Outbrain Overview

Outbrain leverages AI prediction technology to connect businesses with engaged audiences, enhancing marketing and publisher outcomes. By processing over a billion engagement signals each minute, Outbrain provides advertisers with precise audience targeting capabilities. This data-driven approach ensures accountable results throughout the marketing funnel, offering dependable monetization and deeper audience engagement. Businesses benefit from Outbrain's ability to predict user engagement, driving impactful connections with audiences. Trusted by industry leaders, Outbrain stands out in content marketing, delivering measurable success and insights that help advertisers optimize their strategies.

Use Cases

Customers recommend Advertisement, Content Management, Communication Management, as the business use cases that they have been most satisfied with while using Outbrain.

Other use cases:

  • Engagement Management
  • Social Media Management
  • Generation Of New Leads
  • Digital Marketing
  • Media Buying
  • Proposal & Quote Management
  • Public Relations
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Business Priorities

Acquire Customers and Build Brand Awareness are the most popular business priorities that customers and associates have achieved using Outbrain.

Other priorities:

  • Increase Sales & Revenue
  • Improve Brand Engagement
  • Improve ROI
  • Scale Best Practices
  • Enter New Markets Internationally Or Locally
  • Enhance Customer Relationships
  • Improve Digital And Social Presence
  • Increase Customer Life Time Value
  • Improve Efficiency
  • Grow Market Share
  • Establish Thought Leadership
  • Launch New Products
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Outbrain Use-Cases and Business Priorities: Customer Satisfaction Data

Outbrain works with different mediums / channels such as Social Media. Promotions. User Generated Content etc.

Outbrain's features include SEM, Dashboard, Personalization, etc. and Outbrain support capabilities include 24/7 Support, AI Powered, Chat Support, etc. also Outbrain analytics capabilities include Analytics, and Custom Reports.

Reviews

"We are confident that our publishers will creat lasting relationships with readers and increase revenue opportunities as a result of this partnership." - Placido Balmaseda

Outbrain, Outgrow, Renderforest Video, InVideo, TelemetryTV, etc., all belong to a category of solutions that help Content Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Outbrain connects businesses with engaged audiences using AI prediction technology. Better marketing and publisher results are driven by this approach.

Popular Business Setting

for Outbrain

Top Industries

  • Marketing and Advertising
  • Pharmaceuticals
  • Retail

Popular in

  • Mid Market
  • Small Business
  • Enterprise

Outbrain is popular in Marketing And Advertising, Pharmaceuticals, and Retail and is widely used by Mid Market, Small Business, and Enterprise.

Outbrain Customer wins, Customer success stories, Case studies

How can Outbrain optimize your Content Management Workflow?

What Are the key features of Outbrain for Communication Management?

What Are the key features of Outbrain for Engagement Management?

How does Outbrain facilitate Social Media Management?

63 buyers and buying teams have used Cuspera to assess how well Outbrain solved their Content Marketing needs. Cuspera uses 2020 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Content Marketing needs.

CUSTOMERS TESTIMONIALS
Outbrain testimonial

Placido Balmaseda

General Director

WEMASS

We are confident that our publishers will creat lasting relationships with readers and increase revenue opportunities as a result of this partnership. Testimonial By Placido Balmaseda
Outbrain testimonial

De Barros Marcio

Head of Programmatic

Opera Ads

Outbrain has proven to be a leader in the native advertising space by joining forces, our partnership with outbrain allows us to connect with consumers on a wider scale. Testimonial By De Barros Marcio
Outbrain testimonial

Fran Wills

CEO of the

Local Media Consortium

Our mission is to support quality journalism by helping local media companies of all sizes have access to best-in-class business and technology platforms. Partnering with Outbrain is a natural synergy. Testimonial By Fran Wills
CUSTOMERS TESTIMONIALS
Outbrain testimonial

Placido Balmaseda

General Director

WEMASS

We are confident that our publishers will creat lasting relationships with readers and increase revenue opportunities as a result of this partnership. Testimonial By Placido Balmaseda
Outbrain testimonial

De Barros Marcio

Head of Programmatic

Opera Ads

Outbrain has proven to be a leader in the native advertising space by joining forces, our partnership with outbrain allows us to connect with consumers on a wider scale. Testimonial By De Barros Marcio
Outbrain testimonial

Fran Wills

CEO of the

Local Media Consortium

Our mission is to support quality journalism by helping local media companies of all sizes have access to best-in-class business and technology platforms. Partnering with Outbrain is a natural synergy. Testimonial By Fran Wills

Victoria's Secret - Retail

Teads helped Victoria's Secret boost sales of its mist and lotions in Peru. The campaign used Teads Pixel and smart targeting to drive over 7,400 high-quality visits and more than 1,000 cart addition...s. The landing rate hit 65%, well above the 45% benchmark. Average time on site rose by 50% to 1.3 minutes. Victoria's Secret saw strong engagement and increased sales from this digital advertising strategy.

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Nestlé - Food & Beverages

Teads powered Nestlé’s “The Perfect Combination” omnichannel campaign in Mexico. The campaign used AI, CTV video, In-Read ads, and interactive formats to boost awareness for Coffee Mate and Nescafé. ...Results included 89% viewability for In-Read, 100% for CTV, and a 9.05% increase in ad recall for CTV Native. Teads’ tools helped Nestlé connect with coffee lovers and set a new standard for brand recall measurement in Latin America.

