LiveRamp Overview

LiveRamp is the data collaboration platform chosen by innovative companies. Brand and business value are built through flexible collaboration.

Use Cases

Customers recommend Onboarding, Advertisement, Sending & Publishing Communications, as the business use cases that they have been most satisfied with while using LiveRamp.

Other use cases:

  • Segmentation And Targeting
  • Engagement Management
  • Account Management
  • Campaign Management
  • Collaboration
  • Products & Pricelist Management
  • Channel Marketing
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Business Priorities

Acquire Customers and Enter New Markets Internationally Or Locally are the most popular business priorities that customers and associates have achieved using LiveRamp.

Other priorities:

  • Improve ROI
  • Grow Market Share
  • Enhance Customer Relationships
  • Scale Best Practices
  • Improve Brand Engagement
  • Improve Visibility
  • Shorten Ramp Up Time
  • Increase Sales & Revenue
  • Improve Digital And Social Presence
  • Establish Thought Leadership
  • Build Brand Awareness
  • Improve Efficiency
  • Launch New Products
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LiveRamp Use-Cases and Business Priorities: Customer Satisfaction Data

LiveRamp works with different mediums / channels such as Video. Social Media. Mass Media etc.

LiveRamp's features include Personalization, and Recording. and LiveRamp support capabilities include Chat Support, Phone Support, 24/7 Support, etc. also LiveRamp analytics capabilities include Custom Reports, and Analytics.

Reviews

"...Responsive onboarding team...." Peer review by Internal Consultant

LiveRamp, Adobe Marketo Measure (formerly Bizible), Adjust, Calibermind, Attribution, etc., all belong to a category of solutions that help Marketing Attribution. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for LiveRamp

Top Industries

  • Information Technology and Services
  • Marketing and Advertising
  • Research

Popular in

  • Large Enterprise
  • Mid Market
  • Enterprise

LiveRamp is popular in Information Technology And Services, Marketing And Advertising, and Research and is widely used by Large Enterprise, Mid Market, and Enterprise.

LiveRamp Customer wins, Customer success stories, Case studies

Why is LiveRamp the best choice for Onboarding?

What solutions does LiveRamp provide for Sending & Publishing Communications?

What solutions does LiveRamp provide for Segmentation And Targeting?

What makes LiveRamp ideal for Engagement Management?

11 buyers and buying teams have used Cuspera to assess how well LiveRamp solved their Marketing Attribution needs. Cuspera uses 699 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Attribution needs.

 

How LiveRamp's Infrastructure Elevated Customer Experiences

LiveRamp addressed a critical infrastructure issue that blocked customer access to its Analytics Environment via Citrix. By collaborating with cross-functional teams, they transitioned to Citrix Clou...d, restoring seamless access while maintaining security. This solution improved customer experience and reinforced LiveRamp's commitment to reliability and quality in its Data Collaboration Platform.

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Chartboost - Marketing And Advertising - Large

LiveRamp's RampID helped Chartboost boost publisher revenue. Chartboost used RampID to make audiences addressable and increase inventory value. Bid rates rose by over 120% across all ad formats. Publ...isher eCPM increased by more than 145%. Chartboost enabled better campaign optimization and data collaboration for mobile game publishers.

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Lyft - Travel + Hospitality

Lyft uses LiveRamp Media Networks to help brands reach riders with targeted messages. Lyft connects ride intent data with brand first-party data for better audience engagement. Brands deliver real-ti...me, intent-based offers to riders. The solution helps align audiences and extend campaigns across travel and mobility. Lyft drives outcomes by linking media exposure to conversions using responsible data collaboration.

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Danone - Consumer Goods - Very Large

LiveRamp helped Danone boost online and offline sales by 25% using its data collaboration platform. Danone faced challenges from changing consumer behavior and lacked direct customer data. With LiveR...amp and analytics partner Numberly, Danone unified data from retail partners and used privacy-focused analytics. The solution enabled real-time campaign optimization and a cookieless approach. Danone gained deeper consumer insights and improved advertising ROI.

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ThirdLove - Retail - Medium

Data Plus Math helped ThirdLove measure the impact of TV ads on search and site visits. ThirdLove wanted to prove TV's value beyond digital channels. Using cross-media analytics, they saw a 60% lift ...in search conversions and 71% site visit rates via search. Fit Finder quiz completions rose to 66%. ThirdLove used these results to justify more TV investment and optimize their media mix.

