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Actito vs Freshmarketer: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of Actito vs. Freshmarketer is based on a specific set of business needs and context. The comparison uses 1092 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Actito and Freshmarketer

Actito, Freshmarketer, Oracle Responsys, ExpertSender, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Actito covers Campaign Management with E-Mail, Engagement Management with E-Mail, Segmentation And Targeting with E-Mail, Loyalty Management, etc.

Freshmarketer focuses on Engagement Management with Website, Funnel Analysis with Website, Campaign Management with Website, Digital Marketing with Website, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Actito

Focus area

Software Failure Risk

  • medium

logo Freshmarketer

Focus area

Freshmarketer is better than Actito for

Software Failure Risk

  • medium

About

Agile Marketing Automation Platform for customer engagement

Marketing Automation with personalized messaging to convert more leads

Age

2010

Financials

SEED

SERIES H

Business Need

Total Processes
(we found evidences for)

36

44

Total Goals
(we found evidences for)

10

7

Top Processes

Evidences indicate better relative satisfaction


campaign management

campaign analytics


engagement management

engaging and following up


segmentation and targeting


loyalty management

identify target customers

customise loyalty program



communication management

sending & publishing communications


helpdesk management



customer feedback management


content management



personalized marketing


conversion management


generation of new leads


training & onboarding



social media management

social media analytics



workflow management


contact list management




lead qualification




Top Goals

Goals Achieved

  • Acquire customers

  • Enhance customer relationships

  • Improve ROI

  • Improve internal communications

  • Increase sales & revenue

  • Improve digital and social presence

  • Improve efficiency

  • Enter new markets internationally or locally

  • Scale best practices

  • Increase customer life time value

  • See 7 more
  • Enhance customer relationships

  • Acquire customers

  • Enter new markets internationally or locally

  • Increase sales & revenue

  • Improve ROI

  • Improve consistency

  • Improve efficiency

  • See 4 more

Top Channels

Channels Used

  • website

  • e-mail

  • phone calls

  • social media

  • Twitter

  • LinkedIn

  • Facebook

  • omnichannel

  • See 5 more
  • website

  • e-mail

  • phone calls

  • social media

  • Twitter

  • LinkedIn

  • Facebook

  • omnichannel

  • See 5 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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No Data

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Security & Privacy Risk

medium

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No Data

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Integration Risk

medium

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medium

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Migration Risk

medium

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low

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Business Setting