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Compare Customer.io vs Upland adestra

Failure Risk Guidance Security Report ?

Failure Risk for Customer.io low Failure Risk for Upland adestra low
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Comparison Summary

This comparison report of Customer.io vs. Upland adestra is based on a specific set of business needs and context. The comparison uses 2483 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Customer.io and Upland adestra

Customer.io, Upland adestra, Sailthru, Acoustic Campaign, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Customer.io covers Communication Management with E-Mail, Engagement Management with E-Mail, Workflow Management with E-Mail, Training & Onboarding with E-Mail, etc.

Upland adestra focuses on Engagement Management with E-Mail, Communication Management with E-Mail, Campaign Management with E-Mail, Helpdesk Management, etc.

"Customer.io has been really great because we’ve been able to automatically set up when a campaign goes out based on our specific user’s timezone, giving us the highest opportunity for success. Sometimes these emails go out in the middle of the night... in my timezone, so it’s nice to be able to schedule it. " - Martine Peeters

"We needed a reliable partner in this endeavour, and that’s why we’ve been a long-time partner and advocate of [Upland] Adestra. Their continued focus on development, advanced technology capabilities, and support through customer service is unrivaled... in their industry. " - Andrew Hinton

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Customer.io

Focus area

Software Failure Risk

  • low

logo Upland adestra

Focus area

Software Failure Risk

  • low

About

Send Automated Messages. Deliver Results.

Email automation software that inspires engagement and drives conversions

Age

2012

2010

Financials

SERIES A

PRIVATE

Business Need

Total Processes
(we found evidences for)

65

50

Total Goals
(we found evidences for)

12

10

Top Processes

Evidences indicate better relative satisfaction

communication management

Read Reviews (122)

Read Reviews (40)

sending & publishing communications

Read Reviews (107)

Read Reviews (34)

tracking & monitoring communications

Read Reviews (9)

Read Reviews (4)

engagement management

Read Reviews (89)

Read Reviews (41)

engaging and following up

Read Reviews (46)

Read Reviews (30)

engaging with scheduling & cadence

Read Reviews (3)

Read Reviews (1)

workflow management

Read Reviews (42)

Read Reviews (3)

training & onboarding

Read Reviews (42)

Read Reviews (5)

drip marketing

Read Reviews (27)

Read Reviews (1)

advertisement

Read Reviews (24)

Read Reviews (1)

campaign management

Read Reviews (22)

Read Reviews (32)

campaign analytics

Read Reviews (0)

Read Reviews (2)

segmentation and targeting

Read Reviews (14)

Read Reviews (6)

social media management

Read Reviews (6)

Read Reviews (13)

social media analytics

Read Reviews (5)

Read Reviews (9)

scheduling post to social media

Read Reviews (0)

Read Reviews (3)

customer feedback management

Read Reviews (5)

Read Reviews (1)

measuring customer satisfaction

Read Reviews (2)

Read Reviews (0)

contact list management

Read Reviews (5)

Read Reviews (4)

rating and review management

Read Reviews (4)

Read Reviews (2)

helpdesk management

Read Reviews (4)

Read Reviews (20)

lifetime value management

Read Reviews (3)

Read Reviews (0)

loyalty management

Read Reviews (2)

Read Reviews (6)

identify target customers

Read Reviews (2)

Read Reviews (0)

customise loyalty program

Read Reviews (0)

Read Reviews (4)

content management

Read Reviews (2)

Read Reviews (2)

social media marketing

Read Reviews (2)

Read Reviews (3)

lead qualification

Read Reviews (2)

Read Reviews (2)

generation of new leads

Read Reviews (2)

Read Reviews (7)

sales document management

Read Reviews (2)

Read Reviews (5)

proposal & quote management

Read Reviews (2)

Read Reviews (0)

knowledge management

Read Reviews (2)

Read Reviews (1)

personalized marketing

Read Reviews (1)

Read Reviews (4)

international marketing

Read Reviews (0)

Read Reviews (2)

competitive intelligence

Read Reviews (0)

Read Reviews (7)

conference call management

Read Reviews (0)

Read Reviews (2)

SeealllessActivities

Top Goals

Goals Achieved

  • Acquire customers

  • Enhance customer relationships

  • Increase sales & revenue

  • Improve internal communications

  • Grow market share

  • Scale best practices

  • Enter new markets internationally or locally

  • Build brand awareness

  • Launch new products

  • Improve ROI

  • Improve brand engagement

  • Improve efficiency

  • See 9 more

  • Enhance customer relationships

  • Scale best practices

  • Acquire customers

  • Improve ROI

  • Increase sales & revenue

  • Grow market share

  • Build brand awareness

  • Launch new products

  • Improve digital and social presence

  • Improve navigation

  • See 7 more

Top Channels

Channels Used

  • e-mail

  • social media

  • website

  • offline

  • trade shows

  • mobile

  • newsletter

  • phone calls

  • events

  • video

  • print media

  • magazine

  • text SMS

  • user generated content

  • blogs

  • causes and charity

  • See 13 more

  • e-mail

  • social media

  • website

  • offline

  • trade shows

  • mobile

  • newsletter

  • phone calls

  • events

  • video

  • print media

  • magazine

  • text SMS

  • user generated content

  • blogs

  • causes and charity

  • See 13 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

{{{rsh_C_1}}}

low

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Migration Risk

medium

{{{rsh_C_1}}}

low

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IT and Other Capabilities

  • Low
  • Medium
  • High

Business Setting