Other Demand Generation Software 2021: Buyer’s Guide

Invoca Signal AI

22.37

★★★★★

★★★★★

The Enterprise-Ready Call Tracking Solution.

Invoca is an AI-powered call tracking and analytics platform that helps marketers get campaign attribution and actionable data from inbound phone calls. It helps to Improve ROI, Increase sales & revenue.

Invoca measures the true impact of digital marketing and helps to drive conversions up and down by integrating call and conversational analytics into the marketing platforms that matter most to business.

Invoca Signal AI gives advertisers an extraordinary view into discussion information from high-plan buyers, for example, buys made or advancement requests. Advertisers can rapidly increase new bits of knowledge from a huge number of discussions and make a move on them continuously to drive more income creating calls, support transformation rates, and improve the purchasing experience.

Signal AI analyzes previous calls and automatically groups conversations into topics based on similarities in speech patterns. It Identifies the call topics and outcomes to be tracked using a custom-generated predictive model. These conversions are automatically pushed to preferred marketing platforms, so one can optimize spend, create audiences, and drive revenue. The Predictive models are applied against live calls to detect conversation topics and outcomes in real-time.

(Invoca acquires Dialogtech)

Typeform

22.91

★★★★★

★★★★★

Software to build people-friendly forms and surveys

Typeform is a software platform for building people-friendly forms and surveys, transforming questions into a conversational flow that ensures better responses and completion rates. It can be used by Sales and Marketing teams to attract new customers, by writers, designers and content creators, amongst others.

Typeform provides a sleek user interface that combines custom layouts and themes, and questions brought to life by photos and videos from the photo and video libraries provided with the software.

The question build-up is assisted by conditional logic which prompts for the right questions to be asked in the right sequence ensuring a conversational flow to the questionnaire. Forms can be built from the templates provided or custom built. Integrations are provided with all the popular business tools current, in addition to reports for tracking results.

OptinMonster

21.85

★★★★★

★★★★★

OptinMonster - Best Lead Generation Software for Marketers

OptinMonster is a cloud-based solution for lead generation and marketing automation that allows to create highly effective optin forms that are guaranteed to maximize growth. It is designed to reduce cart abandonment and increase conversions.

OptinMonster conversion optimization tool allows users to grow email lists, generate leads and increase revenue by showing personalized messages based on the user's behavior to maximize engagement, conversions, and sales. It allows users to convert abandoning website visitors into subscribers and customers. With OptinMonster, users can build a range of form types, including slide-ins, floating bars, inline forms, scroll boxes, lightbox popups, slide-ins, and more.

OptinMonster features include lead capture forms, multiple form types, A/B testing, exit intent®, page-level targeting, advanced traffic redirection, analytics and insights, onsite retargeting® and personalization.

CallTrackingMetrics

22.79

★★★★★

★★★★★

All-in-One conversation platform for a better customer experience

CallTrackingMetrics is an all-in-one call tracking and contact center platform that provides call tracking tools and analysis to organizations. It helps to improve ROI and acquire customers.

It helps to drive sales and delivery service from anywhere with the cloud-based call tracking and contact center platform. It provides custom solutions for tracking and routing calls, texts, form fills, and chats.

CallTrackingMetrics platform includes features like call tracking, call automation, analytics, unified communications, and many more.

Jotform

22.65

★★★★★

★★★★★

Online form builder & form creator for every business

JotForm is an online form builder that makes it easy to create robust forms and collect important data to gathering better information to power the business. It also helps to create payment forms, lead generation forms, registration forms, contact forms, application forms, and more and is used in nonprofits, educational institutions, small businesses, and enterprises.

It is a digital workplace productivity tool that provides a powerful ROI across the entire organization. JotForm offers integration with popular enterprise products such as Active Directory, which provides the highest industry standards to help protect the information and geolocalization to host the account almost anywhere in the world using Amazon Web Services (AWS), Google Cloud and Microsoft Azure. It also helps to meet data privacy requirements and can import the current forms from legacy environments to ensure a smooth transition with the help of the migration tool.

