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Compare Drip vs Act-On

Comparison Summary

This comparison report of Drip vs. Act-On is based on a specific set of business needs and context. The comparison uses 23268 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Drip and Act-On

Drip, Act-On, Klaviyo, Salesforce Account Engagement (Formerly Pardot), etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Drip covers Drip Marketing with E-Mail, Workflow Management with E-Mail, Engagement Management with E-Mail, Communication Management with E-Mail, etc.

Act-On focuses on Engagement Management with E-Mail, Communication Management with E-Mail, Campaign Management with E-Mail, Social Media Management with Social Media, etc.

"When we have that level of data, we get to know you. We get to know your tastes. We get to know that you love Thai food on Friday nights, but you’re into burger and fries on Sunday afternoons. " - Craig Key

"Act-On’s lead scoring has transformed our marketing efforts and allows us to automatically transfer great leads through our CRM. " - Sam Saunders

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Drip

Focus area

Drip is better than Act-On for

Software Failure Risk

  • low

logo Act-On

Focus area

Act-On is better than Drip for

Software Failure Risk

  • low

About

The Ecommerce Revenue Engine

Act-On | An automated Growth Marketing Platform

Age

2011

2005

Financials

M&A

PRIVATE

Business Need

Total Processes
(we found evidences for)

95

112

Total Goals
(we found evidences for)

16

21

Top Processes

Evidences indicate better relative satisfaction




engagement management

engaging and following up

engaging with scheduling & cadence


communication management

sending & publishing communications

tracking & monitoring communications


helpdesk management



campaign monitoring

campaign analytics


customise loyalty program

identify target customers

track program performance


social media management

social media analytics

managing social media account

scheduling post to social media

engaging on social media

monitoring social media


training & onboarding


generation of new leads


segmentation and targeting


contact list management


searching for content

content publishing



personalized marketing


knowledge management



conversion management




sales document management

proposal & quote management

contract management


competitive intelligence



customer feedback management

measuring net promoter score

measuring customer satisfaction


relationship management





lifetime value management







products & pricelist management


proximity marketing


promotion management





social media marketing


community building



lead qualification

lead qualification: technographic




rating and review management


business development


trade show marketing


performance management


revenue cycle management



follower management


subscription management



sales call management


Scheduling & dispatching



outbound marketing



conference call management


relationship marketing


sales review & feedback



advocacy management


international marketing



create learning path


courses & assessment

create learning path


database marketing



Top Goals

Goals Achieved

  • Enhance customer relationships

  • Acquire customers

  • Increase sales & revenue

  • Improve stakeholder relations

  • Enter new markets internationally or locally

  • Increase customer life time value

  • Build brand awareness

  • Scale best practices

  • Improve ROI

  • Grow market share

  • Improve brand engagement

  • Improve internal communications

  • Launch new products

  • Improve efficiency

  • Improve digital and social presence

  • Establish thought leadership

  • See 13 more
  • Acquire customers

  • Enhance customer relationships

  • Improve ROI

  • Increase sales & revenue

  • Grow market share

  • Scale best practices

  • Enter new markets internationally or locally

  • Build brand awareness

  • Improve digital and social presence

  • Improve brand engagement

  • Launch new products

  • Improve internal communications

  • Establish thought leadership

  • Improve visibility

  • Reduce bounce

  • Improve efficiency

  • Increase customer life time value

  • Improve consistency

  • Improve stakeholder relations

  • Shorten ramp up time

  • Improve navigation

  • See 18 more

Top Channels

Channels Used

  • e-mail

  • website

  • social media

  • offline

  • phone calls

  • newsletter

  • user generated content

  • blogs

  • trade shows

  • promotions

  • LinkedIn

  • on premises

  • events

  • Facebook

  • point of sale

  • video

  • omnichannel

  • mobile

  • Facebook page

  • games

  • text SMS

  • channel partners

  • support groups

  • Twitter

  • chat

  • out of home

  • brochure

  • mobile app

  • Instagram

  • Slack

  • See 27 more
  • e-mail

  • website

  • social media

  • offline

  • phone calls

  • newsletter

  • user generated content

  • blogs

  • trade shows

  • promotions

  • LinkedIn

  • on premises

  • events

  • Facebook

  • point of sale

  • video

  • omnichannel

  • mobile

  • Facebook page

  • games

  • text SMS

  • channel partners

  • support groups

  • Twitter

  • chat

  • out of home

  • brochure

  • mobile app

  • Instagram

  • Slack

  • See 27 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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low

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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low

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Migration Risk

low

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low

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Business Setting