Survey software is a dedicated tool to collect feedback from a sample target audience through online survey forms that provides actionable insights. Additionally, survey software makes it easy to collect and store data and provides comprehensive reports and analytics that helps in decision making.
Surveys can be used for a variety of purposes - customer satisfaction feedback, employee satisfaction feedback, market research, post event feedback, post training feedback, academic progress assessment to name a few. Survey tools provide a library of templates to run any kind of survey. Advanced survey platforms like SurveyMonkey, SurveySparrow provide capabilities like recurring surveys, white labeling, conversational forms, mobile first surveys to name a few.
One can use forms also to run surveys - TypeForm, Google Forms are good examples of such forms. Forms are more broad based and very generic in nature, but they include all features of a survey app like form builder, drop down lists, multiple choice questions and their primary focus is collection of data. Polls are a special type of survey, wherein it is limited to only one question.
Surveys apps help not only in collecting data but also to analyze data and give actionable insights. Survey apps come with support for pre-defined questions.
Most of the survey tools provide a free version which are great to use as a starting point. Most vendors provide free versions for personal use which is great for startups, educational institutions, research students and small businesses. Free versions are typically limited by number of questions, number of responses and number of surveys one can run in a month.
We bring you a selection of best free survey tools for your consideration.
Online Surveys to collect and organize information
Google Forms is a Free online Survey software that allows collecting information from users through surveys and are automatically entered into a spreadsheet. It creates a new survey from a variety of pre-made themes and edit it with others at the same time. It helps to enhance customer relationships, improve internal communications and acquire customers.
It creates a form as easily as creating a document, share forms with an email, a link, or a website, and connect with customers to gain valuable insights. Its real-time collaboration helps to create the form faster and analyses the results together without having to send around multiple versions of the file.
Key features of Google forms are custom forms, drag-and-drop, customize values, reorder questions, add images, videos, and custom logic, real-time response information, automatic summaries and more.
Using Google Forms to collect content from our customers saved me hours of work. I simply set up a questionnaire, sent it to our customers, and saw the responses show up in real-time in a single spreadsheet.Justin Hiltz
Johnny Cupcakes
Vendor: Google
Company Size: 10,001+
HQ Location: 1600 Amphitheatre Parkway, Mountain View, CA 94043, US
Financials: SERIES A
Online Survey Software to create and send surveys
SurveyMonkey is a cloud-based survey tool that helps users create, send and analyze surveys. It enables to ask pointed questions, get them to the right respondents and give insight from the data through accurate analysis.
SurveyMonkey helps users reduce data bias by using questions, page, block and order randomization. It provides users with multiple question types including video, matrix, rating, star, slider, A/B testing and ranking questions. Users can personalize the respondent experience with advanced survey logic, branching, question and page skip logic and advanced piping. Users can use survey templates or access question banks to prepare surveys.
SurveyMonkey allows users to customize their surveys by adding logos, themes and corporate colours. Users can run customer satisfaction surveys to get feedback on products and services, and they can send employee engagement surveys to understand employee satisfaction within the company. The tool allows users to send surveys and check on results from a mobile device.
Our scholarship application process used to be really cumbersome, but with SurveyMonkey Apply, it's incredibly simple for applicants and reviewers, and our staff has saved a ton of time.Megan Nuttelman
Program Officer
The Summit Foundation
Vendor: Surveymonkey
Founded: 1999
Company Size: 501-1000
HQ Location: 1 Curiosity Way San Mateo, California 94403 United States
Financials: PRIVATE
Software to build people-friendly forms and surveys
Typeform is a software platform for building people-friendly forms and surveys, transforming questions into a conversational flow that ensures better responses and completion rates. It can be used by Sales and Marketing teams to attract new customers, by writers, designers and content creators, amongst others.
Typeform provides a sleek user interface that combines custom layouts and themes, and questions brought to life by photos and videos from the photo and video libraries provided with the software.
The question build-up is assisted by conditional logic which prompts for the right questions to be asked in the right sequence ensuring a conversational flow to the questionnaire. Forms can be built from the templates provided or custom built. Integrations are provided with all the popular business tools current, in addition to reports for tracking results.
