Real-World Case Studies and Customer Success Stories with LiveRamp

Tesco used LiveRamp’s data collaboration platform to power a new audience-led advertising strategy. Working with WPP Media, Tesco activated campaigns... using rich Clubcard first-party data. The campaigns achieved up to 60x return on ad spend and a 9% uplift in new-to-brand customers. Product uplift reached 4% and basket sizes grew by up to 13%. Tesco’s partnership with LiveRamp and WPP Media drove measurable sales and brand lift through personalised, data-driven marketing.
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LOOKFANTASTIC used LiveRamp’s data collaboration platform to improve their paid search strategy. They tested suppressing ads to customers who purchased... in the last 12 months. The test ran for 10 days and cost £20k. This approach led to a 1.74% incremental revenue lift, projected to seven figures annually. The campaign achieved up to 7.2x ROI for certain customer segments.
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LiveRamp helped Co-op connect digital ads to in-store sales using a privacy-first data platform. Co-op matched first-party member data to... Google ads, creating a closed-loop measurement system. This led to a 77% increase in store visits and a 134% rise in store sales. The campaign achieved a 39:1 return on investment. Co-op now has clear proof that digital ads drive real-world results.
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LiveRamp helped a leading UK health and beauty retailer use 25 years of loyalty data to boost media activation. The retailer unified... first-party data for a single customer view and privacy-focused targeting. They activated data across 40+ media platforms, creating 180 always-on segments. Media activation from first-party data grew by 757% in three years. The first campaign delivered a 2:1 return on investment.
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LiveRamp helped Tailored Brands unify customer data and personalize marketing across Meta, Snap, Pinterest, and TikTok. The solution nearly doubled... customer match rates on Google and expanded Meta campaign reach by 75%. Men’s Wearhouse saw a 26% higher ROAS and 41% more conversions using CAPI and pixel versus pixel alone. JoS. A. Bank achieved 17% more conversions and 42% more incremental revenue. Tailored Brands now personalizes outreach and optimizes campaigns in real time.
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CVS Media Exchange worked with LiveRamp to improve its retail media network. They focused on building a strong data foundation.... The partnership aimed to increase trust and transparency. Innovation was a key goal for both teams. The solution helped CVS Media Exchange use data to enhance customer experience. The case highlights the value of data collaboration in retail media.
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Sam's Club used LiveRamp to build the Sam’s Club Member Access Platform. This media network uses member data to improve... the customer experience. The platform creates more value for both members and retail partners. It helps Sam’s Club move faster and find new growth opportunities. The media network also gives new insights and strengthens retail partnerships.
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LiveRamp helped Costco Wholesale use its first-party data to better understand member behavior. Costco built a retail media network to... connect brands and suppliers with its members. With LiveRamp, Costco can now personalize messages across all channels. The company delivers the right message to the right member at the right time. Costco stays relevant in the changing retail media landscape. This partnership supports stronger member loyalty and smarter media investments.
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LiveRamp helped Whirlpool reach 5x more shoppers with personalized experiences. Whirlpool wanted to use its first-party data to find new... audiences and improve customer experiences. The company needed to connect shopper data across teams and brands. LiveRamp enabled Whirlpool to expand its addressable audience and deliver better personalization. Whirlpool used data collaboration to boost business growth and deepen measurement.
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LiveRamp Data Collaboration Platform helped DICK'S Sporting Goods use its first-party data from 45 million athletes and 2 billion touchpoints. DICK'S Media aimed... to connect brands with athletes and turn fans into brand champions. The company wanted to move from being just a retailer to a full sports company. LiveRamp enabled DICK'S to deliver more relevant experiences and drive growth through its retail media network. The partnership started in 2016 and expanded to support data onboarding and media activation.
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LiveRamp helped CVS Media Exchange build a strong first-party data foundation for its retail media network. CMX wanted to maintain... trust and transparency for customers and advertisers. LiveRamp provided secure data collaboration and advanced measurement tools. This enabled CMX to offer custom audience targeting and closed-loop reporting. CMX now delivers more relevant ads and actionable insights for brand partners.
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LiveRamp Data Collaboration Platform helps Albertsons Media Collective connect brands to over 100 million US customers. The company needed a... way to create personalized customer experiences without third-party cookies. They used LiveRamp and Google PAIR to enable secure, privacy-centric data collaboration and audience targeting. This solution improved media network performance and allowed brands to reach shoppers with better targeting and measurement. Evan Hovorka, VP Product and Innovation, highlights the importance of reach and interoperability in a cookieless world.
