Tall Bob: Product updates, Customer stories, and Insights | 2026 Cuspera

Tall Bob SMS helped one of the largest car dealerships in Australia boost new car sales by 140%. The dealership used SMS campaigns with personalized mobile landing pages and tracked engagement in rea...l time. Customers received videos, event details, and booking options via SMS. The campaign generated 16% video views and 4% personalized leads from unique impressions. SMS engagement tools increased dealership footfall and lead quality.
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Tall Bob’s SMS solution helped a leading Australian fashion brand boost loyalty. The brand wanted to make customer engagement more personal and less transactional. Using SMS, they sent timely, releva...nt messages that felt exclusive. This led to a 733% ROI increase, 26.4% higher engagement, and a 61.8% click-through rate. The average cart size reached $95, showing SMS can drive real value in fashion retail.
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Tall Bob helped a food rescue organisation use SMS messaging to boost fundraising. The group needed to raise $2M and found email was not effective. Tall Bob's SMS campaign reached 94% of the audience..., compared to 24% for email. Real-time analytics showed 11% of people engaged in 9 minutes. Mobile landing pages increased calls to action by at least 24%. The campaign delivered fast feedback and improved donor engagement.
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Tall Bob's MMS marketing tools helped a leading Australian hotel group boost in-stay revenue. The group used targeted MMS campaigns for late checkout and extra night offers over Easter. The campaigns... generated over $1,500 in extra revenue at a cost of just $12.32. The platform made it easy to set up and send campaigns quickly. The hotel group now uses MMS for guest engagement across the full guest journey.
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Tall Bob SMS helped a leading Australian fashion brand boost loyalty program engagement. The brand saw a drop in voucher redemptions and needed a better way to reach customers. They used SMS to send ...reward redemption links to inactive customers. This increased loyalty member returns and cart values. The brand automated monthly campaigns, combining SMS and email for better results.
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Tall Bob ran an A/B test comparing SMS and MMS messaging for digital marketing. Both message types had the same text, sent at the same time. MMS achieved a 5x higher click-through rate and 50% fewer ...opt-outs than SMS. Customers also clicked MMS messages up to 8 hours later. The test shows MMS can boost engagement and lower opt-outs in marketing campaigns.
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