LiveRamp Overview

LiveRamp is the data collaboration platform chosen by innovative companies. Brand and business value are built through flexible collaboration.

Use Cases

Customers recommend Onboarding, Advertisement, Sending & Publishing Communications, as the business use cases that they have been most satisfied with while using LiveRamp.

Other use cases:

  • Segmentation And Targeting
  • Engagement Management
  • Account Management
  • Campaign Management
  • Collaboration
  • Products & Pricelist Management
  • Channel Marketing
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Business Priorities

Acquire Customers and Enter New Markets Internationally Or Locally are the most popular business priorities that customers and associates have achieved using LiveRamp.

Other priorities:

  • Improve ROI
  • Grow Market Share
  • Enhance Customer Relationships
  • Scale Best Practices
  • Improve Brand Engagement
  • Improve Visibility
  • Shorten Ramp Up Time
  • Increase Sales & Revenue
  • Improve Digital And Social Presence
  • Establish Thought Leadership
  • Build Brand Awareness
  • Improve Efficiency
  • Launch New Products
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LiveRamp Use-Cases and Business Priorities: Customer Satisfaction Data

LiveRamp works with different mediums / channels such as Video. Social Media. Mass Media etc.

LiveRamp's features include Personalization, and Recording. and LiveRamp support capabilities include Chat Support, Phone Support, 24/7 Support, etc. also LiveRamp analytics capabilities include Custom Reports, and Analytics.

Reviews

"...Showing additional value from my ads...." Peer review by Executive Sponsor

LiveRamp, Adobe Marketo Measure (formerly Bizible), Adjust, Calibermind, Attribution, etc., all belong to a category of solutions that help Marketing Attribution. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for LiveRamp

Top Industries

  • Information Technology and Services
  • Marketing and Advertising
  • Research

Popular in

  • Large Enterprise
  • Mid Market
  • Enterprise

LiveRamp is popular in Information Technology And Services, Marketing And Advertising, and Research and is widely used by Large Enterprise, Mid Market, and Enterprise.

LiveRamp Customer wins, Customer success stories, Case studies

How can LiveRamp optimize your Onboarding Workflow?

How does LiveRamp facilitate Sending & Publishing Communications?

How can LiveRamp enhance your Segmentation And Targeting process?

What Are the key features of LiveRamp for Engagement Management?

11 buyers and buying teams have used Cuspera to assess how well LiveRamp solved their Marketing Attribution needs. Cuspera uses 699 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Attribution needs.

 

How LiveRamp's Infrastructure Elevated Customer Experiences

LiveRamp addressed a critical infrastructure issue that blocked customer access to its Analytics Environment via Citrix. By collaborating with cross-functional teams, they transitioned to Citrix Clou...d, restoring seamless access while maintaining security. This solution improved customer experience and reinforced LiveRamp's commitment to reliability and quality in its Data Collaboration Platform.

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Omni Hotels & Resorts - Hospitality - Hospitality

LiveRamp and Google Display & Video 360 helped Omni Hotels & Resorts boost advertising conversions by 4x. The hospitality company used its first-party data with PAIR to deliver relevant ads while pro...tecting customer privacy. LiveRamp’s Authenticated Traffic Solution enabled secure data collaboration and addressability. PMG and MiQ supported campaign planning and activation. Omni Hotels & Resorts achieved more personalized, effective advertising without using cookies or device IDs.

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Tailored Brands - Retail - Retail

LiveRamp helped Tailored Brands unify customer data and boost campaign performance. The retailer used LiveRamp's CAPI Hub to connect data across Meta, Snap, TikTok, and Pinterest. Match rates nearly ...doubled on Google, and Meta campaign reach grew by almost 75%. Men’s Wearhouse saw 26% higher ROAS and 41% more conversions. JoS. A. Bank achieved 17% more conversions and 42% more incremental revenue. Tailored Brands now personalizes outreach and optimizes campaigns in real time.

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Microsoft Advertising - Marketing And Advertising - Marketing and Advertising

LiveRamp's clean room solution helps Microsoft Advertising boost data collaboration and privacy. Microsoft Advertising uses LiveRamp to connect brands to billions online while keeping data safe. The ...platform enables advanced measurement and insights across channels, including CTV and search. Microsoft Advertising values the multi-cloud capability and strong trust features. LiveRamp supports secure, scalable marketing impact and analytics.

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Dollar General - Retail - Retail

LiveRamp Data Collaboration Platform helped Dollar General grow its media network. Dollar General used LiveRamp to connect with rural customers and reach 90 million unique profiles. The solution enab...led over 50 advertising partnerships and supported 2 billion transactions each year. Dollar General gained deeper customer insights and improved engagement for its retail media network. The platform unified online and offline data for better targeting and measurement.