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LiveRamp's Data Plus Math helped ThirdLove measure the impact of TV ads on business growth. ThirdLove saw a 60% lift... in search conversions and a 71% increase in site visit rates via search. The Fit Finder quiz completion rate rose to 66%. Over 20% of conversions previously attributed to search were actually driven by TV exposure. ThirdLove used these insights to optimize their media mix and justify increased TV investment.
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Target used LiveRamp's RampID to power its retail media network, Roundel. With RampID, Target activated first-party data from over 165... million guests for better ad targeting and measurement. The partnership enabled Target to run cookieless campaigns and optimize media performance. LiveRamp's conversion API helped attribute in-store and online transactions to specific campaigns. Target saw improved collaboration, stronger campaign results, and increased audience reach.
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LiveRamp helped Dollar General upgrade its media network to reach rural customers. Dollar General used LiveRamp's data collaboration platform to... connect online and offline identities. The solution enabled closed-loop measurement and real-time insights from over two billion annual transactions. Dollar General now partners with more than 50 advertisers and manages 90 million unique customer profiles. The new platform supports personalized marketing and deeper engagement for both customers and CPG partners.
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Albertsons Media Collective used LiveRamp’s Data Collaboration Platform to improve customer targeting without third-party cookies. They faced rising signal loss... and needed a privacy-focused way to connect data across channels. By integrating LiveRamp’s Authenticated Traffic Solution and Google’s PAIR, they securely matched first-party data with publishers. This enabled national campaigns and deeper insights for brands. The solution helped Albertsons reach over 100 million customers and collaborate with hundreds of partners.
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DICK'S Sporting Goods used LiveRamp to power its retail media network. They unified first-party data from stores, online, and the... GameChanger app. This gave them a full view of athlete customers and their journeys. With LiveRamp, DICK'S delivered targeted ads and measured campaign results across many channels. The partnership helped DICK'S Media prove value to brand partners and deepen athlete engagement.
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LiveRamp helped The Coca-Cola Company measure TikTok campaign impact. Coca-Cola used LiveRamp’s tools to link digital engagement to offline sales.... The campaign drove a £7.38 iROAS and a 2.01% sales lift. Customer lift reached 1.88% for Coca-Cola Zero Sugar. Creative variety and ad frequency boosted results. Data collaboration turned online engagement into real-world purchases.
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LiveRamp’s Sales Lift solution helped Mars prove TikTok ads drive in-store Orbit sales. Mars used LiveRamp to link TikTok exposure... with Carrefour shopper data. The campaign delivered a 10.95% sales lift among TikTok users in Poland. In Carrefour stores, sales rose 9.31% for TikTok users and basket size grew 5.82%. Mars gained clear, data-driven proof that digital content boosts offline sales.
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L'Oréal Italia used LiveRamp and Google PAIR to launch Italy's first cookieless ad campaign. They needed a new way to... reach customers as cookies disappeared from the web. LiveRamp's authentication solution let them target audiences using only first-party data. The campaign delivered millions of impressions and improved ad spend efficiency. L'Oréal Italia now plans to expand cookieless marketing with PAIR.
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Kimberly-Clark used LiveRamp’s data collaboration platform to modernize its consumer data strategy. The company built a privacy-focused data workspace on... Google Cloud, enabling advanced audience modelling and omni-channel measurement. Standardizing data workflows led to 30% full-time-equivalent time savings. The new system improved transparency, control, and talent efficiency. Kimberly-Clark now has deeper consumer insights and a stronger foundation for business transformation.
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LiveRamp’s clean room helped Kellanova boost Special K UK sales. The company unified data from Experian and Circana to segment... loyal and price-conscious buyers. Kellanova used targeted messaging and tracked campaign impact across Meta and YouTube. The approach drove a 9% sales lift among price-conscious shoppers. Loyal buyers increased purchases by 36%. Consideration rates tripled versus industry benchmarks.
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LiveRamp’s clean room helped Beiersdorf drive 102% incremental revenue for its NIVEA Natural Glow campaign in the Middle East. The team used... first-party retailer data and deterministic insights to target new shoppers and boost sales. The campaign led to 53% new shopper growth and 116% incremental shopper growth. 94% of new shoppers were new to the brand. Beiersdorf used data-driven media activation across TikTok, Instagram, and Facebook.
