Real-World Case Studies and Customer Success Stories with LiveRamp

LiveRamp Data Collaboration Platform helps Albertsons Media Collective connect brands to over 100 million US customers. The company needed a... way to create personalized customer experiences without third-party cookies. They used LiveRamp and Google PAIR to enable secure, privacy-centric data collaboration and audience targeting. This solution improved media network performance and allowed brands to reach shoppers with better targeting and measurement. Evan Hovorka, VP Product and Innovation, highlights the importance of reach and interoperability in a cookieless world.
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LiveRamp helped CVS Media Exchange build a strong first-party data foundation for its retail media network. CMX needed to maintain... trust, deliver transparency, and support innovation for advertisers. LiveRamp provided secure data collaboration and advanced measurement tools. This enabled CMX to offer 1:1 attribution and meet strict privacy standards. The partnership supports retail media innovation and consumer intelligence.
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LiveRamp Data Collaboration Platform helped DICK'S Sporting Goods use its first-party data from 45 million athletes and 2 billion touchpoints. DICK'S Media aimed... to connect brands with athletes and turn fans into brand champions. The company wanted to move from being just a retailer to a full sports company. LiveRamp enabled DICK'S to deliver more relevant experiences and drive growth through its retail media network. The partnership started in 2016 and expanded to support data onboarding and media activation.
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Data Plus Math helped ThirdLove measure the impact of TV ads on search and site visits. ThirdLove wanted to prove... TV's value beyond digital channels. Using cross-media analytics, they saw a 60% lift in search conversions and 71% site visit rates via search. Fit Finder quiz completions rose to 66%. ThirdLove used these results to justify more TV investment and optimize their media mix.
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LiveRamp helped Whirlpool reach 5x more shoppers with personalized experiences. Whirlpool wanted to use its first-party data to find new... audiences and improve customer experiences. The company needed to connect shopper data across teams and brands. LiveRamp enabled Whirlpool to expand its addressable audience and deliver better personalization. Whirlpool used data collaboration to boost business growth and deepen measurement.
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LiveRamp helps Costco Wholesale use its first-party data to understand member behavior. Costco builds a retail media network to connect... brands and suppliers with members. The solution lets Costco deliver personalized messages across channels. Mark Williamson from Costco says LiveRamp enables relevant one-to-one communication with members. This partnership helps Costco stay competitive in retail media and boost member loyalty.
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LiveRamp helps CVS Media Exchange build a strong data foundation for its retail media network. The solution supports better data... collaboration and customer experience. CVS Media Exchange uses LiveRamp to improve its retail media operations. The focus is on creating more value with data. The case highlights the importance of a solid data platform in retail media.
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LiveRamp helped Sam's Club use member data to build the Sam’s Club Member Access Platform. This media network creates a... better member experience and more value for retail partners. The platform helps Sam's Club move faster and find new growth. It also gives insights and strengthens retail partnerships. Sam's Club uses data collaboration to improve customer experience.
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LiveRamp helped Tailored Brands unify customer data and boost campaign performance. The retailer used LiveRamp's CAPI Hub to connect data... across Meta, Snap, TikTok, and Pinterest. Match rates nearly doubled on Google, and Meta campaign reach grew by almost 75%. Men’s Wearhouse saw 26% higher ROAS and 41% more conversions. JoS. A. Bank achieved 17% more conversions and 42% more incremental revenue. Tailored Brands now personalizes outreach and optimizes campaigns in real time.
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LiveRamp helped DICK'S Sporting Goods use its first-party data to connect brands with athletes and sports fans. DICK'S Media used... LiveRamp's data collaboration platform to unify data from stores, online, and the GameChanger app. This gave them a better view of athlete behavior and improved targeting for advertising. The solution enabled more relevant ads and better campaign results across many channels. DICK'S Media now delivers more value to brand partners and drives growth as a sports company.
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LiveRamp Cross-Media Intelligence helped Hill’s Pet Nutrition connect with pet parents and measure engagement across channels. Hill’s needed more insights... than their first-party data could provide. They struggled to link advertising spend to sales. Using LiveRamp Clean Room, Hill’s combined retailer, publisher, and CRM data for a full customer view. Now, they can measure media performance in one place and optimize campaigns for growth.
