LiveRamp Overview

LiveRamp is the data collaboration platform chosen by innovative companies. Brand and business value are built through flexible collaboration.

Use Cases

Customers recommend Onboarding, Advertisement, Sending & Publishing Communications, as the business use cases that they have been most satisfied with while using LiveRamp.

Other use cases:

  • Segmentation And Targeting
  • Engagement Management
  • Account Management
  • Campaign Management
  • Collaboration
  • Products & Pricelist Management
  • Channel Marketing
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Business Priorities

Acquire Customers and Enter New Markets Internationally Or Locally are the most popular business priorities that customers and associates have achieved using LiveRamp.

Other priorities:

  • Improve ROI
  • Grow Market Share
  • Enhance Customer Relationships
  • Scale Best Practices
  • Improve Brand Engagement
  • Improve Visibility
  • Shorten Ramp Up Time
  • Increase Sales & Revenue
  • Improve Digital And Social Presence
  • Establish Thought Leadership
  • Build Brand Awareness
  • Improve Efficiency
  • Launch New Products
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LiveRamp Use-Cases and Business Priorities: Customer Satisfaction Data

LiveRamp works with different mediums / channels such as Video. Social Media. Mass Media etc.

LiveRamp's features include Personalization, and Recording. and LiveRamp support capabilities include Chat Support, Phone Support, 24/7 Support, etc. also LiveRamp analytics capabilities include Custom Reports, and Analytics.

Reviews

"...I am able to offer my clients and platform partners onboarding services to help them eliminate data silos and device data to make our third party data actionable on the internet...." Peer review by Amy B, President

Peer review evidence (same sources as the product rating summary)

"...Audience members will learn about how LiveRamp s identity graph provides accuracy, reach, privacy, flexibility, and scale, enabling sophisticated, data-driven customer acquisition and retention strategies...." Winter 2020 Speaking and Events | LiveRamp
"...Prior to serving on LiveRamp s Board of Directors, Mr. Kokich served as executive chairman of the board of directors of Marchex, Inc, a mobile and online advertising company from 2015-2016 and as chief strategy officer of Marchex from 2013-2015...." LiveRamp Appoints Clark Kokich as Chairman of the Board
"...Beta publishers using IdentityLink saw 50 percent of impressions eligible for real time, people-based buying...." dataxu first to leverage LiveRamp IdentityLink in the bidstream

LiveRamp, Adobe Marketo Measure (formerly Bizible), Adjust, Calibermind, Attribution, etc., all belong to a category of solutions that help Marketing Attribution. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for LiveRamp

Top Industries

  • Information Technology and Services
  • Marketing and Advertising
  • Research

Popular in

  • Large Enterprise
  • Mid Market
  • Enterprise

LiveRamp is popular in Information Technology And Services, Marketing And Advertising, and Research and is widely used by Large Enterprise, Mid Market, and Enterprise.

LiveRamp Customer wins, Customer success stories, Case studies

How does LiveRamp address your Onboarding Challenges?

How can LiveRamp enhance your Sending & Publishing Communications process?

How can LiveRamp optimize your Segmentation And Targeting Workflow?

How efficiently Does LiveRamp manage your Engagement Management?

11 buyers and buying teams have used Cuspera to assess how well LiveRamp solved their Marketing Attribution needs. Cuspera uses 699 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Attribution needs.

 

How LiveRamp's Infrastructure Elevated Customer Experiences

LiveRamp addressed a critical infrastructure issue that blocked customer access to its Analytics Environment via Citrix. By collaborating with cross-functional teams, they transitioned to Citrix Clou...d, restoring seamless access while maintaining security. This solution improved customer experience and reinforced LiveRamp's commitment to reliability and quality in its Data Collaboration Platform.

Read on →
 

Pinterest - Internet - Large

San Francisco, USA

Pinterest used LiveRamp's clean room solution to address the loss of third-party signals in digital advertising. By integrating LiveRamp, Pinterest enabled privacy-centric data collaboration with par...tners like Albertsons and Mondelēz. This allowed advertisers to match ad exposure to sales data without sharing personal information. A six-week campaign for Triscuit saw a 16% increase in sales and units, and a 19% rise in buyers. The solution improved measurement, audience targeting, and trust with brand partners.

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Tailored Brands - Retail - Very Large

Houston, USA

LiveRamp helped Tailored Brands unify customer data and personalize marketing across Meta, Snap, Pinterest, and TikTok. The solution nearly doubled customer match rates on Google and expanded Meta ca...mpaign reach by 75%. Men’s Wearhouse saw a 26% higher ROAS and 41% more conversions using CAPI and pixel versus pixel alone. JoS. A. Bank achieved 17% more conversions and 42% more incremental revenue. Tailored Brands now personalizes outreach and optimizes campaigns in real time.

