Real-World Case Studies and Customer Success Stories with LiveRamp

LiveRamp helped Tailored Brands unify customer data and personalize marketing across Meta, Snap, Pinterest, and TikTok. The solution nearly doubled... customer match rates on Google and expanded Meta campaign reach by 75%. Men’s Wearhouse saw a 26% higher ROAS and 41% more conversions using CAPI and pixel versus pixel alone. JoS. A. Bank achieved 17% more conversions and 42% more incremental revenue. Tailored Brands now personalizes outreach and optimizes campaigns in real time.
Show More..

Sam's Club used LiveRamp to build the Sam’s Club Member Access Platform. This media network uses member data to improve... the customer experience. The platform creates more value for both members and retail partners. It helps Sam’s Club move faster and find new growth opportunities. The media network also gives new insights and strengthens retail partnerships.
Show More..

CVS Media Exchange worked with LiveRamp to improve its retail media network. They focused on building a strong data foundation.... The partnership aimed to increase trust and transparency. Innovation was a key goal for both teams. The solution helped CVS Media Exchange use data to enhance customer experience. The case highlights the value of data collaboration in retail media.
Show More..

LiveRamp helped Costco Wholesale use its first-party data to better understand member behavior. Costco built a retail media network to... connect brands and suppliers with its members. With LiveRamp, Costco can now personalize messages across all channels. The company delivers the right message to the right member at the right time. Costco stays relevant in the changing retail media landscape. This partnership supports stronger member loyalty and smarter media investments.
Show More..

LiveRamp helped Whirlpool reach 5x more shoppers with personalized experiences. Whirlpool wanted to use its first-party data to find new... audiences and improve customer experiences. The company needed to connect shopper data across teams and brands. LiveRamp enabled Whirlpool to expand its addressable audience and deliver better personalization. Whirlpool used data collaboration to boost business growth and deepen measurement.
Show More..

LiveRamp Data Collaboration Platform helped DICK'S Sporting Goods use its first-party data from 45 million athletes and 2 billion touchpoints. DICK'S Media aimed... to connect brands with athletes and turn fans into brand champions. The company wanted to move from being just a retailer to a full sports company. LiveRamp enabled DICK'S to deliver more relevant experiences and drive growth through its retail media network. The partnership started in 2016 and expanded to support data onboarding and media activation.
Show More..

LiveRamp helped CVS Media Exchange build a strong first-party data foundation for its retail media network. CMX wanted to maintain... trust and transparency for customers and advertisers. LiveRamp provided secure data collaboration and advanced measurement tools. This enabled CMX to offer custom audience targeting and closed-loop reporting. CMX now delivers more relevant ads and actionable insights for brand partners.
Show More..

LiveRamp Data Collaboration Platform helps Albertsons Media Collective connect brands to over 100 million US customers. The company needed a... way to create personalized customer experiences without third-party cookies. They used LiveRamp and Google PAIR to enable secure, privacy-centric data collaboration and audience targeting. This solution improved media network performance and allowed brands to reach shoppers with better targeting and measurement. Evan Hovorka, VP Product and Innovation, highlights the importance of reach and interoperability in a cookieless world.
Show More..

LiveRamp's Data Plus Math helped ThirdLove measure the impact of TV ads on business growth. ThirdLove saw a 60% lift... in search conversions and a 71% increase in site visit rates via search. The Fit Finder quiz completion rate rose to 66%. Over 20% of conversions previously attributed to search were actually driven by TV exposure. ThirdLove used these insights to optimize their media mix and justify increased TV investment.
Show More..

Target used LiveRamp's RampID to power its retail media network, Roundel. With RampID, Target activated first-party data from over 165... million guests for better ad targeting and measurement. The partnership enabled Target to run cookieless campaigns and optimize media performance. LiveRamp's conversion API helped attribute in-store and online transactions to specific campaigns. Target saw improved collaboration, stronger campaign results, and increased audience reach.
Show More..