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LiveRamp helped Whirlpool Corporation reach 5x more shoppers by connecting and activating first-party data. KitchenAid used LiveRamp’s RampID to unify... customer data and build lookalike audiences. This enabled more personalized marketing and improved campaign optimization. Whirlpool gained deeper customer insights and expanded its addressable audience. The solution supported business growth and enhanced shopper experiences across channels.
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LiveRamp Data Collaboration Platform helped Albertsons Media Collective connect brands to over 100 million US customers. The company faced rising... signal loss and the end of third-party cookies. They used a privacy-centric loyalty program and Google’s Display & Video 360 PAIR solution. This enabled secure first-party data reconciliation and better audience reach. Albertsons Media Collective now delivers stronger brand and customer experiences with data-driven marketing and omnichannel personalization.
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LiveRamp Data Collaboration Platform helped Dollar General grow its media network. Dollar General used LiveRamp to connect with rural customers... and reach 90 million unique profiles. The solution enabled over 50 advertising partnerships and supported 2 billion transactions each year. Dollar General gained deeper customer insights and improved engagement for its retail media network. The platform unified online and offline data for better targeting and measurement.
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Target used LiveRamp's RampID to power its retail media network, Roundel. The solution enabled Target to activate first-party data from... over 165 million guests and collaborate with 150+ publishing partners. LiveRamp's conversion API helped Target optimize media campaigns and measure results without third-party cookies. Target improved media performance and maintained privacy for its customers. The partnership positioned Target for success as cookies become obsolete.
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LiveRamp's clean room solution helps Microsoft Advertising boost data collaboration and privacy. Microsoft Advertising uses LiveRamp to connect brands to... billions online while keeping data safe. The platform enables advanced measurement and insights across channels, including CTV and search. Microsoft Advertising values the multi-cloud capability and strong trust features. LiveRamp supports secure, scalable marketing impact and analytics.
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LiveRamp Authenticated Traffic Solution helped Nimbus boost mobile ad revenue. Nimbus used RampID to connect authenticated user data and deliver... relevant ads. Publishers saw a 116% eCPM lift on iOS and 130% on Android. The solution enabled privacy-conscious, cross-platform ad targeting. Real-time data insights let publishers track revenue daily.
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LiveRamp Clean Room helps Snap, Inc. offer advertisers fast, standardized media insights. Snap uses Quick Start Media Insights to simplify... data collaboration and campaign measurement. Advertisers get easy match testing, audience profiling, and reach analysis. RampID enables secure, scalable collaboration. Snap builds trust and drives innovation with clean room standardization.
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LiveRamp's RampID helped Chartboost boost publisher revenue. Chartboost used RampID to make audiences addressable and increase inventory value. Bid rates... rose by over 120% across all ad formats. Publisher eCPM increased by more than 145%. Chartboost enabled better campaign optimization and data collaboration for mobile game publishers.
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LiveRamp's Authenticated Traffic Solution helped Mediavine address the loss of third-party cookies. Mediavine used Index Exchange and RampID to enable... people-based audience activation. This cookieless solution led to a 142% CPM lift on cookie-restricted browsers. Advertisers reached more users, and publishers saw higher ad revenue. Mediavine improved global monetization and future-proofed its ad management business.
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LiveRamp's clean room solution helped The Hershey Chocolate Company improve media measurement. Hershey faced challenges with fragmented media planning and... limited first-party data. The team used LiveRamp to unify data and gain insights across 90+ brands. They achieved a connected customer view and better retail media network insights. This led to more effective advertising investments and new business opportunities.
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LiveRamp helped Danone boost online and offline sales by 25% using its data collaboration platform. Danone faced challenges from changing... consumer behavior and lacked direct customer data. With LiveRamp and analytics partner Numberly, Danone unified data from retail partners and used privacy-focused analytics. The solution enabled real-time campaign optimization and a cookieless approach. Danone gained deeper consumer insights and improved advertising ROI.
