Latest Product Updates and Feature Enhancements in Marketing Attribution
Google blurs the line between search and chat by linking AI Overviews to AI Mode
Google is enhancing its Search experience by integrating AI Overviews with AI Mode, allowing users to transition from AI-generated summaries to conversational exchanges. The update introduces Gemini ...3 as the default model for AI Overviews globally, aiming to make Search more interactive and personalized. This reflects Google's strategy to transform Search into a dialogue-based, AI-driven tool.
Google Introduces TranslateGemma Open Models for Multilingual Translation
Google has launched TranslateGemma, a suite of open translation models based on the Gemma 3 architecture, designed for multilingual translation across 55 languages. Available in three sizes4B, 12B, a...nd 27B parametersthe models are optimized for various environments, including mobile, edge, and cloud. They emphasize efficiency and quality, particularly for cost-sensitive and on-device applications, and support further research with nearly 500 additional language pairs.
Google drops agentic vision for Gemini 3 flash
Google introduced Agentic Vision for its Gemini 3 Flash AI model, enhancing image processing with visual reasoning and Python code integration. This feature allows the AI to analyze images actively, ...improving detail recognition and reducing hallucinations. Available in Google AI Studio and Vertex AI, it also excels in coding tasks, outperforming previous models.
CaliberMind Launches Agentic Analytics with Agent Cal: A Deterministic AI Agent Built for Enterprise GTM Teams - progress-index.com
CaliberMind has introduced Agentic Analytics, featuring Agent Cal, a deterministic AI agent designed for enterprise go-to-market (GTM) teams. This new offering aims to enhance multi-touch attribution... and GTM intelligence, providing businesses with advanced analytics capabilities to optimize their strategies.
Google Sans lands in Docs, letting users write with Googles signature typeface
Google has integrated its open-source fonts, Google Sans, Google Sans Flex, and Google Sans Code, into Google Docs, Sheets, and Slides. This move aims to enhance visual consistency across Google's pr...oductivity tools by offering users access to the company's signature typefaces. These fonts, optimized for readability and customization, align with Google's design language, providing a unified and modern document creation experience.
New and upcoming innovations for Agentforce Commerce
Salesforce has introduced new innovations for Agentforce Commerce, enhancing B2C commerce with AI-driven features. These include agentic shopping for personalized experiences, ChatGPT catalog integra...tion, and Google's Universal Commerce Protocol integration. New capabilities in contextual search, connected commerce, intelligent order management, and point-of-sale systems are also highlighted. These updates aim to improve customer engagement, operational efficiency, and drive growth.
Salesforce Expands MuleSoft Agent Fabric with Automated Discovery - Salesforce
Salesforce has expanded its MuleSoft Agent Fabric with new automated discovery capabilities, enhancing AI agent management across platforms like Salesforce Agentforce, Amazon Bedrock, and Google Clou...d's Vertex AI. The update introduces Agent Scanners for automatic detection and cataloging of AI agents, providing a unified control plane for governance and visibility. This development supports scalable AI deployment, offering seamless integration and oversight of agents and tools within the enterprise.
Google expands access to Gemini in Education, debuts Workspace Studio at Bett 2026
Google is expanding its Gemini-powered AI tools in education, introducing Google Workspace Studio at Bett 2026. The rollout includes Gemini features in Google Workspace for Education, offering AI wri...ting, image generation, and more. Workspace Studio allows users to create AI agents without coding. These updates aim to enhance educational tools, with phased deployment and premium options for advanced users.
Chain-Based Attribution: A B2B Marketing Deep Dive
CaliberMind explores the advantages of the Markov Chain-Based Attribution Model for B2B marketing. This model replaces traditional rule-based systems with a data-driven approach, focusing on the prob...ability of lead progression through touchpoints. It emphasizes the "Removal Effect" to assess channel value, aiding in budget optimization and aligning with GTM strategies. The model requires high-quality data and significant volume for accuracy, offering a scientific method to evaluate marketing efforts.
Google Flow brings high-definition AI filmmaking to Workspace users
Google has launched Flow, an AI filmmaking platform, as a new service for Google Workspace users. Flow enables businesses and educators to create high-definition videos using natural language prompts..., leveraging Google's Veo 3.1 and Nano Banana Pro for video and imagery generation. The rollout began on January 14, 2026, and is accessible to various Workspace tiers, enhancing creative content production in professional and educational settings.
Google launches TranslateGemma, open translation models supporting 55 languages
Google introduced TranslateGemma, a new open translation model supporting 55 languages, enhancing multilingual communication and accessibility.
Google Ads makes Manual CPC easier to find
Google Ads has improved the visibility of the Manual CPC option, making it easier for advertisers to locate and utilize this bidding strategy within their campaigns.
Agentforce MCP Beta Brings All the Power of Tool Calling, None of the Context Bloat
Salesforce has introduced Agentforce MCP Support in beta, enhancing AI agent capabilities by integrating Anthropic's Model Context Protocol. This feature allows enterprises to connect agents to third...-party tools with ease, manage access controls, and prevent data exposure. The integration aims to improve interoperability and security for AI agents, offering a streamlined setup and management process.