Some of its features include creating HIPAA Forms effortlessly, stay organized with personalized columns, collaborate to keep the team in the loop, convert the PDF to HTML Web Forms, visualize and present the data in seconds, improve the data collection, and many more.

Formstack Form Builder

22.12

★★★★★

★★★★★

Formstack | Online Form Builder & Form Creator

Formstack is a versatile online form builder & data collection tool for registrations, surveys, payments, leads & more. It helps to increase workplace productivity and also improve internal communications and acquire customers.

Its code free, built using drag and drop form builder and templates at fingertips. Forms are shared online through native apps and custom webhooks for use by customers. Data collections are form integrated to update CRM, collect payments, manage email subscriber lists.

Formstack powerful features assists to collaborate with the team, streamline internal processes, and make better business decisions.

Convirza Call Tracking

20.75

★★★★★

★★★★★

Call Tracking Software, Metrics & Measurement ‚ Convirza

Convirza is a call tracking and marketing analytics software to maximize marketing and make phone calls work. It helps sales, marketing, and customer service analyze and act on calls to generate more revenue and improve customer experience.

Convirza’s call tracker precisely measures consumer actions and behavior on calls. Businesses and agencies use call tracking for marketing and business intelligence.

Tracking numbers are unique phone numbers linked to individual customer engagement points. Convirza has every type of tracking numbers including 800 numbers, toll free numbers, vanity numbers and local call tracking numbers. When everything is known about the phone calls its easy to optimize.

The Marchex Engage Platform

21.03

★★★★★

★★★★★

Conversation intelligence built for the teams responsible for results

Marchex Call Analytics is an AI-powered intelligence for smarter marketing, sales, and customer service. It enables businesses to attribute phone calls to the media channel, block unwanted calls and get advanced conversation analytics.

Marchex Call Analytics analyzes data points across business conversations allowing to reduce errors from manual review and do things in seconds that previously would take hours, days, or even weeks. It utilizes these customer insights to make smarter decisions about digital marketing strategies, call handling best practices, mystery shopping and more.

Some of its features include Lost Opportunities, High Intent, Conversation Search, Sentiment Analysis, Agent Script Tracking, and Secure Redaction. It automatically identifies which callers are showing a propensity to buy and measures the economic impact. It identifies potential customer churn before it happens by analyzing conversations by caller sentiment. It ensures security with the automatic removal of credit card and social security numbers from call audio and transcripts.

OptiMonk

23.86

★★★★★

★★★★★

On-Site Messages & Exit-Intent Popups for eCommerce

OptiMonk is a lead generation platform that helps to convert website visitors into customers. It helps to increase sales and revenue and enhance customer relationships.

OptiMonk helps online retailers become successful in eCommerce. It’s a powerful on-site message tool kit that knows the right time to come up with an amazing deal to grab the attention by engaging website visitors and turn more traffic into sales.

Its features include engaging visitors to convert them into sales, reduce cart abandonment, increase cart value to generate larger purchases for the same amount of traffic, collect messenger subscribers via Facebook, promote special offers to convert existing customers into repeat buyers, and so on.

Justuno

22.75

★★★★★

★★★★★

The AI Visitor Conversion Optimization Platform

Justuno is an AI visitor conversion platform that helps to capture leads, personalize website messaging, and audience analytics to convert more visitors into customers. It helps to scale best practices and increase sales and revenue.

Justuno enables to create integrated marketing solutions that turn visitors into customers. It organizes and analyzes data to present in-depth and straightforward reporting and analytics. It also helps businesses discover hidden segments and new opportunities.

Some of its features include creating mobile-specific promotions, geo-targeting, e-commerce integrations, real-time marketing analytics dashboard, omnichannel messaging, audience segmentation, and advanced behavioral audience targeting.