Brivity CRM vs. Scratchpad: Comparing Best CRM Solutions 2026

Overview: Brivity CRM and Scratchpad as CRM Category solutions.

Brivity CRM: Brivity-CRM and other top real estate CRM solutions streamline property sales and enhance client relationships. Deals are closed faster with these tools.

Scratchpad: Scratchpad, the AI-powered workspace for sales teams, eliminates stale spreadsheets and process struggles. Loved by sales teams with 1,400 reviews and a 4.8-star rating on G2.

This comparison of Brivity CRM vs. Scratchpad draws on 1190 Cuspera insights from customer stories. The use cases and topics below show where the two products overlap and where each one stands apart.

Brivity CRM supports Real estate workflow automation, Real estate lead management automation, Real estate lead management, Real estate team management, etc.

Scratchpad supports Automating Salesforce CRM updates, Salesforce CRM automation for sales teams, Sales process automation and standardization, Sales admin automation and reduction, etc.

Evidence shows that both products are used for Sales automation.

Brivity CRM also covers Lead management, Customer engagement, Workflow automation, CRM for real estate, etc.

Scratchpad also covers Sales process management, Sales process automation, CRM data management, Sales pipeline management, etc.

Top use cases: Brivity CRM vs Scratchpad

Use cases tied to Brivity CRM and Scratchpad from verified data sources. Click any use case for supporting evidences.

Brivity CRM Scratchpad

Top Capabilities: Brivity CRM vs Scratchpad

Lengths: relative topic prominence (square-root scale) · Labels: comparison split. Click any item for supporting evidences.

Brivity CRM
Shared
Scratchpad
Shared by both · Topics
Brivity CRM only
Scratchpad only

Deployed Market Segments: Brivity CRM vs Scratchpad

Share of peer evidence by company size for Brivity CRM and Scratchpad. Each product segments add up to 100%. Click any segment for supporting evidence.

Brivity CRM 100%
Scratchpad 100%

Brivity CRM and Scratchpad: Best activities based on customer satisfaction

Brivity CRM in Action: Unique Activities

Why is Brivity CRM the best choice for Generation Of New Leads?
Brivity provides lead generation capabilities through various channels, including property websites, Real Geeks integration, Unbounce lead submissions, Zillow contacts, and IDX sites. These features enable users to capture buyer and seller leads. The platform seamlessly integrates with its CRM, allowing for lead management, follow-up plans, and conversion.
"...Brivity gives you an unlimited number of unique property websites, optimized for maximum lead generation, focusing on you and your listing...." Brivity

Scratchpad in Action: Unique Activities

Why is Scratchpad the best choice for Forecasting?
Scratchpad streamlines sales forecasting by simplifying pipeline management and opportunity updates. This tool allows for efficient adjustments to forecasts, saving time and improving accuracy. As a result, sales teams experience increased productivity and a cleaner CRM system.
"...It also enables me greater insight and ultimately accuracy into forecasting by providing more of an Xcel feel...." Peer review by Tarun M., Account Executive
How efficiently Does Scratchpad manage your Workflow Management?
Scratchpad helps users manage their workflows by providing a central location for notes, tasks, spreadsheets, and processes. Users can customize the platform to fit their specific needs and easily integrate it with existing systems like Salesforce. While Scratchpad offers a comprehensive workflow management solution, it currently lacks the ability to send emails directly through Salesloft.
"...Easy to use and could customize it to fit my workflow...." Peer review by Jonathan R., Enterprise AE - Acquisitions, Pluralsight
What solutions does Scratchpad provide for Pipeline Management?
Scratchpad helps sales professionals manage their pipelines efficiently. nIt streamlines tasks and notes, centralizing information and improving forecasting accuracy. nThis leads to better pipeline visibility for management and saves time for sales teams.
"...It makes it so easy to create Opps, maintain Pipeline and manage contacts and leads, never want to switch back...." Peer review by Frank B., Senior Account Executive, Aviatrix
How efficiently Does Scratchpad manage your Engagement Management?
Scratchpad enhances the Salesforce experience by simplifying opportunity creation, pipeline management, and task scheduling. It provides real-time updates across accounts and opportunities, increasing efficiency and enabling timely follow-ups. nWhile Scratchpad streamlines the Salesforce experience, it might require some effort to fully transition from Salesforce.
"...It turns the Salesforce experience into something more like using an Excel Spreadsheet - and the support / engagement is from real people!..." Testimonial by Ray Bricknell, Managing Director, Behind Everycloud
How does Scratchpad facilitate Training & Onboarding?
Scratchpad offers a comprehensive onboarding experience that is tailored to the user's needs. The onboarding process is designed to help new users quickly learn how to use the platform effectively. Scratchpad's customer success team is dedicated to assisting users throughout the onboarding process.
"...and it's been a great tool for our new onboarded reps to use within their workflows...." Peer review by Ryan B., Sales Development Rep