Liftoff Overview

Liftoff is a comprehensive platform for programmatic mobile app marketing, focusing on user acquisition and re-engagement. It maximizes user engagement and revenue through optimized ad campaigns and advanced analytics.

Use Cases

Customers recommend Engagement Management, Advertisement, Competitive Intelligence, as the business use cases that they have been most satisfied with while using Liftoff.

Other use cases:

  • Creative Agency
  • Social Media Management
  • Sending & Publishing Communications
  • Campaign Management
  • Content Management
  • Collaboration
  • Lead Qualification: Technographic
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Business Priorities

Grow Market Share and Increase Sales & Revenue are the most popular business priorities that customers and associates have achieved using Liftoff.

Other priorities:

  • Enhance Customer Relationships
  • Scale Best Practices
  • Improve ROI
  • Acquire Customers
  • Increase Customer Life Time Value
  • Enter New Markets Internationally Or Locally
  • Establish Thought Leadership
  • Improve Efficiency
  • Build Brand Awareness
  • Improve Visibility
  • Improve Digital And Social Presence
  • Launch New Products
  • Improve Brand Engagement
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Liftoff Use-Cases and Business Priorities: Customer Satisfaction Data

Liftoff works with different mediums / channels such as Mobile. Mobile App. Video etc.

Liftoff's features include Dashboard, SEM, Personalization, etc. and Liftoff support capabilities include 24/7 Support, Chat Support, AI Powered, etc. also Liftoff analytics capabilities include Analytics, and Custom Reports.

Reviews

"...We had great results running re-engagement campaigns with Liftoff and continued to expand our partnership further...." Peer review by Elena Vinokurova, Marketing Manager, MyTona

Peer review evidence (same sources as the product rating summary)

"...Liftoff ads use eye-catching animations designed to increase engagement on mobile. Invite users to watch a video ad in exchange for a better user experience. ..." Mobile Ad Creative Services Liftoff
"...The findings by Liftoff suggest that Japan could become a valuable market for mobile advertisers determined to acquire highly engaged users. ..." Japanese are warming to live video streaming apps
"...Liftoff analyzed install and purchase rates for the seven-day period beginning the Saturday before Prime Day and continuing through the following Friday, then compared Prime Week to the prior five-week period to establish benchmarks...." Prime Day Mobile Spike Fades Fast For Non-Amazon Retailers

Liftoff, ShippingEasy, Shippo, ShipStation, RepairShopr, etc., all belong to a category of solutions that help E-Commerce Platform. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Liftoff

Top Industries

  • Marketing and Advertising
  • Professional Training & Coaching

Popular in

  • Small Business

Liftoff is popular in Marketing And Advertising, and Professional Training & Coaching, and is widely used by Small Business,

Liftoff Customer wins, Customer success stories, Case studies

How can Liftoff optimize your Engagement Management Workflow?

How can Liftoff enhance your Competitive Intelligence process?

What solutions does Liftoff provide for Creative Agency?

Why is Liftoff the best choice for Social Media Management?

16 buyers and buying teams have used Cuspera to assess how well Liftoff solved their E-Commerce Platform needs. Cuspera uses 1979 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific E-Commerce Platform needs.

ZiMAD - Entertainment - Medium

San Francisco, USA

ZiMAD used Vungle to boost ad revenue on Windows and Amazon platforms. After adding Vungle, their Windows ARPDAU grew by 133%. Vungle's platform let ZiMAD optimize ad placements and quickly adjust eC...PM values. Vungle became the top video ad supply source for ZiMAD on both platforms. Regular support and high-quality ads improved user retention and revenue.

Zupee - Entertainment - Medium

Gurgaon, India

Liftoff Accelerate helped Zupee, a leading Indian gaming company, boost ROAS by 15%. Zupee used Liftoff’s programmatic advertising to lower acquisition costs and reach more high-value users. Creative... Studio’s unique ad formats increased install rates, with long-form videos lifting installs by 11% and triple page ads by 25%. Liftoff’s DSP beat initial CPA benchmarks by 12% in the first month. Zupee now sees Liftoff as a key partner for scaling their games and audience.

Zedge - Internet - Medium

New York, USA

Vungle helped Zedge boost ad revenue by supporting all ad formats in their app. Zedge used Vungle’s platform to reach global users and manage ad placements. A new three-tiered strategy increased ad r...evenue outside the U.S. 60% of Q4 2020 ad revenue came from non-U.S. users. Zedge improved ad revenue per daily active user by over 5%.

