Salesforce Account Engagement (Formerly Pardot) Overview
This is a summary of the comprehensive capabilities and benefits of Salesforce Account Engagement (Formerly Pardot) based on over 21845 insights from peer reviews, customer testimonials, and expert opinions. We included citations from these sources so you can read the full content at the original source if you wish.
Salesforce Account Engagement (Formerly Pardot), Adobe Marketo Engage, ActiveCampaign, Act-On, Oracle Eloqua, etc., all belong to a category of solutions that help Marketing Automation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Do you need to check if Salesforce Account Engagement (Formerly Pardot) is right for your needs? Our Cuspera AI engine can evaluate how Salesforce Account Engagement (Formerly Pardot) fits your specific business needs, industry, and context. Get your personalized assessment report today.
Salesforce Account Engagement (Formerly Pardot) supports business activities such as:
- Engagement Management
- Campaign Management
- Drip Marketing
- Communication Management
- Generation Of New Leads
Salesforce Account Engagement (Formerly Pardot) can help you with many business goals, such as Acquire Customers, Improve ROI, Increase Sales & Revenue, Enhance Customer Relationships, Scale Best Practices, etc. It can help manage these activities if you use E-Mail and Website for these needs. As a solution, Salesforce Account Engagement (Formerly Pardot)'s capabilities include Landing Page, Templates, Personalization, etc.
Salesforce Account Engagement (Formerly Pardot) was founded in 1999. Computer Software Vertical is its biggest customer base.
Reviews
"Salesforce allows us to deliver personalization and transformation at scale in ways that we otherwise wouldn’t be able to. " - Adam Lavezzo
Cuspera Reviews
11 buyers and buying teams have used Cuspera to assess how well Salesforce Account Engagement (Formerly Pardot) solved their Marketing Automation needs. Cuspera uses 21845 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.
Business Priorities
Acquire Customers and Improve ROI are the most popular business priorities peers achieved using Salesforce Account Engagement (Formerly Pardot).
Use Cases
Peers recommend Engagement Management , Campaign Management , Drip Marketing , as the business use cases that they have been most satisfied while using Salesforce Account Engagement (Formerly Pardot).
Read Peer Reviews and Expert Experience for Business Use Cases
| BUSINESS USE CASES | RATINGS | CUSTOMER AND EXPERT EXPERIENCES |
|---|---|---|
| Engagement Management with E-Mail |
4.51/5 ★ |
"...The Pardot Gmail extension is also very helpful to log your engagement in a 1 to 1 email exchange...." Peer review by Leonard V., Computer Software |
| engaging and following up |
4.49/5 ★ |
"...Insights into who is on our website and when leading to better conversations Integrated forms ensuring a better customer experience and easy notification of sales for followup...." Peer review by Andrew F, Managing Director |
| engaging with scheduling & cadence |
2.70/5 ★ |
"...Different cadences make sense, and it's easy to envision how it can fit within your organization. ...." Peer review by Verified Reviewer, Marketing and Advertising |
| Campaign Management with E-Mail and Website |
4.70/5 ★ |
"...From form handlers to email drip campaigns, to marketing automation, it makes it easy to tie in everything together...." Peer review by Christian V., Information Technology and Services |
| campaign analytics |
4.38/5 ★ |
"...Major benefits include; increased reaction time, excellent reporting and campaign analysis that keeps the bosses happy...." Peer review by Lauren R., Manufacturing |
| campaign monitoring |
4.65/5 ★ |
"...We've been able to streamline a number of 3rd party apps, which has reduced the manual labor involved in creating, implementing and tracking our campaign initiatives...." Peer review by Nichole B, Marketing Communications & Events Manager |
| Drip Marketing with E-Mail and Website |
4.19/5 ★ |
"...We use a variety of marketing strategies - drip campaigns, mass emails, and 1-1 emails...." Peer review by anthony primicerio, Business Development Manager, Neutron Industries |
| PEER EXPERIENCES | |
|---|---|
| Engagement Management with E-Mail |
4.51/5 ★ |
"...The Pardot Gmail extension is also very helpful to log your engagement in a 1 to 1 email exchange...." Peer review by Leonard V., Computer Software |
|
| engaging and following up |
4.51/5 ★ |
| engaging with scheduling & cadence |
4.51/5 ★ |
| Campaign Management with E-Mail and Website |
4.70/5 ★ |
"...From form handlers to email drip campaigns, to marketing automation, it makes it easy to tie in everything together...." Peer review by Christian V., Information Technology and Services |
|
| campaign analytics |
4.70/5 ★ |
| campaign monitoring |
4.70/5 ★ |
| Drip Marketing with E-Mail and Website |
4.19/5 ★ |
"...We use a variety of marketing strategies - drip campaigns, mass emails, and 1-1 emails...." Peer review by anthony primicerio, Business Development Manager, Neutron Industries |
|
87+ more Business Use Cases
Our AI advisor, Wyz, harnessed 21845 insights from peers and experts to help you assess how these Salesforce Account Engagement (Formerly Pardot) use cases fit your Marketing Automation needs.
