LiveRamp Overview

LiveRamp is the data collaboration platform chosen by innovative companies. Brand and business value are built through flexible collaboration.

Use Cases

Customers recommend Onboarding, Advertisement, Sending & Publishing Communications, as the business use cases that they have been most satisfied with while using LiveRamp.

Other use cases:

  • Segmentation And Targeting
  • Engagement Management
  • Account Management
  • Campaign Management
  • Collaboration
  • Products & Pricelist Management
  • Channel Marketing
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Business Priorities

Acquire Customers and Enter New Markets Internationally Or Locally are the most popular business priorities that customers and associates have achieved using LiveRamp.

Other priorities:

  • Improve ROI
  • Grow Market Share
  • Enhance Customer Relationships
  • Scale Best Practices
  • Improve Brand Engagement
  • Improve Visibility
  • Shorten Ramp Up Time
  • Increase Sales & Revenue
  • Improve Digital And Social Presence
  • Establish Thought Leadership
  • Build Brand Awareness
  • Improve Efficiency
  • Launch New Products
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LiveRamp Use-Cases and Business Priorities: Customer Satisfaction Data

LiveRamp works with different mediums / channels such as Video. Social Media. Mass Media etc.

LiveRamp's features include Personalization, and Recording. and LiveRamp support capabilities include Chat Support, Phone Support, 24/7 Support, etc. also LiveRamp analytics capabilities include Custom Reports, and Analytics.

Reviews

"...I'm new with my company and come from the publishing industry to there is a bit of a learning curve..." Peer review by Lindsay F, Sales and Marketing Director

Peer review evidence (same sources as the product rating summary)

"...The last step is to monitor the Onboarding Status report and onboarded traits in AAM to validate if the LiveRamp uploads are setup correctly...." LiveRamp and Audience Manager Integration
"...The Advertising ID Consortium is an open and independent group governed by representatives from AdTech companies like Index Exchange, LiveRamp, The Trade Desk and dataxu, and boasts the support of a number of other ad platforms. ..." Identity in AdTech: Meet The Various ID Solutions
"...[Opinion] Report Guidelines was originally published in LiveRamp Engineering on Medium, where people are continuing the conversation by highlighting and responding to this story...." [Opinion] Report Guidelines

LiveRamp, Adobe Marketo Measure (formerly Bizible), Adjust, Calibermind, Attribution, etc., all belong to a category of solutions that help Marketing Attribution. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for LiveRamp

Top Industries

  • Information Technology and Services
  • Marketing and Advertising
  • Research

Popular in

  • Large Enterprise
  • Mid Market
  • Enterprise

LiveRamp is popular in Information Technology And Services, Marketing And Advertising, and Research and is widely used by Large Enterprise, Mid Market, and Enterprise.

LiveRamp Customer wins, Customer success stories, Case studies

How does LiveRamp facilitate Onboarding?

What solutions does LiveRamp provide for Sending & Publishing Communications?

How does LiveRamp facilitate Segmentation And Targeting?

How can LiveRamp enhance your Engagement Management process?

11 buyers and buying teams have used Cuspera to assess how well LiveRamp solved their Marketing Attribution needs. Cuspera uses 699 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Attribution needs.

 

Publicis Groupe - Advertising And Marketing - Very Large

Publicis addresses LiveRamp deal, lagging Sapient arm as it raises outlook

Paris, France

Publicis Groupe has acquired LiveRamp, a data-collaboration platform, for $2.2 billion. This acquisition aims to enhance Publicis' AI capabilities and support its technology-driven divisions like Eps...ilon and Sapient. Despite concerns about LiveRamp's neutrality, Publicis views the acquisition as crucial for advancing sophisticated AI solutions for clients.

Read on →
 

Publicis Groupe - Advertising - Very Large

The hunt for a post-LiveRamp successor is already underway

Paris, France

Publicis Groupe is set to acquire LiveRamp, sparking industry discussions on filling the gap LiveRamp leaves as a neutral data connector. The acquisition raises concerns about data neutrality, with c...ompanies like Hightouch aiming to capitalize on the shift. The deal is expected to trigger strategic mergers and acquisitions as agencies seek alternatives to maintain data sovereignty and connectivity.

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WPP - Advertising And Marketing - Very Large

WPP to pull out of LiveRamp following Publicis takeover move

London, UK

WPP has begun withdrawing from using LiveRamp's data collaboration platform following Publicis Groupe's planned acquisition of LiveRamp. The decision reflects concerns over LiveRamp's future independ...ence under Publicis, with WPP opting to use its own platform, InfoSum. Publicis' $2.2 billion deal has faced opposition from other industry players like Omnicom and Stagwell.

Read on →

Tesco - Retail - Very Large

Welwyn Garden City, UK

Tesco used LiveRamp’s data collaboration platform to power a new audience-led advertising strategy. Working with WPP Media, Tesco activated campaigns using rich Clubcard first-party data. The campaig...ns achieved up to 60x return on ad spend and a 9% uplift in new-to-brand customers. Product uplift reached 4% and basket sizes grew by up to 13%. Tesco’s partnership with LiveRamp and WPP Media drove measurable sales and brand lift through personalised, data-driven marketing.

