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Chartbeat vs Oracle Marketing Cloud: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of Chartbeat vs. Oracle Marketing Cloud is based on a specific set of business needs and context. The comparison uses 3115 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Chartbeat and Oracle Marketing Cloud

Chartbeat, Oracle Marketing Cloud, Parse.ly Analytics, Ceros, etc., belong to a category of solutions that help Content Marketing. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Chartbeat covers Communication Management with Website, Engagement Management with User Generated Content, Content Management with Promotions, Loyalty Management with User Generated Content, etc.

Oracle Marketing Cloud focuses on Engagement Management with E-Mail, Content Management, Campaign Management with E-Mail, Communication Management with E-Mail, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Chartbeat

Focus area

Software Failure Risk

  • medium

logo Oracle Marketing Cloud

Focus area

Oracle Marketing Cloud is better than Chartbeat for

Software Failure Risk

  • low

About

Headline Testing and Content Optimization Tools | Chartbeat

Oracle | Integrated Cloud Applications and Platform Services

Age

2009

1977

Financials

SERIES C

IPO

Business Need

Total Processes
(we found evidences for)

45

87

Total Goals
(we found evidences for)

9

13

Top Processes

Evidences indicate better relative satisfaction


communication management

sending & publishing communications

tracking & monitoring communications


engagement management

engaging and following up


content publishing


social media management

social media analytics

monitoring social media

engaging on social media

scheduling post to social media


create engagement based loyalty




competitive intelligence


segmentation and targeting



campaign management

campaign monitoring


products & pricelist management


workflow management


training & onboarding


generation of new leads


lead qualification


subscription management


sales document management


helpdesk management



relationship management




account management





social media marketing


personalized marketing



customer feedback management


channel management



contact list management



conversion management


relationship marketing



lifetime value management


touchpoint management




revenue cycle management


knowledge management



international marketing


Top Goals

Goals Achieved

  • Acquire customers

  • Scale best practices

  • Enhance customer relationships

  • Increase sales & revenue

  • Improve ROI

  • Enter new markets internationally or locally

  • Grow market share

  • Improve digital and social presence

  • Improve efficiency

  • See 6 more
  • Acquire customers

  • Enhance customer relationships

  • Grow market share

  • Increase sales & revenue

  • Improve ROI

  • Enter new markets internationally or locally

  • Scale best practices

  • Improve brand engagement

  • Establish thought leadership

  • Build brand awareness

  • Improve stakeholder relations

  • Improve efficiency

  • Improve digital and social presence

  • See 10 more

Top Channels

Channels Used

  • e-mail

  • social media

  • website

  • mobile

  • user generated content

  • blogs

  • promotions

  • omnichannel

  • mobile app

  • phone calls

  • offline

  • newsletter

  • on premises

  • display advertisement

  • video

  • text SMS

  • point of sale

  • events

  • trade shows

  • coupons

  • See 17 more
  • e-mail

  • social media

  • website

  • mobile

  • user generated content

  • blogs

  • promotions

  • omnichannel

  • mobile app

  • phone calls

  • offline

  • newsletter

  • on premises

  • display advertisement

  • video

  • text SMS

  • point of sale

  • events

  • trade shows

  • coupons

  • See 17 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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low

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Migration Risk

medium

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low

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Business Setting