Form builders are as old as the web, but Typeform elevates the medium substantially.Johnny Rodgers
Product Architect
Slack
Vendor: Typeform
Founded: 2012
Company Size: 101-250
HQ Location: Barcelona
Financials: SERIES B
SurveySparrow | Online Survey Platform
SurveySparrow Enterprise Survey Software is a Feedback Management tool for a complete omnichannel experience management platform. It offers both conversational as well as a form-like output, increasing survey completion rates by 40%. SurveySparrow caters to businesses of all sizes, from SMBs to enterprises, helping them optimize their Customer Experience, Employee Experience, and User Experience processes. It helps to enhance customer relationships, scale best practices, and acquire customers.
It helps to drive customer loyalty, grow the business with a continuous feedback loop using NPS, evaluate performance, the complete 360 degree way, and provide a hassle-free survey experience to the clients using an offline survey app.
Its features include creating conversational surveys with higher response rates, personalize and build smart surveys using conditional logic branching, White-label the surveys and maintain brand identity, collect omnichannel feedback easily, analyze data and gain rich insights with SurveySparrow’s real-time reporting module, and more.
This is a very young Saas company, but it is evident they are on to something here. They are creating a survey tool with *engagement* being the highest priority, which if you think about it, is really the #1 thing that matters when using the survey method.Peter Vogopoulos
Executive Coach and Business Advisor
Exceeding Limits
Vendor: SurveySparrow
Company Size: 11-50
HQ Location: 340 S Lemon Ave #9091, Walnut, CA 91789, US
Financials: PRIVATE
Free Online Community Software Platform | QuestionPro
QuestionPro Survey is an online survey software to create surveys and questionnaires in minutes and also enable researchers to analyze and view the results. It helps to manage risks, scale best practices and improve digital and social presence.
It’s an enterprise platform with high-end features to satisfy any business need and provides market research insights required. It also captures feedback surveys across every customer interaction and brings an integrated solution that produces culture, engagement and data to be acted upon.
Some of its features include unlimited surveys, questions and responses, advanced logic and piping, schedule automatic remainders for survey respondents, Salesforce integration, offline data collection, enterprise security and collaboration and many more.
QuestionPro is a great online survey software and allows us to make complex questions simple. Plus, they return my emails at all hours.Travis Bouck
Executive Director Marketing
Honeywell Global
Vendor: QuestionPro
Founded: 2002
Company Size: 251-500
HQ Location: 9450 SW Gemini Dr #62790 Beaverton, OR 97008-7105 USA
Financials: PRIVATE
Actionable survey data with advanced data management and enterprise online survey software
Sogolytics is a Comprehensive and Secure Experience Management Platform that creates surveys to measure employee engagement and customer experience, collect product feedback, and conduct market research. It helps to enhance customer relationships, and acquire customers.
Sogolytics assists in predicting and mitigating issues before they are escalated. It collects data from key interactions to educate experience holes and trouble spots enhancing customer and employee experience to improve brand loyalty, predict churn, and grow the business. It additionally improves customer retention by closing the loop with an integrated case management system and delivers powerful insights, from segmentation to sentiment analysis.
Some of its features include the collection of customer feedback at every touchpoint, tackling the challenges of recruiting and retention, offering engaging survey design, multi-channel distribution, and complete analytics, creating and launching self-scoring quizzes in minutes and gaining instant insights and more.
We use surveys to listen to the “collective voice” of many groups in our community, but we don’t have emails for everyone. The Survey Access Codes feature allowed us to invite a sample of our residents through postal mail and maintain survey integrity with unique passwords. It worked beautifully!Karen Derby
Director of Communications
Bay Village Schools, Ohio
Vendor: Sogolytics
Founded: 2013
Company Size: 251-500
HQ Location: 2291 Wood Oak Drive, Suite 300, Herndon, VA 20171
Financials: PRIVATE
Customer feedback tool to understand the prospects better
Survicate is an all-in-one Customer Feedback, Survey and NPS Software that helps businesses capture more customer feedback, deliver a better customer experience and attitudes towards the product. It helps to collect valuable customer insights and boost growth by increasing customer satisfaction and discovering growth opportunities. It is designed for small and midsize businesses.
