Adobe Advertising Cloud Overview

This is a summary of the comprehensive capabilities and benefits of Adobe Advertising Cloud based on over 826 insights from peer reviews, customer testimonials, and expert opinions. We included citations from these sources so you can read the full content at the original source if you wish.

Adobe Advertising Cloud, Bannerflow, MNTN Performance TV, Celtra, Amazon Ad Server, etc., all belong to a category of solutions that help Digital Advertising Platform. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Do you need to check if Adobe Advertising Cloud is right for your needs? Our Cuspera AI engine can evaluate how Adobe Advertising Cloud fits your specific business needs, industry, and context. Get your personalized assessment report today.

Adobe Advertising Cloud supports business activities such as:

  • Advertisement
  • Campaign Management
  • Engagement Management
  • Sending & Publishing Communications
  • Forecasting

Adobe Advertising Cloud can help you with many business goals, such as Improve ROI, Acquire Customers, Enter New Markets Internationally Or Locally, Improve Efficiency, Launch New Products, etc. It can help manage these activities if you use Social Media and Promotions for these needs. As a solution, Adobe Advertising Cloud's capabilities include SEM, Personalization, SEO, etc.

Adobe Advertising Cloud was founded in 1982. Marketing and Advertising Vertical is its biggest customer base.

Reviews

"...This will allow marketers to sync and use Creative Cloud-generated assets within Adobe Advertising Cloud...." Adobe MAX 2018: What s New in Creative Cloud?

Cuspera Reviews

11 buyers and buying teams have used Cuspera to assess how well Adobe Advertising Cloud solved their Digital Advertising Platform needs. Cuspera uses 826 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Digital Advertising Platform needs.

Business Priorities

Improve ROI and Acquire Customers are the most popular business priorities peers achieved using Adobe Advertising Cloud.

Other priorities:

  • Enter New Markets Internationally Or Locally
  • Improve Efficiency
  • Launch New Products
  • Enhance Customer Relationships
  • Increase Sales & Revenue
  • Grow Market Share
  • Build Brand Awareness
  • Improve Digital And Social Presence
  • Improve Visibility
  • Improve Internal Communications
See all business priorities See less business priorities

Use Cases

Peers recommend Advertisement , Campaign Management , Engagement Management , as the business use cases that they have been most satisfied while using Adobe Advertising Cloud.

Read Peer Reviews and Expert Experience for Business Use Cases

BUSINESS USE CASES RATINGS CUSTOMER AND EXPERT EXPERIENCES
Advertisement

4.86/5 ★

Read Reviews (186)

"...This will allow marketers to sync and use Creative Cloud-generated assets within Adobe Advertising Cloud...." Adobe MAX 2018: What s New in Creative Cloud?
Campaign Management with Social Media

4.94/5 ★

Read Reviews (50)

"...Adobe Media Optimizer helps in executing search and display marketing campaigns for our organization with any hassle...."
campaign analytics

4.71/5 ★

Read Reviews (8)

"...You can also get certified in Adobe Advertising Cloud, Adobe Audience Manager, Adobe Campaign Adobe Analytics and Adobe Business Practitioner...."
campaign monitoring

4.62/5 ★

Read Reviews (6)

"...Optimizer speaks well with a myriad of platforms and the customization of reporting is ideal for various campaign tracking and segmentation...."
Engagement Management with Social Media

4.91/5 ★

Read Reviews (21)

"...Social Analytics when you or your customers are looking to improve their social marketing results, this platform offers Adobe Social, which is a social management platform that allows users to monitor conversations, promote and publish content, and analyze and engage with followers...."
engaging and following up

4.87/5 ★

Read Reviews (17)

"...All Adobe Analytics engagement or conversion metrics are available for optimization...."
PEER EXPERIENCES
Advertisement

4.86/5 ★

Read Reviews (186)

"...This will allow marketers to sync and use Creative Cloud-generated assets within Adobe Advertising Cloud...." Adobe MAX 2018: What s New in Creative Cloud?
Campaign Management with Social Media

4.94/5 ★

Read Reviews (50)

"...Adobe Media Optimizer helps in executing search and display marketing campaigns for our organization with any hassle...." Peer review by Chandralekha S
campaign analytics

4.94/5 ★

Read Reviews (8)

campaign monitoring

4.94/5 ★

Read Reviews (6)

Engagement Management with Social Media

4.91/5 ★

Read Reviews (21)

"...Social Analytics when you or your customers are looking to improve their social marketing results, this platform offers Adobe Social, which is a social management platform that allows users to monitor conversations, promote and publish content, and analyze and engage with followers...." Peer review by Haley Fox, President & CEO, ICC Management, LLC / Haley Fox Blog
engaging and following up

4.91/5 ★

Read Reviews (17)

31+ more Business Use Cases

Our AI advisor, Wyz, harnessed 826 insights from peers and experts to help you assess how these Adobe Advertising Cloud use cases fit your Digital Advertising Platform needs.

