cuspera logo CUSPERA

Hive Marketing Cloud vs Simon CDP: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of Hive Marketing Cloud vs. Simon CDP is based on a specific set of business needs and context. The comparison uses 2116 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Hive Marketing Cloud and Simon CDP

Hive Marketing Cloud, Simon CDP, Lytics CDP, Twilio Engage, etc., belong to a category of solutions that help Customer Data Platform. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Hive Marketing Cloud covers Engagement Management, Collaboration, Social Media Management with Social Media, Loyalty Management with Social Media, etc.

Simon CDP focuses on Engagement Management with E-Mail, Channel Marketing, Personalized Marketing with Review Sites, Campaign Management with E-Mail, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Hive Marketing Cloud

Focus area

Hive Marketing Cloud is better than Simon CDP for

Software Failure Risk

  • medium

logo Simon CDP

Focus area

Software Failure Risk

  • low

About

Customer Insight and Engagement Platform

Customer Data Platform to deliver data-driven, personalized customer experiences

Financials

PRIVATE

SERIES C

Business Need

Total Processes
(we found evidences for)

55

38

Total Goals
(we found evidences for)

14

12

Top Processes

Evidences indicate better relative satisfaction



engagement management

engaging and following up


social media management

social media analytics


workflow management


loyalty management


social media marketing


communication management

sending & publishing communications



lifetime value management


sales document management

proposal & quote management


database marketing


training & onboarding


lead qualification

lead qualification: technographic


business development



content management


customer feedback management


campaign management


competitive intelligence



generation of new leads



performance management



account management



products & pricelist management


category management


segmentation and targeting


customer case management



helpdesk management


personalized marketing



touchpoint management


Top Goals

Goals Achieved

  • Acquire customers

  • Increase customer life time value

  • Improve efficiency

  • Improve internal communications

  • Enhance customer relationships

  • Improve brand engagement

  • Scale best practices

  • Increase sales & revenue

  • Enter new markets internationally or locally

  • Improve ROI

  • Shorten ramp up time

  • Improve visibility

  • Launch new products

  • Build brand awareness

  • See 11 more
  • Increase sales & revenue

  • Enhance customer relationships

  • Acquire customers

  • Increase customer life time value

  • Establish thought leadership

  • Enter new markets internationally or locally

  • Improve brand engagement

  • Manage risk

  • Improve efficiency

  • Improve ROI

  • Grow market share

  • Scale best practices

  • See 9 more

Top Channels

Channels Used

  • e-mail

  • review sites

  • Tripadvisor

  • text SMS

  • promotions

  • social media

  • games

  • omnichannel

  • Instagram

  • website

  • user generated content

  • blogs

  • See 9 more
  • e-mail

  • review sites

  • Tripadvisor

  • text SMS

  • promotions

  • social media

  • games

  • omnichannel

  • Instagram

  • website

  • user generated content

  • blogs

  • See 9 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

Security & Privacy Risk

medium

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

Integration Risk

low

{{{rsh_C_1}}}

low

{{{rsh_C_1}}}

Migration Risk

low

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

Business Setting