Google launches Google Market Access Program for Indian startups
Google introduced the Google Market Access Program to support Indian startups in expanding their global reach. This initiative aims to provide resources, mentorship, and market insights to help start...ups scale internationally.
Kochava Product & Partnership Updates Bulletin: Q4 2025
Kochava introduced several product updates and partnerships in Q4 2025. Key developments include the launch of StationOne, an AI hub for marketing automation, enhancements to the Fraud Console, and n...ew integrations with partners like Comcast and Lyft Media. Kochava also launched a new MMM data validation tool and enhanced SmartLinks for social media compatibility. Additionally, Kochava announced its Certified Partner Program, recognizing partners like Meta and Google Ads.
Google adds new data transmission controls to Ads consent stack
Google has introduced new data transmission controls to its Ads consent stack, enhancing user privacy and compliance with data protection regulations.
Salesforce rolls out new AI-powered Slackbot for enterprise customers - Investing.com India
Salesforce has launched an AI-powered Slackbot to help enterprise users perform tasks without leaving Slack. The tool, part of Salesforce's Agentforce 360 vision, integrates AI to understand user con...text and improve productivity. Available to Business+ and Enterprise+ customers, it aims to streamline workflows while maintaining security standards.
Move beyond correlation: Measure the incremental impact of your acquisition campaigns
AppsFlyer introduces Incrementality for UA, a feature that measures the causal impact of user acquisition campaigns. This tool integrates causal lift insights with attribution data, enabling marketer...s to discern true campaign effectiveness. It automates geo-based testing and uses Google's Time-Based Regression for reliable results, helping marketers optimize budgets based on actual growth drivers.
Google Updates MedGemma With Imaging Support, Launches MedASR for Clinical Dictation
Google has launched MedGemma 1.5, enhancing its AI model for medical imaging support, including CT scans, MRI, and histopathology. Additionally, Google introduced MedASR, a medical speech-to-text sys...tem aimed at improving clinical dictation accuracy. Both models are available on Hugging Face and Google Cloud's Vertex AI platform.
Google brings personalised ads in Search AI Mode: How they work
Google introduces personalized ads in its Search AI Mode, enhancing user experience by tailoring advertisements based on individual preferences and search behaviors. This feature leverages AI to deli...ver more relevant ad content, potentially increasing engagement and effectiveness for advertisers.
Google launches UCP, a new protocol to facilitate selling and shopping in AI era
Google has launched the Universal Commerce Protocol (UCP), a new open standard designed to enhance the shopping experience in the AI era. UCP allows retailers to create relevant offers and features a... new checkout option for Google product listings. The protocol, co-developed with industry leaders like Shopify and Walmart, supports seamless interaction across consumer surfaces and payment providers.
LiveRamp just turned its data marketplace into an AI model training hub
LiveRamp has expanded its Data Marketplace to support AI model training by offering data licensing, AI model access, and partner application integration. This enhancement allows marketers and develop...ers to utilize high-quality, permissioned data for AI applications, ensuring privacy and governance. The marketplace now serves as a comprehensive hub for AI needs, enabling data monetization and improved marketing intelligence.
Deterministic AI: Why Enterprise AI Must Speak SQL, Not Just Syntax
CaliberMind's AI, Agent Cal, uses a deterministic approach by translating natural language queries into precise SQL commands, ensuring accurate and transparent analytics. Unlike traditional LLMs, thi...s method leverages a unified data model, providing audit-proof results and SQL receipts for verification. This architecture enhances decision-making for B2B marketers by aligning analytics with specific business rules and data structures.
Google rolls out Tag Gateway integration via Google Cloud
Google has launched the Tag Gateway integration through Google Cloud, enhancing data management and analytics capabilities for users.
LiveRamp Expands its Marketplace to Data, Models, and Agents for AI Use Cases - Yahoo Finance
LiveRamp has expanded its Data Marketplace to include data, models, and AI-powered applications, enhancing AI use cases in marketing. This expansion allows clients to license data for AI training, ac...cess third-party AI models, and utilize AI applications, all within a governed and transparent environment. The Marketplace supports advertising and marketing AI use cases, offering seamless access to premium, permissioned data for improved decision-making and ad targeting.
Salesforce Bolsters Customer Trust and Resilience with Net New ISO 22301Certification
Salesforce has achieved the ISO/IEC 22301:2019 certification, enhancing its business continuity management. This certification ensures operational resilience and minimal downtime for Salesforce's ser...vices, including Sales Cloud, Service Cloud, and others. It complements existing certifications like ISO 27001 and ISO 42001, reinforcing Salesforce's reputation as a trusted provider of AI, data, and CRM solutions.
Google adds location targeting controls to Demand Gen campaigns
Google has introduced location targeting controls to its Demand Gen campaigns, enhancing advertisers' ability to reach specific geographic areas. This update allows for more precise audience targetin...g, potentially improving campaign effectiveness and ROI.
