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Compare Capterra vs Nielsen

Comparison Summary

For Capterra vs Nielsen comparison, Our AI algorithm looked at 6019 peer reviews, testimonials and expert opinions across 50+ sources to understand how successful they were in using Capterra and Nielsen to solve their respective business needs.

Pros and cons of Capterra and Nielsen

Capterra is more suited to businesses that require Rating And Review Management with Review Sites and Loyalty Management where as Nielsen is focused towards Advertisement and Engagement Management with Social Media .

Both Capterra and Nielsen are Marketing Data Intelligence software, peers recommend Capterra for loyalty management and customer feedback management where as Nielsen is more known for rating and review management and sending & publishing communications .

logo Capterra

Focus area

Capterra is better than Nielsen for

Software Failure Risk

  • medium

logo Nielsen

Focus area

Nielsen is better than Capterra for

Software Failure Risk

  • low

About

Advanced Analytics Software | SAS

Market Research on What People Watch, Listen To and Buy | Nielsen ...

Financials

PRIVATE

IPO

Business Need

Total Processes
(we found evidences for)

121

103

Total Goals
(we found evidences for)

18

18

Top Processes

Evidences indicate better relative satisfaction


rating and review management


customise loyalty program

identify target customers


engagement management

engaging and following up


helpdesk management


communication management

sending & publishing communications

tracking & monitoring communications


social media management

social media analytics

monitoring social media

scheduling post to social media

engaging on social media

managing social media account



customer feedback management

measuring customer satisfaction

measuring net promoter score


workflow management


relationship management


content publishing



generation of new leads


sales document management

proposal & quote management

contract management


campaign management


products & pricelist management



training & onboarding


social media marketing


competitive intelligence





contact list management



account management



lead qualification

lead qualification: technographic


knowledge management



sales call management




lifetime value management


billing and invoice management


influencer marketing


category management


membership management


sales review & feedback





calendar management


referral management


segmentation and targeting


performance management






subscription management


conversion management


pipeline management




promotion management


personalized marketing



discount management


advocacy management






international marketing



trade show marketing




Top Goals

Goals Achieved

  • Enhance customer relationships

  • Acquire customers

  • Increase sales & revenue

  • Improve digital and social presence

  • Improve ROI

  • Grow market share

  • Scale best practices

  • Improve efficiency

  • Enter new markets internationally or locally

  • Build brand awareness

  • Launch new products

  • Improve stakeholder relations

  • Improve brand engagement

  • Manage risk

  • Establish thought leadership

  • Improve internal communications

  • Reduce bounce

  • Improve navigation

  • See 15 more
  • Enhance customer relationships

  • Increase sales & revenue

  • Build brand awareness

  • Acquire customers

  • Grow market share

  • Enter new markets internationally or locally

  • Improve brand engagement

  • Improve ROI

  • Launch new products

  • Improve digital and social presence

  • Establish thought leadership

  • Increase customer life time value

  • Improve efficiency

  • Improve stakeholder relations

  • Manage risk

  • Scale best practices

  • Improve internal communications

  • Improve visibility

  • See 15 more

Top Channels

Channels Used

  • social media

  • mass media

  • television

  • user generated content

  • promotions

  • blogs

  • mobile

  • offline

  • video

  • radio

  • website

  • Facebook

  • mobile app

  • point of sale

  • games

  • phone calls

  • print media

  • Instagram

  • trade shows

  • coupons

  • display advertisement

  • out of home

  • Twitter

  • brochure

  • magazine

  • e-mail

  • events

  • newspaper

  • text SMS

  • mobile ads

  • on premises

  • chat

  • Snapchat

  • newsletter

  • Pinterest

  • support groups

  • review sites

  • Amazon

  • billboards

  • movies

  • LinkedIn

  • causes and charity

  • omnichannel

  • See 40 more
  • social media

  • mass media

  • television

  • user generated content

  • promotions

  • blogs

  • mobile

  • offline

  • video

  • radio

  • website

  • Facebook

  • mobile app

  • point of sale

  • games

  • phone calls

  • print media

  • Instagram

  • trade shows

  • coupons

  • display advertisement

  • out of home

  • Twitter

  • brochure

  • magazine

  • e-mail

  • events

  • newspaper

  • text SMS

  • mobile ads

  • on premises

  • chat

  • Snapchat

  • newsletter

  • Pinterest

  • support groups

  • review sites

  • Amazon

  • billboards

  • movies

  • LinkedIn

  • causes and charity

  • omnichannel

  • See 40 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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low

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Security & Privacy Risk

medium

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medium

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Integration Risk

medium

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low

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Migration Risk

medium

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medium

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Business Setting