Salesforce Account Engagement (Formerly Pardot) Overview
Salesforce-account-engagement-formerly-Pardot aids B2B marketing automation by aligning marketing and sales. Efficient growth is driven through this platform.
Use Cases
Customers recommend Engagement Management, Campaign Management, Drip Marketing, as the business use cases that they have been most satisfied with while using Salesforce Account Engagement (Formerly Pardot).
Business Priorities
Acquire Customers and Improve ROI are the most popular business priorities that customers and associates have achieved using Salesforce Account Engagement (Formerly Pardot).
Salesforce Account Engagement (Formerly Pardot) Use-Cases and Business Priorities: Customer Satisfaction Data
Salesforce Account Engagement (Formerly Pardot) works with different mediums / channels such as E-Mail. and Website.
Salesforce Account Engagement (Formerly Pardot)'s features include Landing Page, Templates, Personalization, etc. and Salesforce Account Engagement (Formerly Pardot) support capabilities include AI Powered, Email Support, Phone Support, etc. also Salesforce Account Engagement (Formerly Pardot) analytics capabilities include Analytics, and Custom Reports.
Reviews
"Data is foundational, but it is only the beginning of the journey. We’re moving advanced analytics right to the forefront of our engagement strategy." - Rob Birse
Salesforce Account Engagement (Formerly Pardot), AgencyAnalytics, OM3 Email Marketing Platform, Yespo Оmnichannel CDP, Lead Liaison, etc., all belong to a category of solutions that help Marketing Automation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Popular Business Setting
for Salesforce Account Engagement (Formerly Pardot)
Top Industries
- Computer Software
- Information Technology and Services
- Marketing and Advertising
Popular in
- Mid Market
- Small Business
- Enterprise
Salesforce Account Engagement (Formerly Pardot) is popular in Computer Software, Information Technology And Services, and Marketing And Advertising and is widely used by Mid Market, Small Business, and Enterprise.
Comprehensive Insights on Salesforce Account Engagement (Formerly Pardot) Use Cases
How does Salesforce Account Engagement (Formerly Pardot) address your Engagement Management Challenges?
What solutions does Salesforce Account Engagement (Formerly Pardot) provide for Campaign Management?
How efficiently Does Salesforce Account Engagement (Formerly Pardot) manage your Drip Marketing?
Why is Salesforce Account Engagement (Formerly Pardot) the best choice for Communication Management?
How does Salesforce Account Engagement (Formerly Pardot) facilitate Generation Of New Leads?
87+ more Business Use Cases
11 buyers and buying teams have used Cuspera to assess how well Salesforce Account Engagement (Formerly Pardot) solved their Marketing Automation needs. Cuspera uses 21845 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.
Customer Testimonials
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
Data is foundational, but it is only the beginning of the journey. We’re moving advanced analytics right to the forefront of our engagement strategy. Testimonial By Rob Birse |
|
Salesforce allows us to deliver personalization and transformation at scale in ways that we otherwise wouldn’t be able to. Testimonial By Adam Lavezzo |
|
The biggest benefit for us has been having access to someone very, very skilled in Salesforce products. I can trust Salesforce Professional Services’ team to answer absolutely any questions we have about our Salesforce Platform. We consult them to make sure we are making a good decision. Testimonial By Samuel Dall’Agnol |
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
Rob Birse Vice President, Global Advanced Analytics, AI, and B2B Ecommerce Kellogg |
Data is foundational, but it is only the beginning of the journey. We’re moving advanced analytics right to the forefront of our engagement strategy. Testimonial By Rob Birse |
|
Adam Lavezzo VP, Revenue Strategy & Operations BetterUp |
Salesforce allows us to deliver personalization and transformation at scale in ways that we otherwise wouldn’t be able to. Testimonial By Adam Lavezzo |
|
Samuel Dall’Agnol IT Director Globoplay |
The biggest benefit for us has been having access to someone very, very skilled in Salesforce products. I can trust Salesforce Professional Services’ team to answer absolutely any questions we have about our Salesforce Platform. We consult them to make sure we are making a good decision. Testimonial By Samuel Dall’Agnol |
Case Studies
CASE STUDY VFS Global
CASE STUDY Godrej & Boyce
CASE STUDY Kotak Mahindra Bank
CASE STUDY Jaipur Rugs
CASE STUDY REVA University
CASE STUDY Pidilite
Video
Account Based Marketing with Salesforce Marketing Cloud Account Engagement Demo
Frequently Asked Questions(FAQ)
for Salesforce Account Engagement (Formerly Pardot)
What is Salesforce Account Engagement (Formerly Pardot)?