New! Next Gen Marketing Cloud, Archive and New Licensing Now Generally Available for ISVs
Salesforce has launched the Next Gen Marketing Cloud, Archive, and a new licensing model for ISVs, now generally available. These offerings allow ISVs to embed Salesforce's AI-native capabilities dir...ectly into their applications, enhancing marketing automation, personalization, and data governance. The new licensing structure aims to reduce costs and increase adoption by shifting to a login-based model.
Kochava launches certification for major ad platforms Meta, Google, TikTok - PPC Land
Kochava launched its Partner Certification Program, recognizing Meta, Google Ads, Snapchat, TikTok, Liftoff, and YouAppi as certified partners. This program ensures integration quality, traffic healt...h, and technical collaboration. Certified partners gain priority support, co-marketing opportunities, and early product insights. The initiative addresses the need for reliable measurement in complex advertising environments shaped by privacy regulations and fragmented attribution frameworks.
Google AdSense Offerwall Optimization: Automatic Enrollment
Google AdSense will automatically enroll users into Offerwall optimization starting December 10, 2025. This feature uses machine learning to enhance user engagement with Offerwall messages, potential...ly boosting ad revenue by 8.15% and conversion rates by 10.2%. Users have a one-month review period to opt out before the optimization becomes active on January 10, 2026.
Google adds official MCP server support: Agentic AI, BigQuery and Maps integration explained
Google introduces official support for MCP servers, enhancing integration with Agentic AI, BigQuery, and Google Maps. This update aims to streamline data processing and improve AI capabilities, benef...iting users with more efficient data management and location services.
Salesforce Enhances AI Reliability with New Observability Tools for Agents
Salesforce has introduced new observability tools to enhance AI agent reliability, focusing on analytics, optimization, and health monitoring. These tools provide small businesses with insights into ...AI performance, enabling better decision-making and operational efficiency. Early adopters like 1-800Accountant and Engine report improved service quality and scalability. The tools aim to address challenges in managing AI agents, offering a pathway for businesses to optimize AI deployment.
AutoRABIT Announces FedRAMP Milestones for Salesforce Security Solutions
AutoRABIT has achieved FedRAMP Moderate Authorization to Operate (ATO) for its CodeScan and Guard solutions, enhancing security for Salesforce environments in government agencies. These solutions add...ress Salesforce's unique security challenges by automating code analysis and monitoring configurations, aligning with federal compliance standards to protect sensitive data and streamline compliance processes.
Google Ads To Resurrect Website Optimizer
Google Ads is reportedly reviving the Website Optimizer tool, previously known as Google Optimize, which was discontinued in September 2023. The new tool is expected to be integrated under the Report...ing tab in Google Ads, requiring Google Ads access and admin permissions for linked Google Analytics properties. If no GA4 property exists, the tool will automatically create one.
Cyntexa Announces Updates to ChargeOn on Salesforce AppExchange - Markets Financial Content
Cyntexa has updated its ChargeOn application on Salesforce AppExchange, enhancing payment processing and orchestration capabilities. ChargeOn integrates with over 14 global payment gateways, offering... streamlined revenue automation and eliminating vendor lock-in. The update includes advanced features for secure, efficient payment management within Salesforce, including PCI and DSS compliance.
Salesforces Slack to stop direct service in China, The Information reports - TipRanks
Salesforce is restricting third-party companies from long-term indexing and storing Slack messages, impacting rival enterprise AI firms like Glean. This move tightens Salesforce's control over Slack ...data, potentially limiting AI competitors' access.
AppsFlyer CEO: "We are exploring strategic and financial partnerships ...
AppsFlyer has launched its Modern Marketing Cloud platform, expanding beyond mobile attribution to offer omnichannel measurement and AI-powered marketing tools. CEO Oren Kaniel highlighted the compan...y's exploration of strategic and financial partnerships to leverage its momentum, with potential investment or sale options being considered. The platform includes AI-driven automation, secure data sharing, and advanced data infrastructure, aiming to enhance marketing decision-making and transparency.
AppsFlyer Announces Major Release of Eight New Products to Advance Growth Measurement, AI Automation, and Data Collaboration - Business Wire
AppsFlyer has launched eight new products aimed at enhancing growth measurement, AI automation, and data collaboration. These releases are designed to provide advanced solutions for marketers, enabli...ng them to optimize their strategies and improve decision-making through better data insights.
AppsFlyers Next Chapter for the AI Era: From Mobile Measurement to the Modern Marketing Cloud
AppsFlyer unveiled its Modern Marketing Cloud at the Fall Release event in London, introducing ten new products across four core suites. These suitesMeasurement, Deep Linking, Data Collaboration, and... Agentic AIare designed for AI-driven marketing, focusing on privacy, data collaboration, and accurate measurement. New features include Cross-Platform Journeys, Incrementality for User Acquisition, and the Agent Hub for autonomous marketing execution.
