Product Business Settings

Salesforce Account Engagement (Formerly Pardot) is popular in Computer Software, Information Technology And Services, and Marketing And Advertising industries and is widely used by Mid Market, Small Business, and Enterprise.

Integrations

Marketing Automation
Team Collaboration

Salesforce Account Engagement (Formerly Pardot) Product Overview

Salesforce-account-engagement-formerly-Pardot aids B2B marketing automation by aligning marketing and sales. Efficient growth is driven through this platform.

How satisfied the customers are with Salesforce Account Engagement (Formerly Pardot) use-cases

Reviews

"Salesforce as a technology platform has proven its adaptability. It’s been shown that we can build many services and solutions on it that offer extra value for our internal users, customers, and ultimate end users. It’s a central part of our vision ...for the future." - Tuomas Pyyhtia
"I want to democratize the development of technology. With the Salesforce platform, we can give the power away to our business community." - Jane Moran

Salesforce Account Engagement (Formerly Pardot) Customer Insights, Testimonials and Case Studies

How efficiently Does Salesforce Account Engagement (Formerly Pardot) manage your Engagement Management?

How can Salesforce Account Engagement (Formerly Pardot) optimize your Campaign Management Workflow?

What benefits does Salesforce Account Engagement (Formerly Pardot) offer for Drip Marketing?

How does Salesforce Account Engagement (Formerly Pardot) facilitate Communication Management?

Why is Salesforce Account Engagement (Formerly Pardot) the best choice for Generation Of New Leads?

What is Salesforce Account Engagement (Formerly Pardot)?

Salesforce Account Engagement (Formerly Pardot) is a B2B Marketing Automation software, which helps marketers to generate more leads, grow their pipeline and improve buyer engagement.

It is primarily a full solution encompassing marketing automation, B2B marketing analytics, salesforce engagement, and account-based marketing delivering personalized content. The channels include SMS, e-mail, social media, etc.

Salesforce Account Engagement uses Artificial Intelligence and provides insightful reports and actionable analytics to maximize marketing and sales efforts, whilst establishing a personalized connection with their leads and customers.

What is Salesforce Account Engagement (Formerly Pardot) used for?

Salesforce Account Engagement (Formerly Pardot) is a Marketing Automation Software mainly used by its customers to Acquire Customers and Improve ROI by Engagement Management, Campaign Management and Drip Marketing .

What are the top features of Salesforce Account Engagement (Formerly Pardot)?

Landing page, Templates and Personalization are some of the top features of Salesforce Account Engagement (Formerly Pardot).

Who uses Salesforce Account Engagement (Formerly Pardot)?

Salesforce Account Engagement (Formerly Pardot) is used by Computer Software, Information Technology And Services and Marketing And Advertising among other industries.

What are Salesforce Account Engagement (Formerly Pardot) alternatives?

AgencyAnalytics, OM3 Email Marketing Platform, Yespo Оmnichannel CDP and Lead Liaison are popular alternatives for Salesforce Account Engagement (Formerly Pardot).

Where is Salesforce Account Engagement (Formerly Pardot) located?

Salesforce Account Engagement (Formerly Pardot) is headquartered at 415 Mission Street, 3rd Floor, San Francisco, CA 94105, United States.

11 buyers and buying teams have used Cuspera to assess how well Salesforce Account Engagement (Formerly Pardot) solved their Marketing Automation needs. Cuspera uses 21845 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.

CUSTOMERS TESTIMONIALS
Salesforce Account Engagement (Formerly Pardot) testimonial

Tuomas Pyyhtia

Solution Owner, Field Service Operations

KONE

Salesforce as a technology platform has proven its adaptability. It’s been shown that we can build many services and solutions on it that offer extra value for our internal users, customers, and ultimate end users. It’s a central part of our vision for the future. Testimonial By Tuomas Pyyhtia
Salesforce Account Engagement (Formerly Pardot) testimonial

Jane Moran

CIO

Unilever

I want to democratize the development of technology. With the Salesforce platform, we can give the power away to our business community. Testimonial By Jane Moran
Salesforce Account Engagement (Formerly Pardot) testimonial

