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Compare Blueshift vs Hive Marketing Cloud

Comparison Summary

For Blueshift vs Hive Marketing Cloud comparison, Our AI algorithm looked at 3958 peer reviews, testimonials and expert opinions across 50+ sources to understand how successful they were in using Blueshift and Hive Marketing Cloud to solve their respective business needs.

Pros and cons of Blueshift and Hive Marketing Cloud

Blueshift is more suited to businesses that require Engagement Management and Campaign Management with E-Mail where as Hive Marketing Cloud is focused towards Engagement Management and Collaboration .

Both Blueshift and Hive Marketing Cloud are Customer Data Platform software, peers recommend Blueshift for campaign management and channel marketing where as Hive Marketing Cloud is more known for social media analytics and social media management .

logo Blueshift

Focus area

Blueshift is better than Hive Marketing Cloud for

Software Failure Risk

  • low

logo Hive Marketing Cloud

Focus area

Hive Marketing Cloud is better than Blueshift for

Software Failure Risk

  • medium

About

Customer Data Platform that activates data across the entire omnichannel customer journey

Customer Insight and Engagement Platform

Age

2014

Financials

SERIES B

PRIVATE

Business Need

Total Processes
(we found evidences for)

67

55

Total Goals
(we found evidences for)

14

14

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up

engaging with scheduling & cadence


campaign management

campaign analytics



communication management

sending & publishing communications

tracking & monitoring communications


segmentation and targeting



identify target customers


workflow management


personalized marketing


training & onboarding


helpdesk management


customer feedback management

measuring net promoter score


competitive intelligence


content management

content publishing


channel management


touchpoint management


lead qualification

lead qualification: technographic


lifetime value management



generation of new leads





social media management

social media analytics

managing social media account




courses & assessment

track learning progress


sales document management

contract management


community building


customer case management


social media marketing





database marketing


business development


performance management


account management



products & pricelist management


category management


Top Goals

Goals Achieved

  • Acquire customers

  • Increase sales & revenue

  • Improve ROI

  • Enhance customer relationships

  • Enter new markets internationally or locally

  • Increase customer life time value

  • Scale best practices

  • Improve brand engagement

  • Grow market share

  • Build brand awareness

  • Improve consistency

  • Improve efficiency

  • Launch new products

  • Improve digital and social presence

  • See 11 more
  • Acquire customers

  • Increase customer life time value

  • Improve efficiency

  • Improve internal communications

  • Enhance customer relationships

  • Improve brand engagement

  • Scale best practices

  • Increase sales & revenue

  • Enter new markets internationally or locally

  • Improve ROI

  • Shorten ramp up time

  • Improve visibility

  • Launch new products

  • Build brand awareness

  • See 11 more

Top Channels

Channels Used

  • social media

  • e-mail

  • website

  • text SMS

  • Facebook page

  • Facebook

  • chat

  • phone calls

  • offline

  • Skype

  • promotions

  • Slack

  • mobile

  • trade shows

  • video

  • events

  • mobile app

  • omnichannel

  • See 15 more
  • social media

  • e-mail

  • website

  • text SMS

  • Facebook page

  • Facebook

  • chat

  • phone calls

  • offline

  • Skype

  • promotions

  • Slack

  • mobile

  • trade shows

  • video

  • events

  • mobile app

  • omnichannel

  • See 15 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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low

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Migration Risk

medium

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low

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Business Setting