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Apparel & Fashion Case Studies and Customer Success Stories with URLgenius
Rent the Runway
- Apparel & Fashion
- Medium
New York, USA
Rent the Runway used URLgenius to fix a problem with Instagram links in their email campaigns. Before, users with the... Instagram app were sent to the mobile website, causing high drop-off rates. With URLgenius deep linking, the links now open directly in the Instagram app. This change led to a dramatic increase in Instagram followers and higher engagement. The solution was easy to use and required no technical resources.
URLgenius helped Rent the Runway boost app downloads and user engagement. The marketing team used URLgenius deep linking to direct... users to the right app or web page. This solution required no technical resources and was easy to implement. The result was a significant increase in app downloads and re-engagement. URLgenius links are now a key part of Rent the Runway's mobile marketing.
Rent the Runway used URLgenius to boost Instagram followers and engagement. Before, users clicking Instagram links in emails landed on... the mobile web and faced login barriers. This caused many to abandon the process. With URLgenius deep links, users now go straight to the Instagram app, skipping web logins. The company saw a dramatic rise in followers and engagement after each campaign. Inspired by these results, Rent the Runway expanded deep linking to promote their own app downloads.
Internet Case Studies and Customer Success Stories with URLgenius
SEOMoz
- Internet
- Medium
Seattle, USA
SEOMoz tested how a tweet impacts organic search rankings. They shared a link on Twitter and tracked the effect on... ranking positions. The case study highlights the volume of link clicks from the tweet. It shows a direct connection between social signals and SEO performance. The results suggest tweets can influence search visibility.
URLgenius helped Military. com boost mobile app engagement for its 10 million members. The marketing team needed deep links in...newsletters to open the right app, not just the mobile website. Pure Oxygen Labs added a feature to URLgenius so links could target specific Military.com apps. The solution worked for both Android and iOS after technical guidance. Now, Military.com can drive users to over 200,000 pages of content from email and marketing campaigns.
Military. com used URLgenius from Pure Oxygen Labs to boost mobile app engagement. The team wanted newsletter links to open...the right app, not just the website. URLgenius let them create deep links that work for both iOS and Android. Pure Oxygen Labs added a feature so managers could pick which app to open. After technical help, links opened articles directly in the app. Now, 10 million members can access over 200,000 pages from email and marketing links.
Retail Case Studies and Customer Success Stories with URLgenius
A large online retailer
- Retail
- Large
Trending Search Links by Pure Oxygen Labs helped a large online retailer boost holiday sales. The retailer needed a fast,... automated way to use customer search phrases for better shopping and SEO. Pure Oxygen Labs added trending product links to category pages with simple Javascript. Conversion rate jumped 300%. Average order value rose 68%. Bounce rate dropped 52%. Session duration increased 116%. SEO improved for 25% of phrases.
Trending Search Links by Pure Oxygen Labs helped a large online retailer boost holiday sales. The retailer added trending product... links to category pages using a simple Javascript code. Shoppers clicked these links, leading to a 300% increase in conversion rate. Average order value rose by 68%. Bounce rate dropped by 52%. Session duration went up by 116%. SEO improved for 25% of search phrases.
Utilities Case Studies and Customer Success Stories with URLgenius
We Energies
- Utilities
- Large
We Energies used Pure Oxygen Labs' mobile SEO and clickstream optimization to solve mobile search visibility issues during power outages. They targeted local,... non-brand keywords and launched regional landing pages for over 300 communities. During a major outage, mobile traffic surged 900%, with 75% of total website visits from mobile devices. Over 50% of targeted municipalities ranked on Google's first page for outage queries. This improved customer access and is expected to lower call center costs.
We Energies partnered with Pure Oxygen Labs to improve mobile SEO during power outages. The company faced a challenge as... customers searched for outage info on smartphones, but could not easily find hotline numbers or updates. They implemented local SEO, SEM, and mobile clickstream optimization to target over 300 communities. During a major outage, mobile traffic rose 900%, with 75% of website visits from mobile devices. Over half of targeted municipalities ranked on Google's first page for outage queries.
Entertainment Case Studies and Customer Success Stories with URLgenius
JibJab
- Entertainment
- Medium
URLgenius helped JibJab increase app downloads and engagement. JibJab wanted to move website users to their iOS and Android apps... for higher engagement. The marketing team used URLgenius deep linking to send users directly to the right app store, skipping the landing page. This change led to a dramatic increase in app visits and downloads. URLgenius also made tracking and analytics easier for JibJab's marketing team.
JibJab used URLgenius to boost app downloads and engagement. The marketing team wanted to send users straight to the right... app store, skipping a landing page. URLgenius let them create one smart link for both iOS and Android. The tool was easy to use and needed no technical help. After launch, JibJab saw a big jump in app visits and downloads. URLgenius also gave them simple tracking for app store visits.
URLgenius helped Social Lab boost Amazon conversion rates by up to 450% for a global healthcare brand. The challenge was... low conversion from Facebook ads due to links opening the Amazon mobile website instead of the app. Social Lab used URLgenius deep linking to direct users to the Amazon app, where login is persistent. A/B testing showed a 250% to 450% increase in conversion. Social Lab now uses URLgenius for campaigns in multiple regions.
URLgenius helped Social Lab boost Amazon conversion rates by up to 450% for a global healthcare brand. Social Lab used... URLgenius deep linking to send Facebook ad clicks directly to the Amazon app, not the mobile website. This change solved the problem of shoppers abandoning purchases due to login issues. A/B testing showed a dramatic lift in conversion when using app deep links. Social Lab now uses URLgenius as a core part of its campaign strategy.
Consumer Goods Case Studies and Customer Success Stories with URLgenius
Tarte Cosmetics
- Consumer Goods
- Medium
New York, USA
Tarte Cosmetics used URLgenius to boost Snapchat followers and engagement. The marketing team needed to track which channels drove the... most Snapchat growth. URLgenius deep links let them measure app installs and audience engagement across iOS and Android. In their first campaign, Tarte gained thousands of new Snapchat followers. The team now plans to use URLgenius in all email campaigns to grow their social audience.