LiveRamp helped Dollar General upgrade its media network to reach rural customers. Dollar General used LiveRamp's data collaboration platform to... connect online and offline identities. The solution enabled closed-loop measurement and real-time insights from over two billion annual transactions. Dollar General now partners with more than 50 advertisers and manages 90 million unique customer profiles. The new platform supports personalized marketing and deeper engagement for both customers and CPG partners.
Show More..

Albertsons Media Collective used LiveRamp’s Data Collaboration Platform to improve customer targeting without third-party cookies. They faced rising signal loss... and needed a privacy-focused way to connect data across channels. By integrating LiveRamp’s Authenticated Traffic Solution and Google’s PAIR, they securely matched first-party data with publishers. This enabled national campaigns and deeper insights for brands. The solution helped Albertsons reach over 100 million customers and collaborate with hundreds of partners.
Show More..

DICK'S Sporting Goods used LiveRamp to power its retail media network. They unified first-party data from stores, online, and the... GameChanger app. This gave them a full view of athlete customers and their journeys. With LiveRamp, DICK'S delivered targeted ads and measured campaign results across many channels. The partnership helped DICK'S Media prove value to brand partners and deepen athlete engagement.
Show More..

LiveRamp helped Hill's Pet Nutrition connect with pet parents and measure engagement across channels. Hill's used LiveRamp's cross-media measurement and... analytics to combine retailer, publisher, and CRM data for a complete customer view. The company increased media spend fivefold over five years and needed to prove marketing ROI. With LiveRamp, Hill's optimized campaigns and linked advertising to sales, driving measurable growth.
Show More..

LiveRamp helped Danone boost online and offline sales by 25% using its data collaboration platform. Danone faced challenges from changing... consumer behavior and lacked direct customer data. With LiveRamp and analytics partner Numberly, Danone unified data from retail partners and used privacy-focused analytics. The solution enabled real-time campaign optimization and a cookieless approach. Danone gained deeper consumer insights and improved advertising ROI.
Show More..

LiveRamp Clean Room helped Hershey measure and optimize advertising across 90+ brands. Hershey faced challenges with fragmented media planning and... limited first-party data. LiveRamp enabled holistic campaign measurement and seamless data collaboration. Hershey built dashboards to track retail media network performance. The team improved targeting, campaign efficiency, and return on ad spend. Hershey now unlocks new brand and business opportunities with advanced analytics.
Show More..

LiveRamp helped Kimberly-Clark transform its data strategy using a privacy-focused data collaboration platform on Google Cloud. Facing challenges from new... privacy laws and the loss of third-party cookies, Kimberly-Clark needed better consumer insights. The new solution enabled audience modeling, omnichannel measurement, and direct data licensing. This led to 30% time savings for full-time employees and improved transparency in data workflows. Kimberly-Clark now has deeper consumer understanding and a stronger foundation for innovation.
Show More..

LiveRamp helped Whirlpool boost KitchenAid’s direct-to-consumer reach by 5x. Whirlpool unified and enriched its first-party data, connecting shopper insights across... brands and teams. The company removed over 200,000 duplicate audiences, improving targeting and reducing acquisition costs. LiveRamp enabled more efficient media spend and deeper measurement with data collaboration. Whirlpool now delivers more personalized customer experiences and plans to expand these strategies across its brands.
Show More..

Hill's Pet Nutrition used LiveRamp's Cross-Media Intelligence to connect with pet owners and measure engagement across channels. The company struggled... to link advertising spend to sales and needed better insights than first-party data alone could provide. By collaborating with retail partners in the LiveRamp Clean Room, Hill's combined multiple data sources for a unified view of the customer journey. This approach led to a 150% increase in new buyer conversions. The team now makes faster, smarter decisions to optimize media investments and reach more pet parents.
Show More..

