Real-World Case Studies and Customer Success Stories with LiveRamp

LiveRamp Clean Rooms helped SiriusXM Media improve audio advertising. SiriusXM Media used LiveRamp to let brands reach and measure audiences across satellite radio, streaming, and podcasts. The solut...ion enabled secure data collaboration and campaign optimization. Brands gained better audience insights and improved campaign ROI. SiriusXM Media now leads in addressable audio advertising with LiveRamp.
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LiveRamp Clean Room helps Snap, Inc. make data collaboration easy for advertisers. Snap uses Quick Start Media Insights to let brands measure and activate media across publishers. The solution offers... ready-to-use tools for match testing, audience profiling, and reach analysis. Advertisers get fast, actionable insights to improve targeting and measurement. Snap says LiveRamp's standardization builds trust and helps them innovate with partners.
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LiveRamp’s Authenticated Traffic Solution helped Prisma Media deliver personalized ads to authenticated audiences without using cookies. Prisma Media wanted to give advertisers a unified view of cust...omers and improve targeting across channels. With LiveRamp, they saw a 20% increase in winning bid CPM and a 10% increase in fill rate. The solution helped Prisma Media reach over 40 million customers and increase demand for their ad inventory.
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Mediavine boosted revenue and expanded addressability by 142% using LiveRamp's authenticated traffic solution, enhancing global monetization without third-party cookies.

Omni Hotels & Resorts used Google Display & Video 360’s PAIR and LiveRamp to improve their advertising. They wanted to reach customers with relevant ads while protecting privacy. They worked with PMG... and MiQ to use first-party data in a secure way. With PAIR campaigns, they saw a 4x increase in conversions compared to traditional cookie-based targeting. This helped them deliver better ads and prepare for a cookieless future.
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Kimberly-Clark achieved 30% FTE time savings and enhanced consumer insights through a revamped data strategy, using LiveRamp's solutions for innovation in retail and consumer goods.

ThirdLove achieved a 60% lift in search conversions and 71% site visit rates by partnering with LiveRamp, enhancing their cross-screen measurement and digital media strategy.

Target's Media Network, Roundel, improved media experiences and performance using LiveRamp's data collaboration, leveraging first-party data from 165M guests and 150+ publishing partners.

LiveRamp helped DICK'S Sporting Goods use its first-party data to connect brands with athletes and sports fans. DICK'S Media used LiveRamp's data collaboration platform to unify data from stores, onl...ine, and the GameChanger app. This gave them a better view of athlete behavior and improved targeting for advertising. The solution enabled more relevant ads and better campaign results across many channels. DICK'S Media now delivers more value to brand partners and drives growth as a sports company.
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Dollar General partnered with LiveRamp, leading to 50+ advertising partnerships and leveraging 90M+ unique customer profiles, resulting in 2B+ transactions annually.

Hershey's enhanced media measurement, advancing advertising investments and brand opportunities using LiveRamp's clean room solution, impacting over 90 brands with connected customer insights.

Albertsons Media Collective improved marketing impact and strategic advertising using LiveRamp's consumer data strategy, achieving unified customer views and cross-screen measurement advancements.

LiveRamp helps Comcast reach audiences on every channel. Comcast uses LiveRamp for addressable TV and cross-media measurement. Advertisers get better targeting and faster results. Clean room collabor...ations help scale high-quality audiences. Comcast gives advertisers confidence in planning and measuring campaigns. Identity is key to reaching the right viewers.
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LiveRamp's partnership with LinkedIn Advertising Solutions enhanced marketing impact and campaign optimization for 850 million professionals, improving addressability and enterprise identity.

Microsoft Advertising enhanced data collaboration and personalization using LiveRamp's Clean Room, leading to improved marketing impact and comprehensive cross-screen measurement.

Nimbus improved mobile ad success with LiveRamp, resulting in a 130% increase in Android eCPM and a 116% increase in iOS eCPM.

Chartboost saw over a 120% increase in bid rate and a 145% increase in publisher eCPM using LiveRamp's solutions, enhancing connectivity and advertising impact.

Danone achieved a 25% sales lift by partnering with LiveRamp for data collaboration, adapting to consumer behaviors, and using a cookieless solution for improved advertising strategies.

Eli Lilly improved its customer experience using LiveRamp to create a 360-degree customer view, leading to enhanced marketing impact without relying on third-party cookies.

Kinective Media by United Airlines uses LiveRamp to connect with travelers in new ways. United Airlines unified travel data to create a full view of each traveler. This helps brands send personalized... messages at the right time. The solution builds loyalty and gives more value to brand partners. United Airlines can now offer seamless experiences and new partner opportunities while keeping customer trust high.
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Lyft uses LiveRamp Media Networks to help brands reach riders with targeted messages. Lyft connects ride intent data with brand first-party data for better audience engagement. Brands deliver real-ti...me, intent-based offers to riders. The solution helps align audiences and extend campaigns across travel and mobility. Lyft drives outcomes by linking media exposure to conversions using responsible data collaboration.
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Delta Airlines uses LiveRamp to improve customer personalization. Sarah Downs explains how they use customer insights and partnerships. The goal is to create better experiences for passengers. The vi...deo highlights their approach to engagement and optimization. No specific numbers or metrics are mentioned.
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