Overview: Act-On and Oracle Eloqua as Marketing Automation Category solutions.

Act-On and Oracle Eloqua cater to different market segments with their marketing automation solutions. Act-On excels in large enterprise environments, providing robust analytics and custom reporting, making it a top choice for companies that prioritize integration and comprehensive data management. Oracle Eloqua is more popular among mid-market to enterprise businesses, focusing on campaign management and lead nurturing, which suits industries like financial services and computer software. Both products offer solid core capabilities but cater to distinct business objectives and user preferences.

Act-On: Marketing automation enables personalized workflows and exceptional brand experiences. It drives remarkable engagement for marketers.

Oracle Eloqua: Oracle Eloqua enables B2B marketers to create optimized, personalized campaigns across channels with intelligent campaign management and data handling. It offers features like cross-channel orchestration, targeting and segmentation, lead scoring, and marketing impact measurement.

Act-On and Oracle Eloqua: Best activities based on customer satisfaction

Activities: Act-On vs Oracle Eloqua

Discover and compare top business activities, Q&A, and peer reviews for Act-On vs Oracle Eloqua to help find the right fit for your needs.

Act-On Oracle Eloqua

engagement management
communication management
engaging and following up
campaign management
social media management
sending & publishing communications

Key Capabilities Supported

Act-On aids communication and engagement management. It excels in campaign and social media management, serving businesses focused on comprehensive lead tracking and new lead generation. read more →

Oracle Eloqua focuses on campaign management, engagement, and follow-up activities. It offers lead nurturing and enjoys popularity for businesses that seek effective social media management. read more →

Business Goals

Act-On helps in acquiring customers and enhancing customer relationships. It is tailored for businesses looking to improve ROI and increase sales and revenue. read more →

Oracle Eloqua aims to acquire customers and increase sales. It also focuses on scaling best practices and improving ROI, aligning with specific business objectives. read more →

Core Features

Act-On stands out with its analytics, custom reports, and seamless integration. The product also facilitates data import and export, meeting complex data management needs. read more →

Oracle Eloqua highlights its compliance and security features, along with AI-powered tools. It offers robust integration and analytical capabilities catering to data-driven decisions. read more →

Vendor Support

Act-On ensures comprehensive support with phone, chat, email, and 24/7 assistance. This diverse support reflects business needs for immediate assistance and operational continuity. read more →

Oracle Eloqua offers email, chat, and phone support, including round-the-clock service. This support structure suits businesses tackling complex marketing operations. read more →

Segments and Industries

Act-On's users predominantly belong to large enterprises and computer software industries. It is also favored by marketing and advertising sectors, reflecting diverse industry needs. read more →

Oracle Eloqua is widely used in mid-market and financial services. It maintains a presence in computer software and IT, indicating its flexibility across technical industries. read more →

Operational Alignment

Act-On integrates deeply with large-scale operations, allowing businesses to automate tasks efficiently across various communication channels. read more →

Oracle Eloqua is designed for mid-market to enterprise activities. Its capabilities cater effectively to businesses transitioning to more data-centric marketing environments. read more →

Applying your context and needs changes the comparison

IT and Other Capabilities

Low
Medium
High

Ease of migration

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Data

Data Import

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Data Export

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Support

24/7 Support

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Email Support

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Chat Support

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Phone Support

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Others

AI Powered

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Custom Reports

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Analytics

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Business Setting

Popular in Industry

Marketing And Advertising (18.0%)
Computer Software (17.0%)
Information Technology And Services (13.0%)

Computer Software (16.0%)
Financial Services (11.0%)
Information Technology And Services (9.0%)

Popular in Segments

SMB and MidMarket (83.0%)
Enterprise (17.0%)

SMB and MidMarket (38.0%)
Enterprise (62.0%)

Most deployed common Use Cases for Act-On and Oracle Eloqua

Why is Act-On and Oracle Eloqua the best choice for Engagement Management?

Both Act On and Oracle Eloqua help manage customer engagement. Act On focuses on improving email engagement by tracking opens, clicks, and engagement with individual emails. Oracle Eloqua excels in automating email campaigns for various stages of the customer lifecycle, including onboarding, re-engagement, and A/B testing. However, both tools have limitations. Act On may require users to have existing knowledge of marketing automation, and Oracle Eloqua might not be suitable for marketers who need a simple email marketing approach.

