Comparison Summary
Introducing Appian and Maropost
Appian, and Maropost belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
Appian covers Workflow Management, Sales Document Management, Engagement Management, Collaboration, etc.
Maropost focuses on Engagement Management with E-Mail, Campaign Management with Social Media, Social Media Management with Social Media, Communication Management with E-Mail, etc.
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
About
Appian: Low-Code - Enterprise Application Development - BPM ...
Marketing Automation platform for multi-channel customer engagement
Age
1999
2011
Financials
IPO
SERIES B
Business Need
Total Processes
(we found evidences for)
73
83
Total Goals
(we found evidences for)
18
13
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Scale best practices
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Acquire customers
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Manage risk
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Enhance customer relationships
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Improve ROI
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Improve visibility
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Improve efficiency
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Launch new products
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Grow market share
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Enter new markets internationally or locally
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Increase sales & revenue
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Improve internal communications
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Improve digital and social presence
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Improve stakeholder relations
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Establish thought leadership
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Build brand awareness
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Improve consistency
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Improve brand engagement
- See 15 more
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Enhance customer relationships
-
Increase sales & revenue
-
Acquire customers
-
Scale best practices
-
Improve brand engagement
-
Enter new markets internationally or locally
-
Grow market share
-
Improve ROI
-
Launch new products
-
Establish thought leadership
-
Improve digital and social presence
-
Increase customer life time value
-
Improve efficiency
- See 10 more
Top Channels
Channels Used
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e-mail
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social media
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website
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Facebook
-
Twitter
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offline
-
mobile
-
phone calls
-
video
-
text SMS
-
Instagram
-
promotions
-
on premises
-
print media
-
point of sale
-
events
-
trade shows
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omnichannel
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mobile app
-
mass media
-
magazine
-
LinkedIn
-
review sites
-
newspaper
-
blogs
-
user generated content
-
Amazon
-
eBay
- See 25 more
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e-mail
-
social media
-
website
-
Facebook
-
Twitter
-
offline
-
mobile
-
phone calls
-
video
-
text SMS
-
Instagram
-
promotions
-
on premises
-
print media
-
point of sale
-
events
-
trade shows
-
omnichannel
-
mobile app
-
mass media
-
magazine
-
LinkedIn
-
review sites
-
newspaper
-
blogs
-
user generated content
-
Amazon
-
eBay
- See 25 more
Failure Risk Guidance Security Report?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
