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Compare Brandwatch vs Buffer

Comparison Summary

For Brandwatch vs Buffer comparison, Our AI algorithm looked at 32921 peer reviews, testimonials and expert opinions across 50+ sources to understand how successful they were in using Brandwatch and Buffer to solve their respective business needs.

Pros and cons of Brandwatch and Buffer

Brandwatch is more suited to businesses that require Social Media Management with Social Media and Communication Management with Social Media where as Buffer is focused towards Social Media Management with Social Media and Communication Management with Social Media .

Both Brandwatch and Buffer are Social Media Marketing software, peers recommend Brandwatch for monitoring social media and tracking & monitoring communications where as Buffer is more known for collaboration and content publishing .

logo Brandwatch

Focus area

Brandwatch is better than Buffer for

Software Failure Risk

  • medium

logo Buffer

Focus area

Buffer is better than Brandwatch for

Software Failure Risk

  • medium

About

Brandwatch | Digital Consumer Intelligence

Buffer | Social Media Management Software for Growing Brands

Age

2005

2010

Financials

SERIES C

SERIES A

Business Need

Total Processes
(we found evidences for)

91

130

Total Goals
(we found evidences for)

16

17

Top Processes

Evidences indicate better relative satisfaction


social media management

social media analytics

monitoring social media

engaging on social media

scheduling post to social media

managing social media account


communication management

tracking & monitoring communications

sending & publishing communications


engagement management

engaging and following up


campaign management

campaign monitoring



searching for content


competitive intelligence


social media marketing




reputation management





generation of new leads


loyalty management

identify target customers

customise loyalty program


helpdesk management



training & onboarding


customer feedback management

measuring customer satisfaction


workflow management


sales call management




influencer marketing


sales document management

contract management

proposal & quote management



lead qualification

lead qualification: demographic

lead qualification: technographic


touchpoint management


conversion management



international marketing



lifetime value management


category management


rating and review management



channel management


referral management


knowledge management


sales review & feedback


sales incentive management


relationship management






products & pricelist management




account management





courses & assessment

create learning path


contact list management


promotion management


performance management



follower management


customer case management




advocacy management



calendar management


community building


personalized marketing


distribution management


conference call management


segmentation and targeting





relationship marketing


Top Goals

Goals Achieved

  • Improve digital and social presence

  • Improve brand engagement

  • Build brand awareness

  • Enhance customer relationships

  • Improve ROI

  • Acquire customers

  • Launch new products

  • Establish thought leadership

  • Increase sales & revenue

  • Enter new markets internationally or locally

  • Improve stakeholder relations

  • Grow market share

  • Scale best practices

  • Improve internal communications

  • Improve efficiency

  • Manage risk

  • See 13 more
  • Improve digital and social presence

  • Acquire customers

  • Build brand awareness

  • Enhance customer relationships

  • Enter new markets internationally or locally

  • Scale best practices

  • Improve ROI

  • Improve brand engagement

  • Improve internal communications

  • Establish thought leadership

  • Grow market share

  • Improve consistency

  • Increase sales & revenue

  • Launch new products

  • Improve efficiency

  • Improve visibility

  • Increase customer life time value

  • See 14 more

Top Channels

Channels Used

  • social media

  • website

  • Facebook

  • Twitter

  • Instagram

  • user generated content

  • blogs

  • LinkedIn

  • mobile

  • video

  • promotions

  • mobile app

  • Pinterest

  • e-mail

  • offline

  • phone calls

  • Facebook page

  • games

  • on premises

  • chat

  • newsletter

  • Slack

  • point of sale

  • causes and charity

  • trade shows

  • events

  • print media

  • coupons

  • magazine

  • newspaper

  • mass media

  • radio

  • Skype

  • Snapchat

  • text SMS

  • display advertisement

  • movies

  • Netflix

  • review sites

  • Glassdoor

  • Facebook at work

  • Whatsapp

  • Amazon

  • See 40 more
  • social media

  • website

  • Facebook

  • Twitter

  • Instagram

  • user generated content

  • blogs

  • LinkedIn

  • mobile

  • video

  • promotions

  • mobile app

  • Pinterest

  • e-mail

  • offline

  • phone calls

  • Facebook page

  • games

  • on premises

  • chat

  • newsletter

  • Slack

  • point of sale

  • causes and charity

  • trade shows

  • events

  • print media

  • coupons

  • magazine

  • newspaper

  • mass media

  • radio

  • Skype

  • Snapchat

  • text SMS

  • display advertisement

  • movies

  • Netflix

  • review sites

  • Glassdoor

  • Facebook at work

  • Whatsapp

  • Amazon

  • See 40 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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low

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Security & Privacy Risk

high

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medium

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Integration Risk

low

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medium

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Migration Risk

low

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medium

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Business Setting