Arvind Krishna

Chairman & CEO

IBM

Whenever you go through a crisis, leadership has to come to the top. How do we emerge stronger as a business? Can we change the way we work? Can we make quicker decisions? Testimonial By Arvind Krishna
CUSTOMERS TESTIMONIALS
Salesforce Account Engagement (Formerly Pardot) testimonial

Tuomas Pyyhtia

Solution Owner, Field Service Operations

KONE

Salesforce as a technology platform has proven its adaptability. It’s been shown that we can build many services and solutions on it that offer extra value for our internal users, customers, and ultimate end users. It’s a central part of our vision for the future. Testimonial By Tuomas Pyyhtia
Salesforce Account Engagement (Formerly Pardot) testimonial

Jane Moran

CIO

Unilever

I want to democratize the development of technology. With the Salesforce platform, we can give the power away to our business community. Testimonial By Jane Moran
Salesforce Account Engagement (Formerly Pardot) testimonial

Arvind Krishna

Chairman & CEO

IBM

Whenever you go through a crisis, leadership has to come to the top. How do we emerge stronger as a business? Can we change the way we work? Can we make quicker decisions? Testimonial By Arvind Krishna
 

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Account Based Marketing with Salesforce Marketing Cloud Account Engagement Demo

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Peers used Salesforce Account Engagement (Formerly Pardot) for engagement management and campaign management

Salesforce Account Engagement (Formerly Pardot) Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.71/5

Read Reviews (98)
Analytics

4.34/5

Read Reviews (979)
Custom Reports

3.25/5

Read Reviews (3090)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.71/5

Read Reviews (98)
Analytics

4.34/5

Read Reviews (979)
Custom Reports

3.25/5

Read Reviews (3090)

Salesforce Account Engagement (Formerly Pardot) Integrations

Salesforce Account Engagement (Formerly Pardot) integrates with a wide range of software applications through its robust data import and export capabilities.

Data Export
Data Import


Few API Integrations for Salesforce Account Engagement (Formerly Pardot)

Software Failure Risk Guidance

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for Salesforce Account Engagement (Formerly Pardot)

Overall Risk Meter

Low Medium High

Top Failure Risks for Salesforce Account Engagement (Formerly Pardot)

Salesforce, Inc. News

M&A
 

Salesforce Advances AI Expansion With Cimulate Deal | PYMNTS.com

Salesforce has signed a definitive agreement to acquire Cimulate, enhancing its Agentforce Commerce platform with AI-powered product discovery and agentic commerce capabilities. The integration aims to offer more personalized and conversational shopping experiences. The transaction is expected to close in the first quarter of Salesforce's fiscal year 2027, with Cimulate's team joining Salesforce to support ongoing innovation.

Executive
 

Salesforce layoffs continue as high-ranking executives leave - TechTarget

Salesforce is experiencing significant executive departures, including the exits of Adam Evans, Ariel Kelman, Ryan Aytay, and Denise Dresser. These changes come amid ongoing layoffs affecting various teams, including Heroku, which is being sunsetted. CEO Marc Benioff's recent actions and comments have sparked internal controversy, with employees expressing concerns over Salesforce's ethical use of technology.

Executive
 

Salesforce (CRM) Implements Layoffs and Executive Changes - GuruFocus

Salesforce has implemented executive changes, appointing six new executives to replace five who left since December. This restructuring aligns with CEO Marc Benioff's strategy to leverage AI, reducing support staff from 9,000 to 5,000 employees.

Product
 

Salesforce to stop selling enterprise Heroku subscriptions, scale back upgrades

Salesforce will cease offering new Enterprise Account subscriptions for its Heroku platform and reduce feature development, focusing instead on cybersecurity and reliability updates. Existing enterprise contracts can be renewed, and credit card users can continue using the platform. This shift aims to prioritize AI capabilities and long-term customer value.

Salesforce, Inc. Profile

Company Name

Salesforce, Inc.

Year Founded

1999

HQ Location

415 Mission Street, 3rd Floor, San Francisco, CA 94105, United States

Employees

10001+

Social

Financials

IPO