Latest News & Updates on LiveRamp

LiveRamp has expanded its Cross-Media Intelligence solution to include Meta, enabling marketers to measure campaigns across various media channels in a unified view. This integration allows for de-du...plicated attribution and incrementality measurement, enhancing campaign performance insights and optimizing media investments.
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Adobe has integrated LiveRamp's commerce purchase data into its GenStudio platform, enhancing AI-driven creative production and targeting for commerce media networks. This integration allows brands t...o leverage real purchase behavior for more precise advertising, aligning with industry trends towards targeted and automated campaigns.
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LiveRamp and Adobe have integrated their platforms to enhance commerce media networks. The integration allows brands to use LiveRamp's commerce purchase data within Adobe GenStudio, enabling more pre...cise targeting and personalized ad campaigns. This collaboration aims to improve marketing performance by leveraging AI for creative personalization and scaling content across media networks.
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LiveRamp has implemented a usage-based billing system for its Trusted Execution Environment (TEE) clean rooms using Spark's execution metrics. This new system allows for precise measurement of custom...er data usage without additional processing overhead, enhancing billing accuracy and platform observability. The integration of custom Spark plan nodes preserves business context, benefiting both billing and broader platform insights.
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LiveRamp introduces agentic pilots for commerce media networks (CMNs), enhancing data-driven marketing optimization through AI. The platform integrates with existing systems, enabling CMNs to convert... insights into scalable outcomes. Early pilots focus on food delivery, retail, and grocery sectors, aiming for faster, structured, and automated marketing processes.
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LiveRamp improved its data pipeline by integrating with SingleStore, reducing processing time by over 90% and cutting compute costs by 76%. This upgrade enhances audience data evaluation and activati...on, providing faster insights and operational efficiency for customers.
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LiveRamp has integrated with Adobe GenStudio for Commerce Media Networks, enabling the use of commerce purchase data to enhance targeted advertising campaigns. This integration allows brands to creat...e personalized marketing content based on real purchase behavior, improving targeting and effectiveness within commerce media networks.
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LiveRamp announced agentic AI pilots to enhance commerce media networks' efficiency in converting first-party data into scalable advertiser outcomes. The pilots target food delivery, big box retail, ...and grocery segments, focusing on automated campaign workflows and cross-channel optimization. LiveRamp's approach builds on existing infrastructure, aiming to reduce operational bottlenecks and improve campaign management speed and effectiveness.
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LiveRamp launched the LiveRamp Agent Builders (LAB) program, enabling third-party AI companies to integrate their agents with LiveRamp's platform. This initiative allows marketers to access a variety... of AI-driven tools for audience building, media analytics, and data preparation. The LAB program facilitates broader agent deployment through APIs and MCP servers, enhancing LiveRamp's data collaboration capabilities.
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LiveRamp has launched new capabilities to enhance Databricks' Agentic CDP, focusing on identity, activation, collaboration, and measurement. This integration enables joint customers to leverage AI-dr...iven marketing solutions, unifying customer data and optimizing media spend. The partnership emphasizes interoperability and privacy, allowing seamless data collaboration and personalized marketing experiences.
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LiveRamp partners with OpenAI to enhance ChatGPT's advertising capabilities. Advertisers can now use LiveRamp's Conversions API Hub to improve ad measurement and address signal loss. This integration... aims to enhance targeting and measurement, aligning ChatGPT's advertising with established digital channels.
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LiveRamp has upgraded its clean room architecture to integrate NVIDIA AI infrastructure, enhancing AI model training and deployment speed by up to 15 times. This upgrade positions LiveRamp as a key p...layer in AI-driven marketing, supporting its role as a neutral data collaboration hub. The NVIDIA integration is expected to bolster LiveRamp's relevance to AI partners, despite ongoing challenges like customer concentration and competition.
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LiveRamp has integrated NVIDIA GPU infrastructure into its clean rooms, enhancing data processing capabilities and performance.

LiveRamp has introduced Agentic AI upgrades aimed at enhancing growth, planning, and measurement capabilities. These upgrades are designed to provide smarter solutions for businesses, leveraging adva...nced AI technology to optimize data collaboration and analytics.
