Comparison Summary
This comparison report of Adobe Marketo Engage vs. Resulticks is based on a specific set of business needs and context. The comparison uses 37830 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.
Introducing Adobe Marketo Engage and Resulticks
Adobe Marketo Engage, Resulticks, Salesforce Account Engagement (Formerly Pardot), ActiveCampaign, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
Adobe Marketo Engage covers Engagement Management with E-Mail, Campaign Management with E-Mail, Lead Management with E-Mail, Communication Management with E-Mail, etc.
Resulticks focuses on Engagement Management with Omnichannel, Campaign Management with Social Media, Social Media Management with Social Media, Communication Management with Social Media, etc.
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
Adobe Marketo Engage
Focus area
Adobe Marketo Engage is better than Resulticks for
Software Failure Risk
About
Marketing Automation Software for lead management and B2B marketers
Resulticks | Omnichannel Marketing Automation
Age
1982
2014
Financials
SERIES A
PRIVATE
Business Need
Total Processes
(we found evidences for)
140
70
Total Goals
(we found evidences for)
19
13
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Acquire customers
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Scale best practices
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Establish thought leadership
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Improve ROI
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Increase sales & revenue
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Enhance customer relationships
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Grow market share
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Enter new markets internationally or locally
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Improve digital and social presence
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Build brand awareness
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Improve internal communications
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Improve brand engagement
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Launch new products
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Improve efficiency
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Improve stakeholder relations
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Increase customer life time value
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Improve visibility
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Improve consistency
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Shorten ramp up time
- See 16 more
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Improve ROI
-
Enhance customer relationships
-
Acquire customers
-
Improve efficiency
-
Improve brand engagement
-
Grow market share
-
Enter new markets internationally or locally
-
Increase customer life time value
-
Improve digital and social presence
-
Increase sales & revenue
-
Build brand awareness
-
Scale best practices
-
Establish thought leadership
- See 10 more
Top Channels
Channels Used
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social media
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omnichannel
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e-mail
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text SMS
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mobile
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website
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offline
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mobile app
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Instagram
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trade shows
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events
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Facebook
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Twitter
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LinkedIn
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Pinterest
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on premises
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phone calls
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promotions
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display advertisement
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channel partners
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point of sale
- See 18 more
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social media
-
omnichannel
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e-mail
-
text SMS
-
mobile
-
website
-
offline
-
mobile app
-
Instagram
-
trade shows
-
events
-
Facebook
-
Twitter
-
LinkedIn
-
Pinterest
-
on premises
-
phone calls
-
promotions
-
display advertisement
-
channel partners
-
point of sale
- See 18 more
Failure Risk Guidance Security Report?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