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LiveRamp retail media solutions helped Barilla boost sales for its Gocciole cookie brand. The campaign targeted specific shopper segments using... Carrefour loyalty data and ran on Facebook and Instagram. Barilla saw a 6.2% increase in customer spending and a 7.1% rise in global brand revenue. The campaign delivered a 7.8x return on investment. 295,000 unique shoppers were reached, each exposed to the campaign an average of 10 times.
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LiveRamp helped Hill's Pet Nutrition connect with pet parents and measure engagement across channels. Hill's used LiveRamp's cross-media measurement and... analytics to combine retailer, publisher, and CRM data for a complete customer view. The company increased media spend fivefold over five years and needed to prove marketing ROI. With LiveRamp, Hill's optimized campaigns and linked advertising to sales, driving measurable growth.
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LiveRamp helped Danone boost online and offline sales by 25% using its data collaboration platform. Danone faced challenges from changing... consumer behavior and lacked direct customer data. With LiveRamp and analytics partner Numberly, Danone unified data from retail partners and used privacy-focused analytics. The solution enabled real-time campaign optimization and a cookieless approach. Danone gained deeper consumer insights and improved advertising ROI.
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LiveRamp Clean Room helped Hershey measure and optimize advertising across 90+ brands. Hershey faced challenges with fragmented media planning and... limited first-party data. LiveRamp enabled holistic campaign measurement and seamless data collaboration. Hershey built dashboards to track retail media network performance. The team improved targeting, campaign efficiency, and return on ad spend. Hershey now unlocks new brand and business opportunities with advanced analytics.
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LiveRamp helped Kimberly-Clark transform its data strategy using a privacy-focused data collaboration platform on Google Cloud. Facing challenges from new... privacy laws and the loss of third-party cookies, Kimberly-Clark needed better consumer insights. The new solution enabled audience modeling, omnichannel measurement, and direct data licensing. This led to 30% time savings for full-time employees and improved transparency in data workflows. Kimberly-Clark now has deeper consumer understanding and a stronger foundation for innovation.
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LiveRamp helped Whirlpool boost KitchenAid’s direct-to-consumer reach by 5x. Whirlpool unified and enriched its first-party data, connecting shopper insights across... brands and teams. The company removed over 200,000 duplicate audiences, improving targeting and reducing acquisition costs. LiveRamp enabled more efficient media spend and deeper measurement with data collaboration. Whirlpool now delivers more personalized customer experiences and plans to expand these strategies across its brands.
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Hill's Pet Nutrition used LiveRamp's Cross-Media Intelligence to connect with pet owners and measure engagement across channels. The company struggled... to link advertising spend to sales and needed better insights than first-party data alone could provide. By collaborating with retail partners in the LiveRamp Clean Room, Hill's combined multiple data sources for a unified view of the customer journey. This approach led to a 150% increase in new buyer conversions. The team now makes faster, smarter decisions to optimize media investments and reach more pet parents.
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LiveRamp and Google PAIR helped Omni Hotels & Resorts boost advertising results. The company used first-party data to target ads... in a privacy-first way. Working with PMG and MiQ, they ran campaigns without cookies or device IDs. This approach led to a 4x increase in conversions compared to traditional methods. Omni Hotels & Resorts plans to keep using these tools to reach more customers and protect privacy.
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LiveRamp helped a leading UK holiday park brand use data collaboration to boost bookings. The brand used LiveRamp’s Safe Haven... platform to target and retarget families across social and connected TV. The campaign brought in £3.4 million in extra customer spend and 2,200 new customers. The brand saw a £19.87 incremental return on ad spend and a 6% rise in average spend from existing customers. The campaign ran for nine weeks and increased total sales by 13.55%.
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LiveRamp helped Delta Air Lines unify fragmented first-party data into a single customer view. Delta used LiveRamp to onboard and... activate data, building a strong framework for its media network. This enabled Delta to deliver personalized in-flight experiences, like curated entertainment and real-time flight info. Strategic partnerships with brands like Paramount+ and T-Mobile enhanced traveler satisfaction. Delta continues to use LiveRamp to create tailored moments for its 200 million annual travelers.
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LiveRamp helps United Airlines unify traveler data for Kinective Media, the first airline media network. United uses LiveRamp to connect... travel touchpoints and deliver personalized experiences. Brands reach high-value audiences with targeted messages at key moments. The partnership supports inventory monetization and media optimization. United builds deeper loyalty and more value for brand partners through responsible data collaboration.
