Freshmarketer Overview
Freshmarketer is a marketing automation software that enhances customer experience through behavioral segmentation, AI chatbots, and personalized campaigns. Key features include CRM customization, A/B testing, and a drag-and-drop journey builder.
Use Cases
Customers recommend Funnel Analysis, Engagement Management, Campaign Management, as the business use cases that they have been most satisfied with while using Freshmarketer.
Business Priorities
Enhance Customer Relationships and Acquire Customers are the most popular business priorities that customers and associates have achieved using Freshmarketer.
Freshmarketer Use-Cases and Business Priorities: Customer Satisfaction Data
Freshmarketer works with different mediums / channels such as Website. and E-Mail.
Freshmarketer's features include Personalization, Recording, Landing Page, etc. and Freshmarketer support capabilities include AI Powered, 24/7 Support, Chat Support, etc. also Freshmarketer analytics capabilities include Analytics, and Custom Reports.
Reviews
"...This tool could give you great optimization to your organization, be it marketing marketing or digital marketers, maybe a price for many (I include myself)..." Peer review by Luisa C, Security Specialist
Freshmarketer, Lead Liaison, Hey Oliver, Net-results Marketing Automation, Makesbridge, etc., all belong to a category of solutions that help Marketing Automation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Popular Business Setting
for Freshmarketer
Top Industries
- Marketing and Advertising
- Computer Software
- Information Technology and Services
Popular in
- Small Business
- Enterprise
- Mid Market
Freshmarketer is popular in Marketing And Advertising, Computer Software, and Information Technology And Services and is widely used by Small Business, Enterprise, and Mid Market.
Freshmarketer Customer wins, Customer success stories, Case studies
How can Freshmarketer optimize your Funnel Analysis Workflow?
What benefits does Freshmarketer offer for Engagement Management?
Why is Freshmarketer the best choice for Campaign Management?
How does Freshmarketer address your Digital Marketing Challenges?
How does Freshmarketer address your Generation Of New Leads Challenges?
11 buyers and buying teams have used Cuspera to assess how well Freshmarketer solved their Marketing Automation needs. Cuspera uses 547 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.
Frequently Asked Questions(FAQ)
for Freshmarketer
What is Freshmarketer?
Freshmarketer is a marketing automation software that transforms marketing by delivering exceptional customer experience. It attracts website visitors, starts contextual conversations, gathers behavior data, and turns the website into a lead generation machine. It is ideal for marketing teams looking to deliver more personalized customer experiences and build a better partnership between marketing and sales.
Freshmarketer enables level up marketing by creating unique buyer experiences, features such as behavioral segmentation, behavioral targeting, and personalization provide insights into customer behavior and allow to segment customers based on their actions and run personalized campaigns, also comes with a self-serve landing page builder and native CRO, and automate conversations using AI chatbots integrated as chat widgets on website and instant messaging apps like Facebook Messenger. CRM customization features like the auto-profile enrichment can automatically update lead, contact, and customer account profiles save time on doing repetitive administrative work.
Key features include behavioral segmentation, basic segmentation, tasks and appointments tracking, advanced CRM customization, drag and drop marketing Journey builder, A/B testing, heatmap, freddy AI insights, session replay, form analysis, landing page builder, and more.
What is Freshmarketer used for?
What are the top features of Freshmarketer?
Who uses Freshmarketer?
What are Freshmarketer alternatives?
Where is Freshmarketer located?
Peers used Freshmarketer for funnel analysis and engagement management
Freshmarketer Competitors
Freshmarketer Features
- Low
- Medium
- High
| FEATURE | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (4) |
| Analytics | Read Reviews (85) |
| Custom Reports | Read Reviews (106) |
| CAPABILITIES | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (4) |
| Analytics | Read Reviews (85) |
| Custom Reports | Read Reviews (106) |
Freshmarketer Integrations
Freshmarketer integrates with a wide range of software applications through its robust data import and export capabilities.
Few API Integrations for Freshmarketer
Software Failure Risk Guidance
?for Freshmarketer
Overall Risk Meter
Top Failure Risks for Freshmarketer
Freshworks Inc News
Freshworks Inc. Introduces Enhanced AI Capabilities in Freshservice for Streamlined IT Management and Improved Employee Experience - Quiver Quantitative
Freshworks Inc. has enhanced its AI-powered IT management platform, Freshservice, with new AI capabilities to improve issue resolution and employee experience. Key features include upgraded Freddy AI Agents for self-service, proactive integrations for early issue detection, and AI-powered Intelligent Routing for efficient ticket management. Freshservice was recognized as a Strong Performer in The Forrester WaveTM report, highlighting its effectiveness in enterprise service management.
Freshworks reports 15% rise in revenue, losses down 81% for Q3
Freshworks reported a 15% increase in revenue to $215.1 million for Q3, with losses reduced by 81% to $7.5 million. The company also announced that its Freshservice for Business Teams is now available as a standalone product, which has doubled its ARR to over $35 million. Freshworks projects 12-13% revenue growth for Q4.
Girish Mathrubootham to exit Freshworks by December
Girish Mathrubootham, co-founder of Freshworks, will step down as Executive Chairman by December 1, 2025, to focus on Together Fund. Freshworks has appointed Roxanne Austin as the new Chairperson of the Board. Mathrubootham's departure is not due to any disagreements with the company.
Freshworks to Announce Second Quarter 2025 Financial Results on July 29, 2025
Freshworks will announce its second quarter 2025 financial results on July 29, 2025, with a live webcast scheduled for the same day to discuss the results and business highlights.
Freshworks Inc Profile
HQ Location
2950 S. Delaware Street, Suite 201, San Mateo CA 94403
Employees
1001-5000
Social
Financials
SERIES H
