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Cordial Platform vs ActiveTrail: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of Cordial Platform vs. ActiveTrail is based on a specific set of business needs and context. The comparison uses 1965 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Cordial Platform and ActiveTrail

Cordial Platform, ActiveTrail, Yespo Оmnichannel CDP, Selligent Marketing Cloud, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Cordial Platform covers Engagement Management with Mobile, Communication Management with E-Mail, Channel Marketing with Mobile, Campaign Management with E-Mail, etc.

ActiveTrail focuses on Communication Management with E-Mail, Campaign Management with E-Mail, Direct Marketing with E-Mail, Social Media Management with E-Mail, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Cordial Platform

Focus area

Software Failure Risk

  • medium

logo ActiveTrail

Focus area

ActiveTrail is better than Cordial Platform for

Software Failure Risk

  • low

About

Cordial | The Foundation for Tailored Customer Experiences

ActiveTrail: Marketing Automation | Email Marketing Platform

Financials

SERIES B

PRIVATE

Business Need

Total Processes
(we found evidences for)

66

37

Total Goals
(we found evidences for)

14

9

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up


communication management

sending & publishing communications

tracking & monitoring communications



campaign management

campaign analytics

campaign monitoring


training & onboarding


workflow management


loyalty management

customise loyalty program

identify target customers


social media management

social media analytics


segmentation and targeting


personalized marketing



contact list management

creating contact list


channel management


lifetime value management



sales document management

contract management


content management


touchpoint management



helpdesk management


promotion management




generation of new leads


customer feedback management



products & pricelist management




Top Goals

Goals Achieved

  • Acquire customers

  • Enhance customer relationships

  • Increase sales & revenue

  • Improve brand engagement

  • Grow market share

  • Increase customer life time value

  • Enter new markets internationally or locally

  • Scale best practices

  • Improve ROI

  • Build brand awareness

  • Establish thought leadership

  • Launch new products

  • Improve internal communications

  • Improve efficiency

  • See 11 more
  • Acquire customers

  • Increase sales & revenue

  • Enhance customer relationships

  • Improve ROI

  • Increase customer life time value

  • Scale best practices

  • Grow market share

  • Improve digital and social presence

  • Improve brand engagement

  • See 6 more

Top Channels

Channels Used

  • e-mail

  • website

  • newsletter

  • text SMS

  • social media

  • mobile

  • Facebook

  • promotions

  • user generated content

  • blogs

  • mobile app

  • See 8 more
  • e-mail

  • website

  • newsletter

  • text SMS

  • social media

  • mobile

  • Facebook

  • promotions

  • user generated content

  • blogs

  • mobile app

  • See 8 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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low

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Migration Risk

low

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low

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Business Setting