Salesforce Pardot Overview
Salesforce Pardot is a B2B Marketing Automation software, which helps marketers to generate more leads, grow their pipeline and improve buyer engagement.
It is primarily a full solution encompassing marketing automation, B2B marketing analytics, salesforce engage, and account-based marketing delivering personalized content. The channels include sms, e-mail, social media etc.
Salesforce Pardot uses Artificial Intelligence and provides insightful reports and actionable analytics to maximize the marketing and sales efforts, whilst establishing a personalized connect with their leads and customers.
Cuspera Reviews
20 buyers and buying teams have used Cuspera to assess how well Salesforce Pardot solved their Marketing Automation needs. Cuspera uses 21277 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.
Business Priorities
Acquire Customers and Improve ROI are the most popular business priorities peers achieved using Salesforce Pardot.
Use Cases
Peers recommend Engagement Management , Campaign Management , Drip Marketing , as the business use cases that they have been most satisfied while using Salesforce Pardot.
Read Peer Reviews and Expert Experience for Business Use Cases
| BUSINESS USE CASES | RATINGS | CUSTOMER AND EXPERT EXPERIENCES |
|---|---|---|
| Engagement Management with E-Mail |
4.52/5 ★ |
"...They are almost always available through chat and they always followup on cases in a timely manner...." Peer review by Zach L., TrueLearn |
| engaging and following up |
4.50/5 ★ |
|
| engaging with scheduling & cadence |
2.70/5 ★ |
|
| Campaign Management with E-Mail and Website |
4.70/5 ★ |
"...The ease of use and countless options Pardot offers, from automated email campaigns to monitoring your Google Ads...." Peer review by Luka K, Marketing Manager |
| campaign analytics |
4.38/5 ★ |
|
| campaign monitoring |
4.65/5 ★ |
|
| Drip Marketing with E-Mail and Website |
4.19/5 ★ |
"...Key functionalities include real-time sales alerts, automated drip marketing, landing page builder, batch email marketing, and lead management...." Peer review from Featured Customers |
| PEER EXPERIENCES | |
|---|---|
| Engagement Management with E-Mail |
4.52/5 ★ |
"...They are almost always available through chat and they always followup on cases in a timely manner...." Peer review by Zach L., TrueLearn |
|
| engaging and following up |
4.52/5 ★ |
| engaging with scheduling & cadence |
4.52/5 ★ |
| Campaign Management with E-Mail and Website |
4.70/5 ★ |
"...The ease of use and countless options Pardot offers, from automated email campaigns to monitoring your Google Ads...." Peer review by Luka K, Marketing Manager |
|
| campaign analytics |
4.70/5 ★ |
| campaign monitoring |
4.70/5 ★ |
| Drip Marketing with E-Mail and Website |
4.19/5 ★ |
"...Key functionalities include real-time sales alerts, automated drip marketing, landing page builder, batch email marketing, and lead management...." Peer review from Featured Customers |
|
87+ more Business Use Cases
Our AI advisor, Wyz, harnessed 21277 insights from peers and experts to help you assess how these Salesforce Pardot use cases fit your Marketing Automation needs.
Popular Business Setting
for Salesforce Pardot
Top Industries
- Computer Software
- Information Technology and Services
- Marketing and Advertising
Popular in
- Mid Market
- Small Business
- Enterprise
Peers used Salesforce Pardot to Acquire customers and Improve ROI
Salesforce Pardot Alternatives
Peer and Expert Opinion on Features
for Salesforce Pardot
- Low
- Medium
- High
| FEATURES | RATINGS AND REVIEWS |
|---|---|
| Landing page | Read Reviews (1042) |
| Templates | Read Reviews (647) |
| Personalization | Read Reviews (417) |
| Dashboard | Read Reviews (194) |
| Alerts: popups & Notifications | Read Reviews (182) |
| FEATURES | RATINGS AND REVIEWS |
|---|---|
| Landing page | Read Reviews (1042) |
| Templates | Read Reviews (647) |
| Personalization | Read Reviews (417) |
| Dashboard | Read Reviews (194) |
| Alerts: popups & Notifications | Read Reviews (182) |
IT and Other Capabilities
for Salesforce Pardot
- Low
- Medium
- High
| CAPABILITIES (DATA) | RATINGS AND REVIEWS |
|---|---|
| Data Export | Read Reviews (738) |
| Data Import | Read Reviews (2214) |
| CAPABILITIES (DATA) | RATINGS AND REVIEWS |
|---|---|
| Data Export | Read Reviews (738) |
| Data Import | Read Reviews (2214) |
| CAPABILITIES (SUPPORT) | RATINGS AND REVIEWS |
|---|---|
| Email Support | Read Reviews (254) |
| Phone Support | Read Reviews (182) |
| Chat Support | Read Reviews (233) |
| 24/7 Support | Read Reviews (1701) |
| CAPABILITIES (SUPPORT) | RATINGS AND REVIEWS |
|---|---|
| Email Support | Read Reviews (254) |
| Phone Support | Read Reviews (182) |
| Chat Support | Read Reviews (233) |
| 24/7 Support | Read Reviews (1701) |
| CAPABILITIES (OTHER) | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (76) |
| Analytics | Read Reviews (926) |
| Custom Reports | Read Reviews (3018) |
| CAPABILITIES (OTHER) | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (76) |
| Analytics | Read Reviews (926) |
| Custom Reports | Read Reviews (3018) |
Software Failure Risk Guidance
?for Salesforce Pardot
Overall Risk Meter
Top Failure Risks for Salesforce Pardot
Vendor Profile Details
HQ Location
415 Mission Street, 3rd Floor, San Francisco, CA 94105, United States
Employees
10001+
Social
Financials
IPO
Get a personalised risk report for Salesforce Pardot
See Sample Risk ReportTell us more about yourself so that we can personalise incidents for your location, industry etc.
Connect to vendor request
Salesforce Pardot may get in touch with you regarding your request.
Request Custom Quote
Salesforce will get in touch with you regarding your request.