Freshmarketer Overview

Freshmarketer is a marketing automation software that enhances customer experience through behavioral segmentation, AI chatbots, and personalized campaigns. Key features include CRM customization, A/B testing, and a drag-and-drop journey builder.

Use Cases

Customers recommend Funnel Analysis, Engagement Management, Campaign Management, as the business use cases that they have been most satisfied with while using Freshmarketer.

Other use cases:

  • Digital Marketing
  • Generation Of New Leads
  • Helpdesk Management
  • Sending & Publishing Communications
  • Workflow Management
  • Social Media Analytics
  • Advertisement
See all use cases See less use cases

Business Priorities

Enhance Customer Relationships and Acquire Customers are the most popular business priorities that customers and associates have achieved using Freshmarketer.

Other priorities:

  • Enter New Markets Internationally Or Locally
  • Increase Sales & Revenue
  • Improve ROI
  • Improve Consistency
  • Improve Efficiency
See all business priorities See less business priorities

Freshmarketer Use-Cases and Business Priorities: Customer Satisfaction Data

Freshmarketer works with different mediums / channels such as Website. and E-Mail.

Freshmarketer's features include Personalization, Recording, Landing Page, etc. and Freshmarketer support capabilities include AI Powered, 24/7 Support, Chat Support, etc. also Freshmarketer analytics capabilities include Analytics, and Custom Reports.

Reviews

"...Generating insights from heatmap tool to see where users attention are Running simple AB testing on webpages by call to action changes...." Peer review by Sunny Kumar M, Product Manager, Computer Software

Freshmarketer, PushEngage, ExpertSender, Lead Liaison, Bloomreach, etc., all belong to a category of solutions that help Marketing Automation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Freshmarketer

Top Industries

  • Marketing and Advertising
  • Computer Software
  • Information Technology and Services

Popular in

  • Small Business
  • Enterprise
  • Mid Market

Freshmarketer is popular in Marketing And Advertising, Computer Software, and Information Technology And Services and is widely used by Small Business, Enterprise, and Mid Market.

Freshmarketer Customer wins, Customer success stories, Case studies

What benefits does Freshmarketer offer for Funnel Analysis?

How does Freshmarketer facilitate Engagement Management?

How can Freshmarketer optimize your Campaign Management Workflow?

How does Freshmarketer address your Digital Marketing Challenges?

How can Freshmarketer enhance your Generation Of New Leads process?

11 buyers and buying teams have used Cuspera to assess how well Freshmarketer solved their Marketing Automation needs. Cuspera uses 547 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.

 

Revenues up 18%, losses down 91% - whatever Freshworks is doing, just keep doing it

Freshworks reported an 18% increase in Q2 revenues and a 91% reduction in net losses, driven by investments in AI, Employee Experience, and Customer Experience. The Freddy Copilot AI was included in ...over 55% of large new deals, with 5,000 customers now using AI products, generating over $20 million in ARR. Notable customer wins include KAYAK, Honda Motor Europe, Nexstar Media Group, and Michaels Stores, each benefiting from Freshworks' solutions.

Read on →

University of Pennsylvania - Education - Very Large

Freshservice helped the University of Pennsylvania upgrade a 15-year-old ticketing system. The finance division launched BEN Helps, a self-service portal for financial support. In six months, agents ...processed 30,000 tickets across 30+ departments. Workflow automation and smart query assignment improved efficiency. The new hub made it easier for admins, students, and faculty to get financial help fast.

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DPD BeLux - Transportation/Trucking/Railroad - Very Large

Freshservice helped DPD BeLux boost productivity by 10%, raise employee satisfaction by 51%, and speed up resolution time by 73%. DPD BeLux replaced fragmented workflows and an underused ticketing sy...stem with a unified ITSM platform. The new solution improved incident management, self-service, asset tracking, and analytics. Integrations with Docusign and Jira streamlined operations. Employees now collaborate better and resolve issues faster, leading to higher satisfaction.

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D'Youville University - Education - Medium

Freshservice helped D'Youville University move from a slow, on-premise ITSM to a fast, cloud-based system. The university improved SLA compliance to 91% and cut average response and resolution times ...to under 24 hours. Asset management accuracy jumped to 95%. Automations and analytics made IT support easier and faster. The IT team now spends more time on big projects and less on manual work.

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Aramex - Transportation/Trucking/Railroad - Very Large

Freshservice helped Aramex cut ticket resolution time by 35% and boost agent productivity by 50%. The company saved $56,000 after switching from a rigid in-house IT service desk. Freshservice's simpl...e interface and automation features made IT support faster and easier. Aramex now uses a multi-channel service desk and plans to expand Freshservice to more teams.