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LiveRamp helped Hill's Pet Nutrition connect with pet parents and measure engagement across channels. Hill's used LiveRamp's cross-media measurement and... analytics to combine retailer, publisher, and CRM data for a complete customer view. The company increased media spend fivefold over five years and needed to prove marketing ROI. With LiveRamp, Hill's optimized campaigns and linked advertising to sales, driving measurable growth.
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LiveRamp helped Danone boost online and offline sales by 25% using its data collaboration platform. Danone faced challenges from changing... consumer behavior and lack of first-party data. The solution enabled cross-media measurement, campaign optimization, and a cookieless approach. Danone gained deeper consumer intelligence and improved advertising ROI while ensuring privacy compliance.
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LiveRamp’s data collaboration platform helped Kimberly-Clark save 30% FTE time by modernizing its consumer data strategy. The company faced challenges... from new privacy regulations and the decline of third-party cookies. By using LiveRamp on Google Cloud, Kimberly-Clark unified data, improved audience modeling, and enabled privacy-focused analytics. This solution allowed for better consumer insights and innovation in the consumer goods sector.
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LiveRamp Clean Rooms helped SiriusXM Media improve audio advertising. SiriusXM used RampID to scale campaigns and reach more listeners. The... solution enabled secure data collaboration and better campaign measurement. Brands gained new audience insights and improved ROI. SiriusXM now leads in addressable audio advertising. Jason Bauer from SXM Media praised the clean room capabilities for data collaboration and analytics.
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LiveRamp Clean Room helps Snap, Inc. make data collaboration easy for advertisers. Snap uses Quick Start Media Insights to let... brands measure and activate media across publishers. The solution offers ready-to-use tools for match testing, audience profiling, and reach analysis. Advertisers get fast, actionable insights to improve targeting and measurement. Snap says LiveRamp's standardization builds trust and helps them innovate with partners.
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LiveRamp’s Authenticated Traffic Solution helped Prisma Media deliver personalized ads to authenticated audiences without using cookies. Prisma Media wanted to... give advertisers a unified view of customers and improve targeting across channels. With LiveRamp, they saw a 20% increase in winning bid CPM and a 10% increase in fill rate. The solution helped Prisma Media reach over 40 million customers and increase demand for their ad inventory.
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LiveRamp Clean Rooms helped SiriusXM Media improve audio advertising. SiriusXM Media used LiveRamp to let brands reach and measure audiences... across satellite radio, streaming, and podcasts. The solution enabled secure data collaboration and campaign optimization. Brands gained better audience insights and improved campaign ROI. SiriusXM Media now leads in addressable audio advertising with LiveRamp.
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LiveRamp helps Comcast give advertisers better addressable TV and measurement. Comcast uses LiveRamp to reach viewers across linear and streaming... channels. Advertisers get fast, accurate results and smarter spending. Clean room collaborations help scale high-quality audiences. Comcast extends identity resolution to clients for confident planning and activation.
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LiveRamp’s Authenticated Traffic Solution (ATS) helped Trebel, a music streaming platform, boost mobile ad revenue. Trebel wanted to increase eCPM... and ARPDAU for its Android users. By integrating ATS and using RampID, Trebel saw a 130% eCPM uplift and a 15-20% increase in ARPDAU. The process was seamless and brought immediate, sustainable results. ATS proved to be a strong tool for mobile monetization in the entertainment industry.
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LiveRamp helps Comcast reach audiences on every channel. Comcast uses LiveRamp for addressable TV and cross-media measurement. Advertisers get better... targeting and faster results. Clean room collaborations help scale high-quality audiences. Comcast gives advertisers confidence in planning and measuring campaigns. Identity is key to reaching the right viewers.
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LiveRamp’s Authenticated Traffic Solution (ATS) helped Trebel, a music streaming platform, boost mobile ad revenue. Trebel faced challenges with eCPM... and ARPDAU for Android users. By integrating ATS and using RampID, Trebel saw a 130% eCPM uplift and a 15-20% increase in ARPDAU. The solution delivered immediate, sustainable results for their ad tech stack. Trebel’s success shows ATS can drive strong monetization for mobile publishers.
