Liftoff Overview

Liftoff is a comprehensive platform for programmatic mobile app marketing, focusing on user acquisition and re-engagement. It maximizes user engagement and revenue through optimized ad campaigns and advanced analytics.

Use Cases

Customers recommend Engagement Management, Advertisement, Competitive Intelligence, as the business use cases that they have been most satisfied with while using Liftoff.

Other use cases:

  • Creative Agency
  • Social Media Management
  • Sending & Publishing Communications
  • Campaign Management
  • Content Management
  • Collaboration
  • Lead Qualification: Technographic
See all use cases See less use cases

Business Priorities

Grow Market Share and Increase Sales & Revenue are the most popular business priorities that customers and associates have achieved using Liftoff.

Other priorities:

  • Enhance Customer Relationships
  • Scale Best Practices
  • Improve ROI
  • Acquire Customers
  • Increase Customer Life Time Value
  • Enter New Markets Internationally Or Locally
  • Establish Thought Leadership
  • Improve Efficiency
  • Build Brand Awareness
  • Improve Visibility
  • Improve Digital And Social Presence
  • Launch New Products
  • Improve Brand Engagement
See all business priorities See less business priorities

Liftoff Use-Cases and Business Priorities: Customer Satisfaction Data

Liftoff works with different mediums / channels such as Mobile. Mobile App. Video etc.

Liftoff's features include Dashboard, SEM, Personalization, etc. and Liftoff support capabilities include 24/7 Support, Chat Support, AI Powered, etc. also Liftoff analytics capabilities include Analytics, and Custom Reports.

Reviews

"...With a database of over 3 billion mobile profiles, machine learning systems, and advanced predictive intelligence, Liftoff enables marketers to programmatically target mobile users most likely to engage with your apps. ...." Peer review

Peer review evidence (same sources as the product rating summary)

"...Mobile App Engagement Index...." Mobile Ads Powered by Machine Learning Liftoff
"...Leadbolt Leadbolt is one of Australia s leading mobile advertising networks...." Top Mobile Ad Networks (2019)
"...Download the 2020 Mobile Ad Creative Index to learn the latest creative performance benchmarks, including costs and engagement rates by ad format. ..." Mobile Ad Creative Services Liftoff

Liftoff, ShippingEasy, Shippo, ShipStation, RepairShopr, etc., all belong to a category of solutions that help E-Commerce Platform. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Liftoff

Top Industries

  • Marketing and Advertising
  • Professional Training & Coaching

Popular in

  • Small Business

Liftoff is popular in Marketing And Advertising, and Professional Training & Coaching, and is widely used by Small Business,

Liftoff Customer wins, Customer success stories, Case studies

How can Liftoff optimize your Engagement Management Workflow?

What solutions does Liftoff provide for Competitive Intelligence?

How does Liftoff address your Creative Agency Challenges?

What makes Liftoff ideal for Social Media Management?

16 buyers and buying teams have used Cuspera to assess how well Liftoff solved their E-Commerce Platform needs. Cuspera uses 1979 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific E-Commerce Platform needs.

 

Clarity Money - Financial Services - Small

New York, USA

Liftoff helped Clarity Money, a finance app, boost app installs by 18.6%. The campaign focused on acquiring new users in the USA and increasing account activations. Liftoff used machine learning and ...A/B tested ad creatives to target users likely to link financial accounts. Post-install events, such as linked accounts, rose by 13%. Clarity Money scaled their campaign, reaching 400,000 users in six months.

 

Playrix - Entertainment - Large

Dublin, Ireland

Liftoff helped Playrix run user acquisition campaigns for iOS users with Limited Ad Tracking enabled. Playrix wanted to see if non-personalized traffic could match or beat personalized traffic for co...st and return. Liftoff set up campaigns targeting these users without needing major changes. Cost per install was lower in every region. Cost per in-app purchase dropped below personalized traffic after a few weeks. Day 7 return on ad spend was as good or better than before. Playrix quickly scaled up spending on non-personalized traffic.

 

MyTona - Entertainment - Medium

Yakutsk, Russia

Liftoff helped MyTona boost daily in-app purchase revenue by 137% for their Seekers Notes mobile game. MyTona used Liftoff's machine learning and A/B tested ad formats to target iPad users in the US.... Post-install events rose by 20% and game installs increased by 58%. The campaign also saw a 55% jump in CTI rate and up to 127% higher install rates with video ads. MyTona expanded ad spend and launched more campaigns after these results.