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LiveRamp has integrated NVIDIA AI infrastructure into its clean rooms, enabling up to 15x faster AI model performance. This GPU-optimized infrastructure allows AI partners and brands to train and dep...loy advanced models securely without exposing data. The integration enhances LiveRamp's capabilities in AI-driven marketing, offering a scalable and secure environment for model training and execution.
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LiveRamp has integrated Nvidia GPUs into its platform, enhancing AI model training and inference speeds by up to 15 times. This upgrade supports AI partners and brands in securely deploying sophistic...ated models, reducing costs and technical hurdles. The integration, currently in limited release, is set to become generally available later this year, strengthening LiveRamp's position in AI-powered advertising.
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LiveRamp has integrated NVIDIA GPU infrastructure into its clean rooms, enhancing AI model training and inference speeds by up to 15 times compared to CPU environments. This upgrade allows AI partner...s to deploy models without modification and enables brands to train models on first-party data securely. The integration, currently in limited release, supports LiveRamp's strategy to expand its AI infrastructure capabilities.
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LiveRamp has integrated NVIDIA AI infrastructure to enhance its clean room architecture, enabling faster AI model training and inference. This upgrade supports GPU-optimized environments, allowing AI... partners to train and deploy models at up to 15x speed without data exposure. The integration facilitates seamless model execution and collaboration, enhancing AI-driven marketing capabilities for brands and partners.
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LiveRamp has introduced Clean Room Native Activation and enhanced identity resolution capabilities across major cloud platforms like AWS, Azure, and Google Cloud. These advancements allow customers t...o activate data more efficiently and gain deeper consumer insights. The new features enable seamless data integration and activation, enhancing marketing ROI and strategic partnerships while maintaining data privacy.
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LiveRamp introduces Unity, a new platform designed to enhance identity-driven marketing by improving data collaboration and customer insights.

LiveRamp has launched new AI capabilities to enhance marketing strategies by automating audience building, cross-media performance measurement, and spend optimization. The update introduces agent-pow...ered access to the LiveRamp platform, allowing marketers to use AI agents for smarter planning and execution. These agents, including those from Newton Research and SemantIQ, enable improved audience segmentation and media optimization, leveraging first-, second-, and third-party data.
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LiveRamp introduces Agentic AI upgrades, enabling third-party AI agents to integrate with its platform. This enhancement aims to boost growth, planning, and measurement capabilities for users.

LiveRamp has launched new agentic AI upgrades to its data collaboration platform, automating marketing workflows like audience planning and spend optimization. These updates enable AI agents to colla...borate autonomously, replacing manual processes with intelligent execution. The platform now supports third-party agents and offers enhanced lookalike modeling and identity-powered control groups for improved performance measurement.
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LiveRamp has introduced new agentic AI capabilities to enhance marketing campaign planning, execution, and optimization. These AI agents automate tasks traditionally done manually, such as audience b...uilding and media performance measurement, within a governed environment. The platform now supports AI agents from partners like Newton Research and SemantIQ, enabling diverse industry applications. LiveRamp's updates also include enhanced lookalike modeling and identity-powered tools to improve precision growth and cross-channel optimization.
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LiveRamp has launched Agentic AI, enhancing its platform with AI agents for marketing automation. These agents streamline audience building, cross-media measurement, and media optimization. Initial p...artners include SemantIQ and Newton Research. The upgrades improve lookalike modeling using diverse data sources, ensuring privacy and compliance. This innovation addresses key marketing challenges, offering marketers governed access to advanced AI tools for efficient scaling.
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LiveRamp has launched new AI capabilities, enhancing its platform with agent-powered marketing tools. These updates allow marketers to automate audience building, performance measurement, and media o...ptimization. The platform now supports AI agents from partners like Newton Research and SemantIQ, facilitating smarter marketing workflows. This expansion includes enhanced lookalike modeling and improved data collaboration, enabling marketers to optimize campaigns efficiently.
