Overview: Google Analytics 360 and UserWay as Digital Analytics Category solutions.

Google Analytics 360 is a comprehensive digital analytics platform excelling in various marketing capabilities like advertisement and campaign management. It provides robust analytics and custom reporting features, making it suitable for mid-market to large enterprises across diverse industries. UserWay offers essential accessibility compliance tools with basic analytics, aimed at large enterprises within the computer software industry. Its focus is more on integration and ensuring privacy compliance for users prioritizing accessible solutions.

Google Analytics 360: Google Analytics 360 provides businesses with tools to better understand customers. These insights help in driving growth.

UserWay: UserWay ensures ADA & WCAG compliance with web accessibility solutions including widgets, scanners, audits, and PDF remediation. Their tools make the web accessible to all.

Google Analytics 360 and UserWay: Best Use cases based on the customer satisfaction data

Key Capabilities Supported

Google Analytics 360 supports key marketing capabilities including advertisement and social media management. It helps manage engagement and follow-ups across digital channels. read more →

UserWay focuses on white labeling and ensuring compliance, with a minor emphasis on contact list management and feedback collection. read more →

Business Goals

Google Analytics 360 aids in customer acquisition, enhancing relationships, and improving ROI, aligning well with businesses looking to increase sales and enter new markets. read more →

UserWay supports basic goals like customer acquisition and relationship enhancement, appealing to enterprises focused on accessibility compliance. read more →

Core Features

Key features of Google Analytics 360 include powerful analytics and custom reporting, AI capabilities, and comprehensive data import/export options. read more →

UserWay shines with its compliance features and ease of migration, along with essential AI-powered tools and security protocols. read more →

Vendor Support

Google Analytics 360 offers 24/7, phone, chat, and email support. This variety suits users needing reliable round-the-clock assistance. read more →

UserWay provides 24/7 support which aligns with enterprise-scale needs for continuous compliance verification. read more →

Segments and Industries

Google Analytics 360 is common among mid-market to large enterprises, prominently within computer software, telecommunications, and legal services industries. read more →

UserWay caters to large enterprises in the computer software sector, focusing on companies needing specialized accessibility solutions. read more →

Operational Alignment

Google Analytics 360 harmonizes with comprehensive operational workflows, suitable for managing large-scale complex marketing operations. read more →

UserWay fits within environments prioritizing accessibility and integration in software operations, designed for a niche focus. read more →