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Hill's Pet Nutrition - Consumer Goods - Consumer Goods

LiveRamp helped Hill's Pet Nutrition connect with pet parents and measure engagement across channels. Hill's used LiveRamp's cross-media measurement and analytics to combine retailer, publisher, and ...CRM data for a complete customer view. The company increased media spend fivefold over five years and needed to prove marketing ROI. With LiveRamp, Hill's optimized campaigns and linked advertising to sales, driving measurable growth.

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Data Collaboration A Look into the Future

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Frequently Asked Questions(FAQ)

for LiveRamp

What is LiveRamp?

LiveRamp is a data connectivity platform that enables companies and their partners to better connect, control, and activate data to transform customer experiences and generate more valuable business outcomes. It is fully interoperable and neutral infrastructure delivers end-to-end addressability for the world’s top brands, agencies, and publishers.

LiveRamp helps connect customer data to media platforms and marketing applications in order to better leverage data assets. It connects people, devices, and data across the physical and digital worlds, thereby enabling organizations to leverage the power of data and identity solutions to deliver innovative products and create exceptional experiences.

What is LiveRamp used for?

LiveRamp is a Marketing Attribution Software mainly used by its customers to Acquire Customers and Enter New Markets Internationally Or Locally by Onboarding, Advertisement and Sending & Publishing Communications .

What are the top features of LiveRamp?

Personalization, Recording are some of the top features of LiveRamp.

Who uses LiveRamp?

LiveRamp is used by Information Technology And Services, Marketing And Advertising and Research among other industries.

What are LiveRamp alternatives?

Adobe Marketo Measure (Formerly Bizible), Adjust, Calibermind and Attribution are popular alternatives for LiveRamp.

Where is LiveRamp located?

LiveRamp is headquartered at 225 Bush Street 17th Floor San Francisco CA 94104 USA.
lightning

Peers used LiveRamp for onboarding and advertisement

LiveRamp Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

2.55/5 ★

Read Reviews (2)
Custom Reports

4.69/5 ★

Read Reviews (55)
Analytics

4.65/5 ★

Read Reviews (46)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

2.55/5 ★

Read Reviews (2)
Custom Reports

4.69/5 ★

Read Reviews (55)
Analytics

4.65/5 ★

Read Reviews (46)

Software Failure Risk Guidance

?

for LiveRamp

Overall Risk Meter

Low Medium High

Top Failure Risks for LiveRamp

LiveRamp News

Partnership

LiveRamp & Akkio Partner to Enable Seamless Measurement & Stronger Insights for Marketers Using AI

LiveRamp has partnered with Akkio to integrate Akkio's AI tools into LiveRamp's data collaboration platform. This collaboration allows agencies and brands to use AI for enhanced media measurement and cross-channel analytics. The integration aims to democratize insights for non-technical users, improving marketing strategies and investments.

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Partnership

LiveRamp and Akkio team up to bring conversational AI into marketing ...

LiveRamp and Akkio have formed a strategic partnership to integrate Akkio's AI chat engine into LiveRamp's data collaboration platform. This integration allows marketers to use natural language to query campaign data, generate AI-driven recommendations, and create custom audience segments without needing data science expertise. Announced on April 7, 2026, this collaboration enhances LiveRamp's agentic ecosystem by making complex data insights accessible to non-technical users.

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Partnership

Canela Media x LiveRamp: Expanding Access to Premium ...

Canela Media and LiveRamp have formed a strategic partnership to enhance access to U.S. Hispanic audiences. Through LiveRamp's data collaboration network, marketers can leverage Canela's audience of over 35 million, enabling precise targeting and eliminating data silos. This collaboration utilizes LiveRamp's RampID for cross-platform data connection, offering advertisers improved reach and personalized messaging.

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Partnership

LiveRamp and Akkio Partner to Enable AI-Powered Measurement and ...

LiveRamp has announced a strategic partnership with Akkio to integrate Akkio's AI tools into LiveRamp's data collaboration platform. This collaboration aims to democratize media measurement insights by making them accessible in natural language, enabling nontechnical users to leverage AI for enhanced marketing performance. Akkio's AI infrastructure will serve as a foundational layer in LiveRamp's ecosystem, enhancing data accessibility and actionable insights for agencies and brands.

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LiveRamp Profile

Company Name

LiveRamp

Company Website

https://liveramp.com/

HQ Location

225 Bush Street 17th Floor San Francisco CA 94104 USA

Employees

501-1000

Social

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Financials

IPO