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Nespresso - Food & Beverages

Teads helped Nespresso boost its Vertuo Mexico campaign. The campaign used contextual targeting and high-impact ad formats. Nespresso saw a 1.07% CTR, 8-point lift in purchase intent, and 6-point inc...rease in ad recall. The campaign's carbon score was 274g, well below the 514g benchmark. Nespresso reached targeted audiences and improved brand recall with Teads' platform.

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Detroit Pistons - Sports

Teads helped the Detroit Pistons boost ticket sales with a performance-driven ad campaign. The campaign used Teads Studio creative, predictive targeting, and premium media inventory. The Pistons saw ...a 453% increase in impressions and a 3.7x return on ad spend. CPM efficiencies improved by 83%. The campaign achieved a 3.7% conversion rate for ticket sales.

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Air France - Transportation/Trucking/Railroad

Teads CTV Native helped Air France boost brand awareness in the U.S. The campaign used smart TV home screen ads for high visibility. Air France saw a 22% rise in intention to recommend, a 31% boost i...n quality perception, and a 24% increase in safety perception. The campaign built trust and loyalty with premium digital advertising. Teads' measurement confirmed strong results for Air France.

Read more →

LikeItMedia - Marketing And Advertising

Outbrain Direct Response helped LikeItMedia, a German native performance agency, scale e-commerce campaigns. LikeItMedia spent over $7K daily and reached $115K monthly campaign spend, achieving more ...than 5,000 total sales. The Outbrain team provided key metrics, introduced a top e-commerce manufacturer, and built a long-term partnership. LikeItMedia praised the smooth collaboration and ongoing support from Outbrain.

Read more →

Outbrain 2023 Recap

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Frequently Asked Questions(FAQ)

for Outbrain

What is Outbrain?

Outbrain is a Content Marketing Software. Outbrain is a content discovery platform designed to connect marketers, publishers and consumers around the globe. It works by drawing data-driven connections between interests and actions.

This native advertising platform allows users to create ad campaigns and use a set of complex algorithms to organically personalize content in order to be featured on premium media sites. Content such as videos, articles and infographics from different industries are accepted, including technology, fashion, business, politics, literature, science and more.

Outbrain has a user-friendly interface that provides real-time updates and reporting. It has a detailed activity dashboard from where users can track, manage and optimize campaigns through real-time data and analytics.

What is Outbrain used for?

Outbrain is a Content Marketing Software mainly used by its customers to Acquire Customers and Build Brand Awareness by Advertisement, Content Management and Communication Management .

What are the top features of Outbrain?

SEM, Dashboard and Personalization are some of the top features of Outbrain.

Who uses Outbrain?

Outbrain is used by Marketing And Advertising, Pharmaceuticals and Retail among other industries.

What are Outbrain alternatives?

Outgrow, Renderforest Video, InVideo and TelemetryTV are popular alternatives for Outbrain.

Where is Outbrain located?

Outbrain is headquartered at 111 W 19th St, 3th floor, New York, 10011, US.
lightning

Peers used Outbrain for advertisement and content management

Outbrain Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.77/5

Read Reviews (2)
Analytics

3.76/5

Read Reviews (64)
Custom Reports

3.42/5

Read Reviews (238)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.77/5

Read Reviews (2)
Analytics

3.76/5

Read Reviews (64)
Custom Reports

3.42/5

Read Reviews (238)

Software Failure Risk Guidance

?

for Outbrain

Overall Risk Meter

Low Medium High

Top Failure Risks for Outbrain

Outbrain Inc News

M&A

Fitch downgrades Teads to "CCC+" amid merger integration challenges

Fitch Ratings downgraded Teads Holding Co. to 'CCC+' due to significant merger integration delays with Outbrain, impacting their 2025 EBITDA targets. The downgrade reflects Teads' failure to achieve its projected $180 million EBITDA, with expectations now at $80 million. Despite these challenges, Teads maintains adequate liquidity, with $238 million available, including cash and a revolving credit facility.

Financial

Teads Holding Co. Announces Third Quarter 2025 Results - GlobeNewswire

Teads Holding Co. reported its third-quarter 2025 financial results, showing a 42% increase in revenue to $318.8 million, driven by acquisitions and favorable currency effects. Despite a net loss of $19.7 million, the company saw significant growth in Connected TV revenue and cross-selling efforts. Teads plans strategic measures to enhance growth and profitability, including restructuring its go-to-market organization.

Financial

Teads Holding Co. Announces Third Quarter 2025 Results

Teads Holding Co. reported a 42% increase in revenue for Q3 2025, reaching $318.8 million, driven by acquisitions and favorable currency effects. Despite a net loss of $19.7 million, the company saw significant growth in its Connected TV segment and cross-selling activities. Teads also launched the CTV Performance globally and secured new partnerships with TCL and Google TV, enhancing its cross-screen advertising capabilities.

Executive

Teads names Fernando Tassinari LATAM Managing Director | TEAD Stock News

Teads appointed Fernando Tassinari as Managing Director of LATAM, effective October 29, 2025. With over 20 years of experience in digital advertising, Tassinari will lead Teads' strategy in Latin America, focusing on market consolidation, performance business growth, and cultural development. This appointment underscores Teads' commitment to expanding its presence and strengthening its leadership in the region.

Outbrain Inc Profile

Company Name

Outbrain Inc

Company Website

https://www.outbrain.com/

Year Founded

2006

HQ Location

111 W 19th St, 3th floor, New York, 10011, US

Employees

501-1000

Social

Financials

PRIVATE