cuspera logo CUSPERA

Marketing Attribution Software 2024: Ultimate Guide - Page 2

Marketing Attribution is the process of identification of various customer interactions and multiple touch points and evaluation of these actions on the final purchase decisions. Marketing attribution is a structured process of evaluating how many of the customer interactions or touch points result in conversion.

Learn what are the different types of Marketing Attribution and how to choose the right Marketing Attribution software.

Know more about this category

What is the right solution for you depends on your business context and needs. Let us help you firm up your needs and find you the right-fit solutions. Get your personalized assessment report now!

Read more about how companies in different industries are using Marketing Attribution software to drive results.

Read more about the latest news and updates in Marketing Attribution.

Updated By Cuspera

Last updated: Sep 27, 2024

Which of these 43 Marketing Attribution software fit your needs?

wyz, your personal AI advisor

Get AI-generated right fit software based on peer experience in just a minute.

43 Marketing Attribution Software

CareJourney Icon

CareJourney

4.00
★★★★★
★★★★★

Reducing Total Cost of Care & Improving Care Quality

Read Reviews

CareJourney is a Healthcare Analytics solution that enables growth and drives network and clinical performance improvements for healthcare providers, payers, and life sciences organizations to achieve success in value-based care with data insights. It empowers individuals and organizations they trust with open, clinically-relevant analytics and insights in the pursuit of the optimal healthcare journey.

Highlights
Top Business Usecases : Lead analytics,Competitive intelligence,Collaboration

Vendor: CareJourney

Company Size: 51-100

HQ Location: 3865 Wilson Blvd, Suite 225, Arlington, VA 22203, US

Financials: SERIES A

Roivenue Icon

Roivenue

4.40
★★★★★
★★★★★

Roivenue is a marketing intelligence suite that enhances marketing ROI via data integration and data-driven marketing attribution.

Read Reviews

ROIVENUE is a marketing intelligence suite built to maximize marketing ROI through data-driven marketing attribution and data integration. Using data-driven attribution models and CLV, it allows marketers to identify under-performing campaigns, address over-invested channels, and make decisions that maximize ROI.

Highlights
Top Business Usecases : Advertisement,Channel marketing,Lifetime value management
Top Features : Dashboard

Vendor: Roivenue s.r.o

Company Size: 11-50

HQ Location: Plynární 1617, Praha, Hlavní město Praha 170 00, CZ

Financials: SEED

OptiMine Insight Icon

OptiMine Insight

4.00
★★★★★
★★★★★

OptiMine Software- the leading agile marketing attribution, marketing ...

Read Reviews

Optimine Insight is a cloud based cross channel attribution software for marketing through traditional or digital channels.

Highlights
Top Business Usecases : Marketing mix,Channel marketing,Social media analytics
Top Features : Dashboard

Vendor: OptiMine Software, Inc.

HQ Location: 400 1st Avenue North, Suite 525, Minneapolis, MN 55401, US

RockerBox Icon

RockerBox

4.00
★★★★★
★★★★★

Rockerbox Attribution Platform

Read Reviews

RockerBox is a Marketing Attribution Software. Rockerbox makes enterprise grade multi-touch attribution simple and affordable. Rockerbox can uncover marketing ROI across all digital and offline channels in one location.

Highlights
Top Business Usecases : Engagement management,Engaging and following up,Channel marketing
Top Features : Live monitoring

Vendor: Rockerbox, Inc.

HQ Location: 138 Mulberry St, New York, US

Google Attribution Icon

Google Attribution

4.11
★★★★★
★★★★★

Google Analytics - marketingplatform.google.com

Read Reviews

Google provides Attribution along with Google Analytics for all customers.

