LiveRamp Overview

LiveRamp is the data collaboration platform chosen by innovative companies. Brand and business value are built through flexible collaboration.

Use Cases

Customers recommend Onboarding, Advertisement, Sending & Publishing Communications, as the business use cases that they have been most satisfied with while using LiveRamp.

Other use cases:

  • Segmentation And Targeting
  • Engagement Management
  • Account Management
  • Campaign Management
  • Collaboration
  • Products & Pricelist Management
  • Channel Marketing
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Business Priorities

Acquire Customers and Enter New Markets Internationally Or Locally are the most popular business priorities that customers and associates have achieved using LiveRamp.

Other priorities:

  • Improve ROI
  • Grow Market Share
  • Enhance Customer Relationships
  • Scale Best Practices
  • Improve Brand Engagement
  • Improve Visibility
  • Shorten Ramp Up Time
  • Increase Sales & Revenue
  • Improve Digital And Social Presence
  • Establish Thought Leadership
  • Build Brand Awareness
  • Improve Efficiency
  • Launch New Products
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LiveRamp Use-Cases and Business Priorities: Customer Satisfaction Data

LiveRamp works with different mediums / channels such as Video. Social Media. Mass Media etc.

LiveRamp's features include Personalization, and Recording. and LiveRamp support capabilities include Chat Support, Phone Support, 24/7 Support, etc. also LiveRamp analytics capabilities include Custom Reports, and Analytics.

Reviews

"...Being able to onboard data that would otherwise stay offline and being able to do more digital campaigns is a big benefit...." Peer review by Agency

LiveRamp, Adobe Marketo Measure (formerly Bizible), Adjust, PixelMe, Calibermind, etc., all belong to a category of solutions that help Marketing Attribution. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for LiveRamp

Top Industries

  • Information Technology and Services
  • Marketing and Advertising
  • Research

Popular in

  • Large Enterprise
  • Mid Market
  • Enterprise

LiveRamp is popular in Information Technology And Services, Marketing And Advertising, and Research and is widely used by Large Enterprise, Mid Market, and Enterprise.

Comprehensive Insights on LiveRamp Use Cases

What Are the key features of LiveRamp for Onboarding?

How can LiveRamp optimize your Sending & Publishing Communications Workflow?

What Are the key features of LiveRamp for Segmentation And Targeting?

What solutions does LiveRamp provide for Engagement Management?

28+ more Business Use Cases

11 buyers and buying teams have used Cuspera to assess how well LiveRamp solved their Marketing Attribution needs. Cuspera uses 699 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Attribution needs.

Case Studies

CASE STUDY Lyft

Lyft uses LiveRamp Media Networks to help brands reach riders with targeted messages. Lyft connects ride intent data with brand first-party data for better audience engagement. Brands deliver real-ti...me, intent-based offers to riders. The solution helps align audiences and extend campaigns across travel and mobility. Lyft drives outcomes by linking media exposure to conversions using responsible data collaboration.

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CASE STUDY United Airlines

Kinective Media by United Airlines uses LiveRamp to connect with travelers in new ways. United Airlines unified travel data to create a full view of each traveler. This helps brands send personalized... messages at the right time. The solution builds loyalty and gives more value to brand partners. United Airlines can now offer seamless experiences and new partner opportunities while keeping customer trust high.

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Entertainment

CASE STUDY Comcast

LiveRamp helps Comcast reach audiences on every channel. Comcast uses LiveRamp for addressable TV and cross-media measurement. Advertisers get better targeting and faster results. Clean room collabor...ations help scale high-quality audiences. Comcast gives advertisers confidence in planning and measuring campaigns. Identity is key to reaching the right viewers.

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Retail

CASE STUDY DICK'S Sporting Goods

LiveRamp helped DICK'S Sporting Goods use its first-party data to connect brands with athletes and sports fans. DICK'S Media used LiveRamp's data collaboration platform to unify data from stores, onl...ine, and the GameChanger app. This gave them a better view of athlete behavior and improved targeting for advertising. The solution enabled more relevant ads and better campaign results across many channels. DICK'S Media now delivers more value to brand partners and drives growth as a sports company.

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Media Production

CASE STUDY SiriusXM Media

LiveRamp Clean Rooms helped SiriusXM Media improve audio advertising. SiriusXM Media used LiveRamp to let brands reach and measure audiences across satellite radio, streaming, and podcasts. The solut...ion enabled secure data collaboration and campaign optimization. Brands gained better audience insights and improved campaign ROI. SiriusXM Media now leads in addressable audio advertising with LiveRamp.