Google Workspace Gemini Flows : Makes Creating AI Agents Easy Using a Single Prompt
Google has launched Google Flows, a no-code AI automation platform powered by the Gemini model. This platform allows users to create AI-driven workflows using natural language prompts or a drag-and-d...rop interface. It integrates with Google Workspace apps and third-party tools like Salesforce and Slack, enabling tasks such as email summarization, meeting scheduling, and lead management. Google Flows aims to enhance productivity by making automation accessible to users of all skill levels.
Google Drive adds Gemini-powered Audio Overviews for summarising PDFs
Google Drive introduces Gemini-powered Audio Overviews, enabling users to convert lengthy PDFs into short audio summaries. This feature, accessible via a new button in the PDF viewer, generates podca...st-style audio clips, enhancing accessibility and convenience. Initially supporting English-language PDFs, the rollout begins on November 12 for Scheduled Release domains, with availability for Google Workspace and Google One AI subscribers.
Salesforce Defines New AI Tools for Small Business Archetype - StartupHub.ai
Salesforce has launched the "Agentblazer" archetype and Agentforce 360 platform to transform small businesses with AI. This initiative integrates AI across business functions, enhancing customer rela...tions and operations. The platform offers automation and data-driven insights, positioning Salesforce as a comprehensive AI partner for SMBs.
Salesforce Agentic AI Redefines Service Automation
Salesforce has announced a milestone for its Agentforce platform, an advanced AI system that has managed over two million customer interactions. Agentforce leverages Salesforce's unified platform, in...tegrating structured and unstructured data to deliver personalized, context-aware responses. This innovation enhances customer service by automating routine inquiries, allowing human agents to focus on complex problem-solving and strategic engagement. Future enhancements include natural voice capabilities and deeper personalization.
Salesforce Agentic AI Reshapes Enterprise Operations - StartupHub.ai
Salesforce is advancing its Agentic AI, embedding intelligent agents across enterprise operations through its Partnerblazer ecosystem. This initiative aims to transform business processes from reacti...ve to proactive, with applications in sectors like healthcare and compliance. Agentforce and AgentExchange platforms enable partners to integrate solutions, enhancing automation and decision-making. Salesforce's strategy highlights a shift towards AI-driven enterprise transformation.
Kochavas StationOne will help extend marketing teams with AI
Kochava introduces StationOne, an AI-driven solution designed to enhance marketing team capabilities by automating and optimizing advertising strategies.
Salesforce AI Sustainability: The Business Value Imperative - StartupHub.ai
Salesforce is leveraging AI to transform sustainability from a compliance task into a strategic business driver. At the Dreamforce conference, Salesforce highlighted its Agentforce Net Zero offering,... which integrates sustainability data with business operations. This approach enhances operational efficiency and competitive advantage by centralizing data, improving reporting accuracy, and enabling AI-driven insights for strategic decision-making.
Salesforce Agentic Commerce: AI Redefines Retail
Salesforce introduces Agentic Commerce, leveraging AI to enhance retail experiences. New tools and partnerships with OpenAI and Stripe integrate commerce into conversational AI, improving product dis...covery and personalization. Features like Shopper Agent and Agentic Boost streamline customer interactions and inventory management. The platform also integrates with Adyen for payment flexibility and supports Google Android and Zebra Technologies for hardware upgrades, marking a strategic shift towards AI-driven commerce.
AI, Data, & Orchestration Updates in LeanDatas October 2025 Release
LeanData's October 2025 product release introduces new AI capabilities, advanced orchestration tools, and enhanced data foundations. Key features include Custom Signals for capturing buyer intent, AI... Graph Summary for understanding complex flows, and Collections for simplifying bulk updates. These updates aim to improve governance, streamline operations, and enhance GTM execution, helping revenue teams operate with greater precision and efficiency.
Salesforce Story: Vibe Coding Demo - Salesforce
Salesforce has launched Agentforce Vibes, a low-code development tool that uses natural language prompts to build AI applications. This tool allows users to create apps from descriptions without codi...ng, leveraging company data for context. It aims to simplify app development by treating AI as a collaborative partner, enabling developers to focus on shaping solutions rather than writing code.
Slack and Salesforce unveil custom industry solutions for digital HQs - Cita Directa
Slack and Salesforce have launched custom industry solutions aimed at creating digital headquarters for businesses. These solutions, developed with Salesforce consulting partners, target sectors like... financial services, manufacturing, and retail. They offer industry-specific features to streamline operations and improve customer interactions, available through Salesforce's AppExchange platform.
Google AdSense Adds Confirmed Click Status Breakdown To Reports
Google AdSense has introduced a "Confirmed Click status breakdown" feature in its reports. This new option helps users identify unintended clicks on ads by requiring users to confirm their intent to ...visit an advertiser's page. The feature is available for reports from June 27, 2025, onwards.
SAP Expands Partnership with Google Cloud with Zero-Copy Data for Google BigQuery
SAP and Google Cloud are expanding their long-standing data and analytics partnership with the launch of SAP Business Data Cloud Connect for Google BigQuery. This integration simplifies access to mis...sion-critical SAP data products from SAP Business Data Cloud through bidirectional, zero-copy sharing.
