cuspera logo CUSPERA
Search Your Reports For Vendors
Your Reports For Vendors

Compare Customer.io vs Oracle Responsys

Failure Risk Guidance Security Report ?

Failure Risk for Customer.io low Failure Risk for Oracle Responsys low
Know More

Comparison Summary

For Customer.io vs Oracle Responsys comparison, Our AI algorithm looked at 2799 peer reviews, testimonials and expert opinions across 50+ sources to understand how successful they were in using Customer.io and Oracle Responsys to solve their respective business needs.

Pros and cons of Customer.io and Oracle Responsys

Customer.io is more suited to businesses that require Communication Management with E-Mail and Engagement Management with E-Mail where as Oracle Responsys is focused towards Engagement Management with E-Mail and Campaign Management with E-Mail .

Both Customer.io and Oracle Responsys are Marketing Automation software, peers recommend Customer.io for training & onboarding and communication management where as Oracle Responsys is more known for channel marketing and campaign management .

logo Customer.io

Focus area

Customer.io is better than Oracle Responsys for

Software Failure Risk

  • low

logo Oracle Responsys

Focus area

Oracle Responsys is better than Customer.io for

Software Failure Risk

  • low

About

Send Automated Messages. Deliver Results.

Oracle | Integrated Cloud Applications and Platform Services

Age

2012

1977

Financials

SERIES A

IPO

Business Need

Total Processes
(we found evidences for)

65

56

Total Goals
(we found evidences for)

12

12

Top Processes

Evidences indicate better relative satisfaction

communication management

Read Reviews (122)

Read Reviews (45)

sending & publishing communications

Read Reviews (107)

Read Reviews (35)

tracking & monitoring communications

Read Reviews (9)

Read Reviews (1)

engagement management

Read Reviews (89)

Read Reviews (98)

engaging and following up

Read Reviews (46)

Read Reviews (66)

engaging with scheduling & cadence

Read Reviews (3)

Read Reviews (0)

workflow management

Read Reviews (42)

Read Reviews (1)

training & onboarding

Read Reviews (42)

Read Reviews (8)

drip marketing

Read Reviews (27)

Read Reviews (1)

advertisement

Read Reviews (24)

Read Reviews (3)

campaign management

Read Reviews (22)

Read Reviews (65)

campaign analytics

Read Reviews (0)

Read Reviews (13)

segmentation and targeting

Read Reviews (14)

Read Reviews (28)

social media management

Read Reviews (6)

Read Reviews (1)

social media analytics

Read Reviews (5)

Read Reviews (1)

customer feedback management

Read Reviews (5)

Read Reviews (0)

measuring customer satisfaction

Read Reviews (2)

Read Reviews (0)

contact list management

Read Reviews (5)

Read Reviews (5)

rating and review management

Read Reviews (4)

Read Reviews (0)

helpdesk management

Read Reviews (4)

Read Reviews (14)

lifetime value management

Read Reviews (3)

Read Reviews (5)

loyalty management

Read Reviews (2)

Read Reviews (14)

identify target customers

Read Reviews (2)

Read Reviews (4)

customise loyalty program

Read Reviews (0)

Read Reviews (2)

content management

Read Reviews (2)

Read Reviews (12)

content curation

Read Reviews (1)

Read Reviews (2)

social media marketing

Read Reviews (2)

Read Reviews (2)

lead qualification

Read Reviews (2)

Read Reviews (0)

generation of new leads

Read Reviews (2)

Read Reviews (1)

sales document management

Read Reviews (2)

Read Reviews (1)

proposal & quote management

Read Reviews (2)

Read Reviews (0)

knowledge management

Read Reviews (2)

Read Reviews (0)

relationship management

Read Reviews (1)

Read Reviews (2)

account management

Read Reviews (1)

Read Reviews (6)

personalized marketing

Read Reviews (1)

Read Reviews (3)

international marketing

Read Reviews (0)

Read Reviews (2)

competitive intelligence

Read Reviews (0)

Read Reviews (3)

channel management

Read Reviews (0)

Read Reviews (6)

promotion management

Read Reviews (0)

Read Reviews (5)

touchpoint management

Read Reviews (0)

Read Reviews (2)

SeealllessActivities

Top Goals

Goals Achieved

  • Acquire customers

  • Enhance customer relationships

  • Increase sales & revenue

  • Improve internal communications

  • Grow market share

  • Scale best practices

  • Enter new markets internationally or locally

  • Build brand awareness

  • Launch new products

  • Improve ROI

  • Improve brand engagement

  • Improve efficiency

  • See 9 more

  • Acquire customers

  • Enhance customer relationships

  • Improve ROI

  • Increase sales & revenue

  • Enter new markets internationally or locally

  • Improve brand engagement

  • Grow market share

  • Scale best practices

  • Improve visibility

  • Increase customer life time value

  • Improve stakeholder relations

  • Improve digital and social presence

  • See 9 more

Top Channels

Channels Used

  • e-mail

  • promotions

  • mobile

  • text SMS

  • website

  • social media

  • user generated content

  • blogs

  • mobile app

  • offline

  • display advertisement

  • phone calls

  • point of sale

  • video

  • on premises

  • See 12 more

  • e-mail

  • promotions

  • mobile

  • text SMS

  • website

  • social media

  • user generated content

  • blogs

  • mobile app

  • offline

  • display advertisement

  • phone calls

  • point of sale

  • video

  • on premises

  • See 12 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

{{{rsh_C_1}}}

low

{{{rsh_C_1}}}

Security & Privacy Risk

medium

{{{rsh_C_1}}}

low

{{{rsh_C_1}}}

Integration Risk

low

{{{rsh_C_1}}}

low

{{{rsh_C_1}}}

Migration Risk

medium

{{{rsh_C_1}}}

low

{{{rsh_C_1}}}

IT and Other Capabilities

  • Low
  • Medium
  • High

Business Setting