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LiveRamp has launched new agentic AI capabilities, enabling autonomous AI agents to perform marketing tasks like audience building and cross-media measurement within its data collaboration platform. ...This deployment includes integrations with Newton Research and SemantIQ, enhancing lookalike modeling across multiple data sources and applying a consistent identity-powered control group. The March 3, 2026 launch automates previously manual workflows, improving efficiency and maintaining data governance.
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LiveRamp has introduced upgrades to its Agentic AI platform, enhancing data collaboration capabilities for businesses. These improvements aim to streamline data integration and analytics processes, o...ffering advanced tools for more efficient data management.
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LiveRamp unveiled new agentic AI features for its data collaboration platform, enhancing marketing planning and execution. The upgrades include AI agents from Newton Research and SemantIQ for audienc...e building and measurement insights. Enhanced lookalike modeling and identity-powered control groups were also introduced to improve audience expansion and performance measurement.
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LiveRamp has launched new AI capabilities, enhancing its platform with agent-powered marketing tools. These updates enable marketers to autonomously plan, execute, and measure campaigns, improving au...dience building and media optimization. The platform now supports AI agents from partners like Newton Research and SemantIQ, offering enhanced lookalike modeling and performance measurement across various data sources.
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LiveRamp introduces AI 'agents' to enhance ad targeting, testing, and spend management, optimizing advertising strategies through advanced data collaboration.

LiveRamp has introduced a new capability allowing customers to integrate third-party AI agents directly into its platform, enhancing automation in audience planning and campaign optimization. This de...velopment positions LiveRamp as an agent orchestration layer in marketing operations, expanding beyond its traditional focus on identity resolution and data collaboration. The company has also expanded its partnership with Newton Research to further support agentic AI capabilities.
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LiveRamp integrates Scowtt AI to enhance advertising return on ad spend (ROAS) by over 40%, leveraging advanced data analytics and AI capabilities.

LiveRamp has expanded its Data Marketplace to support AI model training by offering data licensing, AI model access, and partner application integration. This enhancement allows marketers and develop...ers to utilize high-quality, permissioned data for AI applications, ensuring privacy and governance. The marketplace now serves as a comprehensive hub for AI needs, enabling data monetization and improved marketing intelligence.
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LiveRamp has expanded its Data Marketplace to include data, models, and AI-powered applications, enhancing AI use cases in marketing. This expansion allows clients to license data for AI training, ac...cess third-party AI models, and utilize AI applications, all within a governed and transparent environment. The Marketplace supports advertising and marketing AI use cases, offering seamless access to premium, permissioned data for improved decision-making and ad targeting.
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LiveRamp and the Marketing + Media Alliance (MMA) have jointly released a report highlighting the impact of data gaps and identity errors on marketing measurement. The study emphasizes the importance... of data collaboration in improving marketing performance and suggests solutions like LiveRamp's Cross-Media Intelligence to enhance data precision and ROI. The findings were presented at the MMA CMO + CEO Summit.
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LiveRamp and Unity have expanded their partnership to enhance data collaboration capabilities. This collaboration aims to integrate LiveRamp's data connectivity solutions with Unity's platform, enabl...ing improved audience targeting and measurement for advertisers and developers.
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DIRECTV Advertising has integrated with LiveRamp's Conversions API (CAPI) Hub, becoming the first multichannel video programming distributor to offer a CAPI connector. This integration, announced on ...April 16, 2026, enables real-time server-to-server conversion and event signal transmission, linking ad exposure to business outcomes across DIRECTV's premium video inventory. This move addresses a measurement gap in connected TV advertising, enhancing performance accountability.
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LiveRamp has partnered with Akkio to integrate Akkio's AI tools into LiveRamp's data collaboration platform. This collaboration allows agencies and brands to use AI for enhanced media measurement and... cross-channel analytics. The integration aims to democratize insights for non-technical users, improving marketing strategies and investments.
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LiveRamp has expanded its partnership with Meta to enhance marketers' ability to use first-party data for campaign targeting, measurement, and optimization. This collaboration leverages LiveRamp's Ra...mpID and Authenticated Traffic Solution (ATS) to integrate with Meta's Conversions API, allowing marketers to improve ad targeting and campaign effectiveness while maintaining privacy compliance. The integration aims to future-proof marketing strategies in a post-cookie environment.