Google Ads Experiments With Settings New Customer Value
Google Ads is testing a new feature that automatically sets the New Customer Value in New Customer Acquisition campaigns. This experiment aims to help advertisers optimize for high-value customers by... suggesting default values based on historical data. However, some advertisers are concerned about the lack of consent and the impact on reporting and ad performance.
October 2025 | CaliberMind Product Update Built-to-Scale Architecture
CaliberMind has launched its Built-to-Scale Reporting Architecture, designed to modernize enterprise reporting for GTM teams. This new framework offers role-specific dashboards, advanced access contr...ols, AI-powered self-service, and built-in data literacy support. It aims to address challenges like over-customization and slow turnarounds, providing real-time insights into campaign impact and revenue attribution.
Google AI Studio gets unified Playground, Maps grounding, and smarter workflow tools
Google has updated its AI Studio with a unified Playground for AI models, integrating tools like Gemini and Text-to-Speech in one workspace. The update includes Maps grounding for real-world context,... a new Welcome Homepage, and enhanced API key management. These improvements aim to streamline workflows and enhance user experience.
Strategic Partnerships and Integrations in Marketing Attribution
LM, PG&E, Salesforce and Wells Fargo Launch EMBERPOINT to Tr - ASDNews
Salesforce, along with Lockheed Martin, PG&E, and Wells Fargo, has launched EMBERPOINT, a venture aimed at transforming wildfire prevention and response. Salesforce will provide the digital foundatio...n, integrating data streams into a real-time response engine using Agentforce and Slack. This partnership seeks to enhance wildfire safety through advanced technologies and coordinated efforts.
Commvault Expands Google Cloud Partnership to Strengthen Cyber Resilience
Commvault has expanded its partnership with Google Cloud to enhance cyber resilience and data protection for enterprises. This collaboration introduces new capabilities such as immutable, air-gapped ...backups, rapid application recovery with Commvault Cloud Rewind, and advanced compliance search for Google Workspace. These features aim to bolster defenses against ransomware and support regulatory compliance, available through Google Cloud Marketplace.
Ternary and Alvin Announce Strategic Partnership to Optimize Google Cloud and BigQuery Spend
Ternary and Alvin have formed a strategic partnership to enhance cost management and optimization for Google Cloud and BigQuery users. This collaboration combines Ternary's FinOps governance with Alv...in's autonomous BigQuery optimization, providing organizations with tools to manage cloud spend effectively. The partnership aims to deliver measurable savings and improved efficiency for Google Cloud customers by integrating financial governance with operational optimization.
Salesforce Partners with Google to Launch Universal Commerce Protocol ...
Salesforce and Google have expanded their partnership to launch the Universal Commerce Protocol (UCP), enabling Agentforce Commerce merchants to integrate with Google's AI-driven shopping experiences.... This collaboration aims to enhance product discovery and checkout processes across Google's platforms, leveraging AI for seamless, conversational commerce.
Google's Mandiant releases free Salesforce access control checker - iTnews
Mandiant, a Google-owned security vendor, has released AuraInspector, an open-source tool to detect access control misconfigurations in Salesforce environments. The tool identifies potential security... gaps in the Salesforce Aura framework, helping prevent unauthorized data access. It automates the detection of misconfigurations, using Salesforce's GraphQL API to bypass data retrieval limits. AuraInspector is available on GitHub but is not an official Google product.
Apple and Google join hands for AI: Gemini to power next-gen Apple Intelligence
Google and Apple have formed a multi-year AI partnership, integrating Google's Gemini AI models and cloud technology into Apple's next-gen AI systems. This collaboration aims to enhance Apple's AI ca...pabilities, including a more personalized Siri, while maintaining privacy standards. The partnership marks a significant collaboration between the two tech giants, focusing on advancing AI innovation.
Samsung To Unveil AI Vision Built With Google Gemini at CES 2026
Samsung will showcase its AI Vision technology, developed in collaboration with Google Gemini, at CES 2026. This partnership highlights the integration of Google's advanced AI capabilities into Samsu...ng's offerings.
IDrive Launches Salesforce Backup: Offering Comprehensive, Automatic Cloud-to ... - Yahoo Finance
IDrive has launched a new product, IDrive Salesforce Backup, which provides comprehensive, automated cloud-to-cloud backup for Salesforce data and metadata. This solution offers enterprise-grade feat...ures, including automated daily backups, ransomware-ready disaster recovery, and granular restore capabilities. It ensures compliance with SOC 2 Type 2, SEC, SOX, and HIPAA standards, and is priced at $20/user/year with unlimited storage.
Salesforce and AWS Launch Agentforce 360 to Simplify Enterprise AI Adoption
Salesforce and AWS have launched Agentforce 360, a platform designed to simplify AI adoption for enterprises. This collaboration combines Salesforce's CRM expertise with AWS's cloud capabilities, off...ering features like compliance tools and intuitive AI integration. The platform, available via AWS Marketplace, aims to streamline AI procurement and enhance business operations, particularly for small businesses in regulated industries.
