cuspera logo CUSPERA

Compare Customer.io vs dotDigital Engagement Cloud

Comparison Summary

This comparison report of Customer.io vs. dotDigital Engagement Cloud is based on a specific set of business needs and context. The comparison uses 4030 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Customer.io and dotDigital Engagement Cloud

Customer.io, dotDigital Engagement Cloud, Upland adestra, Sailthru, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Customer.io covers Communication Management with E-Mail, Engagement Management with E-Mail, Workflow Management with E-Mail, Training & Onboarding with E-Mail, etc.

dotDigital Engagement Cloud focuses on Engagement Management with E-Mail, Communication Management with E-Mail, Campaign Management with E-Mail, Training & Onboarding with Website, etc.

"Customer.io has been really great because we’ve been able to automatically set up when a campaign goes out based on our specific user’s timezone, giving us the highest opportunity for success. Sometimes these emails go out in the middle of the night... in my timezone, so it’s nice to be able to schedule it. " - Martine Peeters

"We knew that Dotdigital was so much more than an email sending platform, but we didn’t have the resources or time to leverage all of its offerings. So, we worked with StrategiQ to learn how we could effectively use it to better understand our audien...ce, as well as become more strategic when it came to the communications we sent and when we delivered them.” " - Elizabeth O’Hanlon

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Customer.io

Focus area

Customer.io is better than dotDigital Engagement Cloud for

Software Failure Risk

  • low

logo dotDigital Engagement Cloud

Focus area

dotDigital Engagement Cloud is better than Customer.io for

Software Failure Risk

  • medium

About

Send Automated Messages. Deliver Results.

dotDigital Engagement Cloud | Omnichannel marketing automation for B2C, B2B, and NFP marketers

Age

2012

1999

Financials

SERIES A

PRIVATE

Business Need

Total Processes
(we found evidences for)

65

65

Total Goals
(we found evidences for)

12

13

Top Processes

Evidences indicate better relative satisfaction


communication management

sending & publishing communications

tracking & monitoring communications


engagement management

engaging and following up

engaging with scheduling & cadence


workflow management


training & onboarding




campaign management

campaign monitoring

campaign analytics


segmentation and targeting


social media management

social media analytics

engaging on social media


customer feedback management

measuring customer satisfaction


contact list management



rating and review management



helpdesk management



lifetime value management



loyalty management

identify target customers



content management


social media marketing


lead qualification

lead qualification: behavioural


generation of new leads


sales document management

proposal & quote management


knowledge management



promotion management






performance management


outbound marketing


database marketing


Top Goals

Goals Achieved

  • Acquire customers

  • Enhance customer relationships

  • Increase sales & revenue

  • Improve internal communications

  • Grow market share

  • Scale best practices

  • Enter new markets internationally or locally

  • Build brand awareness

  • Launch new products

  • Improve ROI

  • Improve brand engagement

  • Improve efficiency

  • See 9 more
  • Acquire customers

  • Enhance customer relationships

  • Increase sales & revenue

  • Improve ROI

  • Improve internal communications

  • Enter new markets internationally or locally

  • Grow market share

  • Scale best practices

  • Build brand awareness

  • Establish thought leadership

  • Improve digital and social presence

  • Improve efficiency

  • Increase customer life time value

  • See 10 more

Top Channels

Channels Used

  • e-mail

  • website

  • omnichannel

  • promotions

  • newsletter

  • text SMS

  • social media

  • phone calls

  • chat

  • offline

  • coupons

  • Facebook

  • point of sale

  • causes and charity

  • mobile

  • mass media

  • out of home

  • brochure

  • video

  • user generated content

  • blogs

  • See 18 more
  • e-mail

  • website

  • omnichannel

  • promotions

  • newsletter

  • text SMS

  • social media

  • phone calls

  • chat

  • offline

  • coupons

  • Facebook

  • point of sale

  • causes and charity

  • mobile

  • mass media

  • out of home

  • brochure

  • video

  • user generated content

  • blogs

  • See 18 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

{{{rsh_C_1}}}

low

{{{rsh_C_1}}}

Security & Privacy Risk

medium

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

Integration Risk

low

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

Migration Risk

medium

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

Business Setting