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LiveRamp and Akkio have formed a strategic partnership to integrate Akkio's AI chat engine into LiveRamp's data collaboration platform. This integration allows marketers to use natural language to qu...ery campaign data, generate AI-driven recommendations, and create custom audience segments without needing data science expertise. Announced on April 7, 2026, this collaboration enhances LiveRamp's agentic ecosystem by making complex data insights accessible to non-technical users.
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Canela Media and LiveRamp have formed a strategic partnership to enhance access to U.S. Hispanic audiences. Through LiveRamp's data collaboration network, marketers can leverage Canela's audience of ...over 35 million, enabling precise targeting and eliminating data silos. This collaboration utilizes LiveRamp's RampID for cross-platform data connection, offering advertisers improved reach and personalized messaging.
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LiveRamp has formed a strategic partnership with Akkio to enhance its data collaboration network with AI capabilities. This collaboration integrates Akkio's AI tools into LiveRamp's platform, enablin...g marketers to access media measurement insights and perform cross-channel analytics using natural language. The partnership aims to democratize data insights for non-technical users, enhancing marketing performance and strategy adjustments.
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LiveRamp has announced a strategic partnership with Akkio to integrate Akkio's AI tools into LiveRamp's data collaboration platform. This collaboration aims to democratize media measurement insights ...by making them accessible in natural language, enabling nontechnical users to leverage AI for enhanced marketing performance. Akkio's AI infrastructure will serve as a foundational layer in LiveRamp's ecosystem, enhancing data accessibility and actionable insights for agencies and brands.
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LiveRamp has partnered with Akkio to integrate Akkio's AI capabilities into LiveRamp's data collaboration network. This strategic partnership aims to enhance media measurement and provide stronger in...sights for marketers by making AI-driven analytics accessible to non-technical teams. The collaboration will enable marketers to use Akkio's AI chat engine for conversational data analysis and leverage AI for better marketing strategies.
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LiveRamp has launched a new identity integration with AWS Entity Resolution, enhancing marketing interoperability. This integration allows marketers and tech platforms to extend data interoperability... in the cloud using LiveRamp's RampID, a privacy-centric identifier. The solution supports AWS's advanced matching techniques, facilitating more accurate data linking and enhancing media measurement, AI model development, and media collaboration.
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LiveRamp has expanded its partnership with Unity to enhance identity-driven marketing in mobile gaming. By integrating LiveRamp's RampID across Unity Exchange, marketers can apply identity-based stra...tegies to reach mobile users more effectively. This collaboration aims to improve marketing returns by enabling seamless omnichannel activation within Unity's mobile ecosystem.
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LiveRamp and Unity have formed a strategic partnership to enhance identity-driven marketing solutions for the gaming industry. By integrating LiveRamp's identity resolution capabilities with Unity's ...advertising platform, gaming companies can achieve better targeting and measurement, optimizing their marketing campaigns for higher returns. This collaboration addresses fragmented user data and aims to improve marketing efficiency and ROI in the gaming sector.
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LiveRamp and Unity have expanded their partnership to enhance mobile gaming advertising. This collaboration aims to improve ad targeting and measurement capabilities, leveraging LiveRamp's data colla...boration platform and Unity's gaming technology.
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Unity and LiveRamp have partnered to integrate LiveRamp's RampID into Unity Exchange, enabling identity-driven marketing for up to 2.9 billion gaming devices. This collaboration allows marketers to l...everage first-party data for precise targeting and measurement in gaming environments, enhancing omnichannel marketing strategies.
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LiveRamp integrates its identity-based advertising technology into Unity's platform, reaching a network of 2.9 billion devices. This collaboration enhances targeted advertising capabilities within Un...ity's ecosystem.
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Canela Media and LiveRamp have partnered to enhance advertising capabilities for reaching U.S. Hispanic audiences through OTT platforms. This collaboration aims to streamline targeted advertising eff...orts, leveraging LiveRamp's data collaboration platform to improve audience engagement and measurement.
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LiveRamp and Scowtt are collaborating to enhance ad optimization by leveraging CRM signals. This partnership aims to improve targeting and measurement capabilities for advertisers, potentially leadin...g to more effective ad campaigns.
