LiveRamp: Use-Cases, Insights and Reviews | 2024 Cuspera

LiveRamp provides comprehensive onboarding capabilities, enabling clients to resolve identity, target segments, and measure campaigns effectively. This facilitates the integration of CRM data and enables better targeting and suppression across platforms. A limitation is that onboarding requires a trusted partner with specialized knowledge.

LiveRamp's advertising capabilities allow marketers to target consumers with personalized advertisements across multiple channels using CRM data. The platform enables advertisers to enhance the precision of their campaigns, resulting in increased conversion rates and reduced media waste. LiveRamp's limitations include difficulty in transferring files to certain advertising platforms.

LiveRamp provides a platform that empowers publishers to prepare for evolving privacy regulations and leverage identity-based advertising solutions. The platform enables publishers to access a variety of data and partner resources to optimize their advertising operations. However, the platform's capabilities are limited to publishers that utilize the IX Wrapper.

LiveRamp enables marketers to segment and target audiences effectively. It facilitates data onboarding from CRM systems, linking data across platforms. This facilitates precise targeting across various media channels, including display, video, social, and search.

LiveRamp's Engagement Management capabilities enable brands to connect with customers across various digital and physical channels. This platform leverages data to personalize interactions and target consumers effectively. The platform also offers identity resolution and data activation features, enabling brands to reach the right audience and measure campaign performance.