Real-World Case Studies and Customer Success Stories with RedEye Customer Data Platform

RedEye marketing automation helped allbeauty increase email income by 44% in one year. The platform enabled personalised and targeted customer... communication. New behavioural email campaigns like 'Abandon Payday' achieved conversion rates up to 40.9%. The 'Abandon Category' email brought in £154,000 extra revenue in six months. Open rates rose from 7.8% to 12.8% with improved segmentation.
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RedEye helped MandM Direct use data-driven personalisation across the customer lifecycle. MandM Direct unified their customer data and used RedEye's... platform to automate over 55 personalised campaigns. They improved targeting by segmenting customers and personalising emails based on behaviour and lifecycle stage. RedEye's predictive engagement model led to a 17% increase in revenue with only a 2% increase in message volume. MandM Direct achieved seven-figure revenues with limited human intervention.
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RedEye helped World of Books use customer data to personalize email marketing. During lockdown, they adapted messaging to boost engagement... and loyalty. They saw a 315% increase in revenue year on year. Engagement rose by 85.4%. Sales of educational titles grew by 72%. The team used real-time and historic data to target customers and improve results.
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RedEye’s managed services helped WatchShop boost revenue by 139%. The team set up over 30 automated customer journeys and improved... email marketing. WatchShop saw a 738% return on investment. Their engaged customer database grew by more than 128%. RedEye also created custom audience segments for Google Ads and Facebook, increasing ad engagement and reducing waste.
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RedEye's marketing automation platform helped allbeauty boost email income by 44% in the first year. The solution enabled advanced segmentation... and personalized campaigns. New behavioral emails like 'Abandon Payday' and 'Abandon Category' drove a 41% conversion rate and £154,000 in extra revenue over six months. Open rates rose from 7.8% to 12.8%. The RedEye team supported allbeauty with data-driven strategies for better customer engagement.
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RedEye helped Get The Label fix their Gmail sender reputation. They used segmentation and list cleaning to stop emails going... to spam. Multi-channel marketing with SMS, retargeting, and web personalisation grew their reach. Interactive emails with countdown timers and images boosted unique clicks by 126%. Customer lifecycle automations like price drop alerts and a snooze function improved engagement and kept more customers. The snooze feature saved 46% of users from unsubscribing.
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RedEye's Marketing Automation Hub helped TravelUp boost conversion rates by 12%. TravelUp unified customer data to create a single customer... view and used targeted, automated emails. Behavioural emails, though only 0.24% of sends, drove 21.89% of revenue. The platform enabled TravelUp to segment customers and personalize communications. TravelUp saw better results across all KPIs after switching from their old ESP.
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RedEye Marketing Automation helped Breakfree Holidays boost their email conversion rate by 85%. Automated multi-stage campaigns and smart segmentation drove... a 54% increase in bookings and a 64% rise in email revenue. The team used behavioral and transactional data to target emails by travel dates and group type. ROI reached 1542% in the first year. Breakfree Holidays exceeded their original conversion goal with RedEye's platform.
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RedEye helped Travelodge launch a new 14-stage abandoned basket email series. The emails used customer data to create a hyper-personalised... experience. This new journey increased email revenue by 50%. Unique open rates rose by 12% and unique click rates went up by 15.7%. The campaign sent targeted messages over 60 days, boosting conversions and customer engagement.
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RedEye used its Customer Data Platform and predictive analytics to help Travis Perkins cut customer churn by 54%. The AI-driven churn... model reduced the lapsed customer segment by 3.9%. Travis Perkins saw a 90% increase in active contacts and a 34% rise in customer lifetime value. Machine learning enabled personalized, multi-channel marketing. The platform improved engagement and boosted the value of the customer database by over 86%.
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RedEye helped Travis Perkins, a leading UK builder's merchant, launch their first ecommerce website. Travis Perkins wanted to grow their... online business and needed a partner for digital marketing and multi-channel customer journeys. RedEye provided marketing automation, predictive analytics, and usability testing. Travis Perkins trusted RedEye to guide their digital transformation and improve online customer experience.
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RedEye Predictive Modeller helped Travis Perkins reduce customer churn. The company used AI and predictive analytics to find customers likely... to leave. The churn model let them act early. They achieved an 8.8% increase in retention. This improved their customer loyalty and business results.
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RedEye helped Gtech use predictive frequency optimisation to boost email engagement by 17%. Gtech shifted email from a support channel... to a main revenue driver. Open rates rose above 40% and conversion rates reached 4.1%. RedEye's segmentation and deliverability strategies kept Gtech's sender reputation strong. Gtech became Validity whitelisted, improving inbox placement and delivery speed.