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LiveRamp has partnered with Scowtt to integrate Scowtt's predictive AI models into its data collaboration platform. This collaboration aims to enhance advertising performance by leveraging first-part...y CRM data and third-party data for predictive optimization. The integration promises a 40%+ improvement in ROAS for marketers and supports privacy protections while maximizing media performance.
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Publicis and LiveRamp have formed a partnership to enhance data collaboration capabilities for clients. This collaboration aims to provide improved data-driven insights and solutions, potentially imp...acting rival holding companies by offering advanced tools for smarter growth, planning, and measurement.
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LiveRamp and SemantIQ have integrated an AI-native semantic intelligence layer into LiveRamp's Clean Room, enhancing healthcare marketers' ability to transform claims data into actionable insights qu...ickly. This collaboration allows life sciences brands to efficiently generate and activate precise audience insights, bridging the gap between marketing investments and real-world health outcomes.
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LiveRamp and Chalice AI have formed a strategic partnership to offer Growth Scored Audiences within LiveRamps ecosystem. This collaboration allows LiveRamp customers to activate audiences using Chali...ce's predictive scoring, enhancing precision and performance. The integration leverages LiveRamps identity infrastructure and Chalices growth modeling to maximize business impact, enabling brands to refine targeting and improve efficiency.
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LiveRamp has partnered with Scowtt to enhance AI-powered optimization through predictive first-party data signals. This collaboration aims to improve data-driven decision-making and marketing strateg...ies by leveraging LiveRamp's data collaboration platform and Scowtt's AI capabilities.
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LiveRamp reported strong Q1 fiscal 2027 results with a 10% revenue increase, ahead of its acquisition by Publicis Groupe. The deal, valued at $2.5 billion, aims to integrate LiveRamp's data connectiv...ity with Publicis's Epsilon for enhanced data-driven marketing. LiveRamp's focus on AI and strategic partnerships positions it as a key player in the evolving advertising landscape.
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Publicis Groupe is acquiring LiveRamp for $2.2 billion to enhance its data collaboration, identity, and AI capabilities. LiveRamp will continue as a neutral platform, supporting Publicis in expanding... data co-creation and enterprise AI services. The acquisition, expected to close by year-end 2026, will integrate LiveRamp's capabilities with Publicis' existing ecosystem, including Epsilon and Marcel, to drive agentic transformation for clients.
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Publicis Groupe has agreed to acquire LiveRamp, a global data collaboration platform, for $2.2 billion. This acquisition will enhance Publicis' data co-creation capabilities, supporting AI-driven bus...iness transformation. LiveRamp will continue to operate under its current leadership, maintaining its platform's openness and neutrality. The transaction is expected to close by the end of 2026, pending regulatory and shareholder approvals.
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Publicis Groupe has agreed to acquire LiveRamp in a $2.5 billion all-cash deal, marking a significant shift in the advertising technology landscape. The acquisition, expected to close by year-end 202...6, will integrate LiveRamp's data collaboration tools and identity resolution capabilities into Publicis's Epsilon platform, enhancing its AI-driven advertising solutions.
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Publicis Groupe has acquired LiveRamp for $2.2 billion, marking a significant shift in the ad tech landscape. LiveRamp, known for its RampID, serves as a key player in data collaboration and programm...atic interoperability. This acquisition raises questions about LiveRamp's independence and future role within Publicis's ecosystem.
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Publicis Groupe is acquiring LiveRamp, a data collaboration and identity resolution platform, for $2.2 billion. This acquisition aims to enhance Publicis' AI capabilities by leveraging LiveRamp's dat...a management and activation services. The deal, expected to close by year-end, will see LiveRamp continue under CEO Scott Howe, reporting to Publicis chief Arthur Sadoun. The acquisition is part of Publicis' strategy to strengthen its position in AI-driven marketing.
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Publicis Groupe has entered into an agreement to acquire LiveRamp, a global data collaboration platform, for $2.2 billion. This acquisition aims to enhance Publicis' capabilities in data co-creation ...and AI-driven business transformation. LiveRamp will continue to operate as a neutral platform under Publicis, maintaining its existing practices and leadership.