Highlights
Top Business Usecases : Advertisement,Digital marketing,Social media management
Top Features : SEM

Vendor: Google LLC

Company Size: 10,001+

HQ Location: 1600 Amphitheatre Parkway, Mountain View, CA 94043, US

Financials: SERIES A

Quality Analytics Icon

Quality Analytics

4.00
★★★★★
★★★★★

Optimize offline TV and Radio media just like digital campaigns

Read Reviews
Highlights
Top Business Usecases : Advertisement,Training & onboarding,Media buying

Vendor: Quality Analytics

Company Size: 1-10

HQ Location: Los Angeles, CA 90024, US

Financials: PRIVATE

Hitpath Icon

Hitpath

4.44
★★★★★
★★★★★

Multichannel Tracking Platform Click it, Track it, Report it!

Read Reviews

Hitpath is a Multichannel Tracking Platform for advertisers, ad agencies and publisher networks enabling tracking and evaluating customer engagements.

Highlights
Top Business Usecases : Advertisement,Referral management,Engagement management

Vendor: Hitpath

Founded: 2005

Company Size: 11-50

HQ Location: 650 Poydras Street #2800 New Orleans, LA 70130

Financials: PRIVATE

AnyTrack Icon

AnyTrack

4.00
★★★★★
★★★★★

Conversion Tracking Software

Read Reviews

AnyTrack is a real time conversion tracking software that consolidates all of conversion data from a website, whether it’s organic, paid, or direct, and sends it over to the marketing and analytics platform. It enables marketers track, attribute and sync conversions across their marketing stack. It improves ROI and scales business with total confidence.

Highlights
Top Business Usecases : Advertisement,Channel marketing,Generation of new leads

Vendor: Billfront Ltd.

Company Size: 1-10

HQ Location: Ygal Alon 67, Tel Aviv, israel 6789139, IL

Financials: PRIVATE

Prelaunch Icon

Prelaunch

4.00
★★★★★
★★★★★

Testing Product Idea Before Launch

Read Reviews
Highlights
Top Business Usecases : Product marketing,Community building,Advertisement
Top Features : Landing page

Vendor: Aybuben Ventures, Inc.

Company Size: 11-50

HQ Location: 2369 Spicer Dr, Beavercreek, Ohio 45431

Financials: PRIVATE

OptiMine Intent Icon

OptiMine Intent

4.12
★★★★★
★★★★★

OptiMine Intent- the most agile marketing mix modeling and marketing ...

Read Reviews

OptiMine Intent combines machine learning, automation and scale to deliver fully optimized and actionable marketing plans across all online and offline ads and conversion channels. It allows brands to define and configure all their scenarios, goals and constraints to get detailed, optimized marketing budgets and forecasts to achieve their target.

Highlights
Top Business Usecases : Advertisement,Channel marketing,Marketing mix

Vendor: OptiMine Software, Inc.

HQ Location: 400 1st Avenue North, Suite 525, Minneapolis, MN 55401, US

SprigHub Icon

SprigHub

4.00
★★★★★
★★★★★

Insight and AI-driven platform that provides a closed-loop process for marketers to plan and measure campaigns

Read Reviews

Sprighub is an insight and AI-driven platform that provides a closed-loop process for marketers to plan and measure campaigns. It consolidates all strategic marketing planning, budgeting, forecasting and measuring ROI into one place for better visibility, collaboration, and traceability. It provides marketing continuity across teams and helps to improve the efficiency of both team and budgetary investments.

Highlights
Top Business Usecases : Campaign management,Forecasting,Lead engagement

Vendor: SprigHub Inc

Company Size: 1-10

HQ Location: San Francisco, California

Financials: PRIVATE

Tapstream Icon

Tapstream

4.00
★★★★★
★★★★★

Tapstream - App Marketing Cloud

Read Reviews
Highlights
Top Business Usecases : Engagement management,Engaging and following up,Content management

Vendor: Tapstream Network

Company Size: 1-10

HQ Location: 123-991 Hornby St., Vancouver, BC, V6Z 1V3

Financials: SEED

Cision Impact Icon

Cision Impact

4.00
★★★★★
★★★★★

Earned Media Attribution

Read Reviews

Cision Impact taps into the ad tech ecosystem to deliver validated audience data for digital earned media. It is a suite of solutions that allow PR and marketing professionals to prove and build on the value of earned media.

