Salesforce Pardot Overview

Salesforce Pardot is a B2B Marketing Automation software, which helps marketers to generate more leads, grow their pipeline and improve buyer engagement.

It is primarily a full solution encompassing marketing automation, B2B marketing analytics, salesforce engage, and account-based marketing delivering personalized content. The channels include sms, e-mail, social media etc.

Salesforce Pardot uses Artificial Intelligence and provides insightful reports and actionable analytics to maximize the marketing and sales efforts, whilst establishing a personalized connect with their leads and customers.

Cuspera Reviews

20 buyers and buying teams have used Cuspera to assess how well Salesforce Pardot solved their Marketing Automation needs. Cuspera uses 21277 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.

Business Priorities

Acquire Customers and Improve ROI are the most popular business priorities peers achieved using Salesforce Pardot.

Other priorities:

  • Increase Sales & Revenue
  • Enhance Customer Relationships
  • Enter New Markets Internationally Or Locally
  • Scale Best Practices
  • Grow Market Share
  • Launch New Products
  • Build Brand Awareness
  • Improve Internal Communications
  • Improve Brand Engagement
  • Establish Thought Leadership
  • Improve Stakeholder Relations
  • Improve Efficiency
  • Improve Digital And Social Presence
  • Improve Consistency
  • Shorten Ramp Up Time
  • Increase Average Basket Value
  • Increase Customer Life Time Value
See all business priorities See less business priorities

Use Cases

Peers recommend Engagement Management , Campaign Management , Drip Marketing , as the business use cases that they have been most satisfied while using Salesforce Pardot.

Read Peer Reviews and Expert Experience for Business Use Cases

BUSINESS USE CASES RATINGS CUSTOMER AND EXPERT EXPERIENCES
Engagement Management with E-Mail

4.52/5

Read Reviews (1135)

"...They are almost always available through chat and they always followup on cases in a timely manner...." Peer review by Zach L., TrueLearn
engaging and following up

4.50/5

Read Reviews (1032)

engaging with scheduling & cadence

2.70/5

Read Reviews (5)

Campaign Management with E-Mail and Website

4.70/5

Read Reviews (736)

"...The ease of use and countless options Pardot offers, from automated email campaigns to monitoring your Google Ads...." Peer review by Luka K, Marketing Manager
campaign analytics

4.38/5

Read Reviews (135)

campaign monitoring

4.65/5

Read Reviews (112)

Drip Marketing with E-Mail and Website

4.19/5

Read Reviews (705)

"...Key functionalities include real-time sales alerts, automated drip marketing, landing page builder, batch email marketing, and lead management...." Peer review from Featured Customers
PEER EXPERIENCES
Engagement Management with E-Mail

4.52/5

Read Reviews (1135)

"...They are almost always available through chat and they always followup on cases in a timely manner...." Peer review by Zach L., TrueLearn
engaging and following up

4.52/5

Read Reviews (1032)

engaging with scheduling & cadence

4.52/5

Read Reviews (5)

Campaign Management with E-Mail and Website

4.70/5

Read Reviews (736)

"...The ease of use and countless options Pardot offers, from automated email campaigns to monitoring your Google Ads...." Peer review by Luka K, Marketing Manager
campaign analytics

4.70/5

Read Reviews (135)

campaign monitoring

4.70/5

Read Reviews (112)

Drip Marketing with E-Mail and Website

4.19/5

Read Reviews (705)

"...Key functionalities include real-time sales alerts, automated drip marketing, landing page builder, batch email marketing, and lead management...." Peer review from Featured Customers

87+ more Business Use Cases

Our AI advisor, Wyz, harnessed 21277 insights from peers and experts to help you assess how these Salesforce Pardot use cases fit your Marketing Automation needs.

Popular Business Setting

for Salesforce Pardot

Top Industries

  • Computer Software
  • Information Technology and Services
  • Marketing and Advertising

Popular in

  • Mid Market
  • Small Business
  • Enterprise

Peers used Salesforce Pardot to Acquire customers and Improve ROI

Peer and Expert Opinion on Features

for Salesforce Pardot

  • Low
  • Medium
  • High
FEATURES RATINGS AND REVIEWS
Landing page

4.03/5

Read Reviews (1042)
Templates

2.81/5

Read Reviews (647)
Personalization

4.28/5

Read Reviews (417)
Dashboard

4.09/5

Read Reviews (194)
Alerts: popups & Notifications

4.28/5

Read Reviews (182)
FEATURES RATINGS AND REVIEWS
Landing page

4.03/5

Read Reviews (1042)
Templates

2.81/5

Read Reviews (647)
Personalization

4.28/5

Read Reviews (417)
Dashboard

4.09/5

Read Reviews (194)
Alerts: popups & Notifications

4.28/5

Read Reviews (182)

IT and Other Capabilities

for Salesforce Pardot

  • Low
  • Medium
  • High
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Export

3.57/5

Read Reviews (738)
Data Import

3.25/5

Read Reviews (2214)
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Export

3.57/5

Read Reviews (738)
Data Import

3.25/5

Read Reviews (2214)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Email Support

4.20/5

Read Reviews (254)
Phone Support

3.99/5

Read Reviews (182)
Chat Support

3.84/5

Read Reviews (233)
24/7 Support

3.55/5

Read Reviews (1701)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Email Support

4.20/5

Read Reviews (254)
Phone Support

3.99/5

Read Reviews (182)
Chat Support

3.84/5

Read Reviews (233)
24/7 Support

3.55/5

Read Reviews (1701)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

4.83/5

Read Reviews (76)
Analytics

4.38/5

Read Reviews (926)
Custom Reports

3.24/5

Read Reviews (3018)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

4.83/5

Read Reviews (76)
Analytics

4.38/5

Read Reviews (926)
Custom Reports

3.24/5

Read Reviews (3018)

Software Failure Risk Guidance

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for Salesforce Pardot

Overall Risk Meter

Low Medium High

Top Failure Risks for Salesforce Pardot

Vendor Profile Details

Company Name

Salesforce

Year Founded

1999

HQ Location

415 Mission Street, 3rd Floor, San Francisco, CA 94105, United States

Employees

10001+

Social

Financials

IPO