Salesforce Account Engagement (Formerly Pardot) is a B2B Marketing Automation software, which helps marketers to generate more leads, grow their pipeline and improve buyer engagement.
It is primarily a full solution encompassing marketing automation, B2B marketing analytics, salesforce engagement, and account-based marketing delivering personalized content. The channels include SMS, e-mail, social media, etc.
Salesforce Account Engagement uses Artificial Intelligence and provides insightful reports and actionable analytics to maximize marketing and sales efforts, whilst establishing a personalized connection with their leads and customers.
What is Salesforce Account Engagement (Formerly Pardot) used for?
What are the top features of Salesforce Account Engagement (Formerly Pardot)?
Who uses Salesforce Account Engagement (Formerly Pardot)?
What are Salesforce Account Engagement (Formerly Pardot) alternatives?
Where is Salesforce Account Engagement (Formerly Pardot) located?
Peers used Salesforce Account Engagement (Formerly Pardot) for engagement management and campaign management
Salesforce Account Engagement (Formerly Pardot) Competitors
Salesforce Account Engagement (Formerly Pardot) Features
- Low
- Medium
- High
| FEATURE | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (98) |
| Analytics | Read Reviews (979) |
| Custom Reports | Read Reviews (3090) |
| CAPABILITIES | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (98) |
| Analytics | Read Reviews (979) |
| Custom Reports | Read Reviews (3090) |
Salesforce Account Engagement (Formerly Pardot) Integrations
Salesforce Account Engagement (Formerly Pardot) integrates with a wide range of software applications through its robust data import and export capabilities.
Few API Integrations for Salesforce Account Engagement (Formerly Pardot)
Software Failure Risk Guidance
?for Salesforce Account Engagement (Formerly Pardot)
Overall Risk Meter
Top Failure Risks for Salesforce Account Engagement (Formerly Pardot)
Salesforce, Inc. News
ShareVault Helps Power the Sale of Informatica to Salesforce - Yahoo Finance
Salesforce has acquired Informatica in an $8 billion deal, one of the largest in the enterprise software and AI sector this year. ShareVault's virtual data room platform facilitated secure document management and due diligence throughout the transaction, supporting cross-functional teams and complex workflows.
Sennu AI automates salesforce testing in minutes - The American Bazaar
Sennu AI, a Y Combinator-backed startup, has launched an AI-powered QA automation platform designed for Salesforce environments. The tool enables Salesforce teams to automate end-to-end testing, write tests in plain English, and integrate with platforms like Jira. Sennu AI claims setup takes less than five minutes and supports running hundreds of tests simultaneously, streamlining quality assurance for Salesforce implementations.
Zs Expands Partnership with Salesforce to Help Companies Scale Ai Agents with Agentforce - MarketScreener
ZS has expanded its partnership with Salesforce to help enterprises deploy and scale AI agents using Salesforce's Agentforce platform. This collaboration combines ZS's AI and industry expertise with Salesforce's Agentforce, enabling organizations to automate complex workflows and enhance customer engagement through advanced generative AI solutions. The partnership targets industries such as life sciences, healthcare, and financial services, accelerating AI adoption and operational efficiency.[^1]
Salesforce Launches Agentforce 3 with MCP to Tackle AI Agent Scalability in Enterprises
Salesforce launched Agentforce 3, an advanced AI agent platform designed for enterprise scalability. The release introduces the Agentforce Command Centre, providing real-time observability and control over AI agent workflows. Early adopters like Grupo Globo and Engine report significant business gains, including a 22% boost in subscriber retention and a 15% reduction in case handling time. Over 8,000 organizations have adopted Agentforce since October 2024.
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