LiveRamp Overview

LiveRamp is the data collaboration platform chosen by innovative companies. Brand and business value are built through flexible collaboration.

Use Cases

Customers recommend Onboarding, Advertisement, Sending & Publishing Communications, as the business use cases that they have been most satisfied with while using LiveRamp.

Other use cases:

  • Segmentation And Targeting
  • Engagement Management
  • Account Management
  • Campaign Management
  • Collaboration
  • Products & Pricelist Management
  • Channel Marketing
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Business Priorities

Acquire Customers and Enter New Markets Internationally Or Locally are the most popular business priorities that customers and associates have achieved using LiveRamp.

Other priorities:

  • Improve ROI
  • Grow Market Share
  • Enhance Customer Relationships
  • Scale Best Practices
  • Improve Brand Engagement
  • Improve Visibility
  • Shorten Ramp Up Time
  • Increase Sales & Revenue
  • Improve Digital And Social Presence
  • Establish Thought Leadership
  • Build Brand Awareness
  • Improve Efficiency
  • Launch New Products
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LiveRamp Use-Cases and Business Priorities: Customer Satisfaction Data

LiveRamp works with different mediums / channels such as Video. Social Media. Mass Media etc.

LiveRamp's features include Personalization, and Recording. and LiveRamp support capabilities include Chat Support, Phone Support, 24/7 Support, etc. also LiveRamp analytics capabilities include Custom Reports, and Analytics.

Reviews

"...Being able to onboard data that would otherwise stay offline and being able to do more digital campaigns is a big benefit...." Peer review by Agency

LiveRamp, Adobe Marketo Measure (formerly Bizible), Adjust, Calibermind, Attribution, etc., all belong to a category of solutions that help Marketing Attribution. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for LiveRamp

Top Industries

  • Information Technology and Services
  • Marketing and Advertising
  • Research

Popular in

  • Large Enterprise
  • Mid Market
  • Enterprise

LiveRamp is popular in Information Technology And Services, Marketing And Advertising, and Research and is widely used by Large Enterprise, Mid Market, and Enterprise.

LiveRamp Customer wins, Customer success stories, Case studies

What makes LiveRamp ideal for Onboarding?

What benefits does LiveRamp offer for Sending & Publishing Communications?

How does LiveRamp address your Segmentation And Targeting Challenges?

What benefits does LiveRamp offer for Engagement Management?

11 buyers and buying teams have used Cuspera to assess how well LiveRamp solved their Marketing Attribution needs. Cuspera uses 699 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Attribution needs.

Whirlpool Corporation - Retail

LiveRamp helped Whirlpool Corporation reach 5x more shoppers by connecting and activating first-party data. KitchenAid used LiveRamp’s RampID to unify customer data and build lookalike audiences. Thi...s enabled more personalized marketing and improved campaign optimization. Whirlpool gained deeper customer insights and expanded its addressable audience. The solution supported business growth and enhanced shopper experiences across channels.

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Hill’s Pet Nutrition - Retail

LiveRamp Cross-Media Intelligence helped Hill’s Pet Nutrition connect with pet parents and measure engagement across channels. Hill’s needed more insights than their first-party data could provide. T...hey struggled to link advertising spend to sales. Using LiveRamp Clean Room, Hill’s combined retailer, publisher, and CRM data for a full customer view. Now, they can measure media performance in one place and optimize campaigns for growth.

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Omni Hotels & Resorts - Hospitality

Omni Hotels & Resorts used Google Display & Video 360’s PAIR and LiveRamp to improve their advertising. They wanted to reach customers with relevant ads while protecting privacy. They worked with PMG... and MiQ to use first-party data in a secure way. With PAIR campaigns, they saw a 4x increase in conversions compared to traditional cookie-based targeting. This helped them deliver better ads and prepare for a cookieless future.

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Snap, Inc. - Media + Advertising

LiveRamp Clean Room helps Snap, Inc. make data collaboration easy for advertisers. Snap uses Quick Start Media Insights to let brands measure and activate media across publishers. The solution offers... ready-to-use tools for match testing, audience profiling, and reach analysis. Advertisers get fast, actionable insights to improve targeting and measurement. Snap says LiveRamp's standardization builds trust and helps them innovate with partners.

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Prisma Media - Media Production

LiveRamp’s Authenticated Traffic Solution helped Prisma Media deliver personalized ads to authenticated audiences without using cookies. Prisma Media wanted to give advertisers a unified view of cust...omers and improve targeting across channels. With LiveRamp, they saw a 20% increase in winning bid CPM and a 10% increase in fill rate. The solution helped Prisma Media reach over 40 million customers and increase demand for their ad inventory.