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CASE STUDY Delta Airlines

Delta Airlines uses LiveRamp to improve customer personalization. Sarah Downs explains how they use customer insights and partnerships. The goal is to create better experiences for passengers. The vi...deo highlights their approach to engagement and optimization. No specific numbers or metrics are mentioned.

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Video

Data Collaboration A Look into the Future

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Frequently Asked Questions(FAQ)

for LiveRamp

What is LiveRamp?

LiveRamp is a data connectivity platform that enables companies and their partners to better connect, control, and activate data to transform customer experiences and generate more valuable business outcomes. It is fully interoperable and neutral infrastructure delivers end-to-end addressability for the world’s top brands, agencies, and publishers.

LiveRamp helps connect customer data to media platforms and marketing applications in order to better leverage data assets. It connects people, devices, and data across the physical and digital worlds, thereby enabling organizations to leverage the power of data and identity solutions to deliver innovative products and create exceptional experiences.

What is LiveRamp used for?

LiveRamp is a Marketing Attribution Software mainly used by its customers to Acquire Customers and Enter New Markets Internationally Or Locally by Onboarding, Advertisement and Sending & Publishing Communications .

What are the top features of LiveRamp?

Personalization, Recording are some of the top features of LiveRamp.

Who uses LiveRamp?

LiveRamp is used by Information Technology And Services, Marketing And Advertising and Research among other industries.

What are LiveRamp alternatives?

Adobe Marketo Measure (Formerly Bizible), Adjust, PixelMe and Calibermind are popular alternatives for LiveRamp.

Where is LiveRamp located?

LiveRamp is headquartered at 225 Bush Street 17th Floor San Francisco CA 94104 USA.
lightning

Peers used LiveRamp for onboarding and advertisement

LiveRamp Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

2.55/5 ★

Read Reviews (2)
Custom Reports

4.69/5 ★

Read Reviews (55)
Analytics

4.65/5 ★

Read Reviews (46)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

2.55/5 ★

Read Reviews (2)
Custom Reports

4.69/5 ★

Read Reviews (55)
Analytics

4.65/5 ★

Read Reviews (46)

Software Failure Risk Guidance

?

for LiveRamp

Overall Risk Meter

Low Medium High

Top Failure Risks for LiveRamp

LiveRamp News

Financial

LiveRamp Announces Results for First Quarter FY26

LiveRamp reported its Q1 FY26 financial results, highlighting an 11% revenue increase to $195 million and a record-high operating margin. The company achieved a GAAP operating income of $7 million, reversing a previous loss, and repurchased $30 million in shares. CEO Scott Howe noted strong sales momentum, particularly with the Cross Media Intelligence solution. LiveRamp's outlook for FY26 includes revenue growth of 7-10% and significant operating income expansion.

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Partnership

Tesco Extends Liveramp Partnership To Enhance Data - Driven Marketing And Improve Retail Media Effectiveness

Tesco has expanded its partnership with LiveRamp to enhance data-driven marketing and retail media effectiveness. By utilizing LiveRamp's Data Collaboration Platform, Tesco aims to deliver personalized advertising across its divisions, leveraging its extensive first-party data. This collaboration enhances transparency, targeting, and return on ad spend, benefiting both Tesco and its advertising partners.

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Financial

LiveRamp to Discuss First Quarter FY26 Financial Results - GlobeNewswire

LiveRamp will release its fiscal 2026 first quarter financial results on August 6, 2025, followed by a conference call to discuss the results.

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Financial

LiveRamp Blazes a Trail: Record-Breaking Q4 Earnings and a Bright Future Ahead

LiveRamp reported record-breaking Q4 fiscal 2025 results, achieving double-digit revenue growth for the fifth straight quarter. Subscription revenue rose 11%, while marketplace and other revenue surged 21%. The company added 13 new $1 million-plus subscription customers, including major wins in the financial services sector, highlighting strong enterprise adoption of LiveRamp's data connectivity platform.

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LiveRamp Profile

Company Name

LiveRamp

Company Website

https://liveramp.com/

HQ Location

225 Bush Street 17th Floor San Francisco CA 94104 USA

Employees

501-1000

Social

Facebook Linkedin Twitter

Financials

IPO