"...I had limited knowledge of marketing automation tools prior to this engagement, but the intuitive software and excellent support has made it easy...." Peer review by Steve Wilson, CEO & Founder, MSP Assist

"...I was impressed with the ability to segment lists, and target multiple groups with different emails, and schedule multiple ways to follow up the email blasts...." Peer review by Sean H, Digital and Online Marketing Specialist, Marketing and Advertising

How can Act-On and Oracle Eloqua enhance your Campaign Management process?

Act On and Oracle Eloqua are similar in that they both allow for tracking website and email campaign activity. Act On emphasizes ease of use and integration with other marketing tools, while Oracle Eloqua focuses on sophisticated campaign management and automation, including lead scoring and visual campaign mapping. Act On is limited by its difficulty for users who lack marketing experience, while Oracle Eloqua has limitations in its archival capabilities.

"...Users can set up solid email marketing campaigns with workflows, identify hot/warm leads, and push to Salesforce with the integration...." Peer review by Employee in Marketing

"...We use it for prospect and customer nurturing, email and webinar campaigns, web tracking, and campaign execution...." Peer review by Michael McKinnon, Director of Marketing Operations, ReadyTalk

How can Act-On and Oracle Eloqua optimize your Communication Management Workflow?

Both Act On and Oracle Eloqua offer robust email communication capabilities, allowing for the creation and delivery of targeted email campaigns. However, Act On emphasizes email tracking and automation while Oracle Eloqua focuses on broader marketing campaign orchestration and data management. While Act On provides detailed SEO feedback for landing pages, Oracle Eloqua emphasizes deep segmentation and personalized messaging. Finally, Act On's limitations include its inability to track metrics for published content and its lack of flexibility in creating and managing webinar-related materials.

"...The emails we send through Outlook are fantastic and the integration between the two platforms is awesome and easy to understand...." Peer review by Janet Glass, Marketing Manager, Midland Information Resources

"...It's a great tool to use and sending an email communication to our members is flawless...." Peer review by Mirunalini Natarajan, Sr. Digital Marketing Automation Specialist, First Tech Federal Credit Union

How does Act-On and Oracle Eloqua address your Generation Of New Leads Challenges?

Act On and Oracle Eloqua both help generate new leads. Act On focuses on lead generation through email campaigns, web forms, and user actions. Oracle Eloqua emphasizes demand generation campaigns targeting specific audiences, using playbooks to create Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs). Act On provides tools for nurturing leads, while Oracle Eloqua concentrates on lead scoring and segmentation. A limitation of Act On is that it does not report on revenue conversions.

"...We also find that it is one of our most important channels for demand generation and lead tracking...." Peer review by Executive Sponsor

"...We use Eloqua for the creation of campaigns, programs and sales processes that are sent through emails generating new opportunities to increase the number of customers...." Peer review by Darrell L, Bachelor's Degree, Marketing and Media Analysis

Act-On in Action: Unique Use Cases

Oracle Eloqua in Action: Unique Use Cases

How efficiently Does Oracle Eloqua manage your Lead Nurturing?

Integrations

Ecosystem partners each product commonly connects with.

Act-On

Oracle Eloqua

News

Latest Act-On news

Banzai International proposes rebrand to Parabolic Technologies

Banzai International plans to rebrand as Parabolic Technologies, pending shareholder approval. The rebranding includes a new Nasdaq ticker symbol, PARA, effective August 7, 2026. The company will also restructure into three divisions: ConnectAndSell, Banzai, and CreateStudio, focusing on AI-driven solutions.

05/08/2026 - source

Latest Oracle Eloqua news

Oracle Cloud Infrastructure Release Notes

Oracle Cloud Infrastructure (OCI) has released updates across multiple services, including enhancements to Kubernetes Engine, Database Tools, and Big Data Service. Key updates include new cluster add-ons for Kubernetes, background execution for SQL statements in Database Tools, and new features in Big Data Service 3.4.0. These updates aim to improve cloud infrastructure management and database capabilities.

02/08/2026 - source