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Comcast - Entertainment

LiveRamp helps Comcast reach audiences on every channel. Comcast uses LiveRamp for addressable TV and cross-media measurement. Advertisers get better targeting and faster results. Clean room collabor...ations help scale high-quality audiences. Comcast gives advertisers confidence in planning and measuring campaigns. Identity is key to reaching the right viewers.

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Data Collaboration A Look into the Future

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Frequently Asked Questions(FAQ)

for LiveRamp

What is LiveRamp?

LiveRamp is a data connectivity platform that enables companies and their partners to better connect, control, and activate data to transform customer experiences and generate more valuable business outcomes. It is fully interoperable and neutral infrastructure delivers end-to-end addressability for the world’s top brands, agencies, and publishers.

LiveRamp helps connect customer data to media platforms and marketing applications in order to better leverage data assets. It connects people, devices, and data across the physical and digital worlds, thereby enabling organizations to leverage the power of data and identity solutions to deliver innovative products and create exceptional experiences.

What is LiveRamp used for?

LiveRamp is a Marketing Attribution Software mainly used by its customers to Acquire Customers and Enter New Markets Internationally Or Locally by Onboarding, Advertisement and Sending & Publishing Communications .

What are the top features of LiveRamp?

Personalization, Recording are some of the top features of LiveRamp.

Who uses LiveRamp?

LiveRamp is used by Information Technology And Services, Marketing And Advertising and Research among other industries.

What are LiveRamp alternatives?

Adobe Marketo Measure (Formerly Bizible), Adjust, Calibermind and Attribution are popular alternatives for LiveRamp.

Where is LiveRamp located?

LiveRamp is headquartered at 225 Bush Street 17th Floor San Francisco CA 94104 USA.
lightning

Peers used LiveRamp for onboarding and advertisement

LiveRamp Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

2.55/5 ★

Read Reviews (2)
Custom Reports

4.69/5 ★

Read Reviews (55)
Analytics

4.65/5 ★

Read Reviews (46)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

2.55/5 ★

Read Reviews (2)
Custom Reports

4.69/5 ★

Read Reviews (55)
Analytics

4.65/5 ★

Read Reviews (46)

Software Failure Risk Guidance

?

for LiveRamp

Overall Risk Meter

Low Medium High

Top Failure Risks for LiveRamp

LiveRamp News

Financial

LiveRamp Announces Results for First Quarter FY26

LiveRamp reported its Q1 FY26 financial results, highlighting an 11% revenue increase to $195 million and a record-high operating margin. The company achieved a GAAP operating income of $7 million, reversing a previous loss, and repurchased $30 million in shares. CEO Scott Howe noted strong sales momentum, particularly with the Cross Media Intelligence solution. LiveRamp's outlook for FY26 includes revenue growth of 7-10% and significant operating income expansion.

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Partnership

Tesco Extends Liveramp Partnership To Enhance Data - Driven Marketing And Improve Retail Media Effectiveness

Tesco has expanded its partnership with LiveRamp to enhance data-driven marketing and retail media effectiveness. By utilizing LiveRamp's Data Collaboration Platform, Tesco aims to deliver personalized advertising across its divisions, leveraging its extensive first-party data. This collaboration enhances transparency, targeting, and return on ad spend, benefiting both Tesco and its advertising partners.

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Financial

LiveRamp to Discuss First Quarter FY26 Financial Results - GlobeNewswire

LiveRamp will release its fiscal 2026 first quarter financial results on August 6, 2025, followed by a conference call to discuss the results.

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Financial

LiveRamp Blazes a Trail: Record-Breaking Q4 Earnings and a Bright Future Ahead

LiveRamp reported record-breaking Q4 fiscal 2025 results, achieving double-digit revenue growth for the fifth straight quarter. Subscription revenue rose 11%, while marketplace and other revenue surged 21%. The company added 13 new $1 million-plus subscription customers, including major wins in the financial services sector, highlighting strong enterprise adoption of LiveRamp's data connectivity platform.

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LiveRamp Profile

Company Name

LiveRamp

Company Website

https://liveramp.com/

HQ Location

225 Bush Street 17th Floor San Francisco CA 94104 USA

Employees

501-1000

Social

Facebook Linkedin Twitter

Financials

IPO