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Customer.io vs Maropost: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of Customer.io vs. Maropost is based on a specific set of business needs and context. The comparison uses 3562 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Customer.io and Maropost

Customer.io, Maropost, Upland adestra, Sailthru, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Customer.io covers Communication Management with E-Mail, Engagement Management with E-Mail, Workflow Management with E-Mail, Training & Onboarding with E-Mail, etc.

Maropost focuses on Engagement Management with E-Mail, Campaign Management with Social Media, Social Media Management with Social Media, Communication Management with E-Mail, etc.

"The onboarding experience at Customer.io was so great. Segment has the ‘replay’ feature, so it was super easy to switch over. Other companies claimed to have easy integrations with Segment but we found out the hard way that it wasn’t true. " - Neal O’Grady

"Your A/B testing and optimizing campaigns are a lot more sophisticated, allowing us to write 10 headlines, and seeing which of them is doing the best " - Mitch Grummon

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Customer.io

Focus area

Customer.io is better than Maropost for

Software Failure Risk

  • low

logo Maropost

Focus area

Maropost is better than Customer.io for

Software Failure Risk

  • medium

About

Send Automated Messages. Deliver Results.

Marketing Automation platform for multi-channel customer engagement

Age

2012

2011

Financials

SERIES A

SERIES B

Business Need

Total Processes
(we found evidences for)

65

83

Total Goals
(we found evidences for)

12

13

Top Processes

Evidences indicate better relative satisfaction


communication management

sending & publishing communications

tracking & monitoring communications


engagement management

engaging and following up

engaging with scheduling & cadence


workflow management


training & onboarding




campaign management

campaign monitoring

campaign analytics


segmentation and targeting


social media management

social media analytics

engaging on social media

scheduling post to social media


customer feedback management

measuring customer satisfaction


contact list management



rating and review management



helpdesk management



lifetime value management



loyalty management

identify target customers



content management


social media marketing


lead qualification

lead qualification: technographic


generation of new leads


sales document management

proposal & quote management


knowledge management


products & pricelist management


relationship management


personalized marketing



business development



competitive intelligence




conference call management


channel management


touchpoint management



promotion management


sales review & feedback


Top Goals

Goals Achieved

  • Acquire customers

  • Enhance customer relationships

  • Increase sales & revenue

  • Improve internal communications

  • Grow market share

  • Scale best practices

  • Enter new markets internationally or locally

  • Build brand awareness

  • Launch new products

  • Improve ROI

  • Improve brand engagement

  • Improve efficiency

  • See 9 more
  • Enhance customer relationships

  • Increase sales & revenue

  • Acquire customers

  • Scale best practices

  • Improve brand engagement

  • Enter new markets internationally or locally

  • Grow market share

  • Improve ROI

  • Launch new products

  • Establish thought leadership

  • Improve digital and social presence

  • Increase customer life time value

  • Improve efficiency

  • See 10 more

Top Channels

Channels Used

  • e-mail

  • social media

  • website

  • Facebook

  • Twitter

  • offline

  • mobile

  • phone calls

  • video

  • text SMS

  • Instagram

  • promotions

  • on premises

  • print media

  • point of sale

  • events

  • trade shows

  • omnichannel

  • mobile app

  • mass media

  • magazine

  • LinkedIn

  • review sites

  • newspaper

  • blogs

  • user generated content

  • Amazon

  • eBay

  • See 25 more
  • e-mail

  • social media

  • website

  • Facebook

  • Twitter

  • offline

  • mobile

  • phone calls

  • video

  • text SMS

  • Instagram

  • promotions

  • on premises

  • print media

  • point of sale

  • events

  • trade shows

  • omnichannel

  • mobile app

  • mass media

  • magazine

  • LinkedIn

  • review sites

  • newspaper

  • blogs

  • user generated content

  • Amazon

  • eBay

  • See 25 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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low

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Migration Risk

medium

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medium

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Business Setting