, allowing users to generate, save, and schedule reports. Two new reports, Reach and Frequency and Time to Convert, have been added to enhance user experience.

Partnership 28/01/2025

illumin Partners with Adsquare to Deliver Advanced Footfall Attribution , Bridging Online Advertising with Real - World Impact

illumin partners with Adsquare to integrate footfall attribution, linking online ads to in-store visits and enhancing consumer journey insights with privacy-first location data.

illumin Inc Profile

Company Name

illumin Inc

Company Website

//illumin.com

HQ Location

70 University Ave, Suite 1200 Toronto, ON, Canada M5J 2M4

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