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Consumer Goods Case Studies and Customer Success Stories with Upfluence

Simply Bread - Consumer Goods

Upfluence helped Simply Bread track sales and manage creator collaborations. Simply Bread used Upfluence to create unique affiliate links and... automate communications. The platform integrated with their e-commerce store and streamlined campaign management. Creator partnerships drove 50% of all sales. Simply Bread doubled its return on investment compared to its previous system. Megan Cody, Director of Brand Marketing & Creative, praised Upfluence for making influencer management easy and effective.

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DRMTLGY - Consumer Goods

Upfluence helped DRMTLGY, a medical-grade skincare brand, make affiliate marketing easier and faster. DRMTLGY used Upfluence to find over 1000... creators and affiliates who matched their brand. Automated email flows and one-click shipping saved time and made product gifting simple. Upfluence dashboards let DRMTLGY track ROI and campaign results in real time. Two product seeding campaigns led to 2.7 million impressions, 148,000 likes, and $15,000 in sales with no extra ad spend.

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Branded - Consumer Goods

Upfluence Amazon Attribution integration helped Branded solve affiliate marketing challenges. Branded used influencer marketing and Amazon Ads to boost sales.... The Brand Referral Bonus (BRB) cut marketing costs. A campaign with Shea Whithney for the Fullstar Veggie Chopper earned over 10x ROI. Branded increased customer acquisition and grew a new media channel.

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Afnan Perfumes - Consumer Goods

Upfluence helped Afnan Perfumes grow sales by $50,000 in five months using its influencer marketing platform and agency services. Afnan faced challenges... with tracking, scaling, and managing influencer campaigns, especially when entering the U.S. market. Upfluence provided automated tracking, streamlined campaign management, and access to a large network of creators. The first campaign delivered hundreds of orders and a 47% conversion rate. Automated payments and detailed sales attribution made influencer partnerships more efficient and profitable.

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Entertainment Case Studies and Customer Success Stories with Upfluence

Universal - Entertainment

Upfluence ran a campaign for Universal using its influencer marketing platform. Universal wanted to grow its All-Access Rewards Program. Upfluence... picked four influencers and used social ads to target the right audience. The campaign got over 553,000 impressions and reached 881,000 people. Universal saw a 22% conversion rate and a 32% engagement rate. The campaign beat Universal’s reach goal by 73% and had a 33% audience reach rate, much higher than the industry average.

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MercerLabs - Entertainment

Upfluence helped MercerLabs run a creator affiliate program. MercerLabs used Upfluence to find and contact over 10,000 creators in New... York City. Automations boosted their response rate to 15%. More than 200 creators joined the campaign to promote MercerLabs’ exhibit. Affiliate discount codes for influencers drove ticket sales. MercerLabs achieved a 6x return on investment with this campaign.

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Apparel & Fashion Case Studies and Customer Success Stories with Upfluence

Valabasas - Apparel & Fashion

Upfluence helped Valabasas boost sales by turning influential customers into brand affiliates. Valabasas used Upfluence’s platform and agency to find... over 900 creators already shopping their brand. They automated outreach and managed campaigns with one-click shipping and tracking. In three months, Valabasas sold $165,000 with almost 14x ROI and an average campaign engagement rate of 10%. The process saved time and improved performance tracking.

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Farfetch - Apparel & Fashion

Upfluence helped Farfetch run an influencer and affiliate marketing program. Farfetch used Upfluence to find and manage creators, send products,... and track sales. The program drove over $15.4 million in sales in less than a year. Farfetch gained 16,800 new customers, with 29% becoming repeat buyers. The campaign achieved an 8.2x ROI and a $112 customer acquisition cost.

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Hospitality Case Studies and Customer Success Stories with Upfluence

Marriott Bonvoy - Hospitality

Upfluence helped Marriott Bonvoy run an influencer marketing campaign with Niche Creators. The goal was to show off Marriott’s many... hotel brands and boost enrollments. Marriott picked creators with real, engaged followers on TikTok and Instagram. The campaign reached over 11 million people. Marriott also lowered their cost per view below standard numbers.

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Non-Profit Organization Management Case Studies and Customer Success Stories with Upfluence

Coalition for the Homeless - Non Profit Organization Management

Upfluence partnered with Coalition for the Homeless to run influencer marketing campaigns. The goal was to raise awareness and support... for the non-profit. Upfluence gifted full campaigns and managed a Christmas Toy Drive. Over 20,000 toys were donated to children in shelters. The partnership has lasted 7 years and includes job training and donations.

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Other Industry Case Studies and Success Stories with Upfluence

Universal - Entertainment - Large

Upfluence helped Universal run a fully managed influencer marketing campaign. The goal was to drive registrations, increase traffic, and boost... brand reach. Upfluence hand-selected influencers to create targeted and engaging content. The campaign exceeded Universal’s expectations by 73%. It delivered over 553,000 impressions for Universal.

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UNICEF and WHO - Hospital & Health Care - Very Large

Upfluence helped UNICEF and WHO reach over 800,000 parents during COVID-19. They ran a fully managed influencer marketing campaign with... 30 creators in 4 weeks. The campaign drove 1,228 clicks to who.int and 2,050 clicks to unicef.org. Influencers published 69 pieces of content and used Instagram Stories to share parenting tips. The campaign generated 10,785 likes, 386 comments, and over 4,800 interactions.

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Customer Success Stories of Upfluence

 

Branded got 10x ROI with Upfluence Amazon Attribution integration

Branded achieved a 10x ROI using Upfluence's Amazon Attribution integration. This integration helped Branded overcome affiliate marketing challenges by combining... Amazon Ads with influencer marketing. The strategy included leveraging Amazon's Brand Referral Bonus to reduce costs and enhance influencer-driven sales, significantly boosting Branded's revenue and brand visibility.

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