LiveRamp Overview

LiveRamp is the data collaboration platform chosen by innovative companies. Brand and business value are built through flexible collaboration.

Use Cases

Customers recommend Onboarding, Advertisement, Sending & Publishing Communications, as the business use cases that they have been most satisfied with while using LiveRamp.

Other use cases:

  • Segmentation And Targeting
  • Engagement Management
  • Account Management
  • Campaign Management
  • Collaboration
  • Products & Pricelist Management
  • Channel Marketing
See all use cases See less use cases

Business Priorities

Acquire Customers and Enter New Markets Internationally Or Locally are the most popular business priorities that customers and associates have achieved using LiveRamp.

Other priorities:

  • Improve ROI
  • Grow Market Share
  • Enhance Customer Relationships
  • Scale Best Practices
  • Improve Brand Engagement
  • Improve Visibility
  • Shorten Ramp Up Time
  • Increase Sales & Revenue
  • Improve Digital And Social Presence
  • Establish Thought Leadership
  • Build Brand Awareness
  • Improve Efficiency
  • Launch New Products
See all business priorities See less business priorities

LiveRamp Use-Cases and Business Priorities: Customer Satisfaction Data

LiveRamp works with different mediums / channels such as Video. Social Media. Mass Media etc.

LiveRamp's features include Personalization, and Recording. and LiveRamp support capabilities include Chat Support, Phone Support, 24/7 Support, etc. also LiveRamp analytics capabilities include Custom Reports, and Analytics.

Reviews

"...Syncing with LiveRamp allows us to increase potential supply for advertising...." Peer review by User

LiveRamp, Adobe Marketo Measure (formerly Bizible), Adjust, PixelMe, Calibermind, etc., all belong to a category of solutions that help Marketing Attribution. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for LiveRamp

Top Industries

  • Information Technology and Services
  • Marketing and Advertising
  • Research

Popular in

  • Large Enterprise
  • Mid Market
  • Enterprise

LiveRamp is popular in Information Technology And Services, Marketing And Advertising, and Research and is widely used by Large Enterprise, Mid Market, and Enterprise.

Comprehensive Insights on LiveRamp Use Cases

How does LiveRamp facilitate Onboarding?

How can LiveRamp enhance your Sending & Publishing Communications process?

What benefits does LiveRamp offer for Segmentation And Targeting?

How efficiently Does LiveRamp manage your Engagement Management?

28+ more Business Use Cases

11 buyers and buying teams have used Cuspera to assess how well LiveRamp solved their Marketing Attribution needs. Cuspera uses 699 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Attribution needs.

Case Studies

Hospitality

CASE STUDY Omni Hotels & Resorts

Omni Hotels & Resorts used Google Display & Video 360’s PAIR and LiveRamp to improve their advertising. They wanted to reach customers with relevant ads while protecting privacy. They worked with PMG... and MiQ to use first-party data in a secure way. With PAIR campaigns, they saw a 4x increase in conversions compared to traditional cookie-based targeting. This helped them deliver better ads and prepare for a cookieless future.

Read more →
Retail

CASE STUDY The Hershey Chocolate Company

Hershey's enhanced media measurement, advancing advertising investments and brand opportunities using LiveRamp's clean room solution, impacting over 90 brands with connected customer insights.

Read more →
Marketing and Advertising

CASE STUDY Nimbus

Nimbus improved mobile ad success with LiveRamp, resulting in a 130% increase in Android eCPM and a 116% increase in iOS eCPM.

Read more →
Media Production

CASE STUDY Snap, Inc.

LiveRamp Clean Room helps Snap, Inc. make data collaboration easy for advertisers. Snap uses Quick Start Media Insights to let brands measure and activate media across publishers. The solution offers... ready-to-use tools for match testing, audience profiling, and reach analysis. Advertisers get fast, actionable insights to improve targeting and measurement. Snap says LiveRamp's standardization builds trust and helps them innovate with partners.

Read more →
Marketing and Advertising

CASE STUDY Microsoft Advertising

Microsoft Advertising enhanced data collaboration and personalization using LiveRamp's Clean Room, leading to improved marketing impact and comprehensive cross-screen measurement.