Customer Testimonials
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
Salesforce allows us to deliver personalization and transformation at scale in ways that we otherwise wouldn’t be able to. Testimonial By Adam Lavezzo |
|
Whenever you go through a crisis, leadership has to come to the top. How do we emerge stronger as a business? Can we change the way we work? Can we make quicker decisions? Testimonial By Arvind Krishna |
|
Our relationships with small vendors make loop & tie the platform it is; we pride ourselves on being part of a healthy and stable economy. With salesforce, we have a better understanding of our own opportunities to support growing businesses. Testimonial By Mk Getler |
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
Adam Lavezzo VP, Revenue Strategy & Operations BetterUp |
Salesforce allows us to deliver personalization and transformation at scale in ways that we otherwise wouldn’t be able to. Testimonial By Adam Lavezzo |
|
Arvind Krishna Chairman & CEO IBM |
Whenever you go through a crisis, leadership has to come to the top. How do we emerge stronger as a business? Can we change the way we work? Can we make quicker decisions? Testimonial By Arvind Krishna |
|
Mk Getler Chief Marketing Officer Loop & Tie |
Our relationships with small vendors make loop & tie the platform it is; we pride ourselves on being part of a healthy and stable economy. With salesforce, we have a better understanding of our own opportunities to support growing businesses. Testimonial By Mk Getler |
Case Studies
| COMPANY | CASE STUDIES |
|---|---|
|
Case Study UnileverRead More |
|
|
Case Study Loop & TieRead More |
|
Case Study KelloggRead More |
Frequently Asked Questions(FAQ)
for Salesforce Account Engagement (Formerly Pardot)
What is Salesforce Account Engagement (Formerly Pardot)?
What is Salesforce Account Engagement (Formerly Pardot) used for?
What are the top features of Salesforce Account Engagement (Formerly Pardot)?
Who uses Salesforce Account Engagement (Formerly Pardot)?
What are Salesforce Account Engagement (Formerly Pardot) alternatives?
Where is Salesforce Account Engagement (Formerly Pardot) located?
Popular Business Setting
for Salesforce Account Engagement (Formerly Pardot)
Top Industries
- Computer Software
- Information Technology and Services
- Marketing and Advertising
Popular in
- Mid Market
- Small Business
- Enterprise
Peers used Salesforce Account Engagement (Formerly Pardot) to Acquire customers and Improve ROI
Salesforce Account Engagement (Formerly Pardot) Alternatives
Peer and Expert Opinion on Features
for Salesforce Account Engagement (Formerly Pardot)
- Low
- Medium
- High
| FEATURES | RATINGS AND REVIEWS |
|---|---|
| Landing page | Read Reviews (1042) |
| Templates | Read Reviews (649) |
| Personalization | Read Reviews (457) |
| Dashboard | Read Reviews (208) |
| Alerts: popups & Notifications | Read Reviews (188) |
| FEATURES | RATINGS AND REVIEWS |
|---|---|
| Landing page | Read Reviews (1042) |
| Templates | Read Reviews (649) |
| Personalization | Read Reviews (457) |
| Dashboard | Read Reviews (208) |
| Alerts: popups & Notifications | Read Reviews (188) |
IT and Other Capabilities
for Salesforce Account Engagement (Formerly Pardot)
- Low
- Medium
- High
| CAPABILITIES (DATA) | RATINGS AND REVIEWS |
|---|---|
| Data Export | Read Reviews (753) |
| Data Import | Read Reviews (2241) |
| CAPABILITIES (DATA) | RATINGS AND REVIEWS |
|---|---|
| Data Export | Read Reviews (753) |
| Data Import | Read Reviews (2241) |
| CAPABILITIES (SUPPORT) | RATINGS AND REVIEWS |
|---|---|
| Email Support | Read Reviews (258) |
| Phone Support | Read Reviews (186) |
| Chat Support | Read Reviews (239) |
| 24/7 Support | Read Reviews (1769) |
| CAPABILITIES (SUPPORT) | RATINGS AND REVIEWS |
|---|---|
| Email Support | Read Reviews (258) |
| Phone Support | Read Reviews (186) |
| Chat Support | Read Reviews (239) |
| 24/7 Support | Read Reviews (1769) |
| CAPABILITIES (OTHER) | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (98) |
| Analytics | Read Reviews (979) |
| Custom Reports | Read Reviews (3090) |
| CAPABILITIES (OTHER) | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (98) |
| Analytics | Read Reviews (979) |
| Custom Reports | Read Reviews (3090) |
Software Failure Risk Guidance
?for Salesforce Account Engagement (Formerly Pardot)
Overall Risk Meter
Top Failure Risks for Salesforce Account Engagement (Formerly Pardot)
Vendor Profile Details
HQ Location
415 Mission Street, 3rd Floor, San Francisco, CA 94105, United States
Employees
10001+
Social
Financials
IPO
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