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United Airlines uses LiveRamp to connect travel touchpoints and deliver personalized messages to travelers. The solution helps brands reach high-value... audiences with relevant offers at the right time. United leverages traveler insights for seamless personalization and deeper loyalty. The partnership supports inventory monetization and media optimization. United prioritizes customer trust while maximizing advertising impact through responsible data collaboration.
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Lyft uses LiveRamp to connect ride insights with brands’ first-party data. This lets marketers send timely, relevant messages to riders... based on their travel intent. Brands can reach high-value audiences during key moments in the rider journey. Lyft leverages LiveRamp for intent-based messaging, campaign extension, and responsible data collaboration. This helps brands drive real outcomes and connect media exposure to conversions.
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LiveRamp and Google PAIR helped Omni Hotels & Resorts boost ad conversions by 4x. The company used first-party data to... target ads in a privacy-first way. They worked with PMG and MiQ to run campaigns without cookies or device IDs. LiveRamp's Authenticated Traffic Solution enabled secure data collaboration. Omni Hotels & Resorts now delivers more relevant ads and plans to expand these campaigns.
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LiveRamp helped Mohegan Tribal Gaming Authority connect digital and on-property customer data. Mohegan used LiveRamp to sharpen targeting and measure... player engagement. The company unified data across teams for better collaboration. After switching to LiveRamp, Mohegan saw a 30% boost in advertising effectiveness. This improved how they reached and engaged customers across channels.
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Netflix uses LiveRamp to help advertisers deliver personalized ad experiences. The platform enables secure data onboarding for advertisers into the... Netflix ecosystem. Netflix leverages data collaboration and clean rooms to optimize campaigns and protect advertiser data. This partnership helps brands automate ad delivery and increase engagement. Netflix reports better ad performance and deeper audience connections through this approach.
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LiveRamp helped Lionsgate measure the impact of TikTok ads for the UK release of the horror film Imaginary. Lionsgate used multiple... creative ad formats on TikTok, including TopView and Video View, to boost awareness and ticket sales. LiveRamp tracked the direct link between ad exposure and box office results. The campaign drove a 52% increase in incremental box office sales. Audiences exposed to multiple ad formats generated 82% of the incremental revenue.
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LiveRamp’s Authenticated Traffic Solution (ATS) helped Trebel, a music streaming platform, boost mobile ad revenue. Trebel wanted to increase eCPM... and ARPDAU for its Android users. By integrating ATS and using RampID, Trebel saw a 130% eCPM uplift and a 15-20% increase in ARPDAU. The process was seamless and brought immediate, sustainable results. ATS proved to be a strong tool for mobile monetization in the entertainment industry.
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LiveRamp helps Comcast give advertisers better addressable TV and measurement. Comcast uses LiveRamp to reach viewers across linear and streaming... channels. Advertisers get fast, accurate results and smarter spending. Clean room collaborations help scale high-quality audiences. Comcast extends identity resolution to clients for confident planning and activation.
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Trebel used LiveRamp’s Authenticated Traffic Solution to improve mobile ad revenue. They wanted to increase eCPM and ARPDAU for their... Android users. By integrating ATS and analyzing RampID data, Trebel saw a 130% eCPM uplift. Android ARPDAU rose by 15-20% in the US compared to the previous year. The process was seamless and brought immediate, sustainable results for their ad monetization.
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Comcast uses LiveRamp to help advertisers reach audiences across every TV channel. The company enables addressable and measurable advertising on... both linear and streaming platforms. Advertisers get fast, accurate results and can optimize campaigns quickly. Comcast leverages data collaboration and clean room technology for better audience targeting. This approach gives advertisers confidence in planning, activation, and measurement.
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LiveRamp helped SWYM. ai cut cost per acquisition by 57%. SWYM.ai used LiveRamp's identity resolution to connect consumer signals with...real-time media decisioning. This fixed the feedback loop between supply and demand platforms. Marketers could make decisions before campaigns launched. SWYM.ai did not need to change audience segments or behaviors. The solution improved programmatic advertising results.
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LiveRamp ATS helped Bro Media boost addressable media and revenue. Bro Media used ATS and RampID to prepare for a... world without third-party cookies. They increased average winning CPM by 68.4% and average bid CPM by 69.5%. Bid rate grew by 43.4%. The solution enabled people-based marketing and improved monetisation across all channels.