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Lalamove - Transportation/Trucking/Railroad - Large

Freshsales and Freshdesk helped Lalamove boost sales conversions by 24%. The company saw a 58% increase in customer engagement. Lalamove replaced manual CRM processes with Freshworks solutions. Unifi...ed customer records and integration with Microsoft Teams improved efficiency. The sales and support teams now work faster and connect better with customers. Freshworks made account management and customer support smoother.

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Frequently Asked Questions(FAQ)

for Freshmarketer

What is Freshmarketer?

Freshmarketer is a marketing automation software that transforms marketing by delivering exceptional customer experience. It attracts website visitors, starts contextual conversations, gathers behavior data, and turns the website into a lead generation machine. It is ideal for marketing teams looking to deliver more personalized customer experiences and build a better partnership between marketing and sales.

Freshmarketer enables level up marketing by creating unique buyer experiences, features such as behavioral segmentation, behavioral targeting, and personalization provide insights into customer behavior and allow to segment customers based on their actions and run personalized campaigns, also comes with a self-serve landing page builder and native CRO, and automate conversations using AI chatbots integrated as chat widgets on website and instant messaging apps like Facebook Messenger. CRM customization features like the auto-profile enrichment can automatically update lead, contact, and customer account profiles save time on doing repetitive administrative work.

Key features include behavioral segmentation, basic segmentation, tasks and appointments tracking, advanced CRM customization, drag and drop marketing Journey builder, A/B testing, heatmap, freddy AI insights, session replay, form analysis, landing page builder, and more.

What is Freshmarketer used for?

Freshmarketer is a Marketing Automation Software mainly used by its customers to Enhance Customer Relationships and Acquire Customers by Funnel Analysis, Engagement Management and Campaign Management .

What are the top features of Freshmarketer?

Personalization, Recording and Landing page are some of the top features of Freshmarketer.

Who uses Freshmarketer?

Freshmarketer is used by Marketing And Advertising, Computer Software and Information Technology And Services among other industries.

What are Freshmarketer alternatives?

PushEngage, ExpertSender, Lead Liaison and Bloomreach are popular alternatives for Freshmarketer.

Where is Freshmarketer located?

Freshmarketer is headquartered at 2950 S. Delaware Street, Suite 201, San Mateo CA 94403.
lightning

Peers used Freshmarketer for funnel analysis and engagement management

Freshmarketer Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.16/5 ★

Read Reviews (4)
Analytics

4.65/5 ★

Read Reviews (85)
Custom Reports

4.57/5 ★

Read Reviews (106)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.16/5 ★

Read Reviews (4)
Analytics

4.65/5 ★

Read Reviews (85)
Custom Reports

4.57/5 ★

Read Reviews (106)

Freshmarketer Integrations

Freshmarketer integrates with a wide range of software applications through its robust data import and export capabilities.

Data Import

4.57/5 ★

Read Reviews (45)
Data Export

4.43/5 ★

Read Reviews (31)

Few API Integrations for Freshmarketer

Mailchimp

4.47 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

MailerSend

4.0 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Typeform

4.58 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Software Failure Risk Guidance

?

for Freshmarketer

Overall Risk Meter

Low Medium High

Top Failure Risks for Freshmarketer

Freshworks Inc News

Product

Freshworks Adds Continuous Discovery to Freshservice

Freshworks has introduced a new feature, Continuous Discovery, to its Freshservice platform. This enhancement aims to improve IT service management by providing real-time insights and automation capabilities.

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Product

Freshworks Enhances Freshservice with Real-Time Infrastructure ...

Freshworks has enhanced its Freshservice platform by integrating real-time infrastructure visibility and dependency mapping. This update to Freshservice's IT Asset Management (ITAM) includes continuous infrastructure discovery, dependency mapping, and integration with IT Service Management (ITSM) and IT Operations Management (ITOM). These enhancements aim to provide organizations with a unified, AI-powered service operations platform, improving data integrity and operational intelligence for faster incident response and risk mitigation.

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Product

Freshworks Expands IT Asset Management Capabilities by Adding ...

Freshworks has enhanced its IT Asset Management (ITAM) capabilities in Freshservice by integrating continuous infrastructure discovery and dependency mapping. This AI-powered platform now offers improved data unification, operational intelligence, and risk management. Key features include live dependency mapping, predictive impact analysis, and enhanced security measures. Global customers like New Balance are already benefiting from these advancements.

Read more →
Executive

Freshworks Puts Revenue Growth in Focus with Unified Global Sales ...

Freshworks has promoted Ian Tickle to Chief Revenue Officer, unifying its global sales under his leadership to drive revenue growth. This strategic realignment aims to enhance sales cycles and customer engagement, coinciding with Freshworks' recent financial successes, including profitability and record cash flow.

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Freshworks Inc Profile

Company Name

Freshworks Inc

Company Website

https://www.freshworks.com/

Year Founded

2010

HQ Location

2950 S. Delaware Street, Suite 201, San Mateo CA 94403

Employees

1001-5000

Social

Facebook Linkedin Twitter

Financials

SERIES H