Workday
- Information Technology And Services
- Very Large
Pleasanton, USA
Workday used Integrate’s Demandbase integration to automate account-list activation. Before, the team spent many hours managing lists by hand and... updating spreadsheets. With the integration, Workday now syncs Demandbase account signals directly into Integrate. This saves 10–15 hours per account list every month. Campaign targeting is more accurate, and manual work is reduced.
PeerSpot
- Information Technology And Services
- Medium
San Francisco, USA
Integrate helped PeerSpot cut lead acceptance cycles by 30-50%. PeerSpot reduced manual rework and operations time by up to 70%.... The platform automated lead validation, standardization, and delivery for publishers. PeerSpot now delivers leads in buyer-required formats, reducing billing disputes and speeding up cash flow. The team eliminated manual mapping and improved reporting, leading to higher customer budgets year-over-year.
Iron Mountain
- Information Technology And Services
- Very Large
Boston, USA
Integrate Demand Acceleration Platform helped Iron Mountain grow its marketing pipeline by 5x. The team eliminated 84 hours of lead-processing... work each month. Lead follow-up time dropped from 9 days to under one day. MQL conversion rates jumped from 6% to 22%. Iron Mountain now standardizes campaign parameters and automates lead verification, saving time and improving lead quality.
Global B2B technology company (events leader)
- Information Technology And Services
- Very Large
Integrate’s Unified Lead Management Platform helped a global B2B technology company cut lead activation time from up to three days to just 10 minutes. The company runs... about 400 in-person events yearly and struggled with slow, manual lead intake and inconsistent data. Integrate standardized the intake process, allowing regional teams to upload and activate leads quickly. The new workflow eliminated manual errors and improved data quality. Teams now spend less time on list management and more on follow-up, boosting pipeline momentum.
Commvault
- Information Technology And Services
- Large
Tinton Falls, USA
Commvault used Integrate’s Demand Orchestration Software to expand its content marketing beyond its own website. The team automated third-party site... management, lead verification, and data import, saving time and resources. With Integrate, Commvault increased its marketing-attributed closed deals by 21%. The company also improved close rates by over 15% and reduced digital spend by 23%. Integrate’s analytics helped Commvault optimize content performance across channels.
Iron Mountain
- Information Technology And Services
- Very Large
Boston, USA
Integrate Demand Acceleration Platform helped Iron Mountain grow its marketing pipeline by over 5x. The platform automated lead verification, deduplication,... and delivery, saving up to 84 hours per month in lead processing. Lead follow-up time dropped from 9 days to under one day, and MQL conversion rates rose from 6% to 22%. Iron Mountain now standardizes campaign setup and vendor management, boosting lead quality and volume. The team can focus on strategic work and scale results efficiently.
Commvault
- Information Technology And Services
- Large
Tinton Falls, USA
Commvault used Integrate’s Demand Orchestration Software to improve its content marketing. The software helped automate third-party content management and lead... data verification. Commvault could measure all content campaigns in one place. This made it easier to see what worked and what didn’t. As a result, Commvault increased conversion rates, deal size, and marketing-attributed revenue while reducing costs and resource use.
Integrate helped F5 improve demand operations. Jess Kao, Senior Director at F5, shares her experience in this video case study.... The platform supported better lead management and data quality. F5 used Integrate to drive more actionable leads. This improved their marketing pipeline. The case highlights benefits for marketing operations and demand generation.
F5 uses Integrate to improve demand operations. Jess Kao, senior director at F5, shares her experience in a video case... study. She explains how Integrate helps manage leads and streamline marketing processes. The solution supports better lead management and data accuracy. F5 benefits from more efficient marketing operations with Integrate.
Integrate helped Tenable improve growth marketing operations. Matt Mullin, senior director at Tenable, shares his experience in a video case... study. The focus is on making lead data marketable to drive pipeline. Integrate's platform supports actionable leads for marketing teams. The solution aims to boost demand generation and marketing operations. Tenable uses Integrate to enhance lead quality and marketing results.
Genesys
- Information Technology And Services
- Large
Integrate helped Genesys improve digital marketing operations. Jen Erickson, senior director of digital marketing, shares her experience in a video... case study. The platform enabled Genesys to manage lead data more effectively. This led to better pipeline results. Integrate supports actionable leads for marketing teams.
Integrate helped Ivanti improve their marketing ROI. Leslie Alore, global vice president of growth marketing, shared how her team mapped... personalized journeys and engaged prospects at the right touchpoints. They reduced their tech stack and used better technologies. This approach improved their sales and marketing data program. Ivanti saw better results from their marketing efforts.