LiveRamp Clean Room helps Snap, Inc. offer advertisers fast, standardized media insights. Snap uses Quick Start Media Insights to simplify... data collaboration and campaign measurement. Advertisers get easy match testing, audience profiling, and reach analysis. RampID enables secure, scalable collaboration. Snap builds trust and drives innovation with clean room standardization.
Show More..

Nimbus used LiveRamp Authenticated Traffic Solution to improve mobile ad revenue. They faced challenges with privacy, data sharing, and platform... fragmentation. By integrating LiveRamp, Nimbus enabled publishers to deliver relevant ads and boost engagement. Publishers saw a 130% eCPM uplift on Android and 116% on iOS. Real-time data insights helped publishers track revenue daily.
Show More..

LiveRamp’s clean room solution helps Microsoft Advertising enable secure data collaboration with advertisers. The platform supports multi-cloud environments and enhances... targeting and measurement across channels, including search and CTV. Microsoft Advertising uses LiveRamp to build trust and ensure data safety for all collaborators. This approach gives brands better visibility into key metrics and supports privacy-focused marketing.
Show More..

LiveRamp’s Authenticated Traffic Solution helped Mediavine address the loss of third-party cookies. Mediavine used Index Exchange’s integration to activate people-based... audiences with RampID. This allowed advertisers to reach users without cookies and improved ad campaign performance. Mediavine saw a 142% increase in CPM for ads using RampID. The solution boosted ad revenue and helped Mediavine prepare for a cookieless future.
Show More..

Chartboost used LiveRamp’s RampID to boost publisher revenue. The integration let publishers make their audiences addressable in a privacy-focused way.... Chartboost saw a 120%+ increase in bid rate across all ad formats. Publisher eCPM rose by over 145%, driving higher monetization. The solution helped Chartboost’s mobile game developers earn more from their inventory.
Show More..

Pinterest used LiveRamp's clean room solution to address the loss of third-party signals in digital advertising. By integrating LiveRamp, Pinterest... enabled privacy-centric data collaboration with partners like Albertsons and Mondelēz. This allowed advertisers to match ad exposure to sales data without sharing personal information. A six-week campaign for Triscuit saw a 16% increase in sales and units, and a 19% rise in buyers. The solution improved measurement, audience targeting, and trust with brand partners.
Show More..

Pinterest uses LiveRamp for data collaboration. This helps Pinterest target audiences more accurately. Brands can reach the right users, like... teachers and chefs. Pinterest shows partners the impact of their ads. The platform also respects user privacy while improving measurement. LiveRamp supports personalized customer experiences for Pinterest.
Show More..

LinkedIn Advertising Solutions partnered with LiveRamp to improve marketing impact for advertisers. They used LiveRamp's enterprise identity solution to measure... campaigns more accurately and combine first-party data for better audience insights. This partnership enabled LinkedIn to enhance campaign personalization while protecting user privacy. The collaboration helped brands understand the full value of their advertising investments.
Show More..

LiveRamp helped Indeed replace third-party cookies with RampID for job seeker targeting. Indeed integrated LiveRamp’s identity solution into their AWS... data infrastructure. This enabled secure, privacy-focused audience expansion and improved campaign measurement. Indeed grew its re-targeting audience by 54% and increased response rates by 20%. The solution gave Indeed better insights and more efficient ad spend.
Show More..

LiveRamp's Quick Start Media Insights helps Snap, Inc. make data collaboration easy for advertisers. Snap uses LiveRamp Clean Room to... standardize measurement and targeting across publisher environments. Advertisers get actionable insights like match testing, audience profiling, and reach analysis. The solution builds trust and supports innovation by simplifying complex data tasks. Snap can now offer a scalable, standardized product to its partners.
Show More..

LiveRamp helps United Airlines unify traveler data for Kinective Media, the first airline media network. United uses LiveRamp to connect... travel touchpoints and deliver personalized experiences. Brands reach high-value audiences with targeted messages at key moments. The partnership supports inventory monetization and media optimization. United builds deeper loyalty and more value for brand partners through responsible data collaboration.
Show More..

