Google Forms and ThinkSurvey, An In-Depth Comparison 2026

Comparison Summary

Google Forms: Google Forms lets users create online forms and surveys with various question types. Results can be analyzed in real-time on any device.

ThinkSurvey: ThinkSurvey assists in reaching first-time buyers and retaining them. Customer engagement and retention are enhanced effectively.

This comparison report of Google Forms vs. ThinkSurvey is based on a specific set of business needs and context. The comparison uses 31494 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Google Forms and ThinkSurvey

Google Forms, SurveyMonkey, Zoho Survey, etc., belong to a category of solutions that help Customer Feedback Management, whereas ThinkSurvey belong to a category of solutions that help Customer Journey and Experience. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Google Forms covers Collecting Feedback, Collaboration, Content Management, Sales Document Management, etc.

ThinkSurvey focuses on Market Research, Competitive Intelligence, Content Management, Engagement Management.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.

Google Forms and ThinkSurvey: Best activities based on customer satisfaction


Google Forms in Action: Unique Activities

What makes Google Forms ideal for Collecting Feedback?
Google Forms enables users to create and administer surveys to collect customer feedback. It facilitates the gathering of data for a variety of purposes, including product improvement and employee satisfaction evaluations. Data is easily accessible and can be exported to spreadsheets for further analysis. However, it requires a Google account for proper survey management.
"...All responses are stored in one place for easy data review and overall management of the survey...." Peer review by Tiffany Z, Worship Arts Developer
Why is Google Forms the best choice for Collaboration?
Google Forms enables collaborative work by allowing users to share forms with others for editing or viewing. Users can invite collaborators via email and provide them with different access levels. However, collaborative editing can sometimes lead to a disjointed user experience.
"...I can also make surveys with my team, thanks to its collaboration function...." Peer review by Maggie M., Web Content Manager, Retail
What solutions does Google Forms provide for Content Management?
Google Forms enables users to share forms easily through shortened links shared via email or messaging applications. Collected data is automatically organized into a Google Sheet, allowing users to edit and access it. However, the form sharing function lacks the ability to customize the shared link for easier memorization.
"...I like that it's easy to make a survey and share the link without too much hassle...." Peer review by User in Sports, Sports
How can Google Forms optimize your Sales Document Management Workflow?
Google Forms facilitates the creation and sharing of documents for various purposes, such as collecting information, generating quotes, and soliciting proposals. The system allows users to control document access and edits, enabling collaborative work and information sharing. However, Google Forms lacks the ability to automatically transfer data from forms to word processing documents.
"...This software has been very useful in the organization when we propose different solutions to a specific project at hand...." Peer review by Verified Reviewer, Consumer Services

Top Processes

Customer evidence for the processes each product supports. Click Read Reviews to open peer feedback.

Evidences indicate better relative satisfaction


customer feedback management

measuring customer satisfaction

measuring net promoter score



content publishing


sales document management

proposal & quote management

contract management


communication management

sending & publishing communications

tracking & monitoring communications


engagement management

engaging and following up


social media management

scheduling post to social media

engaging on social media

social media analytics

managing social media account



workflow management


training & onboarding


sales review & feedback


contact list management

creating contact list



generation of new leads





campaign management

campaign analytics


rating and review management


knowledge management

creating knowledge base


sales call management

meeting management



trade show marketing



courses & assessment

create learning path


helpdesk management


lead qualification

lead qualification: demographic

lead qualification: technographic

lead qualification: behavioural



products & pricelist management




conference call management



competitive intelligence


loyalty management

identify target customers





performance management


lifetime value management




business development





segmentation and targeting


conversion management



revenue cycle management




follower management


promotion management


Top Goals

Goals Achieved

  • Acquire customers

  • Enhance customer relationships

  • Improve internal communications

  • Launch new products

  • Increase sales & revenue

  • Improve efficiency

  • Improve digital and social presence

  • Establish thought leadership

  • Scale best practices

  • Enter new markets internationally or locally

  • Grow market share

  • Build brand awareness

  • Improve stakeholder relations

  • Improve ROI

  • Improve brand engagement

  • See 12 more

Business Setting

Google Forms peer evidence is 71% SMB and Mid-Market. ThinkSurvey peer evidence is 100% Enterprise.

Google Forms ThinkSurvey
Peer score 4.6 4.1
Peer insights 31459 35
Top industries
Education 22.0%
Computer Software 10.0%
Information Technology And Services 9.0%
SMB and Mid-Market 71.0% 0.0%
Enterprise 29.0% 100.0%

News

Latest Google Forms news

Google's Gemini 4 Argon is now available in the Gemini app and AI Mode in Search

Google's Gemini 4 Argon AI model is now accessible via the Gemini app and AI Mode in Search for Google AI Ultra and Pro subscribers. Initially available to Google's Fairwind Program members, it can now be accessed by developers through the Gemini API and Antigravity platform. Argon supports complex tasks in finance, software engineering, and cybersecurity, offering competitive pricing until November 30.

12/10/2026 - source