Forsta (formerly Confirmit) and Canny, An In-Depth Comparison 2026

Comparison Summary

Forsta and Canny both excel in customer feedback management, but cater to distinct user needs. Forsta is favored by enterprises with a focus on market research, analytics, and robust integration capabilities. It offers extensive 24/7 support and is popular in consulting and IT services sectors. Canny serves mid-sized businesses and software-driven industries with tools that enhance product experience and collaboration. Community building and seamless integration are strengths. Both products offer comprehensive analytics and data management, but differ in their primary target markets.

Forsta (formerly Confirmit): Confirmit-Horizons, the new frontier of experience and research technology, is offered by Forsta. Cutting-edge solutions in CX, VoC, VoE, Qual, Quant, and data visualization are delivered globally.

Canny: Canny helps teams manage feedback and release features effectively. It completes the feedback loop from collection to implementation.

Top use cases: Forsta (formerly Confirmit) vs Canny

Use cases tied to Forsta (formerly Confirmit) and Canny from verified data sources. Click any use case for supporting evidences.

Forsta (formerly Confirmit)
Canny
Shared by both · Use cases
Forsta (formerly Confirmit) Canny

Top Capabilities: Forsta (formerly Confirmit) vs Canny

Lengths: relative topic prominence (square-root scale) · Labels: comparison split. Click any item for supporting evidences.

Forsta (formerly Confirmit)
Shared
Canny
Shared by both · Topics
Forsta (formerly Confirmit) only
Canny only

Deployed Industries: Forsta (formerly Confirmit) vs Canny

Lengths: relative industry prominence (square-root scale) · Labels: comparison split. Click any item for supporting evidences.

Forsta (formerly Confirmit)
Shared
Canny
Shared by both · Industries
Forsta (formerly Confirmit) only
Canny only

Deployed Market Segments: Forsta (formerly Confirmit) vs Canny

Share of peer evidence by company size for Forsta (formerly Confirmit) and Canny. Each product segments add up to 100%. Click any segment for supporting evidence.

Forsta (formerly Confirmit) 100%
Canny 100%
Forsta (formerly Confirmit) Canny
Key Capabilities Supported Forsta focuses on market research and feedback collection, allowing businesses to gather and analyze customer insights efficiently. → Canny emphasizes feedback collection and product experience improvement, supporting collaboration and community features. →
Business Goals Forsta helps businesses improve customer satisfaction and acquire new customers, aligning with enterprise needs in market expansion. → Canny targets scaling best practices and improving product visibility, which benefits mid-market and software firms. →
Core Features Forsta offers robust analytics, data integration, and custom reporting capabilities, catering to enterprises needing comprehensive data solutions. → Canny provides custom reports and integration, focusing on training and onboarding for software companies. →
Vendor Support Preferences Forsta provides 24/7 support, essential for large enterprises needing reliable around-the-clock assistance. → Canny offers training, onboarding, and continuous support, ideal for businesses onboarding new users and managing evolving tools. →
User Segments and Industries Forsta is popular among the enterprise segment in research and IT services, reflecting its suitability for large-scale operations. → Canny attracts users in computer software and real estate, indicating its alignment with technology-driven industries and dynamic operations. →
Operational Alignment Forsta is designed for enterprises, seamlessly integrating into complex workflows with emphasis on data management. → Canny fits mid-market needs, offering tools that enhance collaboration and engagement in software-centric environments. →

Forsta (formerly Confirmit) and Canny: Best activities based on customer satisfaction