Read more →
Media Production

CASE STUDY Prisma Media

LiveRamp’s Authenticated Traffic Solution helped Prisma Media deliver personalized ads to authenticated audiences without using cookies. Prisma Media wanted to give advertisers a unified view of cust...omers and improve targeting across channels. With LiveRamp, they saw a 20% increase in winning bid CPM and a 10% increase in fill rate. The solution helped Prisma Media reach over 40 million customers and increase demand for their ad inventory.

Read more →

Video

Data Collaboration A Look into the Future

Video Thumbnail

Frequently Asked Questions(FAQ)

for LiveRamp

What is LiveRamp?

LiveRamp is a data connectivity platform that enables companies and their partners to better connect, control, and activate data to transform customer experiences and generate more valuable business outcomes. It is fully interoperable and neutral infrastructure delivers end-to-end addressability for the world’s top brands, agencies, and publishers.

LiveRamp helps connect customer data to media platforms and marketing applications in order to better leverage data assets. It connects people, devices, and data across the physical and digital worlds, thereby enabling organizations to leverage the power of data and identity solutions to deliver innovative products and create exceptional experiences.

What is LiveRamp used for?

LiveRamp is a Marketing Attribution Software mainly used by its customers to Acquire Customers and Enter New Markets Internationally Or Locally by Onboarding, Advertisement and Sending & Publishing Communications .

What are the top features of LiveRamp?

Personalization, Recording are some of the top features of LiveRamp.

Who uses LiveRamp?

LiveRamp is used by Information Technology And Services, Marketing And Advertising and Research among other industries.

What are LiveRamp alternatives?

Adobe Marketo Measure (Formerly Bizible), Adjust, PixelMe and Calibermind are popular alternatives for LiveRamp.

Where is LiveRamp located?

LiveRamp is headquartered at 225 Bush Street 17th Floor San Francisco CA 94104 USA.
lightning

Peers used LiveRamp for onboarding and advertisement

LiveRamp Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

2.55/5 ★

Read Reviews (2)
Custom Reports

4.69/5 ★

Read Reviews (55)
Analytics

4.65/5 ★

Read Reviews (46)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

2.55/5 ★

Read Reviews (2)
Custom Reports

4.69/5 ★

Read Reviews (55)
Analytics

4.65/5 ★

Read Reviews (46)

Software Failure Risk Guidance

?

for LiveRamp

Overall Risk Meter

Low Medium High

Top Failure Risks for LiveRamp

LiveRamp News

Financial

LiveRamp Blazes a Trail: Record-Breaking Q4 Earnings and a Bright Future Ahead

LiveRamp reported record-breaking Q4 fiscal 2025 results, achieving double-digit revenue growth for the fifth straight quarter. Subscription revenue rose 11%, while marketplace and other revenue surged 21%. The company added 13 new $1 million-plus subscription customers, including major wins in the financial services sector, highlighting strong enterprise adoption of LiveRamp's data connectivity platform.

Read more →
Awards

LiveRamp Named a Leader in 2025 IDC MarketScape: Worldwide Data Clean Room Technology for Advertising and Marketing Use Cases

LiveRamp Named a Leader in 2025 IDC MarketScape: Worldwide Data Clean Room Technology for Advertising and Marketing Use Cases

Read more →
Partnership

Performance Unlocked: AdOmni and LiveRamp Bring New Targeting and Attribution to CTV, OLV, and DOOH

AdOmni and LiveRamp have collaborated to enhance targeting and attribution capabilities for connected TV (CTV), online video (OLV), and digital out-of-home (DOOH) advertising.

Read more →
Financial

LiveRamp ( RAMP ) Expected to Announce Earnings on Thursday

LiveRamp is expected to announce its earnings on February 13th, with analysts predicting earnings of $0.45 per share and revenue of $189.13 million. The company previously reported earnings of $0.23 per share, missing estimates. LiveRamp's stock recently opened at $34.37, down 3.5%.

Read more →

LiveRamp Profile

Company Name

LiveRamp

Company Website

https://liveramp.com/

HQ Location

225 Bush Street 17th Floor San Francisco CA 94104 USA

Employees

501-1000

Social

Facebook Linkedin Twitter

Financials

IPO