Fortimize Expands Salesforce Performance Suite With New Data Utilization Assessment
Fortimize has introduced a Data Utilization Assessment to its Salesforce Performance Suite. This new tool aids Salesforce customers in optimizing data movement, credit usage, and architecture readine...ss, crucial for managing usage-based pricing models. It enhances transparency and predictability, supporting AI and multi-cloud expansion without destabilizing operations.
Oracle Brings Oracle Database@Google Cloud to India
Oracle has launched Oracle Database@Google Cloud in India, enabling customers to access Oracle database services within Google Cloud's Mumbai region. This service supports multicloud strategies and e...nsures data residency compliance with Oracle Exadata and Autonomous AI Database offerings.
Kochava Launches Partner Certification Program to Elevate Quality, Transparency, and Growth Across the Global Integrations Ecosystem - Yahoo Finance
Kochava has launched its Certified Partners Program, aiming to enhance quality and transparency in its global integrations ecosystem. Premier partners like Meta, Google Ads, and TikTok lead the rollo...ut. The program recognizes partners adhering to rigorous standards, offering benefits like priority support and co-marketing opportunities to foster mutual customer success.
AWS and Google Team Up to Simplify Your Multi-Cloud Connectivity
AWS and Google Cloud have launched a new multicloud networking service, enhancing cross-cloud connectivity with private, high-speed links. This service simplifies data movement between platforms, off...ering managed, cloud-native experiences and eliminating the need for manual coordination. Salesforce is an early adopter, using the service to unify data for AI and analytics.
Adecco says joint venture with Salesforce can help reduce AI bubble risks - Reuters
Adecco and Salesforce have formed a joint venture aimed at mitigating risks associated with the AI bubble. This collaboration leverages Salesforce's AI CRM capabilities to enhance Adecco's offerings ...and ensure sustainable AI integration.
Asiacell announces partnership with Google Cloud to bring AI-powered productivity tools, including Google Workspace, to Iraq
Asiacell partners with Google Cloud to introduce AI-powered productivity tools, including Google Workspace, to Iraq. This collaboration marks Asiacell as the first telecom operator in Iraq to offer G...oogle Cloud's solutions, aiming to enhance digital transformation for businesses and educational institutions. The partnership was announced at MWC Doha 2025, highlighting a significant step in Iraq's digital economy.
DataGroomr Announces Updates to its AI-Powered Data Quality App on Salesforce AppExchange
DataGroomr has updated its AI-powered data quality app on Salesforce AppExchange, introducing AI Recommendations and Live Dedupe features. These enhancements provide real-time deduplication and AI-dr...iven insights, enabling Salesforce users to automate and improve data quality management. The app's no-code interface and adaptive AI simplify data management, enhancing data accuracy and supporting downstream analytics and AI initiatives.
Alphabet Stocks Hits New Highs As Meta Mulls Deploying Google AI Chips In Data Centers
Google is in discussions with Meta Platforms to potentially supply its AI chips for Meta's data centers, intensifying competition with NVIDIA in the AI chip market. Google's tensor processing units (...TPUs) are designed to enhance AI workload performance and cost efficiency. This development has contributed to Alphabet's stock reaching new highs, reflecting its strategic push in AI technology.
AccelGoogle tie-up to fund AI startups
Google and Accel have partnered to launch the Atoms AI Cohort 2026, aimed at supporting early-stage Indian AI startups. The program offers up to $2 million in co-investment, $350,000 in Google Cloud,... Gemini, and DeepMind credits, and technical support from Google DeepMind. This initiative seeks to foster AI innovation in India and provide global exposure for startups.
LSEG Integrates Tick History Data With Google Clouds Vertex AI
LSEG has integrated its historical tick data with Google Cloud's Vertex AI and BigQuery, enabling financial institutions to leverage AI and machine learning for advanced market analysis. This collabo...ration reduces infrastructure complexity and costs, allowing firms to perform rapid, large-scale data processing and analysis. The integration democratizes access to sophisticated analytics, particularly benefiting mid-sized and emerging financial institutions.
Google Cloud and Westinghouse detail AI system for nuclear power plant construction
Google Cloud and Westinghouse have collaborated to develop an AI system aimed at enhancing nuclear power plant construction. This system leverages Google's cloud capabilities to improve efficiency an...d safety in the construction process.
Integrative AI for Marketers With Kochava MCPs in StationOne
Kochava's Measurement and Connectivity Platform (MCP) is now integrated into StationOne, enhancing AI-driven marketing capabilities for advertisers. This integration allows marketers to leverage Koch...ava's omnichannel measurement tools within StationOne, optimizing campaign performance and audience insights.
AdGood and LeadsRx Partner to Transform Nonprofit Advertising with Premium CTV Access and Enterprise-Level Attribution
LeadsRx and AdGood have partnered to enhance nonprofit advertising by integrating LeadsRx's attribution technology with AdGood's CTV platform. This collaboration provides nonprofits with affordable a...ccess to premium CTV inventory and enterprise-level attribution, enabling them to measure and optimize campaign performance effectively. The partnership aims to maximize the impact of nonprofit advertising by connecting ad impressions to key outcomes like donations and volunteer sign-ups.