It offers solutions like targeted website surveys, user-initiated feedback widgets, one-click email surveys, NPS email surveys and questionnaires. It integrates with analytical, CRM and marketing automation platforms like Google Analytics, HubSpot, Intercom, Pardot, MailChimp, and Salesforce. This allows combining all data in one place and use it to improve the performance of marketing and sales teams.
Key features of Survicate are email embedded surveys, predict business growth with all channels NPS surveys, run conversational surveys in intercom messenger, manage customer feedback from multiple sources and many more.
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Survicate helped us identify why customers don’t purchase a logo, this allows us to address their individual needs and increase our purchase conversion rate. In overall calculation for every dollar spent on a Survicate subscription, we generate about $25 in additional revenue from our customers.Michael Irvine
Head of Marketing
Looka
Vendor: Survicate
Company Size: 11-50
HQ Location: ulica Przyrynek 14, Warsaw, MA 00-219, PL
Financials: SEED
Survey Software to experience the craft of survey creation.
Zoho Survey is a Survey Software - online survey and questionnaire creation software to collect data for customer satisfaction, feedback, business and research.
Zoho Survey provides users with a wide selection of built-in reports and interactive charts to help them analyze and comprehend the survey results and derive intelligent, actionable insights.
Zoho Survey is designed to make survey creation and administration easy and painless. The system comes loaded with pre-built survey templates so you can create and conduct online surveys within minutes. You also have the option to produce a more custom template for more specific audiences and results
I chose Zoho Survey because it is simple, direct, user-friendly and affordable.Peggy Deamer
Assistant Dean
Yale University
Vendor: Zoho Corporation
Founded: 1996
Company Size: 1001-5000
HQ Location: 4141 Hacienda Drive, Pleasanton, California 94588, USA
Financials: PRIVATE
Survey App to create mobile-friendly surveys with ease
SurveyLegend is an Online Survey Management Software that creates custom, interactive surveys, forms, questionnaires, and polls on any device. It enables users to create mobile-friendly surveys, manage survey questionnaires, customize questions and track responses.
SurveyLegend equips users with a useful drag and drop editor, allowing users to add, edit and remove survey content easily. Also provides users with over 70 pre-designed themes which users can utilize to create attractive surveys, facilitates customizable branding by enabling users to upload custom backgrounds, logos and images. It can share their surveys on Social media platforms like Facebook, Twitter, Linked In and Google+ as well as embed their surveys directly onto their websites or blogs.
Some of its features include creating surveys however and wherever the user wants, engaging respondents by using visual surveys, designing smarter surveys, forms or polls, using logic and branching, sharing surveys, and more.
Vendor: SurveyLegend
Company Size: 1-10
HQ Location: Hamngatan 4, Malmö, Skåne 211 22, SE
Financials: PRIVATE
Online Survey Tools for creation and sharing of surveys online supporting feedback management and user experience
Survey Planet is an online survey tool that allows users to create and design surveys, share them online, and review results. It enables more targeted survey responses from a pre-screened pool of qualified participants.
It collects qualitative and quantitative data, learns what customers want, effortless participant outreach, reaches customers through social media, gathers team feedback, finds out what's working and what isn't, and more. All SurveyPlanet users get unlimited surveys, unlimited questions per survey, and unlimited survey responses, with great features like Facebook and Twitter integration and embedded surveys built right in. SurveyPlanet Pro users enjoy additional tools including CSV exporting, custom theme creation, and non-branded surveys.
Some of its features include unlimited surveys, unlimited survey questions, unlimited responses, SSL security, no data-mining or information selling, anonymous data and responses, over 90 pre-written surveys, basic survey themes and more. Survey planet Pro features include surveys and responses, never deleted, export survey results in PDF, CSV, or JSON, printable surveys, printable survey results, opening and closing images and more.
This is the easiest survey service I’ve ever seen! I love it! Branching is easy, copying multiple questions at once is fabulous, moving questions…it is all far above the industry standard.Pam Albertson
Vendor: Survey Planet
Company Size: 2-10
HQ Location: 578 Washington Blvd. #807, Marina Del Rey, CA 90292, US
Financials: NA