Lyft uses LiveRamp to connect ride insights with brands’ first-party data. This lets marketers send timely, relevant messages to riders... based on their travel intent. Brands can reach high-value audiences during key moments in the rider journey. Lyft leverages LiveRamp for intent-based messaging, campaign extension, and responsible data collaboration. This helps brands drive real outcomes and connect media exposure to conversions.
Show More..

United Airlines uses LiveRamp to connect travel touchpoints and deliver personalized messages to travelers. The solution helps brands reach high-value... audiences with relevant offers at the right time. United leverages traveler insights for seamless personalization and deeper loyalty. The partnership supports inventory monetization and media optimization. United prioritizes customer trust while maximizing advertising impact through responsible data collaboration.
Show More..

LiveRamp and Google PAIR helped Omni Hotels & Resorts boost ad conversions by 4x. The company used first-party data to... target ads in a privacy-first way. They worked with PMG and MiQ to run campaigns without cookies or device IDs. LiveRamp's Authenticated Traffic Solution enabled secure data collaboration. Omni Hotels & Resorts now delivers more relevant ads and plans to expand these campaigns.
Show More..

LiveRamp’s Authenticated Traffic Solution (ATS) helped Trebel, a music streaming platform, boost mobile ad revenue. Trebel wanted to increase eCPM... and ARPDAU for its Android users. By integrating ATS and using RampID, Trebel saw a 130% eCPM uplift and a 15-20% increase in ARPDAU. The process was seamless and brought immediate, sustainable results. ATS proved to be a strong tool for mobile monetization in the entertainment industry.
Show More..

LiveRamp helps Comcast give advertisers better addressable TV and measurement. Comcast uses LiveRamp to reach viewers across linear and streaming... channels. Advertisers get fast, accurate results and smarter spending. Clean room collaborations help scale high-quality audiences. Comcast extends identity resolution to clients for confident planning and activation.
Show More..

Trebel used LiveRamp’s Authenticated Traffic Solution to improve mobile ad revenue. They wanted to increase eCPM and ARPDAU for their... Android users. By integrating ATS and analyzing RampID data, Trebel saw a 130% eCPM uplift. Android ARPDAU rose by 15-20% in the US compared to the previous year. The process was seamless and brought immediate, sustainable results for their ad monetization.
Show More..

Comcast uses LiveRamp to help advertisers reach audiences across every TV channel. The company enables addressable and measurable advertising on... both linear and streaming platforms. Advertisers get fast, accurate results and can optimize campaigns quickly. Comcast leverages data collaboration and clean room technology for better audience targeting. This approach gives advertisers confidence in planning, activation, and measurement.
Show More..

LiveRamp Clean Rooms helped SiriusXM Media improve audio advertising. SiriusXM used RampID to scale campaigns and reach more listeners. The... solution enabled secure data collaboration and better campaign measurement. Brands gained new audience insights and improved ROI. SiriusXM now leads in addressable audio advertising. Jason Bauer from SXM Media praised the clean room capabilities for data collaboration and analytics.
Show More..

SiriusXM Media used LiveRamp to launch a clean room for audio advertising. This helped brands reach listeners across satellite radio,... streaming, and podcasts. With RampID, campaigns scaled without losing reach. The LiveRamp Clean Room enabled secure data collaboration and better campaign measurement. Brands gained new audience insights and improved ROI.
Show More..

LiveRamp’s Authenticated Traffic Solution helped Prisma Media boost CPM by 20%. The publisher unified authenticated audiences across brands and channels,... replacing third-party cookies. Advertisers gained a complete view of customer touchpoints. Prisma Media saw a 10% increase in fill rate and higher inventory demand. The solution enabled secure, people-based marketing and improved inventory monetization.
Show More..