Real-World Case Studies and Customer Success Stories with LiveRamp

LiveRamp Clean Rooms helped SiriusXM Media improve audio advertising. SiriusXM Media used LiveRamp to let brands reach and measure audiences... across satellite radio, streaming, and podcasts. The solution enabled secure data collaboration and campaign optimization. Brands gained better audience insights and improved campaign ROI. SiriusXM Media now leads in addressable audio advertising with LiveRamp.
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LiveRamp’s Authenticated Traffic Solution helped Prisma Media deliver personalized ads to authenticated audiences without using cookies. Prisma Media wanted to... give advertisers a unified view of customers and improve targeting across channels. With LiveRamp, they saw a 20% increase in winning bid CPM and a 10% increase in fill rate. The solution helped Prisma Media reach over 40 million customers and increase demand for their ad inventory.
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LiveRamp Clean Room helps Snap, Inc. make data collaboration easy for advertisers. Snap uses Quick Start Media Insights to let... brands measure and activate media across publishers. The solution offers ready-to-use tools for match testing, audience profiling, and reach analysis. Advertisers get fast, actionable insights to improve targeting and measurement. Snap says LiveRamp's standardization builds trust and helps them innovate with partners.
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LiveRamp helped Whirlpool Corporation reach 5x more shoppers by connecting and activating first-party data. KitchenAid used LiveRamp’s RampID to unify... customer data and build lookalike audiences. This enabled more personalized marketing and improved campaign optimization. Whirlpool gained deeper customer insights and expanded its addressable audience. The solution supported business growth and enhanced shopper experiences across channels.
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LiveRamp Cross-Media Intelligence helped Hill’s Pet Nutrition connect with pet parents and measure engagement across channels. Hill’s needed more insights... than their first-party data could provide. They struggled to link advertising spend to sales. Using LiveRamp Clean Room, Hill’s combined retailer, publisher, and CRM data for a full customer view. Now, they can measure media performance in one place and optimize campaigns for growth.
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LiveRamp helped DICK'S Sporting Goods use its first-party data to connect brands with athletes and sports fans. DICK'S Media used... LiveRamp's data collaboration platform to unify data from stores, online, and the GameChanger app. This gave them a better view of athlete behavior and improved targeting for advertising. The solution enabled more relevant ads and better campaign results across many channels. DICK'S Media now delivers more value to brand partners and drives growth as a sports company.
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Omni Hotels & Resorts used Google Display & Video 360’s PAIR and LiveRamp to improve their advertising. They wanted to... reach customers with relevant ads while protecting privacy. They worked with PMG and MiQ to use first-party data in a secure way. With PAIR campaigns, they saw a 4x increase in conversions compared to traditional cookie-based targeting. This helped them deliver better ads and prepare for a cookieless future.
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LiveRamp helps Comcast reach audiences on every channel. Comcast uses LiveRamp for addressable TV and cross-media measurement. Advertisers get better... targeting and faster results. Clean room collaborations help scale high-quality audiences. Comcast gives advertisers confidence in planning and measuring campaigns. Identity is key to reaching the right viewers.
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Kinective Media by United Airlines uses LiveRamp to connect with travelers in new ways. United Airlines unified travel data to... create a full view of each traveler. This helps brands send personalized messages at the right time. The solution builds loyalty and gives more value to brand partners. United Airlines can now offer seamless experiences and new partner opportunities while keeping customer trust high.
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Lyft uses LiveRamp Media Networks to help brands reach riders with targeted messages. Lyft connects ride intent data with brand... first-party data for better audience engagement. Brands deliver real-time, intent-based offers to riders. The solution helps align audiences and extend campaigns across travel and mobility. Lyft drives outcomes by linking media exposure to conversions using responsible data collaboration.
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Delta Airlines uses LiveRamp to improve customer personalization. Sarah Downs explains how they use customer insights and partnerships. The goal... is to create better experiences for passengers. The video highlights their approach to engagement and optimization. No specific numbers or metrics are mentioned.
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