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Publicis Groupe announced its acquisition of LiveRamp for $2.167 billion in an all-cash deal. The acquisition enhances Publicis's capabilities in addressable ad targeting and data co-creation. LiveRa...mp will continue as a separate entity under CEO Scott Howe, reporting to Publicis's CEO. The deal is expected to boost Publicis's growth objectives and expand its technology and data services.
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Publicis Groupe has agreed to acquire LiveRamp for $2.2 billion to enhance its agentic AI capabilities and expand its market reach. The acquisition, priced at $38.5 per share, represents a 29.8% prem...ium over LiveRamp's recent closing price. This deal aims to position Publicis as a leader in data co-creation and agentic business transformation, integrating LiveRamp into its ecosystem alongside Publicis Sapient, Epsilon, and Marcel.
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Publicis plans to acquire LiveRamp for $2.5 billion, marking a significant move in ad-tech consolidation. This acquisition aims to enhance Publicis' data capabilities and strengthen its position in t...he digital advertising space.
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LiveRamp announced its financial results for Q4 and FY26, highlighting a 9% revenue increase. The company also entered a definitive agreement to be acquired by Publicis Groupe for $2.5 billion in an ...all-cash transaction. This acquisition underscores LiveRamp's strategic role in the AI-driven market, aiming to enhance data collaboration and AI capabilities.
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Publicis Groupe is acquiring LiveRamp, a U.S. data collaboration company, for $2.2 billion in an all-cash deal. This acquisition aims to enhance Publicis's data capabilities for precise consumer targ...eting. The deal, approved by both companies' boards, is expected to close by the end of 2026, pending regulatory and shareholder approvals.
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LiveRamp announced the release of its fiscal 2026 fourth quarter financial results on May 21, 2026, after market close, with a conference call scheduled the same day.

LiveRamp will release its fiscal 2026 fourth quarter results on May 21, 2026, after market close. A conference call and live webcast will follow at 1:30 p.m. PT. Investors can access the webcast via ...LiveRamp's investor relations website or by dialing provided numbers with a conference ID.
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LiveRamp reported Q4 CY2025 financial results with revenue of $212.2 million, aligning with Wall Street expectations and marking an 8.6% year-on-year increase. The company's adjusted EPS exceeded for...ecasts by 12.8%. However, its Q1 CY2026 revenue guidance of $205 million fell short of analyst estimates. LiveRamp's annual recurring revenue was $527 million, showing a 7.3% growth. Despite mixed results, the stock rose 3.7% post-announcement.
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LiveRamp has appointed Kristi Argyilan to its Board of Directors. Argyilan, known for her pioneering work in retail media, currently leads advertising at Uber and has held executive roles at Albertso...ns and Target. Her expertise is expected to enhance LiveRamp's mission to scale its data collaboration network for AI-driven marketing.
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LiveRamp has appointed Kristi Argyilan, a pioneer in commerce media, to its Board of Directors. Argyilan, currently Global Head of Advertising at Uber, brings extensive expertise in retail media and ...data collaboration. Her leadership is expected to enhance LiveRamp's AI-powered marketing initiatives, driving business growth and brand value.
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LiveRamp has appointed Kristi Argyilan, a pioneer in commerce media, to its Board of Directors. Argyilan, currently the Global Head of Advertising at Uber, brings extensive experience in retail media... and advertising. Her appointment aligns with LiveRamp's strategy to enhance its data collaboration network for AI-driven marketing.
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LiveRamp CEO Scott Howe received the IAB Service of Excellence Lifetime Commitment Award for his transformative leadership in the data collaboration industry. The award highlights his advocacy for o...pen standards and AI integration, contributing to LiveRamp's role in shaping a responsible data ecosystem.
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LiveRamp CEO Scott Howe received the IAB Service of Excellence Award for his visionary leadership and commitment to industry innovation. The award highlights Howe's role in shaping LiveRamp's traject...ory and his efforts in standardizing AI's role in advertising. Under his leadership, LiveRamp has contributed to AI standards, enhancing data collaboration and marketing results.
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