illumin: Use-Cases, Insights and Reviews | 2025 Cuspera

illumin helped Redtag, a Canadian leisure travel brand, optimize eCommerce sales with targeted display ad campaigns. The campaign used creative formats and AI-driven optimizations to improve cost per... acquisition and click-through rates. Retargeting strategies drove over 85% of total conversions, making results more cost-efficient. The campaign focused on Canadian travelers aged 25-54+, with the 30-34 group showing the highest engagement. Seasonal creative and targeted site placements led to steady conversion growth.
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illumin helped Diamond Films boost video awareness and engagement for their film trailers. Diamond Films wanted to reach more people and get viewers to watch their trailers in a crowded entertainment... market. They used emotion-driven video ads and targeted film fans on special sites. The campaign reached over 2.2 million people and got more than 3.6 million completed video views. Diamond Films saw a 30% increase in view-through rate, achieving an 85% VTR, much higher than the 65% benchmark.
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illumin helped the Kidney Foundation of Canada grow awareness for their Kidney Car program. The goal was to increase phone calls and car donations using targeted digital display ads. The campaign led... to 170 phone calls in April, up from a previous high of 92. Car donations rose to 47 in April, compared to an average of 6 per month. Calls increased by 45% from Q1 to April. Display ads achieved a 0.35% CTR, beating the 0.15% goal.
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Oakley used illumin to boost in-store visits across 172 stores in 41 states. The goal was to increase foot traffic and keep a strong click-through rate. Oakley used targeted audience segments and opt...imized campaigns with Cuebiq’s measurement tools. The cost per visit dropped from $332.35 to $5.35, a decrease of over 98%. The campaign reached a 0.18% CTR and improved both online and in-store engagement.
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illumin helped Sinteplast improve its programmatic and social media campaigns. Sinteplast wanted to boost click-through rates and engagement on Instagram and other channels. Using illumin and Spaceba...ck, they adapted Instagram posts into programmatic ads. The campaign led to a 240% increase in click-through rate and a 43.65% boost in visibility. Sinteplast saw stronger engagement and a better sales funnel in Argentina.
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illumin helped MN&Co, a digital marketing agency, improve campaign efficiency for a financial services client. The challenge was fragmented systems and low Meta campaign CTR at 0.1%. MN&Co used illum...in to connect open web and social channels, enabling better targeting and streamlined management. With illumin, the average CTR for social campaigns increased to 0.14%, a 40% improvement. The agency also saw higher conversion rates and more leads for their client.
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