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LiveRamp Clean Room helps Snap, Inc. offer advertisers fast, standardized media insights. Snap uses Quick Start Media Insights to simplify... data collaboration and campaign measurement. Advertisers get easy match testing, audience profiling, and reach analysis. RampID enables secure, scalable collaboration. Snap builds trust and drives innovation with clean room standardization.
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LiveRamp’s clean room solution helps Microsoft Advertising enable secure data collaboration with advertisers. The platform supports multi-cloud environments and enhances... targeting and measurement across channels, including search and CTV. Microsoft Advertising uses LiveRamp to build trust and ensure data safety for all collaborators. This approach gives brands better visibility into key metrics and supports privacy-focused marketing.
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Nimbus used LiveRamp Authenticated Traffic Solution to improve mobile ad revenue. They faced challenges with privacy, data sharing, and platform... fragmentation. By integrating LiveRamp, Nimbus enabled publishers to deliver relevant ads and boost engagement. Publishers saw a 130% eCPM uplift on Android and 116% on iOS. Real-time data insights helped publishers track revenue daily.
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Chartboost used LiveRamp’s RampID to boost publisher revenue. The integration let publishers make their audiences addressable in a privacy-focused way.... Chartboost saw a 120%+ increase in bid rate across all ad formats. Publisher eCPM rose by over 145%, driving higher monetization. The solution helped Chartboost’s mobile game developers earn more from their inventory.
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LiveRamp’s Authenticated Traffic Solution helped Mediavine address the loss of third-party cookies. Mediavine used Index Exchange’s integration to activate people-based... audiences with RampID. This allowed advertisers to reach users without cookies and improved ad campaign performance. Mediavine saw a 142% increase in CPM for ads using RampID. The solution boosted ad revenue and helped Mediavine prepare for a cookieless future.
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Pinterest used LiveRamp to measure the real-world impact of its ads on UK offline sales. By analyzing anonymized Tesco Clubcard... data, Pinterest found that shoppers exposed to its ads spent 26% more annually. Store visits increased by 25%, and average basket size grew by 6%. The study proved Pinterest ads drive real sales, not just online engagement. LiveRamp’s incrementality framework showed Pinterest campaigns outperformed UK social benchmarks for offline sales lift.
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LiveRamp helped Pinterest prove the value of its CPG audience using Tesco Clubcard data. Pinterest users spent 25.6% more per... visit and visited stores 24.7% more often than non-users. Basket sizes were 6.1% larger for Pinterest users. Pinners shopped 48% more brands and were 46% more likely to shop online. These insights showed CPG advertisers that Pinterest drives higher in-store and online sales.
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Pinterest used LiveRamp's clean room solution to address the loss of third-party signals in digital advertising. By integrating LiveRamp, Pinterest... enabled privacy-centric data collaboration with partners like Albertsons and Mondelēz. This allowed advertisers to match ad exposure to sales data without sharing personal information. A six-week campaign for Triscuit saw a 16% increase in sales and units, and a 19% rise in buyers. The solution improved measurement, audience targeting, and trust with brand partners.
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Pinterest uses LiveRamp for data collaboration. This helps Pinterest target audiences more accurately. Brands can reach the right users, like... teachers and chefs. Pinterest shows partners the impact of their ads. The platform also respects user privacy while improving measurement. LiveRamp supports personalized customer experiences for Pinterest.
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LinkedIn Advertising Solutions partnered with LiveRamp to improve marketing impact for advertisers. They used LiveRamp's enterprise identity solution to measure... campaigns more accurately and combine first-party data for better audience insights. This partnership enabled LinkedIn to enhance campaign personalization while protecting user privacy. The collaboration helped brands understand the full value of their advertising investments.
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LiveRamp helped Indeed replace third-party cookies with RampID for job seeker targeting. Indeed integrated LiveRamp’s identity solution into their AWS... data infrastructure. This enabled secure, privacy-focused audience expansion and improved campaign measurement. Indeed grew its re-targeting audience by 54% and increased response rates by 20%. The solution gave Indeed better insights and more efficient ad spend.
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LiveRamp's Quick Start Media Insights helps Snap, Inc. make data collaboration easy for advertisers. Snap uses LiveRamp Clean Room to... standardize measurement and targeting across publisher environments. Advertisers get actionable insights like match testing, audience profiling, and reach analysis. The solution builds trust and supports innovation by simplifying complex data tasks. Snap can now offer a scalable, standardized product to its partners.