Integrate Demand Orchestration Software helped Commvault improve its content marketing. Commvault used the software to automate third-party content management and... lead data processes. This made it easier to reach more buyers and measure campaign results. The team saved time and resources by automating manual tasks. Commvault increased conversion rates, deal size, and marketing-attributed revenue. The software gave Commvault a clear view of which channels worked best.
Computer Software Case Studies and Customer Success Stories with Integrate Demand Acceleration Platform
Aval Ara (Tax Compliance Software Provider)
- Computer Software
- Large
USA
Integrate’s Pipeline Integrity Platform helped Aval Ara, a tax compliance software provider, save over 3,000 hours of SDR time by filtering out more than 40% of bad leads. The marketing team... regained 288 hours per month by automating demand generation tasks. Lead follow-up time dropped from days to almost immediate. The CRM stayed clean, with fewer incomplete, duplicate, or invalid records. The team could quickly test new vendors and optimize campaigns, improving lead quality and campaign insights.
Global Enterprise Software Company
- Computer Software
- Very Large
Lead Factory by Integrate cut lead processing time from 3-7 days to just 10 minutes for a global enterprise software company. The team automated... manual steps like cleaning, enrichment, and deduplication of event leads. This reduced post-event follow-up delays from a week to same-day readiness. Four manual steps became one governed workflow. Marketers now spend more time on event recap and follow-up, not spreadsheet cleanup.
Integrate’s Pipeline Integrity Platform helped Avalara save over 3,000 hours of SDR time by filtering out 40% of low-quality leads. The marketing team... automated demand generation tasks, regaining 288 hours per month and speeding up lead follow-up. Integrate improved lead data quality, reduced junk data in the CRM, and enabled faster campaign launches. The platform provided visibility into campaign performance and integrated content syndication with ABM programs. Avalara’s marketing and sales teams now work more efficiently and focus on revenue growth.
Integrate Demand Cloud helped Avalara automate demand generation. The team saved over 3,000 hours of SDR time by filtering out... more than 40% of bad leads. Marketing regained 288 hours per month by automating tasks like lead management and data cleaning. Lead follow-up time dropped, and data quality improved. Avalara gained better campaign insights and efficiency for their ABM programs.
Computer & Network Security Case Studies and Customer Success Stories with Integrate Demand Acceleration Platform
Trend Micro
- Computer & Network Security
- Very Large
Tokyo, Japan
Trend Micro used Integrate’s demand orchestration software to connect top-funnel demand programs with Marketo. The marketing team automated lead verification... and data standardization, reducing lead follow-up time by 24 hours and saving over 25 hours per month on manual tasks. This automation gave them a single view of lead sources and campaign performance. As a result, Trend Micro achieved a 6x boost in revenue pipeline and improved campaign optimization.
Trend Micro
- Computer & Network Security
- Very Large
Tokyo, Japan
Integrate’s demand orchestration software helped Trend Micro speed up lead processing. The team automated lead verification and delivery into Marketo,... cutting follow-up time from over a week to immediate. Trend Micro gained a single view of all lead sources and channels. Content syndication became a top driver of pipeline value. The marketing team now spends less time on manual tasks and more on strategy.
Integrate’s demand orchestration software helped Trend Micro connect top-funnel demand programs to Marketo. The marketing team automated lead verification and... import, cutting manual processing time and reducing lead follow-up from over a week to instant. They gained a single view to analyze lead sources and content performance. Content syndication became a top driver of pipeline, second only to events. Trend Micro saw a 6x year-over-year increase in sales opportunity influence while using fewer resources.
Marketing and Advertising Case Studies and Customer Success Stories with Integrate Demand Acceleration Platform
ROI·DNA
- Marketing And Advertising
- Small
San Francisco, USA
ROI·DNA used Integrate to manage demand programs for many clients. They cut onboarding time from weeks to hours. The agency... moved from manual, client-by-client workflows to a single operating layer. This made it easier to deliver clean leads to client MAPs and CRMs in minutes. Integrate also gave ROI·DNA better visibility into campaign ROI and revenue. The flexible PayGo model reduced risk and matched agency billing needs.
Integrate Demand Acceleration Platform helped Lynchpin Media fix manual lead processes. The platform automated data cleaning and lead delivery. Lynchpin... Media delivered 30 percent more leads in one year with no extra staff. The team saved time and reduced lead rejections. Business grew 100 percent last year and 300 percent this year. The company expanded into new markets using the same team size.