 

Pocket FM - Entertainment - Large

Bengaluru, India

Liftoff Monetize helped Pocket FM grow global ad revenue. The platform saw a 22% increase in iOS MREC eCPM and an 18% rise in Android Rewarded eCPM. Liftoff enabled a 75:25 revenue mix between Biddin...g and Waterfall on iOS. Pocket FM achieved high single-digit year-over-year revenue growth. The solution kept the app experience seamless while scaling monetization worldwide.

 

A leading global iGaming company - Entertainment - Large

Liftoff helped a leading global iGaming company grow its audience in LATAM. The company used Liftoff’s AI-powered platform and Product Ads to run targeted campaigns for its casino and sports betting ...apps. CPAs for the sports betting app on Android dropped 50% and conversions doubled at the same spend. CPIs for casino apps on iOS dropped 40%. Product Ads increased incremental conversions by 23% for the sports betting app on iOS. The company expanded its mobile reach and captured more of the LATAM market.

 

USA TODAY - Media Production - Large

McLean, USA

Liftoff helped USA TODAY boost app opens by 386%. The campaign focused on acquiring new Android users in the US. Liftoff used A/B testing on ad creatives, optimizing banners and interstitials. App in...stalls rose by 107.3% and CPAs dropped 56.8%. USA TODAY saw a 134.4% increase in ITA, exceeding their original goals.

How to Navigate the Evolving Landscape of Advertising and Revenue

Video Thumbnail

Frequently Asked Questions(FAQ)

for Liftoff

What is Liftoff?

Liftoff is Mobile App Marketing for programmatic user acquisition and re-engagement. It helps to find the best users, deliver the most engaging ad experience, and find users who generate the most revenue for the app.

It's a one-stop shop for programmatic advertising. With ad campaigns optimized to drive post-install conversions, Liftoff ensures to get the best return on the ad spend, delivers the most engaging ad experience, maximize the user LTV with re-engagement and access all the campaign data in real-time with the customized dashboard.

Its features include maximizing user engagement and revenue, short-term investments, long-term results, unbiased ML to scale performance, drive real conversions, decrease shopping cart abandonment rates, measure impact with advanced analytics and more.

What is Liftoff used for?

Liftoff is a E-Commerce Platform Software mainly used by its customers to Grow Market Share and Increase Sales & Revenue by Engagement Management, Advertisement and Competitive Intelligence .

What are the top features of Liftoff?

Dashboard, SEM and Personalization are some of the top features of Liftoff.

Who uses Liftoff?

Liftoff is used by Marketing And Advertising, Professional Training & Coaching among other industries.

What are Liftoff alternatives?

ShippingEasy, Shippo, ShipStation and RepairShopr are popular alternatives for Liftoff.

Where is Liftoff located?

Liftoff is headquartered at 555 Bryant Street, Suite #133, Palo Alto CA 94301..
lightning

Peers used Liftoff for engagement management and advertisement

Liftoff Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.28/5

Read Reviews (36)
Analytics

4.66/5

Read Reviews (102)
Custom Reports

4.17/5

Read Reviews (376)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.28/5

Read Reviews (36)
Analytics

4.66/5

Read Reviews (102)
Custom Reports

4.17/5

Read Reviews (376)

Software Failure Risk Guidance

?

for Liftoff

Overall Risk Meter

Low Medium High

Top Failure Risks for Liftoff

Liftoff, Inc News

Executive

Liftoff Welcomes Former J.D. Power CEO, Dave Habiger and Former Apple ...

Liftoff has appointed Dave Habiger, former CEO of J.D. Power, and Elizabeth "Betsy" Rafael, former Apple executive, to its board of directors. Their expertise in technology and finance aims to support Liftoff's growth and scaling efforts in the mobile app ecosystem. Habiger and Rafael bring significant experience in corporate governance, M&A, and operational leadership to the company.

Financial

Liftoff Announces Confidential Submission of Draft Registration ...

Liftoff Mobile, Inc. has confidentially submitted a draft registration statement to the SEC for a proposed initial public offering of its common stock. Details on the number of shares and price range are yet to be determined, and the offering is contingent on market conditions and SEC review.

Partnership

Vungle Exchange Integrates LiveRamp Boost Targeting with Alternative IDs

Vungle Exchange, part of Liftoff, integrates LiveRamp to enhance targeting with RampIDs, improving addressability and monetization for mobile audiences.

Product

Liftoff launches Cortex, its next-gen ML platform driving superior mobile ad campaign performance - PR Newswire

Liftoff has introduced Cortex, a new machine learning platform aimed at enhancing the performance of mobile advertising campaigns.

Liftoff, Inc Profile

Company Name

Liftoff, Inc

Company Website

https://liftoff.ai/

Year Founded

2012

HQ Location

555 Bryant Street, Suite #133, Palo Alto CA 94301.

Employees

101-250

Social

Financials

SERIES A