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RedEye helped Gtech use predictive frequency optimisation for email marketing. Gtech shifted from direct mail and TV to email as... their main channel. RedEye analysed engagement data and built custom segments. Gtech increased email frequency without hurting sender reputation. Highly engaged contacts grew by 17%. Open rates reached 40% and conversion rates hit 4.1%. Email became a main driver of revenue for Gtech.
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RedEye helped East Midlands Railway (EMR) manage urgent travel disruption communications. EMR used RedEye’s single customer view and segmentation tools... to quickly identify and contact affected passengers. The RedEye team created and sent service message emails at short notice, using EMR’s customer data. This ensured customers received timely updates and could plan their journeys. EMR praised RedEye for their fast response and deep knowledge of customer data.
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RedEye helped MaxiNutrition improve marketing automation. The team used managed services to boost campaign output and efficiency. They built new... workflows for welcome, abandonment, post-purchase, and lapsing customers. MaxiNutrition saw a 37.8% increase in contactable customers in 12 months. The ROI from RedEye’s services was 95.6%. The company increased campaign frequency and engagement with features like countdown timers and voucher codes.
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RedEye's marketing automation platform helped LV= use customer behavioural data to improve prospect conversion. LV= used features like cross device... tracking and dynamic content to make marketing more personal and timely. Over 36 months, LV= saw a 295% increase in conversion rate and a 76% increase in channel income. The platform reduced data complexity and improved communication accuracy. LV= worked with RedEye for over 10 years to optimize their automated marketing programs.
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RedEye helped HomeServe improve their digital marketing with email marketing automation. HomeServe wanted to use their data to increase revenue... and improve customer experience. RedEye provided expertise, support, and behavioral data to drive targeted campaigns. HomeServe saw a 63% increase in revenue from email, a 533% return on investment, and a 56% conversion rate. The partnership focused on customer engagement and retention.
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RedEye helped Papa John's improve their email marketing. Papa John's used RedEye's interactive email content suite to make emails more... engaging. They saw a 7.83% increase in last click conversion and a 4.91% increase in average order value. The unsubscribe rate dropped by 30%. Unique click rate went up by 65.5%. Papa John's team found the platform easy to use and helpful for running personalized campaigns.
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RedEye helped World of Books boost engagement by 85. 4% year on year. The company used personalised email marketing to...react to changing customer needs during lockdown. Sales of educational titles rose by 72% and overall revenue from email increased by 315%. World of Books used customer data and automation to improve loyalty and customer lifetime value. The RedEye platform enabled fast, data-driven marketing decisions.
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RedEye's marketing automation helped Travelodge boost email revenue by 40% year on year. The pre-stay email campaign delivered 370% more... revenue per email than standard newsletters. Website visits from email increased by 86%, and unique click-through rates rose by 94%. Personalised, multi-channel campaigns improved customer engagement and retention. The value of an opted-in email address grew by 9% in one year.
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RedEye’s Marketing Automation platform helped LV= boost prospect conversion by 295% and channel income by 76%. LV= used behavioural data... and cross device tracking to identify and engage prospects across devices. The platform enabled highly personal, timely marketing messages based on browser behaviour. LV= improved marketing efficiency and online sales conversions with RedEye’s data-driven automation tools. The partnership has lasted over 10 years, supporting ongoing optimisation and performance marketing.
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RedEye Marketing Automation Hub helped Eaglemoss Collections grow email revenue by 63% year on year. Eaglemoss used RedEye to run... 170 automated campaigns, boosting customer retention and upsell. The 'Back in Stock' campaign achieved over 65% open rates and a 12% click-to-sale conversion. This campaign drove 6% of total email revenue since November 2016. Eaglemoss expanded these programs to nine countries for greater impact.
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RedEye's predictive churn model helped allbeauty boost revenue by 518. 7%. The AI-driven solution identified customers likely to lapse, letting...allbeauty target them with personalized reactivation campaigns. This led to a 414.6% increase in sales and a 6.2% rise in click-through rates. Email volume dropped by 27%, but open rates jumped 11.7%. allbeauty improved customer retention and engagement using predictive analytics.
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RedEye used AI and predictive analytics to help Travis Perkins grow their VIP customer segment by 5. 3%. The VIP...Model increased customer lifetime value by 34% in one year. The value of the Travis Perkins database grew by over 86%. Customers identified as likely VIPs saw a £194 increase in average spend. RedEye's platform delivered personalized, automated marketing to boost engagement and retention.
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RedEye helped TravelUp use marketing automation to support rapid growth. TravelUp created a single customer view by combining data from... many sources. They used this data to send targeted and personalized emails. TravelUp saw a 12% increase in conversion rate. Behavioral emails made up only 0.24% of sends but generated 21.89% of revenue. Triggered campaigns with personalized content performed 300% better than newsletters.
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