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Compare AppsFlyer vs LiveRamp

Comparison Summary

For AppsFlyer vs LiveRamp comparison, Our AI algorithm looked at 3828 peer reviews, testimonials and expert opinions across 50+ sources to understand how successful they were in using AppsFlyer and LiveRamp to solve their respective business needs.

Pros and cons of AppsFlyer and LiveRamp

AppsFlyer is more suited to businesses that require Engagement Management and Advertisement with Mobile where as LiveRamp is focused towards Training & Onboarding and Advertisement .

Both AppsFlyer and LiveRamp are Marketing Attribution software, peers recommend AppsFlyer for social media analytics where as LiveRamp is more known for sending & publishing communications and communication management .

logo AppsFlyer

Focus area

AppsFlyer is better than LiveRamp for

Software Failure Risk

  • low

logo LiveRamp

Focus area

LiveRamp is better than AppsFlyer for

Software Failure Risk

  • low

About

Real-Time, Accurate and Reliable MOBILE DATA AND REPORTS

Enterprise Data Connectivity Platform and Identity Solutions

Age

2011

Financials

SERIES D

IPO

Business Need

Total Processes
(we found evidences for)

70

54

Total Goals
(we found evidences for)

14

15

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up



campaign management

campaign analytics

campaign monitoring


social media management

social media analytics

engaging on social media

scheduling post to social media




communication management

sending & publishing communications



training & onboarding



international marketing


helpdesk management


competitive intelligence


lifetime value management


products & pricelist management




generation of new leads


social media marketing



segmentation and targeting



loyalty management


lead qualification

lead qualification: technographic



referral management



workflow management


content management




conversion management


sales document management


account management


Top Goals

Goals Achieved

  • Improve ROI

  • Increase customer life time value

  • Enhance customer relationships

  • Acquire customers

  • Increase sales & revenue

  • Grow market share

  • Improve efficiency

  • Enter new markets internationally or locally

  • Improve brand engagement

  • Improve digital and social presence

  • Improve stakeholder relations

  • Launch new products

  • Build brand awareness

  • Scale best practices

  • See 11 more
  • Acquire customers

  • Enter new markets internationally or locally

  • Improve ROI

  • Grow market share

  • Enhance customer relationships

  • Scale best practices

  • Improve brand engagement

  • Improve visibility

  • Shorten ramp up time

  • Increase sales & revenue

  • Improve digital and social presence

  • Establish thought leadership

  • Build brand awareness

  • Improve efficiency

  • Launch new products

  • See 12 more

Top Channels

Channels Used

  • mass media

  • video

  • social media

  • phone calls

  • television

  • offline

  • promotions

  • radio

  • e-mail

  • user generated content

  • blogs

  • point of sale

  • website

  • mobile

  • games

  • display advertisement

  • mobile app

  • on premises

  • Netflix

  • movies

  • omnichannel

  • newsletter

  • Facebook

  • events

  • trade shows

  • See 22 more
  • mass media

  • video

  • social media

  • phone calls

  • television

  • offline

  • promotions

  • radio

  • e-mail

  • user generated content

  • blogs

  • point of sale

  • website

  • mobile

  • games

  • display advertisement

  • mobile app

  • on premises

  • Netflix

  • movies

  • omnichannel

  • newsletter

  • Facebook

  • events

  • trade shows

  • See 22 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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low

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Security & Privacy Risk

low

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low

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Integration Risk

low

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low

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Migration Risk

medium

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medium

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Business Setting