ZiMAD - Entertainment - Small

San Francisco, USA

Liftoff helped ZiMAD boost installs for their Magic Jigsaw Puzzles app. Using AppsFlyer data, Liftoff built lookalike profiles and ran A/B tests on ad creatives. ZiMAD saw a 590% increase in impressi...on-to-install rate and a 315% rise in monthly installs. Over 15% of new users stayed active after 90 days. ZiMAD increased their ad spend by 5x and expanded campaigns to more games.

Vizor Interactive - Entertainment - Medium

Minsk, Belarus

Vizor Interactive used Vungle to boost user acquisition on the Amazon Appstore. The game studio increased overall spend by 180% in Q1 and 78% in Q2 year-over-year. They exceeded their ROAS KPIs by 39...% in both quarters. Vungle's account management and creative support helped Vizor expand their publisher mix by up to 161%. Vizor now sees Vungle as a key partner for mobile growth.

USA TODAY - Media Production - Large

McLean, USA

Liftoff helped USA TODAY boost app opens by 386%. The campaign focused on acquiring new Android users for the news app. Liftoff used A/B testing on ad creatives, optimizing banners and interstitials.... App installs rose by 107.3% and CPAs dropped 56.8%. The campaign also saw a 134.4% increase in ITA. USA TODAY plans to expand creative testing and explore re-engagement.

How to Navigate the Evolving Landscape of Advertising and Revenue

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Frequently Asked Questions (FAQ)

What buyers ask before choosing Liftoff

What is Liftoff?

Liftoff is Mobile App Marketing for programmatic user acquisition and re-engagement. It helps to find the best users, deliver the most engaging ad experience, and find users who generate the most revenue for the app.

It's a one-stop shop for programmatic advertising. With ad campaigns optimized to drive post-install conversions, Liftoff ensures to get the best return on the ad spend, delivers the most engaging ad experience, maximize the user LTV with re-engagement and access all the campaign data in real-time with the customized dashboard.

Its features include maximizing user engagement and revenue, short-term investments, long-term results, unbiased ML to scale performance, drive real conversions, decrease shopping cart abandonment rates, measure impact with advanced analytics and more.

What is Liftoff used for?

Liftoff is a E-Commerce Platform Software mainly used by its customers to Grow Market Share and Increase Sales & Revenue by Engagement Management, Advertisement and Competitive Intelligence .

What are the top features of Liftoff?

Dashboard, SEM and Personalization are some of the top features of Liftoff.

Who uses Liftoff?

Liftoff is used by Marketing And Advertising, Professional Training & Coaching among other industries.

What are Liftoff alternatives?

ShippingEasy, Shippo, ShipStation and RepairShopr are popular alternatives for Liftoff.

Where is Liftoff located?

Liftoff is headquartered at 555 Bryant Street, Suite #133, Palo Alto CA 94301..
lightning

Peers used Liftoff for engagement management and advertisement

Liftoff Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.28/5

Read Reviews (36)
Analytics

4.66/5

Read Reviews (102)
Custom Reports

4.17/5

Read Reviews (376)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.28/5

Read Reviews (36)
Analytics

4.66/5

Read Reviews (102)
Custom Reports

4.17/5

Read Reviews (376)

Software Failure Risk Guidance

?

for Liftoff

Overall Risk Meter

Low Medium High

Top Failure Risks for Liftoff

Liftoff, Inc News

Executive

Liftoff Welcomes Former J.D. Power CEO, Dave Habiger and Former Apple ...

Liftoff has appointed Dave Habiger, former CEO of J.D. Power, and Elizabeth "Betsy" Rafael, former Apple executive, to its board of directors. Their expertise in technology and finance aims to support Liftoff's growth and scaling efforts in the mobile app ecosystem. Habiger and Rafael bring significant experience in corporate governance, M&A, and operational leadership to the company.

Financial

Liftoff Announces Confidential Submission of Draft Registration ...

Liftoff Mobile, Inc. has confidentially submitted a draft registration statement to the SEC for a proposed initial public offering of its common stock. Details on the number of shares and price range are yet to be determined, and the offering is contingent on market conditions and SEC review.

Partnership

Vungle Exchange Integrates LiveRamp Boost Targeting with Alternative IDs

Vungle Exchange, part of Liftoff, integrates LiveRamp to enhance targeting with RampIDs, improving addressability and monetization for mobile audiences.

Product

Liftoff launches Cortex, its next-gen ML platform driving superior mobile ad campaign performance - PR Newswire

Liftoff has introduced Cortex, a new machine learning platform aimed at enhancing the performance of mobile advertising campaigns.

Liftoff, Inc Profile

Company Name

Liftoff, Inc

Company Website

https://liftoff.ai/

Year Founded

2012

HQ Location

555 Bryant Street, Suite #133, Palo Alto CA 94301.

Employees

101-250

Social

Financials

SERIES A