Highlights
Top Business Usecases : Public relations,Engaging and following up,Engagement management

Vendor: Cision US Inc.

Founded: 2016

Company Size: 1001-5000

HQ Location: 130 E Randolph Street, 7th Floor, Chicago, IL 60601, US

Financials: IPO

FunnelBeam Icon

FunnelBeam

4.00
★★★★★
★★★★★

FunnelBeam - AI Driven Account Based Sales

Read Reviews
Highlights
Top Business Usecases : Account management,Business development

Vendor: FunnelBeam

Company Size: 11-50

HQ Location: US

Financials: SEED

ROBO-X Icon

ROBO-X

4.00
★★★★★
★★★★★

AI Companion for Marketers

Read Reviews
Highlights
Top Business Usecases : Generation of new leads,Lifetime value management,Campaign management

Vendor: Flytxt B.V.

Company Size: 251-500

HQ Location: Marconibaan 1D 3439 MR Nieuwegein The Netherlands

Financials: PRIVATE

Salesforce Account Engagement (Formerly Pardot) Icon

Salesforce Account Engagement (Formerly Pardot)

4.06
★★★★★
★★★★★

Marketing Cloud Account Engagement with marketing and sales alignment

Read Reviews

Salesforce Account Engagement (Formerly Pardot) is a B2B Marketing Automation software, which helps marketers to generate more leads, grow their pipeline and improve buyer engagement.

Highlights
Top Business Usecases : Engagement management,Engaging and following up,Campaign management
Top Features : Landing page,Templates,Personalization

Vendor: Salesforce, Inc.

Founded: 1999

Company Size: 10001+

HQ Location: 415 Mission Street, 3rd Floor, San Francisco, CA 94105, United States

Financials: IPO

Eulerian Icon

Eulerian

4.00
★★★★★
★★★★★

Data technology to benefit of a transparent and independent marketing optimization

Read Reviews

Eulerian is a marketing attribution and data technologies solutions that meet current analytics needs and allows it to evolve gradually towards achieving truly significant marketing optimizations. It helps marketing teams improve the performance of their campaigns with a technology suite that combines comprehensive data collection with all-encompassing marketing attribution functions.

Highlights
Top Business Usecases : Engagement management,Helpdesk management,Campaign management
Top Features : Dashboard

Vendor: Eulerian Technologies

Company Size: 11-50

HQ Location: 162, Boulevard de Magenta, Paris, Île-de-France 75010, FR

Financials: PRIVATE

Sparkfly Icon

Sparkfly

4.00
★★★★★
★★★★★

help marketers maximize acquisition and loyalty programs by connecting consumer behavior with sales

Read Reviews

Sparkfly is an offer management platform that helps marketers maximize customer acquisition and loyalty programs by connecting real-time customer behavior with online and in-store sales. It helps in customer acquisition and improve ROI.

Highlights
Top Business Usecases : Loyalty management,Engagement management,Digital marketing
Top Features : Personalization

Vendor: Sparkfly, Inc

Company Size: 11-50

HQ Location: 1440 Dutch Valley Place NE, Suite 1000, Atlanta, Georgia 30324, US

Financials: PRIVATE

Adobe Advertising Cloud Icon

Adobe Advertising Cloud

3.69
★★★★★
★★★★★

Ad platform that unifies and automates all channels

Read Reviews

Adobe Advertising Cloud is an Advertising Platform that unifies and automates all media, screens, data, and creativity at scale to deliver a seamless, relevant experience across every channel that engages customers and increases conversion.

Highlights
Top Business Usecases : Advertisement,Campaign management,Engagement management
Top Features : SEM,Personalization,SEO

Vendor: Adobe Inc.

Founded: 1982

Company Size: 10001+

HQ Location: 345 Park Avenue, San Jose, CA 95110-2704

Financials: SERIES A