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Compare Google Analytics 360 vs Supermetrics

Comparison Summary

For Google Analytics 360 vs Supermetrics comparison, Our AI algorithm looked at 8496 peer reviews, testimonials and expert opinions across 50+ sources to understand how successful they were in using Google Analytics 360 and Supermetrics to solve their respective business needs.

Pros and cons of Google Analytics 360 and Supermetrics

Google Analytics 360 is more suited to businesses that require Advertisement with Display Advertisement and Engagement Management with Website where as Supermetrics is focused towards Advertisement with Social Media and Social Media Management with Social Media .

Both Google Analytics 360 and Supermetrics are Digital Analytics software, peers recommend Google Analytics 360 for advertisement and campaign management where as Supermetrics is more known for social media management and social media analytics .

logo Google Analytics 360

Focus area

Google Analytics 360 is better than Supermetrics for

Software Failure Risk

  • medium

logo Supermetrics

Focus area

Supermetrics is better than Google Analytics 360 for

Software Failure Risk

  • medium

About

Business Analytics Tools & Solutions to better understand customers

Supermetricsâ„¢ - Best Coverage of Your Metrics?....

Financials

SERIES A

Business Need

Total Processes
(we found evidences for)

83

68

Total Goals
(we found evidences for)

17

13

Top Processes

Evidences indicate better relative satisfaction



engagement management

engaging and following up


campaign management

campaign monitoring


social media management

social media analytics

managing social media account

engaging on social media

scheduling post to social media



communication management

sending & publishing communications

tracking & monitoring communications


training & onboarding



content publishing

searching for content




sales document management

contract management



helpdesk management


generation of new leads


sales call management


touchpoint management




competitive intelligence


conversion management



personalized marketing



social media marketing



international marketing


customer feedback management


workflow management


channel management



knowledge management



courses & assessment


account management



products & pricelist management


performance management


referral management


Top Goals

Goals Achieved

  • Acquire customers

  • Enhance customer relationships

  • Improve ROI

  • Enter new markets internationally or locally

  • Increase sales & revenue

  • Improve efficiency

  • Launch new products

  • Improve digital and social presence

  • Grow market share

  • Improve brand engagement

  • Improve internal communications

  • Scale best practices

  • Build brand awareness

  • Increase customer life time value

  • Improve navigation

  • Improve visibility

  • Establish thought leadership

  • See 14 more
  • Acquire customers

  • Improve internal communications

  • Grow market share

  • Improve ROI

  • Improve efficiency

  • Increase sales & revenue

  • Enter new markets internationally or locally

  • Enhance customer relationships

  • Launch new products

  • Scale best practices

  • Improve digital and social presence

  • Increase customer life time value

  • Build brand awareness

  • See 10 more

Top Channels

Channels Used

  • social media

  • Facebook

  • LinkedIn

  • Twitter

  • Instagram

  • user generated content

  • blogs

  • website

  • e-mail

  • chat

  • phone calls

  • display advertisement

  • promotions

  • Pinterest

  • video

  • Snapchat

  • offline

  • on premises

  • mobile

  • mobile app

  • channel partners

  • review sites

  • newsletter

  • Amazon

  • mobile ads

  • eBay

  • Doubleclick

  • See 24 more
  • social media

  • Facebook

  • LinkedIn

  • Twitter

  • Instagram

  • user generated content

  • blogs

  • website

  • e-mail

  • chat

  • phone calls

  • display advertisement

  • promotions

  • Pinterest

  • video

  • Snapchat

  • offline

  • on premises

  • mobile

  • mobile app

  • channel partners

  • review sites

  • newsletter

  • Amazon

  • mobile ads

  • eBay

  • Doubleclick

  • See 24 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

medium

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low

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Migration Risk

high

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high

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Business Setting