Retail Case Studies and Customer Success Stories with Tall Bob
Australia’s go-to for on-demand sales events and online-only deals on well-known and beloved brands (unnamed e-retailer)
- Retail
Tall Bob helped a leading Australian e-retailer re-engage lost customers using SMS marketing. The retailer used Tall Bob’s SMS gateway and platform to send targeted messages with unique offer codes t...o lapsed customers. The campaign achieved a 98% open rate, a 7.05% engagement rate, and a 1.26% redemption rate for offers over $60. This led to a 7% increase in customer engagement and made SMS a key part of their marketing strategy.
Hospitality Case Studies and Customer Success Stories with Tall Bob
A leading Australian hotel group
- Hospitality
Tall Bob's MMS marketing tools helped a leading Australian hotel group boost in-stay revenue. The group used targeted MMS campaigns for late checkout and extra night offers over Easter. The campaigns... generated over $1,500 in extra revenue at a cost of just $12.32. The platform made it easy to set up and send campaigns quickly. The hotel group now uses MMS for guest engagement across the full guest journey.
food rescue organisation
- Non Profit Organization Management
Tall Bob helped a food rescue organisation use SMS messaging for fundraising. The group needed to raise $2M and found email was not effective. Tall Bob ran a three-week SMS campaign with mobile landi...ng pages and real-time analytics. The SMS campaign reached 94% of the audience, compared to 24% for email. 11% of people interacted within 9 minutes. Calls to action like 'donate' increased by at least 24%. The campaign delivered fast feedback and improved fundraising results.
Apparel & Fashion Case Studies and Customer Success Stories with Tall Bob
A leading Australian-owned fashion brand
- Apparel & Fashion
Tall Bob SMS helped a leading Australian fashion brand boost loyalty program engagement. The brand saw a drop in voucher redemptions and needed a new way to reach customers. They used SMS to send rew...ard redemption links to inactive customers. This increased loyalty member returns and cart values. The brand automated monthly campaigns with SMS and email, tracking conversions and improving customer experience.
A marketing and advertising company
- Marketing And Advertising
Tall Bob ran an A/B test comparing SMS and MMS messaging for digital marketing. Both message types had the same text, sent at the same time. MMS achieved a 5x higher click-through rate and 50% fewer ...opt-outs than SMS. Customers also clicked MMS messages up to 8 hours later. The test shows MMS can boost engagement and lower opt-outs in marketing campaigns.
A service-based telco installation provider (unnamed)
- Telecommunications
Tall Bob SMS helped a telco installation provider manage high-volume field installations during the NBN rollout. The company faced challenges with missed appointments, high call center costs, and poo...r customer experience. By switching to SMS booking requests and reminders, they improved first-time customer contact and cut outbound calls by over 47%. Missed technician visits dropped by 40%, saving over $1 million. Mobile landing pages and secure forms made it easier for customers to confirm appointments and give feedback.