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LiveRamp’s Authenticated Traffic Solution (ATS) helped Reach Plc, the UK’s largest news publisher, boost ad revenue and user engagement. Reach saw a... 46% increase in average winning CPM and a 17% rise in average bid CPM. Fill rates improved across Firefox, Safari, Edge, and Chrome. The solution enabled privacy-compliant, people-based marketing without extra page latency. Reach unlocked new revenue streams and delivered more relevant content to users.
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LiveRamp Clean Rooms helped SiriusXM Media improve audio advertising. SiriusXM used RampID to scale campaigns and reach more listeners. The... solution enabled secure data collaboration and better campaign measurement. Brands gained new audience insights and improved ROI. SiriusXM now leads in addressable audio advertising. Jason Bauer from SXM Media praised the clean room capabilities for data collaboration and analytics.
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SiriusXM Media used LiveRamp to launch a clean room for audio advertising. This helped brands reach listeners across satellite radio,... streaming, and podcasts. With RampID, campaigns scaled without losing reach. The LiveRamp Clean Room enabled secure data collaboration and better campaign measurement. Brands gained new audience insights and improved ROI.
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LiveRamp’s Authenticated Traffic Solution helped Prisma Media boost CPM by 20%. The publisher unified authenticated audiences across brands and channels,... replacing third-party cookies. Advertisers gained a complete view of customer touchpoints. Prisma Media saw a 10% increase in fill rate and higher inventory demand. The solution enabled secure, people-based marketing and improved inventory monetization.
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LiveRamp’s Safe Haven helped Danone boost customer intelligence and addressable reach. Danone used data collaboration to create new audience segments... and optimize campaigns. The company achieved a 17% lift in e-commerce sales and a 24.7% increase in total sales across Facebook and Google. 34% of all buyers became addressable. Danone now measures KPIs weekly and runs campaigns with a non-cookie-based ID. Data-driven insights changed Danone’s media strategy and improved marketing agility.
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LiveRamp helped Arla Foods boost new customer acquisition for Puck Cheese in the UAE. Arla used retail transaction data and... LiveRamp's clean room to build targeted audience segments. The campaign drove a 23% increase in revenue and a 60% lift in new-to-brand shoppers. Arla measured sales impact more accurately and gained insights into buyer profiles. The strategy expanded Arla's market share and improved campaign precision.
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Danone used LiveRamp's data collaboration platform to adapt to major shifts in consumer behavior during the pandemic. The company partnered... with Numberly and LiveRamp to build a holistic view of its customers and optimize advertising campaigns. By leveraging RampID and privacy-enhancing technologies, Danone achieved a 25% lift in both online and offline sales. The team also saw a 22% increase in product page visits and identified new high-performing audience segments. Danone now uses these data-driven methods to power its marketing and grow sales.
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Publicis Groupe has acquired LiveRamp, a data-collaboration platform, for $2. 2 billion. This acquisition aims to enhance Publicis' AI capabilities...and support its technology-driven divisions like Epsilon and Sapient. Despite concerns about LiveRamp's neutrality, Publicis views the acquisition as crucial for advancing sophisticated AI solutions for clients.
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Publicis Groupe is set to acquire LiveRamp, sparking industry discussions on filling the gap LiveRamp leaves as a neutral data connector. The acquisition raises... concerns about data neutrality, with companies like Hightouch aiming to capitalize on the shift. The deal is expected to trigger strategic mergers and acquisitions as agencies seek alternatives to maintain data sovereignty and connectivity.
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WPP has begun withdrawing from using LiveRamp's data collaboration platform following Publicis Groupe's planned acquisition of LiveRamp. The decision reflects... concerns over LiveRamp's future independence under Publicis, with WPP opting to use its own platform, InfoSum. Publicis' $2.2 billion deal has faced opposition from other industry players like Omnicom and Stagwell.
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SiriusXM has expanded its partnership with LiveRamp following its acquisition by Publicis and a new deal with YouTube ads. This development involves... SiriusXM adopting LiveRamp's technology to enhance advertising data integration and audience targeting capabilities.
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LiveRamp addressed a critical infrastructure issue that blocked customer access to its Analytics Environment via Citrix. By collaborating with cross-functional... teams, they transitioned to Citrix Cloud, restoring seamless access while maintaining security. This solution improved customer experience and reinforced LiveRamp's commitment to reliability and quality in its Data Collaboration Platform.
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