Integrate Demand Acceleration Platform helped Harland Clarke fix manual data processing and improve demand generation. The team used Integrate to... connect and clean lead data, making it easier to track results and boost efficiency. Within six months, Harland Clarke increased opportunities by 240% and saw more sales qualified leads. The platform also improved content strategy and partner relationships. Real-time data allowed the team to optimize campaigns quickly and make better decisions.
Media Production Case Studies and Customer Success Stories with Integrate Demand Acceleration Platform
a global B2B media organization
- Media Production
- Medium
Integrate’s Universal Lead Management Platform helped a global B2B media organization deliver 30% more leads in one year. The company did... not need to hire more staff to achieve this growth. Integrate eliminated manual work and reduced lead rejections. Teams became happier and more efficient. The platform enabled expansion into new global regions and improved lead quality for clients.
Integrate’s Universal Lead Management Platform helped Lynchpin Media deliver 30% more leads in one year. The company automated lead cleaning,... deduplication, and delivery, reducing manual work and errors. Team morale improved as staff shifted from data tasks to client conversations. Lynchpin Media expanded into new regions without hiring more staff. Lead quality increased, and client feedback became more positive.
Financial Services Case Studies and Customer Success Stories with Integrate Demand Acceleration Platform
A leading provider of personal and business payment solutions
- Financial Services
- Large
Integrate's lead and data management platform helped a leading financial services provider boost opportunities by 240%. The company struggled with... manual data processing and fragmented demand generation. Integrate enabled them to connect data across channels, improve lead quality, and measure results in real time. Within six months, they saw more sales-qualified leads and better partner relationships. The marketing team now uses data-driven insights to refine campaigns and drive pipeline growth.
Integrate’s lead and data management platform helped Harland Clarke, a leading financial services provider, increase opportunities by 240%. The marketing team... automated manual data processes and improved data quality. They gained real-time insights into content and partner performance. Within six months, they saw a significant rise in sales-qualified leads. Integrate enabled better segmentation, targeting, and campaign optimization.
Information Services Case Studies and Customer Success Stories with Integrate Demand Acceleration Platform
Wolters Kluwer Tax & Accounting
- Information Services
- Very Large
Alphen aan den Rijn, Netherlands
Integrate helped Wolters Kluwer Tax & Accounting automate content syndication lead management. Lead quality improved by over 25% by rejecting... non-marketable leads before they reached Pardot. The team saved more than 50 hours per week by eliminating manual lead processing. Sales teams received leads in near-real time, speeding up follow-up and boosting pipeline impact. Marketing rebuilt trust with sales and drove a 27% increase in marketing-attributed pipeline.
Integrate Demand Acceleration Platform helped Iron Mountain standardize campaign processes and automate lead management. The team saved up to 84... hours per month by eliminating manual lead processing. Lead follow-up time dropped from 9 days to under one day. MQL conversion rates increased from 6% to 22%. Iron Mountain grew its marketing-attributed pipeline by more than 5x using Integrate.
Pharmaceuticals Case Studies and Customer Success Stories with Integrate Demand Acceleration Platform
Global Life Sciences Organization
- Pharmaceuticals
- Large
Integrate Demand Acceleration Platform helped a global life sciences company double its event leads. The company struggled with paper forms,... poor data quality, and slow follow-up after 100+ events each year. Integrate DAP replaced manual processes with digital forms and a centralized dashboard. The marketing team now collects accurate data, acts on leads faster, and ensures sales gets clean contact info. The switch improved lead capture and data quality at every event.
A global life sciences organization
- Pharmaceuticals
- Large
Integrate Demand Acceleration Platform helped a global life sciences organization double event leads. The company replaced paper forms with digital... lead capture at over 100 events each year. They achieved 99% accurate data collection and centralized all leads in one dashboard. The marketing team now acts quickly on follow-ups and sample requests. Sales receives clean, complete contact data after every event.
Integrate studied how lead data quality affects sales and marketing alignment. The study interviewed 30 sales professionals. It found that... poor data causes problems like inconsistency and mismatched ideal customer profiles. Good data builds trust and helps teams work together. 82% of those interviewed said accurate, well-vetted information is very important. Better data can help sales and marketing teams get stronger results.
Integrate Demand Acceleration Platform helped Promega replace paper forms for event lead capture. Promega struggled with poor data quality and... hard-to-read handwriting at over 100 events each year. The platform offered customizable forms and centralized lead management. Promega achieved 99% accurate data collection at every event. They also doubled the number of leads captured and improved response speed to customer requests.
