LiveRamp: Use-Cases, Insights and Reviews | 2026 Cuspera

SiriusXM has expanded its partnership with LiveRamp following its acquisition by Publicis and a new deal with YouTube ads. This development involves SiriusXM adopting LiveRamp's technology to enhance... advertising data integration and audience targeting capabilities.
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LiveRamp addressed a critical infrastructure issue that blocked customer access to its Analytics Environment via Citrix. By collaborating with cross-functional teams, they transitioned to Citrix Clou...d, restoring seamless access while maintaining security. This solution improved customer experience and reinforced LiveRamp's commitment to reliability and quality in its Data Collaboration Platform.
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LiveRamp helped Delta Air Lines unify fragmented first-party data into a single customer view. Delta used LiveRamp to onboard and activate data, building a strong framework for its media network. Thi...s enabled Delta to deliver personalized in-flight experiences, like curated entertainment and real-time flight info. Strategic partnerships with brands like Paramount+ and T-Mobile enhanced traveler satisfaction. Delta continues to use LiveRamp to create tailored moments for its 200 million annual travelers.
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Chalice.ai used LiveRamp to cut time-to-launch for client audiences by 75%. They embedded LiveRamp identity in Snowflake, letting their AI models access client data securely and quickly. Chalice acti...vated modeled audiences across platforms like Meta and YouTube, keeping privacy strong. Their clients saw a 23% lift in foot traffic and a 6% increase in new-to-brand sales. LiveRamp helped Chalice scale fast and deliver measurable growth for brands.
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Pinterest used LiveRamp's clean room solution to address the loss of third-party signals in digital advertising. By integrating LiveRamp, Pinterest enabled privacy-centric data collaboration with par...tners like Albertsons and Mondelēz. This allowed advertisers to match ad exposure to sales data without sharing personal information. A six-week campaign for Triscuit saw a 16% increase in sales and units, and a 19% rise in buyers. The solution improved measurement, audience targeting, and trust with brand partners.
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LiveRamp helped Tailored Brands unify customer data and personalize marketing across Meta, Snap, Pinterest, and TikTok. The solution nearly doubled customer match rates on Google and expanded Meta ca...mpaign reach by 75%. Men’s Wearhouse saw a 26% higher ROAS and 41% more conversions using CAPI and pixel versus pixel alone. JoS. A. Bank achieved 17% more conversions and 42% more incremental revenue. Tailored Brands now personalizes outreach and optimizes campaigns in real time.
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