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LiveRamp helps United Airlines unify traveler data for Kinective Media, the first airline media network. United uses LiveRamp to connect... travel touchpoints and deliver personalized experiences. Brands reach high-value audiences with targeted messages at key moments. The partnership supports inventory monetization and media optimization. United builds deeper loyalty and more value for brand partners through responsible data collaboration.
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LiveRamp and Google Display & Video 360 helped Omni Hotels & Resorts boost advertising conversions by 4x. The hospitality company... used its first-party data with PAIR to deliver relevant ads while protecting customer privacy. LiveRamp’s Authenticated Traffic Solution enabled secure data collaboration and addressability. PMG and MiQ supported campaign planning and activation. Omni Hotels & Resorts achieved more personalized, effective advertising without using cookies or device IDs.
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LiveRamp helps Pinterest use data collaboration to connect brands with the right users. Pinterest activates targeted audiences for a more... personal customer experience. The platform shows partners the impact of their ad investments. Pinterest also respects user privacy while improving ad performance and measurement.
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LiveRamp helped Indeed boost their digital advertising by replacing third-party cookies with RampID. Indeed used LiveRamp’s AWS Embedded Identity Resolution... to unify first-party data and protect user privacy. This new identity solution led to a 54% growth in re-targeting audience and a 20% increase in response rate. Indeed improved campaign measurement and reached more job seekers with data collaboration tools. The partnership enabled secure, scalable audience targeting and better ad performance.
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United Airlines used LiveRamp to improve customer connection. The airline aimed to enhance the customer experience. LiveRamp's data collaboration platform... helped United Airlines reimagine how they use data. This led to stronger engagement with travelers. The solution focused on better use of customer data for personalized service.
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LiveRamp partnered with LinkedIn Advertising Solutions to help brands measure campaigns accurately and combine first-party data for better audience insights. The solution improved... campaign optimization and addressability while protecting customer privacy. LinkedIn leveraged LiveRamp's enterprise identity and data collaboration tools. This partnership enabled more precise marketing impact for advertisers. The testimonial highlights the value of secure data collaboration between the two companies.
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LiveRamp helped Eli Lilly unify siloed first-party data across over 50 websites. The goal was to create a connected, 360-degree... customer view without third-party cookies. LiveRamp's onboarding and activation tools enabled seamless direct-to-platform activation and improved addressability. Eli Lilly prioritized privacy and compliance while enhancing marketing impact. The solution supports internal data collaboration and overcomes signal loss.
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LiveRamp helped AbbVie improve its marketing with privacy-focused data collaboration. AbbVie used LiveRamp to connect impression, website, and conversion data... to an identity graph. This let their analysts and data scientists see real-time customer behavior. AbbVie could measure ad impact and tailor marketing activation to customer needs. The solution included clean rooms, cross-media measurement, and campaign optimization.
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Lyft uses LiveRamp to help brands connect ride intent data with first-party data. This lets marketers send timely, relevant messages... to riders. Lyft delivers intent-based messaging and aligns audiences across the travel and mobility ecosystem. Brands can track media exposure to conversions using responsible data collaboration. Lyft reaches 45 million daily riders, creating high-impact experiences for brands.
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Delta Airlines uses LiveRamp to improve customer personalization. Sarah Downs explains how they use customer insights and partnerships. The goal... is to create better experiences for passengers. The video highlights their approach to engagement and optimization. No specific numbers or metrics are mentioned.
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Lyft uses LiveRamp Media Networks to help brands reach riders with targeted messages. Lyft connects ride intent data with brand... first-party data for better audience engagement. Brands deliver real-time, intent-based offers to riders. The solution helps align audiences and extend campaigns across travel and mobility. Lyft drives outcomes by linking media exposure to conversions using responsible data collaboration.
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Kinective Media by United Airlines uses LiveRamp to connect with travelers in new ways. United Airlines unified travel data to... create a full view of each traveler. This helps brands send personalized messages at the right time. The solution builds loyalty and gives more value to brand partners. United Airlines can now offer seamless experiences and new partner opportunities while keeping customer trust high.
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