Discovery launches Vitality AI in collaboration with Google
Discovery and Google have launched Vitality AI, integrating Google Cloud's AI and data analytics with Discovery's health datasets. This platform aims to enhance personalized, preventative healthcare ...globally, building on Discovery Health's existing Personal Health Pathways. The collaboration promises to improve health outcomes and extend life expectancy, marking a significant advancement in health tech.
Merkle Partners with Airship to Create Mobile Loyalty Accelerator Solution for Salesforce ...
Merkle, Airship, and Salesforce have partnered to create a mobile loyalty accelerator solution for Salesforce Marketing Cloud. This collaboration leverages Salesforce's Loyalty Management for scalabl...e loyalty programs, Airship's mobile-first customer experience capabilities, and Merkle's strategy and data expertise to deliver personalized, real-time loyalty experiences. The partnership aims to enhance customer engagement and drive growth through integrated mobile experiences.
Salesforce (CRM) and OpenAI Expand Partnership with New Integrations - Yahoo Finance
Salesforce and OpenAI have expanded their partnership to integrate Salesforce's Agentforce 360 platform with OpenAI's frontier models, including GPT-5. This collaboration enables users to access Sale...sforce functionalities within ChatGPT, enhancing capabilities like querying sales data and creating visualizations. Additionally, a new commerce experience allows businesses to reach ChatGPT users while maintaining control over their data and customer relationships.
Terminus Group and iFlytek Sign Strategic Cooperation Agreement
Terminus Group and iFlytek have signed a strategic cooperation agreement to implement spatial intelligence solutions in the UAE market. This partnership aims to promote AIoT-based solutions in the Mi...ddle East by integrating technologies and resources.
Slack and Salesforce Unveil Tailored Industry Solutions for Digital HQs
Salesforce and Slack have launched tailored industry solutions for digital HQs, focusing on sectors like financial services, manufacturing, and retail. These solutions, developed with Salesforce cons...ulting partners, aim to enhance productivity and streamline operations by integrating tools and workflows. The initiative leverages Salesforce's Customer 360 and Slack's platform to offer industry-specific features, available through Salesforce's AppExchange.
Salesforce announces expanded partnerships with OpenAI - TNGlobal - TechNode Global
Salesforce and OpenAI have expanded their strategic partnership to enhance employee and consumer experiences using Salesforces Agentforce 360 and OpenAI's frontier models, including GPT-5. This colla...boration allows integration of Salesforce's platform with ChatGPT, enabling users to query sales records and build visualizations. The partnership aims to transform enterprise workflows by embedding AI capabilities into platforms like Slack and ChatGPT, enhancing data-driven operations and customer interactions.
Mergers, Acquisitions, and Business Moves in Marketing Attribution
Movate acquires Solomo to boost AI, Salesforce capabilities - Outsource Accelerator
Movate acquired Solomo to enhance its AI and Salesforce capabilities, focusing on healthcare sector solutions. Solomo's expertise in Salesforce-driven solutions will integrate with Movate's AI suite ...to improve enterprise data management and customer experience platforms. This acquisition aims to meet growing demand for integrated, data-driven solutions in healthcare and other sectors.
Salesforce to Acquire Qualified to Boost AI Marketing Capabilities
Salesforce has agreed to acquire Qualified, an AI marketing solutions provider, to enhance its Agentforce products. This acquisition aims to improve Salesforce's AI capabilities in marketing by integ...rating Qualified's technology for lead engagement and conversion. The deal is set to close in Salesforce's fiscal year 2027, subject to regulatory approvals.
SEO Community Reacts To Adobes Semrush Acquisition
Adobe has acquired Semrush, marking a significant milestone in the SEO industry. This acquisition highlights the growing importance of SEO platforms, especially as they adapt to AI-driven changes. Th...e SEO community views this as a validation of the sector's value. Concerns about pricing and product integration remain, but the move aligns with Adobe's focus on enterprise solutions.
Salesforce (CRM) Completes Informatica Acquisition - GuruFocus
Salesforce has completed its acquisition of Informatica, enhancing its AI-driven data management capabilities. The $25 per share acquisition is expected to positively impact Salesforce's financial me...trics, including earnings per share and free cash flow, by the second year post-closure. This strategic move aims to bolster Salesforce's data capabilities, supporting AI operations across enterprises.
Salesforce Completes Acquisition of Informatica
Salesforce has completed its acquisition of Informatica, enhancing its platform with Informatica's data management capabilities. This acquisition aims to strengthen Salesforce's AI-driven services by... integrating Informatica's data catalog, integration, governance, and metadata management into Salesforce's ecosystem, providing a comprehensive data foundation for AI applications.