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Omni Hotels & Resorts - Hospitality - Very Large

LiveRamp and Google Display & Video 360 helped Omni Hotels & Resorts boost advertising conversions by 4x. The hospitality company used its first-party data with PAIR to deliver relevant ads while pro...tecting customer privacy. LiveRamp’s Authenticated Traffic Solution enabled secure data collaboration and addressability. PMG and MiQ supported campaign planning and activation. Omni Hotels & Resorts achieved more personalized, effective advertising without using cookies or device IDs.

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Data Collaboration A Look into the Future

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Frequently Asked Questions(FAQ)

for LiveRamp

What is LiveRamp?

LiveRamp is a data connectivity platform that enables companies and their partners to better connect, control, and activate data to transform customer experiences and generate more valuable business outcomes. It is fully interoperable and neutral infrastructure delivers end-to-end addressability for the world’s top brands, agencies, and publishers.

LiveRamp helps connect customer data to media platforms and marketing applications in order to better leverage data assets. It connects people, devices, and data across the physical and digital worlds, thereby enabling organizations to leverage the power of data and identity solutions to deliver innovative products and create exceptional experiences.

What is LiveRamp used for?

LiveRamp is a Marketing Attribution Software mainly used by its customers to Acquire Customers and Enter New Markets Internationally Or Locally by Onboarding, Advertisement and Sending & Publishing Communications .

What are the top features of LiveRamp?

Personalization, Recording are some of the top features of LiveRamp.

Who uses LiveRamp?

LiveRamp is used by Information Technology And Services, Marketing And Advertising and Research among other industries.

What are LiveRamp alternatives?

Adobe Marketo Measure (Formerly Bizible), Adjust, Calibermind and Attribution are popular alternatives for LiveRamp.

Where is LiveRamp located?

LiveRamp is headquartered at 225 Bush Street 17th Floor San Francisco CA 94104 USA.
lightning

Peers used LiveRamp for onboarding and advertisement

LiveRamp Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

2.55/5 ★

Read Reviews (2)
Custom Reports

4.69/5 ★

Read Reviews (55)
Analytics

4.65/5 ★

Read Reviews (46)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

2.55/5 ★

Read Reviews (2)
Custom Reports

4.69/5 ★

Read Reviews (55)
Analytics

4.65/5 ★

Read Reviews (46)

Software Failure Risk Guidance

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for LiveRamp

Overall Risk Meter

Low Medium High

Top Failure Risks for LiveRamp

LiveRamp News

Partnership

LiveRamp Unlocks Identity-Driven Marketing with Unity

LiveRamp and Unity have formed a strategic partnership to enhance identity-driven marketing solutions for the gaming industry. By integrating LiveRamp's identity resolution capabilities with Unity's advertising platform, gaming companies can achieve better targeting and measurement, optimizing their marketing campaigns for higher returns. This collaboration addresses fragmented user data and aims to improve marketing efficiency and ROI in the gaming sector.

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Partnership

RAMP LiveRamp Unlocks Identity-Driven Marketing wi...

LiveRamp has expanded its partnership with Unity to enhance identity-driven marketing in mobile gaming. By integrating LiveRamp's RampID across Unity Exchange, marketers can apply identity-based strategies to reach mobile users more effectively. This collaboration aims to improve marketing returns by enabling seamless omnichannel activation within Unity's mobile ecosystem.

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Partnership

LiveRamp, Unity Expand Mobile Gaming Ad Partnership

LiveRamp and Unity have expanded their partnership to enhance mobile gaming advertising. This collaboration aims to improve ad targeting and measurement capabilities, leveraging LiveRamp's data collaboration platform and Unity's gaming technology.

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Product

Third-Party AI Agents Can Now Plug Into LiveRamps Platform

LiveRamp introduces Agentic AI upgrades, enabling third-party AI agents to integrate with its platform. This enhancement aims to boost growth, planning, and measurement capabilities for users.

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LiveRamp Profile

Company Name

LiveRamp

Company Website

https://liveramp.com/

HQ Location

225 Bush Street 17th Floor San Francisco CA 94104 USA

Employees

501-1000

Social

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Financials

IPO