Product Business Settings

Freshmarketer is popular in Marketing And Advertising, Computer Software, and Information Technology And Services industries and is widely used by Small Business, Enterprise, and Mid Market.

Freshmarketer Product Overview

Freshmarketer is a marketing automation software that enhances customer experience through behavioral segmentation, AI chatbots, and personalized campaigns. Key features include CRM customization, A/B testing, and a drag-and-drop journey builder.

How satisfied the customers are with Freshmarketer use-cases

Reviews

"...Some of the common use-cases that Freshmarketer can help you address are - Lead nurturing workflow - Autoresponders - Bulk campaign - Webform tracking 2...." Peer review

Freshmarketer Customer Insights, Testimonials and Case Studies

How efficiently Does Freshmarketer manage your Funnel Analysis?

What Are the key features of Freshmarketer for Engagement Management?

Why is Freshmarketer the best choice for Campaign Management?

How does Freshmarketer address your Digital Marketing Challenges?

How does Freshmarketer facilitate Generation Of New Leads?

What is Freshmarketer?

Freshmarketer is a marketing automation software that transforms marketing by delivering exceptional customer experience. It attracts website visitors, starts contextual conversations, gathers behavior data, and turns the website into a lead generation machine. It is ideal for marketing teams looking to deliver more personalized customer experiences and build a better partnership between marketing and sales.

Freshmarketer enables level up marketing by creating unique buyer experiences, features such as behavioral segmentation, behavioral targeting, and personalization provide insights into customer behavior and allow to segment customers based on their actions and run personalized campaigns, also comes with a self-serve landing page builder and native CRO, and automate conversations using AI chatbots integrated as chat widgets on website and instant messaging apps like Facebook Messenger. CRM customization features like the auto-profile enrichment can automatically update lead, contact, and customer account profiles save time on doing repetitive administrative work.

Key features include behavioral segmentation, basic segmentation, tasks and appointments tracking, advanced CRM customization, drag and drop marketing Journey builder, A/B testing, heatmap, freddy AI insights, session replay, form analysis, landing page builder, and more.

What is Freshmarketer used for?

Freshmarketer is a Marketing Automation Software mainly used by its customers to Enhance Customer Relationships and Acquire Customers by Funnel Analysis, Engagement Management and Campaign Management .

What are the top features of Freshmarketer?

Personalization, Recording and Landing page are some of the top features of Freshmarketer.

Who uses Freshmarketer?

Freshmarketer is used by Marketing And Advertising, Computer Software and Information Technology And Services among other industries.

What are Freshmarketer alternatives?

PushEngage, ExpertSender, Lead Liaison and Bloomreach are popular alternatives for Freshmarketer.

Where is Freshmarketer located?

Freshmarketer is headquartered at 2950 S. Delaware Street, Suite 201, San Mateo CA 94403.

11 buyers and buying teams have used Cuspera to assess how well Freshmarketer solved their Marketing Automation needs. Cuspera uses 547 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.

 

Revenues up 18%, losses down 91% - whatever Freshworks is doing, just keep doing it

Freshworks reported an 18% increase in Q2 revenues and a 91% reduction in net losses, driven by investments in AI, Employee Experience, and Customer Experience. The Freddy Copilot AI was included in ...over 55% of large new deals, with 5,000 customers now using AI products, generating over $20 million in ARR. Notable customer wins include KAYAK, Honda Motor Europe, Nexstar Media Group, and Michaels Stores, each benefiting from Freshworks' solutions.

Read on →

HelloFresh - Food & Beverages - Very Large

Freshservice helped HelloFresh fix supply chain issues fast. The company replaced manual forms and spreadsheets with automated workflows and a unified portal. Teams now track incidents by ingredient ...and use advanced analytics for better reporting. Collaboration improved with Team Huddle, and agents resolve incidents faster. Finance and procurement teams track costs and claims in one place, boosting revenue collection.

Read on →
lightning

Peers used Freshmarketer for funnel analysis and engagement management

Freshmarketer Competitors

Freshmarketer Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.16/5 ★

Read Reviews (4)
Analytics

4.65/5 ★

Read Reviews (85)
Custom Reports

4.57/5 ★

Read Reviews (106)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.16/5 ★

Read Reviews (4)
Analytics

4.65/5 ★

Read Reviews (85)
Custom Reports

4.57/5 ★

Read Reviews (106)

Freshmarketer Integrations

Freshmarketer integrates with a wide range of software applications through its robust data import and export capabilities.

Data Import

4.57/5 ★

Read Reviews (45)
Data Export

4.43/5 ★

Read Reviews (31)

Few API Integrations for Freshmarketer

Typeform

4.58 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Mailchimp

4.47 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

MailerSend

4.0 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Software Failure Risk Guidance

?

for Freshmarketer

Overall Risk Meter

Low Medium High

Top Failure Risks for Freshmarketer

Freshworks Inc News

Financial
 

Freshworks to Announce Fourth Quarter and Full Year 2025 Financial Results on February 10, 2026 - Yahoo Finance

Freshworks Inc. will announce its financial results for Q4 and full year 2025 on February 10, 2026. A live webcast will follow the announcement to discuss the results and business highlights.

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Executive
 

Freshworks Appoints Kady Srinivasan as Chief Marketing Officer - GlobeNewswire

Freshworks has appointed Kady Srinivasan as Chief Marketing Officer. With over 15 years of experience in marketing transformations at SaaS companies, Srinivasan will lead Freshworks' global marketing strategy. She aims to enhance the brand and drive growth by focusing on AI-assisted solutions. Srinivasan previously held leadership roles at You.com and Lightspeed Commerce.

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M&A
 

Freshworks to Deepen its IT Service and Operations - GlobeNewswire

Freshworks Inc. has signed a definitive agreement to acquire FireHydrant, an AI-powered incident management software provider. This acquisition will integrate FireHydrant's IT Operations Management with Freshservice's IT Service Management, creating a unified AI-native ServiceOps solution. The deal aims to enhance IT service reliability and efficiency by simplifying operations and preventing disruptions. The acquisition is expected to close in Freshworks' first fiscal quarter of 2026.

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M&A
 

Freshworks (NASDAQ: FRSH) to acquire FireHydrant, unifying AI-native ServiceOps - Stock Titan

Freshworks has signed a definitive agreement to acquire FireHydrant, an AI-powered incident management platform. This acquisition aims to integrate FireHydrant's IT Operations Management with Freshservice's IT Service Management, creating an AI-native ServiceOps solution. The unified platform is designed to enhance incident response and IT resilience. The acquisition is expected to close in Freshworks' first fiscal quarter of 2026.

Read more →

Freshworks Inc Profile

Company Name

Freshworks Inc

Company Website

https://www.freshworks.com/

Year Founded

2010

HQ Location

2950 S. Delaware Street, Suite 201, San Mateo CA 94403

Employees

1001-5000

Social

Facebook Linkedin Twitter

Financials

SERIES H