Salesforce (CRM) Signs Definitive Agreement for Acquisition of Spindle AI - Yahoo Finance
Salesforce has signed a definitive agreement to acquire Spindle AI, a platform specializing in agentic analytics. This acquisition aims to enhance Salesforce's capabilities in agent observability and... self-improvement, focusing on custom analytics and ROI forecasting. The deal is expected to close in Q4 2026, pending customary conditions.
Funding News and Financial Performance in Marketing Attribution
Google Q3 Report: AI Mode, AI Overviews Lift Total Search Usage
Google's Q3 report highlights the impact of AI Mode and AI Overviews on search usage, with significant growth in queries and revenue. CEO Sundar Pichai noted AI-driven expansion, with AI Mode reachin...g 75 million daily users and driving query growth. Alphabet's revenue hit $102.3 billion, with "Google Search & other" contributing $56.6 billion. Google plans further AI integration, including the upcoming release of Gemini 3 and increased capex for AI infrastructure.
Leadership and Executive Team Updates in Marketing Attribution
Theyre more productive than ever: Marc Benioff says hiring in software engineering is mostly flat at Salesforce because of AI but the company is expanding headcount in one key area - ITPro
Salesforce CEO Marc Benioff announced that while software engineering hiring remains flat due to AI-driven productivity gains, the company is expanding its workforce in sales and customer engagement ...to support its agentic AI service, Agentforce. This strategic shift highlights Salesforce's focus on enhancing customer relationships and boosting adoption of AI technologies.
Nvidia appoints Google Clouds Alison Wagonfeld as first-ever CMO
Alison Wagonfeld, a former executive at Google Cloud, has been appointed as Nvidia's first Chief Marketing Officer. She will assume her new role in February, after nearly a decade of building Google ...Cloud's marketing operations. Wagonfeld's experience is expected to help Nvidia navigate challenges such as geopolitical constraints and competition in the AI chip market.
Q&A with Amar Doshi: LeanDatas New Chief Product Officer
LeanData has appointed Amar Doshi as its new Chief Product Officer. With over a decade of experience in building B2B platforms, Doshi plans to focus on applying AI to enhance product innovation and c...ustomer impact. He aims to balance innovation with operational reliability, leveraging AI to improve revenue operations and go-to-market strategies.
Aditya Swamy named Managing Director, Google Play
Aditya Swamy has been promoted to Managing Director of Google Play. Previously, he was the Regional Director for Google Play in India, Southeast Asia, Australia, and New Zealand. Swamy will focus on ...working with developers, startups, and investors to boost the app economy and enhance the digital ecosystem in the region.
Awards, Recognitions, and Industry Achievements in Marketing Attribution
Kochava Earns G2 Fastest Implementation Leader Badge
Kochava has received the G2 Fastest Implementation badge for Winter 2026, recognizing its efficient onboarding process in mobile app analytics. This accolade, based on user feedback, highlights Kocha...va's structured approach with a dedicated onboarding manager, step-by-step guidance, and rapid go-live times, offering app marketers a strategic advantage in campaign tracking and ROI maximization.
Flytxt Receives Frost & Sullivan 2025 Global Company of the Year Recognition in the Agentic AI for Customer Experience Industry
Flytxt has been awarded the 2025 Global Company of the Year Recognition by Frost & Sullivan in the Agentic AI for Customer Experience industry. This accolade highlights Flytxt's innovative AI platfor...m, Niya-X, which enhances customer experience through autonomous decision-making and measurable business outcomes. The recognition underscores Flytxt's leadership in AI technology, strategic execution, and customer engagement.
Katzion Wins Salesforce Award for Audi Singapore Innovation - EV Mechanica
Katzion, a GlobalLogic company, received the Salesforce 2025 Partner Innovation Award in the Automotive category for its work with Audi Singapore. The award recognizes Katzion's development of the On...line Direct Sale platform, powered by Salesforce technologies, which enhances automotive retail through seamless online-to-offline experiences. This platform integrates Agentforce Marketing, MuleSoft, and data-driven intelligence to offer personalized and immersive customer journeys.
Corporate News and Organizational Updates in Marketing Attribution
Salesforce launches startup program in Malaysia and the Philippines - TNGlobal
Salesforce has expanded its Startup Program to Malaysia and the Philippines, providing local startups access to AI-powered products, mentorship, and go-to-market opportunities. This expansion aims to... foster growth in these regions' startup ecosystems, aligning with Salesforce's commitment to ASEAN and South Asia. The program, active since 2021, now supports over 435 startups, including more than 230 AI-first companies.
Salesforce may rebrand as Agentforce, says CEO Benioff - Yahoo Finance
Salesforce is considering rebranding its corporate name to Agentforce, as confirmed by CEO Marc Benioff. This potential change reflects a strategic shift from cloud computing to artificial intelligen...ce, aligning with recent product rebranding efforts such as "Agentforce Sales" and "Agentforce Service." Focus groups indicated a preference for AI discussions over cloud technology, influencing this possible rebranding.
Sundar Pichai says Google will start building data centers in space, powered by the sun, in 2027
Google plans to construct solar-powered data centers in space by 2027, as announced by CEO Sundar Pichai.