Highspot and Scratchpad, An In-Depth Comparison 2026

Comparison Summary

Highspot: Highspot offers the most advanced sales enablement platform to enhance marketing and sales efficiency. Revenue increase is achieved through Highspot's industry-leading tools.

Scratchpad: Scratchpad, the AI-powered workspace for sales teams, eliminates stale spreadsheets and process struggles. Loved by sales teams with 1,400 reviews and a 4.8-star rating on G2.

This comparison report of Highspot vs. Scratchpad is based on a specific set of business needs and context. The comparison uses 5989 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Highspot and Scratchpad

Highspot, Seismic, Showpad, etc., belong to a category of solutions that help Affiliate Marketing, whereas Scratchpad, PlanPlus Online, Pipeliner CRM, etc., belong to a category of solutions that help CRM. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Highspot covers Engagement Management, Content Management, Sales Document Management with E-Mail, Training & Onboarding, etc.

Scratchpad focuses on Forecasting, Workflow Management, Pipeline Management, Engagement Management, etc.

"At iRhythm, we see a correlation between Highspot usage and rep performance. Based on time savings alone, we are achieving more than 300% return on investment per year. Reps are now finding the content they need quickly, and marketers have gained in...sights into which assets drive revenue. " - Peter Alexander

"Scratchpad is a game changer for a sales professional who's looking to gain a competitive edge in productivity. The more efficiently I work, the more time I save for myself which leads to prospecting accounts, learning about the industry, and ultima...tely, closing deals. " - Ray Kim

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.

Highspot and Scratchpad: Best activities based on customer satisfaction


Highspot in Action: Unique Activities

What benefits does Highspot offer for Engagement Management?
Highspot provides real-time visibility into engagement with content, such as email opens and time spent on specific pages. It offers advanced analytics that help sales teams understand customer interactions and personalize follow-up efforts. Highspot's limitations include a lack of visibility into the collective engagement with content across all external users.
"...That way you can follow up and make sure they don't have any questions...." Peer review by Ashley W
How does Highspot address your Content Management Challenges?
Highspot facilitates content sharing, tracking, and analysis. It enables users to easily distribute content to clients and colleagues. Content tagging could be more intuitive.
"...For us, Highspot is a little less useful for tracking prospect engagement with our content and seeing emails opened or clicked...." Peer review by Manager in Sales
What benefits does Highspot offer for Sales Document Management?
Highspot facilitates sales document management by offering a centralized repository for sales materials, enabling easy access and retrieval. It integrates with proposal software, facilitating proposal tracking and engagement monitoring. Highspot may be less effective when managing a large number of documents.
"...Companies who have shared documents need a tool like Highspot...." Peer review by Representative in Sales
What solutions does Highspot provide for Training & Onboarding?
Highspot facilitates effective onboarding by providing role-specific learning paths and a centralized knowledge hub. It offers resources for new hires and enables efficient training delivery. However, its long-term utility for ongoing sales training may be limited for some organizations.
"...Work on the training modules when you first start, it'll save a lot of hassle rather than asking everyone where everything is...." Peer review by Matthew M, Sales Development Representative (SLED), Information Technology and Services
How does Highspot address your Communication Management Challenges?
Highspot facilitates centralized content management, enabling users to track content engagement through email open and view notifications. The platform provides a user-friendly interface for content publishing and tagging, simplifying content distribution. However, a challenge lies in encouraging publishers to consistently maintain high-quality and relevant content.
"...This program has been a dream for building proposals and easily sending emails to both prospective and renewal clients...." Peer review by Jes A., Marketing and Advertising

Scratchpad in Action: Unique Activities

What Are the key features of Scratchpad for Forecasting?
Scratchpad streamlines sales forecasting by simplifying pipeline management and opportunity updates. This tool allows for efficient adjustments to forecasts, saving time and improving accuracy. As a result, sales teams experience increased productivity and a cleaner CRM system.
"...We've seen a significant uptick in forecasting accuracy, CRM user adoption, and far fewer one-off calls for forecasting updates from senior leadership...." Peer review by Jeff G., Brand Advisor for Video Creation
What solutions does Scratchpad provide for Workflow Management?
Scratchpad helps users manage their workflows by providing a central location for notes, tasks, spreadsheets, and processes. Users can customize the platform to fit their specific needs and easily integrate it with existing systems like Salesforce. While Scratchpad offers a comprehensive workflow management solution, it currently lacks the ability to send emails directly through Salesloft.
"...As an Account Executive, Scratchpad allows me to create workflows for common scenarios to update SalesForce...." Peer review by Tarun M., Account Executive
What solutions does Scratchpad provide for Pipeline Management?
Scratchpad helps sales professionals manage their pipelines efficiently. nIt streamlines tasks and notes, centralizing information and improving forecasting accuracy. nThis leads to better pipeline visibility for management and saves time for sales teams.
"...Pipeline management is no longer viewed as a task, and no competitor rivals the beautiful interface...." Peer review by Zack H., Enterprise Account Executive

Top Processes

Customer evidence for the processes each product supports. Click Read Reviews to open peer feedback.

Evidences indicate better relative satisfaction


engagement management

engaging and following up

engaging with scheduling & cadence


searching for content

content publishing


sales document management

proposal & quote management

contract management


training & onboarding


communication management

sending & publishing communications

tracking & monitoring communications









workflow management


social media management

social media analytics

engaging on social media


lead qualification

lead qualification: technographic


customer feedback management

measuring customer satisfaction



rating and review management


account management


generation of new leads


campaign management


courses & assessment

create learning path

identify skill gaps

track learning progress


conversion management


relationship management


lifetime value management


products & pricelist management




international marketing


sales review & feedback


business development


knowledge management


competitive intelligence


helpdesk management



contact list management






loyalty management

identify target customers



community building


customer case management




performance management


pipeline management


opportunity management



sales call management

meeting management





segmentation and targeting


promotion management


discount management


Top Goals

Goals Achieved

  • Increase sales & revenue

  • Acquire customers

  • Scale best practices

  • Enhance customer relationships

  • Grow market share

  • Improve efficiency

  • Improve ROI

  • Launch new products

  • Enter new markets internationally or locally

  • Shorten ramp up time

  • Improve internal communications

  • Establish thought leadership

  • Increase customer life time value

  • Improve stakeholder relations

  • Improve visibility

  • Improve consistency

  • See 13 more
  • Scale best practices

  • Increase sales & revenue

  • Improve ROI

  • Launch new products

  • Acquire customers

  • Enhance customer relationships

  • See 3 more

Business Setting

Highspot Scratchpad
Peer score 4.7 4.9
Peer insights 4849 1140
Top industries
Computer Software 28.0%
Internet 26.0%
Marketing And Advertising 13.0%
Computer Software 49.0%
Information Technology And Services 18.0%
Financial Services 11.0%
SMB and Mid-Market 52.0% 79.0%
Enterprise 48.0% 21.0%
Pricing Highspot

News

Latest Highspot news

Seismic CEO on the Highspot merger: revenue, job cuts, Seattle, AI, and the Salesforce question

Seismic has completed its merger with Highspot, creating a combined company with an annual recurring revenue of $600 million. The merger, described as a "multi-billion-dollar" deal, aims to build a leading AI software company. Seismic plans to maintain Highspot's Seattle offices and continue supporting both platforms while developing new AI features and industry-specific workflows.

01/09/2026 - source