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The Coca-Cola Company - Consumer Goods - Very Large

Atlanta, USA

LiveRamp helped The Coca-Cola Company measure TikTok campaign impact. Coca-Cola used LiveRamp’s tools to link digital engagement to offline sales. The campaign drove a £7.38 iROAS and a 2.01% sales l...ift. Customer lift reached 1.88% for Coca-Cola Zero Sugar. Creative variety and ad frequency boosted results. Data collaboration turned online engagement into real-world purchases.

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SWYM.ai - Marketing And Advertising - Small

USA

LiveRamp helped SWYM.ai cut cost per acquisition by 57%. SWYM.ai used LiveRamp's identity resolution to connect consumer signals with real-time media decisioning. This fixed the feedback loop between... supply and demand platforms. Marketers could make decisions before campaigns launched. SWYM.ai did not need to change audience segments or behaviors. The solution improved programmatic advertising results.

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Data Collaboration A Look into the Future

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Frequently Asked Questions (FAQ)

What buyers ask before choosing LiveRamp

What is LiveRamp?

LiveRamp is a data connectivity platform that enables companies and their partners to better connect, control, and activate data to transform customer experiences and generate more valuable business outcomes. It is fully interoperable and neutral infrastructure delivers end-to-end addressability for the world’s top brands, agencies, and publishers.

LiveRamp helps connect customer data to media platforms and marketing applications in order to better leverage data assets. It connects people, devices, and data across the physical and digital worlds, thereby enabling organizations to leverage the power of data and identity solutions to deliver innovative products and create exceptional experiences.

What is LiveRamp used for?

LiveRamp is a Marketing Attribution Software mainly used by its customers to Acquire Customers and Enter New Markets Internationally Or Locally by Onboarding, Advertisement and Sending & Publishing Communications .

What are the top features of LiveRamp?

Personalization, Recording are some of the top features of LiveRamp.

Who uses LiveRamp?

LiveRamp is used by Information Technology And Services, Marketing And Advertising and Research among other industries.

What are LiveRamp alternatives?

Adobe Marketo Measure (Formerly Bizible), Adjust, Calibermind and Attribution are popular alternatives for LiveRamp.

Where is LiveRamp located?

LiveRamp is headquartered at 225 Bush Street 17th Floor San Francisco CA 94104 USA.
lightning

Peers used LiveRamp for onboarding and advertisement

LiveRamp Competitors

LiveRamp Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

2.55/5 ★

Read Reviews (2)
Custom Reports

4.69/5 ★

Read Reviews (55)
Analytics

4.65/5 ★

Read Reviews (46)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

2.55/5 ★

Read Reviews (2)
Custom Reports

4.69/5 ★

Read Reviews (55)
Analytics

4.65/5 ★

Read Reviews (46)

Software Failure Risk Guidance

?

for LiveRamp

Overall Risk Meter

Low Medium High

Top Failure Risks for LiveRamp

LiveRamp News

M&A

LiveRamp Flexes Financial Muscle Ahead of Publicis Groupe Acquisition

LiveRamp reported strong Q1 fiscal 2027 results with a 10% revenue increase, ahead of its acquisition by Publicis Groupe. The deal, valued at $2.5 billion, aims to integrate LiveRamp's data connectivity with Publicis's Epsilon for enhanced data-driven marketing. LiveRamp's focus on AI and strategic partnerships positions it as a key player in the evolving advertising landscape.

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Product

LiveRamp Adds Meta to Cross-Media Intelligence

LiveRamp has expanded its Cross-Media Intelligence solution to include Meta, enabling marketers to measure campaigns across various media channels in a unified view. This integration allows for de-duplicated attribution and incrementality measurement, enhancing campaign performance insights and optimizing media investments.

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Partnership

New MMA and LiveRamp Report Finds Even Small Data Gaps and Identity ...

LiveRamp and the Marketing + Media Alliance (MMA) have jointly released a report highlighting the impact of data gaps and identity errors on marketing measurement. The study emphasizes the importance of data collaboration in improving marketing performance and suggests solutions like LiveRamp's Cross-Media Intelligence to enhance data precision and ROI. The findings were presented at the MMA CMO + CEO Summit.

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Product

Adobe (ADBE) Brings LiveRamp Purchase Data Into GenStudio For Commerce ...

Adobe has integrated LiveRamp's commerce purchase data into its GenStudio platform, enhancing AI-driven creative production and targeting for commerce media networks. This integration allows brands to leverage real purchase behavior for more precise advertising, aligning with industry trends towards targeted and automated campaigns.

Read more →

LiveRamp Profile

Company Name

LiveRamp

Company Website

https://liveramp.com/

HQ Location

225 Bush Street 17th Floor San Francisco CA 94104 USA

Employees

501-1000

Social

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Financials

IPO