Forsta (formerly Confirmit) and Tatvam, An In-Depth Comparison 2026

Comparison Summary

Forsta (formerly Confirmit): Confirmit-Horizons, the new frontier of experience and research technology, is offered by Forsta. Cutting-edge solutions in CX, VoC, VoE, Qual, Quant, and data visualization are delivered globally.

Tatvam: Tatvam-insights gathers and analyzes data from social media, online reviews, and survey responses. Voice of the Customer solutions by Tatvam offer valuable insights; book a demo today!

This comparison report of Forsta (formerly Confirmit) vs. Tatvam is based on a specific set of business needs and context. The comparison uses 1439 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Forsta (formerly Confirmit) and Tatvam

Forsta (formerly Confirmit), Qualtrics Customer Experience, Voxco, etc., belong to a category of solutions that help Customer Experience Management, whereas Tatvam belong to a category of solutions that help Customer Journey and Experience. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Forsta (formerly Confirmit) covers Market Research, Collecting Feedback with Promotions, Engaging Conversational Surveys with Mobile, Campaign Management, etc.

Tatvam focuses on Customer Feedback Management with Social Media, Rating And Review Management with Social Media, Communication Management with Games, Trade Show Marketing with Offline, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.

Forsta (formerly Confirmit) and Tatvam: Best activities based on customer satisfaction


Forsta (formerly Confirmit) in Action: Unique Activities

How does Forsta (formerly Confirmit) address your Market Research Challenges?
Confirmit Horizons is a market research platform that enables businesses to collect, analyze and manage customer, market, and employee data. This platform provides a range of data collection modes and panel management capabilities, which help research agencies standardize their processes and reduce overall costs. However, Confirmit Horizons is primarily designed for market research and customer satisfaction, which can limit its effectiveness for other research needs.
"...Best reliable tool for market research:-)...." Peer review by User
How does Forsta (formerly Confirmit) address your Engaging Conversational Surveys Challenges?
Confirmit Horizons enables the creation of engaging conversational surveys. nThe platform provides a range of functionalities to increase response rates, including multimedia content, innovative question types, and a variety of feedback techniques. nThese capabilities help organizations collect insights and foster a culture of engagement.
"...Cloud-based survey and reporting solution that enables all size market research organizations create surveys, engage as well as derive insights with categorization and sentiment analysis...." Peer review from Confirmit
What makes Forsta (formerly Confirmit) ideal for Campaign Management?
Confirmit Horizons is a software platform used to create and manage customer experience, employee feedback, and market research programs. The platform allows for centralized management of surveys and data, enabling the analysis of insights to improve customer engagement and business outcomes.
"...Confirmit is the main tool that we use for gathering data in our company, It is used by different departments across the organization, such as Survey Programming, Quality Managers, Data Processing and Project Management...." Peer review by Hector Gutierrez, Functional Lead Programming, Puebla, WorldOne
How can Forsta (formerly Confirmit) optimize your Social Media Management Workflow?
Confirmit Horizons provides social media management capabilities that capture and analyze social media data. It integrates with survey solutions to offer a comprehensive feedback platform. This allows users to analyze both solicited and unsolicited feedback from various channels, including social media.
"...The reporting tool needs to work in order to tie into the authoring portion more seamlessly and provide end clients with more user friendly reporting and analytical solutions...." Peer review by Adams L, Confirmit Programmer, Research

Tatvam in Action: Unique Activities

What solutions does Tatvam provide for Customer Feedback Management?
Tatvam Insights provides a comprehensive customer feedback management solution. It consolidates feedback from various sources, including social media, online reviews, and surveys. Tatvam Insights facilitates analysis, measurement, and reporting on customer feedback, enabling organizations to understand customer sentiment and make data-driven improvements to customer experience.
"...NetServ, a leading provider of customer feedback analysis, has announced that it will be implementing Tatvam Analytics to all Herschend Family Entertainment attractions. ..." Case Study

Top Processes

Customer evidence for the processes each product supports. Click Read Reviews to open peer feedback.

Evidences indicate better relative satisfaction



customer feedback management

measuring customer satisfaction

measuring net promoter score


engagement management

engaging and following up


campaign management

campaign analytics


social media management

social media analytics

engaging on social media

scheduling post to social media



communication management

tracking & monitoring communications

sending & publishing communications


training & onboarding


helpdesk management


generation of new leads





rating and review management


lifetime value management



courses & assessment

create learning path




trade show marketing


Top Goals

Goals Achieved

  • Enhance customer relationships

  • Acquire customers

  • Enter new markets internationally or locally

  • Improve ROI

  • Scale best practices

  • Increase sales & revenue

  • Grow market share

  • Improve efficiency

  • Manage risk

  • Improve visibility

  • Improve stakeholder relations

  • Increase customer life time value

  • Launch new products

  • See 10 more
  • Improve digital and social presence

  • Increase sales & revenue

Business Setting

Forsta (formerly Confirmit) Tatvam
Peer score 4.3 4.0
Peer insights 1356 83
Top industries
Research 54.0%
Management Consulting 14.0%
Information Technology And Services 7.0%
SMB and Mid-Market 64.0% 0.0%
Enterprise 36.0% 0.0%

Integrations

Ecosystem partners each product commonly connects with.

News

Latest Forsta (formerly Confirmit) news

Qualtrics Acquires Healthcare Experience Leader Press Ganey Forsta For $6.75 Billion: Expands Experience Management (XM) Category Leadership Creating Worlds Largest AI Dataset for Human Experiential Context Ever Assembled

Qualtrics has acquired Press Ganey Forsta for $6.75 billion, enhancing its Experience Management platform with a vast healthcare dataset. This acquisition aims to bridge the experience gap in healthcare by combining AI-driven insights with patient data, enabling predictive and personalized healthcare experiences. The merger marks a significant development in AI and experience management, particularly in healthcare.

17/05/2026 - source