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Sam's Club - Retail - Very Large

Bentonville, USA

Sam's Club used LiveRamp to build the Sam’s Club Member Access Platform. This media network uses member data to improve the customer experience. The platform creates more value for both members and r...etail partners. It helps Sam’s Club move faster and find new growth opportunities. The media network also gives new insights and strengthens retail partnerships.

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CVS Media Exchange - Retail - Large

Woonsocket, USA

CVS Media Exchange worked with LiveRamp to improve its retail media network. They focused on building a strong data foundation. The partnership aimed to increase trust and transparency. Innovation wa...s a key goal for both teams. The solution helped CVS Media Exchange use data to enhance customer experience. The case highlights the value of data collaboration in retail media.

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Pinterest - Internet - Large

San Francisco, USA

Pinterest uses LiveRamp for data collaboration. This helps Pinterest target audiences more accurately. Brands can reach the right users, like teachers and chefs. Pinterest shows partners the impact o...f their ads. The platform also respects user privacy while improving measurement. LiveRamp supports personalized customer experiences for Pinterest.

Read more →

Data Collaboration A Look into the Future

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Frequently Asked Questions(FAQ)

for LiveRamp

What is LiveRamp?

LiveRamp is a data connectivity platform that enables companies and their partners to better connect, control, and activate data to transform customer experiences and generate more valuable business outcomes. It is fully interoperable and neutral infrastructure delivers end-to-end addressability for the world’s top brands, agencies, and publishers.

LiveRamp helps connect customer data to media platforms and marketing applications in order to better leverage data assets. It connects people, devices, and data across the physical and digital worlds, thereby enabling organizations to leverage the power of data and identity solutions to deliver innovative products and create exceptional experiences.

What is LiveRamp used for?

LiveRamp is a Marketing Attribution Software mainly used by its customers to Acquire Customers and Enter New Markets Internationally Or Locally by Onboarding, Advertisement and Sending & Publishing Communications .

What are the top features of LiveRamp?

Personalization, Recording are some of the top features of LiveRamp.

Who uses LiveRamp?

LiveRamp is used by Information Technology And Services, Marketing And Advertising and Research among other industries.

What are LiveRamp alternatives?

Adobe Marketo Measure (Formerly Bizible), Adjust, Calibermind and Attribution are popular alternatives for LiveRamp.

Where is LiveRamp located?

LiveRamp is headquartered at 225 Bush Street 17th Floor San Francisco CA 94104 USA.
lightning

Peers used LiveRamp for onboarding and advertisement

LiveRamp Competitors

LiveRamp Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

2.55/5 ★

Read Reviews (2)
Custom Reports

4.69/5 ★

Read Reviews (55)
Analytics

4.65/5 ★

Read Reviews (46)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

2.55/5 ★

Read Reviews (2)
Custom Reports

4.69/5 ★

Read Reviews (55)
Analytics

4.65/5 ★

Read Reviews (46)

Software Failure Risk Guidance

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for LiveRamp

Overall Risk Meter

Low Medium High

Top Failure Risks for LiveRamp

LiveRamp News

M&A

Publicis to acquire LiveRamp | News

Publicis Groupe has agreed to acquire LiveRamp, a global data collaboration platform, for $2.2 billion. This acquisition will enhance Publicis' data co-creation capabilities, supporting AI-driven business transformation. LiveRamp will continue to operate under its current leadership, maintaining its platform's openness and neutrality. The transaction is expected to close by the end of 2026, pending regulatory and shareholder approvals.

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M&A

Publicis buys LiveRamp for $2.2B to improve AI agent sophistication

Publicis Groupe is acquiring LiveRamp, a data collaboration and identity resolution platform, for $2.2 billion. This acquisition aims to enhance Publicis' AI capabilities by leveraging LiveRamp's data management and activation services. The deal, expected to close by year-end, will see LiveRamp continue under CEO Scott Howe, reporting to Publicis chief Arthur Sadoun. The acquisition is part of Publicis' strategy to strengthen its position in AI-driven marketing.

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M&A

Publicis Acquires LiveRamp In A Major Shakeup For Indie Data Collaboration

Publicis Groupe has acquired LiveRamp for $2.2 billion, marking a significant shift in the data collaboration landscape. LiveRamp, known for its RampID, will now be integrated into Publicis's offerings, raising questions about its independence. The acquisition could expand LiveRamp's client base, but challenges its neutral positioning in the industry.

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M&A

Publicis strikes $2.2 billion deal for LiveRamp to boost agentic AI capabilities

Publicis Groupe has announced its acquisition of LiveRamp for $2.167 billion in an all-cash transaction. The deal, which values LiveRamp at $38.5 per share, aims to enhance Publicis's capabilities in data co-creation and agentic AI. This acquisition follows Publicis's strategy of investing in technology and data services, complementing its previous acquisition of Epsilon.

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LiveRamp Profile

Company Name

LiveRamp

Company Website

https://liveramp.com/

HQ Location

225 Bush Street 17th Floor San Francisco CA 94104 USA

Employees

501-1000

Social

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Financials

IPO