Based on peer insights

Cuspera recommends Adobe Advertising Cloud for

Use Cases Advertisement , Campaign Management , Engagement Management
Medium Social Media, Promotions
Features SEM, Personalization, SEO
Business Priorities Improve ROI, Acquire Customers, Enter New Markets Internationally Or Locally
Industries Marketing And Advertising, Internet, Research

Frequently Asked Questions(FAQ)

for Adobe Advertising Cloud

What is Adobe Advertising Cloud?

Adobe Advertising Cloud is an Advertising Platform that unifies and automates all media, screens, data, and creativity at scale to deliver a seamless, relevant experience across every channel that engages customers and increases conversion.

What is Adobe Advertising Cloud used for?

Adobe Advertising Cloud is a Digital Advertising Platform Software mainly used by its customers to Improve ROI and Acquire Customers by Advertisement, Campaign Management and Engagement Management .

What are the top features of Adobe Advertising Cloud?

SEM, Personalization and SEO are some of the top features of Adobe Advertising Cloud.

Who uses Adobe Advertising Cloud?

Adobe Advertising Cloud is used by Marketing And Advertising, Internet and Research among other industries.

What are Adobe Advertising Cloud alternatives?

Bannerflow, MNTN Performance TV, Celtra and Amazon Ad Server are popular alternatives for Adobe Advertising Cloud.

Where is Adobe Advertising Cloud located?

Adobe Advertising Cloud is headquartered at 345 Park Avenue, San Jose, CA 95110-2704.

Popular Business Setting

for Adobe Advertising Cloud

Top Industries

  • Marketing and Advertising
  • Internet
  • Research

Popular in

  • Large Enterprise
  • Small Business
  • Enterprise

Peers used Adobe Advertising Cloud to Improve ROI and Acquire customers

Peer and Expert Opinion on Features

for Adobe Advertising Cloud

  • Low
  • Medium
  • High
FEATURES RATINGS AND REVIEWS
SEM

4.25/5 ★

Read Reviews (25)
Personalization

4.75/5 ★

Read Reviews (17)
SEO

4.46/5 ★

Read Reviews (5)
Templates

3.76/5 ★

Read Reviews (5)
Dashboard

4.46/5 ★

Read Reviews (5)
FEATURES RATINGS AND REVIEWS
SEM

4.25/5 ★

Read Reviews (25)
Personalization

4.75/5 ★

Read Reviews (17)
SEO

4.46/5 ★

Read Reviews (5)
Templates

3.76/5 ★

Read Reviews (5)
Dashboard

4.46/5 ★

Read Reviews (5)

IT and Other Capabilities

for Adobe Advertising Cloud

  • Low
  • Medium
  • High
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

4.13/5 ★

Read Reviews (80)
Data Export

3.31/5 ★

Read Reviews (16)
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

4.13/5 ★

Read Reviews (80)
Data Export

3.31/5 ★

Read Reviews (16)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Chat Support

3.48/5 ★

Read Reviews (4)
24/7 Support

3.14/5 ★

Read Reviews (37)
Email Support

3.08/5 ★

Read Reviews (3)
Phone Support

3.08/5 ★

Read Reviews (3)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Chat Support

3.48/5 ★

Read Reviews (4)
24/7 Support

3.14/5 ★

Read Reviews (37)
Email Support

3.08/5 ★

Read Reviews (3)
Phone Support

3.08/5 ★

Read Reviews (3)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

4.24/5 ★

Read Reviews (4)
Analytics

4.58/5 ★

Read Reviews (125)
Custom Reports

4.48/5 ★

Read Reviews (146)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

4.24/5 ★

Read Reviews (4)
Analytics

4.58/5 ★

Read Reviews (125)
Custom Reports

4.48/5 ★

Read Reviews (146)

Software Failure Risk Guidance

?

for Adobe Advertising Cloud

Overall Risk Meter

Low Medium High

Top Failure Risks for Adobe Advertising Cloud

Vendor Profile Details

Company Name

Adobe

Company Website

https://www.adobe.com/#

Year Founded

1982

HQ Location

345 Park Avenue, San Jose, CA 95110-2704

Employees

10001+

Social

Financials

SERIES A