LiveRamp: Product updates, Customer stories, and Insights | 2026 Cuspera

LiveRamp Data Collaboration Platform helped Albertsons Media Collective connect brands to over 100 million US customers. The company faced rising signal loss and the end of third-party cookies. They ...used a privacy-centric loyalty program and Google’s Display & Video 360 PAIR solution. This enabled secure first-party data reconciliation and better audience reach. Albertsons Media Collective now delivers stronger brand and customer experiences with data-driven marketing and omnichannel personalization.
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Target used LiveRamp's RampID to power its retail media network, Roundel. The solution enabled Target to activate first-party data from over 165 million guests and collaborate with 150+ publishing pa...rtners. LiveRamp's conversion API helped Target optimize media campaigns and measure results without third-party cookies. Target improved media performance and maintained privacy for its customers. The partnership positioned Target for success as cookies become obsolete.
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LiveRamp helped CVS Media Exchange build a strong first-party data foundation for its retail media network. CMX needed to maintain trust, deliver transparency, and support innovation for advertisers.... LiveRamp provided secure data collaboration and advanced measurement tools. This enabled CMX to offer 1:1 attribution and meet strict privacy standards. The partnership supports retail media innovation and consumer intelligence.
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LiveRamp and Google Display & Video 360 helped Omni Hotels & Resorts boost advertising conversions by 4x. The hospitality company used its first-party data with PAIR to deliver relevant ads while pro...tecting customer privacy. LiveRamp’s Authenticated Traffic Solution enabled secure data collaboration and addressability. PMG and MiQ supported campaign planning and activation. Omni Hotels & Resorts achieved more personalized, effective advertising without using cookies or device IDs.
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Delta Airlines uses LiveRamp to improve customer personalization. Sarah Downs explains how they use customer insights and partnerships. The goal is to create better experiences for passengers. The vi...deo highlights their approach to engagement and optimization. No specific numbers or metrics are mentioned.
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LiveRamp’s Authenticated Traffic Solution (ATS) helped Trebel, a music streaming platform, boost mobile ad revenue. Trebel wanted to increase eCPM and ARPDAU for its Android users. By integrating ATS... and using RampID, Trebel saw a 130% eCPM uplift and a 15-20% increase in ARPDAU. The process was seamless and brought immediate, sustainable results. ATS proved to be a strong tool for mobile monetization in the entertainment industry.
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