Forsta (formerly Confirmit) in Action: Unique Activities

What Are the key features of Forsta (formerly Confirmit) for Market Research?
Confirmit Horizons is a market research platform that enables businesses to collect, analyze and manage customer, market, and employee data. This platform provides a range of data collection modes and panel management capabilities, which help research agencies standardize their processes and reduce overall costs. However, Confirmit Horizons is primarily designed for market research and customer satisfaction, which can limit its effectiveness for other research needs.
"...We mainly deal with data collection in medical market research...." Peer review by Ausrine Pasakarnyte, Senior Quality Control Specialist, WorldOne
What makes Forsta (formerly Confirmit) ideal for Campaign Management?
Confirmit Horizons is a software platform used to create and manage customer experience, employee feedback, and market research programs. The platform allows for centralized management of surveys and data, enabling the analysis of insights to improve customer engagement and business outcomes.
"...Confirmit is the main tool that we use for gathering data in our company, It is used by different departments across the organization, such as Survey Programming, Quality Managers, Data Processing and Project Management...." Peer review by Hector Gutierrez, Functional Lead Programming, Puebla, WorldOne
How efficiently Does Forsta (formerly Confirmit) manage your Social Media Management?
Confirmit Horizons provides social media management capabilities that capture and analyze social media data. It integrates with survey solutions to offer a comprehensive feedback platform. This allows users to analyze both solicited and unsolicited feedback from various channels, including social media.
"...The reporting tool needs to work in order to tie into the authoring portion more seamlessly and provide end clients with more user friendly reporting and analytical solutions...." Peer review by Adams L, Confirmit Programmer, Research

Canny in Action: Unique Activities

How efficiently Does Canny manage your Collecting Feedback?
Canny is a tool that helps companies gather and organize customer feedback. It simplifies the process, centralizes feedback, and keeps customers informed. Canny makes it easier for companies to understand customer needs and make better product decisions.
"...It's a tool that has an incredible ROI by collecting and managing feedback and feature requests and more...." Peer review by Michael V., CEO, Computer Software
What benefits does Canny offer for Engaging Conversational Surveys?
Canny empowers customers to engage with product development. The tool facilitates communication and feedback collection, improving the visibility of customer insights. Canny encourages users to collaborate on features and provides updates on product developments.
"...Overall Canny boosted our customer's engagement, we now have a better number of feedbacks to track and manipulate, giving us great insight into where do we need to improve and meet customer's expectations. . ...." Peer review by Stefan T., SWS Team Lead, Information Technology and Services
How can Canny enhance your Products & Pricelist Management process?
Canny helps product managers gather and analyze customer feedback efficiently. The tool centralizes feedback from multiple channels, simplifying data analysis. This empowers product managers to make informed decisions and understand customer needs better.
"...Aside from marketing, he also does product management, works alongside designers, and does customer support...." Case Study Ahrefs
How can Canny optimize your Review Customer Feedback Workflow?
Canny Review helps teams collect and organize customer feedback efficiently, providing a clear view of customer needs and allowing for informed product development decisions. This platform streamlines the feedback process, ensuring that customer insights are readily available for product development and improvements. While Canny Review is a powerful tool, its full potential may not be realized without utilizing all its features.
"...The product owner at our company can use direct feedback that our team gathers to better our product and plan which features to include on our roadmap...." Peer review by David H., Distribution Executive, Computer Software
How can Canny optimize your Collaboration Workflow?
Canny facilitates team collaboration by providing a central platform for communication and feedback. Users can interact with each other to share ideas, vote on requests, and build a sense of community. This helps to streamline communication and improve collaboration across teams.
"...She now manages a team focused on collaboration and onboarding...." Case Study Framer

News

Latest Forsta (formerly Confirmit) news

Qualtrics Acquires Healthcare Experience Leader Press Ganey Forsta For $6.75 Billion: Expands Experience Management (XM) Category Leadership Creating Worlds Largest AI Dataset for Human Experiential Context Ever Assembled

Qualtrics has acquired Press Ganey Forsta for $6.75 billion, enhancing its Experience Management platform with a vast healthcare dataset. This acquisition aims to bridge the experience gap in healthcare by combining AI-driven insights with patient data, enabling predictive and personalized healthcare experiences. The merger marks a significant development in AI and experience management, particularly in healthcare.

17/05/2026 - source

Latest Canny news

Canny for customer success: using Canny on customer support teams

This article discusses how Canny enhances customer success by organizing feedback for product teams. It highlights Canny's integrations with Intercom and Zendesk, enabling seamless feedback tracking. Canny allows customer-facing teams to manage requests efficiently, ensuring product teams prioritize customer needs. This structured approach closes the feedback loop, keeping customers engaged and informed.

10/03/2026 - source