Forsta (formerly Confirmit) and ThinkSurvey, An In-Depth Comparison 2026

Comparison Summary

Forsta (formerly Confirmit): Confirmit-Horizons, the new frontier of experience and research technology, is offered by Forsta. Cutting-edge solutions in CX, VoC, VoE, Qual, Quant, and data visualization are delivered globally.

ThinkSurvey: ThinkSurvey assists in reaching first-time buyers and retaining them. Customer engagement and retention are enhanced effectively.

This comparison report of Forsta (formerly Confirmit) vs. ThinkSurvey is based on a specific set of business needs and context. The comparison uses 1391 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Forsta (formerly Confirmit) and ThinkSurvey

Forsta (formerly Confirmit), Qualtrics Customer Experience, Voxco, etc., belong to a category of solutions that help Customer Experience Management, whereas ThinkSurvey belong to a category of solutions that help Customer Journey and Experience. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Forsta (formerly Confirmit) covers Market Research, Collecting Feedback with Promotions, Engaging Conversational Surveys with Mobile, Campaign Management, etc.

ThinkSurvey focuses on Market Research, Competitive Intelligence, Content Management, Engagement Management.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.

Forsta (formerly Confirmit) and ThinkSurvey: Best activities based on customer satisfaction


Forsta (formerly Confirmit) in Action: Unique Activities

How does Forsta (formerly Confirmit) facilitate Market Research?
Confirmit Horizons is a market research platform that enables businesses to collect, analyze and manage customer, market, and employee data. This platform provides a range of data collection modes and panel management capabilities, which help research agencies standardize their processes and reduce overall costs. However, Confirmit Horizons is primarily designed for market research and customer satisfaction, which can limit its effectiveness for other research needs.
"...Confirmit s market research helps businesses increase productivity, reporting and maintain competitive edge by incorporating new techniques, such as text analytics and mobile engagement...." Peer review
What Are the key features of Forsta (formerly Confirmit) for Collecting Feedback?
Confirmit Horizons is a feedback management platform that assists businesses in gathering and analyzing customer and employee feedback. The platform enables businesses to create surveys, collect responses, and measure customer satisfaction. The platform's limitations include challenges in implementing organizational surveys due to its primary focus on market research and customer satisfaction.
"...It took a lot of time and effort to set up multiple NPS surveys for our organization...." Peer review by Marc E., Customer Expereicen Manager, Insurance
What Are the key features of Forsta (formerly Confirmit) for Engaging Conversational Surveys?
Confirmit Horizons enables the creation of engaging conversational surveys. nThe platform provides a range of functionalities to increase response rates, including multimedia content, innovative question types, and a variety of feedback techniques. nThese capabilities help organizations collect insights and foster a culture of engagement.
"...All employees, in-stores and corporate, have access to the data and are engaged in the program...." Peer review by Tony Vietti, Enterprise NPS Operations Manager, Best Buy
What Are the key features of Forsta (formerly Confirmit) for Campaign Management?
Confirmit Horizons is a software platform used to create and manage customer experience, employee feedback, and market research programs. The platform allows for centralized management of surveys and data, enabling the analysis of insights to improve customer engagement and business outcomes.
"...It is used to program a market research survey across the organization...." Peer review by Verified User, Project Manager in Marketing, Research

Top Processes

Customer evidence for the processes each product supports. Click Read Reviews to open peer feedback.

Evidences indicate better relative satisfaction



customer feedback management

measuring customer satisfaction

measuring net promoter score


engagement management

engaging and following up


campaign management

campaign analytics


social media management

social media analytics

engaging on social media

scheduling post to social media



communication management

tracking & monitoring communications

sending & publishing communications


training & onboarding


helpdesk management


generation of new leads





rating and review management


lifetime value management



courses & assessment

create learning path




competitive intelligence


Top Goals

Goals Achieved

  • Enhance customer relationships

  • Acquire customers

  • Enter new markets internationally or locally

  • Improve ROI

  • Scale best practices

  • Increase sales & revenue

  • Grow market share

  • Improve efficiency

  • Manage risk

  • Improve visibility

  • Improve stakeholder relations

  • Increase customer life time value

  • Launch new products

  • See 10 more

Business Setting

Forsta (formerly Confirmit) peer evidence is 64% SMB and Mid-Market. ThinkSurvey peer evidence is 100% Enterprise.

Forsta (formerly Confirmit) ThinkSurvey
Peer score 4.3 4.1
Peer insights 1356 35
Top industries
Research 54.0%
Management Consulting 14.0%
Information Technology And Services 7.0%
SMB and Mid-Market 64.0% 0.0%
Enterprise 36.0% 100.0%

Integrations

Ecosystem partners each product commonly connects with.

News

Latest Forsta (formerly Confirmit) news

Qualtrics Acquires Healthcare Experience Leader Press Ganey Forsta For $6.75 Billion: Expands Experience Management (XM) Category Leadership Creating Worlds Largest AI Dataset for Human Experiential Context Ever Assembled

Qualtrics has acquired Press Ganey Forsta for $6.75 billion, enhancing its Experience Management platform with a vast healthcare dataset. This acquisition aims to bridge the experience gap in healthcare by combining AI-driven insights with patient data, enabling predictive and personalized healthcare experiences. The merger marks a significant development in AI and experience management, particularly in healthcare.

17/05/2026 - source