Cloud-based Interactive Video Platform - Rapt Media
Consumer Electronics Case Studies and Success Stories with Rapt
CASE STUDY Philips
Rapt Media helped Philips launch an interactive video campaign for the Click & Style electric razor. The goal was to engage young European men with a playful, mobile-first experience. Users could cho...ose beard styles and unlock different storylines, while getting product info and tips. The campaign ran in four languages across Europe. 65% of viewers watched on mobile devices. Average viewing time was over 4 minutes, with viewers interacting three to four times.
Rapt Media helped Philips launch 'Designed to Play,' an interactive mobile video campaign for the Click and Style grooming tool. Philips wanted to reach young men and boost sales in France, Netherlan...ds, and Germany. The campaign let users create up to 1,296 story combinations and interact with the product in new ways. Results included 16% more razors sold, a 6% increase in purchase consideration, and viewers spending over 4 minutes on mobile. The campaign drove 153% earned media growth and engaged users three times longer than typical videos.
Financial Services Case Studies and Success Stories with Rapt
CASE STUDY Allianz Global Investors
Rapt Media's interactive video platform helped Allianz Global Investors improve onboarding and recruiting. AllianzGI wanted to attract more quality recruits and engage millennials. They used an inter...active game to show their company culture and work environment. The solution increased engagement with new hires and current employees. AllianzGI met its business goals and gained support from company leaders.
Food & Beverages Case Studies and Success Stories with Rapt
CASE STUDY AB InBev
Rapt Media's interactive video platform powered 'A Taste of AB InBev,' a recruitment tool for Anheuser-Busch InBev. The video lets job candidates experience AB InBev's culture and see if they fit. Re...cruitment agency Havas People created the experience. The project won a 2015 RAD award for recruitment marketing. The platform helps boost engagement and learning for users.
Entertainment Case Studies and Success Stories with Rapt
CASE STUDY Aardman
Rapt Media's interactive video platform powered 'Pigby’s Tales' for Aardman. The video helps kids learn about saving money in a fun way. Aardman created the experience for the Royal Bank of Scotland.... The platform made the learning more engaging for children. The interactive story encourages kids to save for goals like a new skateboard.
Rapt Media’s interactive video platform powered a campaign for Warner Bros. to promote the movie 'Focus.' The campaign let users act as con artists in interactive scenarios. This mobile-friendly expe...rience targeted millennials. It aimed to boost ticket sales and increase awareness for the film. The solution gave users a fun, personalized way to engage with the story.
Health, Wellness and Fitness Case Studies and Success Stories with Rapt
CASE STUDY Healthline
Rapt Media's interactive video platform helped Healthline create a lifestyle guide for people with type 2 diabetes. Healthline wanted to educate users and make life with diabetes easier. The solution... used interactive video with three multiple-choice questions to give viewers custom advice. This approach aimed to boost engagement and support behavior change. Healthline is a leading consumer health information site with 65 million monthly visitors.
Management Consulting Case Studies and Success Stories with Rapt
CASE STUDY Deloitte New Zealand
Rapt Media helped Deloitte New Zealand create an interactive recruitment video called 'Will You Fit Into Deloitte.' The video used gamification to show company culture and service lines. It worked on... all devices, including iPhones. The project had an average viewing time of over 4 minutes. It generated significant social buzz and outperformed similar YouTube videos.
Education Case Studies and Success Stories with Rapt
CASE STUDY Learning Care Group
Rapt Media helped Learning Care Group create an interactive healthcare training video. The goal was to make complex healthcare information simple for employees. The video used branching to give each ...person answers based on their own situation. This cut employee training hours by 50 percent. The solution also made it easy to update content and track compliance. Learning Care Group saw big savings and more productivity.
Non-Profit Organization Management Case Studies and Success Stories with Rapt
CASE STUDY SGOSS
Rapt Media's interactive video platform helped SGOSS recruit school governors. SGOSS needed to educate people about the governor role and boost applications. The interactive video drove 3,144 registr...ations and 804 completed applications in less than a month. Registration targets were exceeded by 1,157% and application targets by 972%. Cost per application dropped by 900% compared to previous campaigns.
Marketing and Advertising Case Studies and Success Stories with Rapt
CASE STUDY IAB
Rapt Media helped IAB create an interactive video called the Arena. IAB wanted to make digital advertising easier to understand for professionals and students. The old video was too long and hard to ...use. Rapt Media’s platform let users explore content at their own pace. The solution worked on mobile devices and gave IAB insights into viewer behavior. This made learning about digital advertising more engaging and flexible.
Rapt Media's interactive video platform helped TMP Worldwide create a virtual tour for Citizens Bank. The goal was to show the bank's culture and values to attract new job candidates. The interactive... video let viewers meet the Citizens Bank team and hear real branch stories. This solution aimed to boost engagement and inspire action. The platform supports better learning and faster behavior change.
Symphony Talent used Rapt Media’s interactive video platform to reach and engage millennial job candidates. The agency needed a mobile-friendly, flexible video solution to educate and attract younger... audiences. Rapt Media’s HTML5 platform let Symphony Talent easily update video content and boost engagement. The API and nonlinear video features fit well with their creative and development teams. Engagement levels for their clients increased significantly after using the solution.
Symphony Talent used Rapt Media’s interactive video platform to improve NYPD’s recruitment video. The original video was long and had low views. Symphony Talent broke it into short, interactive segme...nts with a menu. Users can now explore the NYPD precinct tour at their own pace. This made the experience more engaging and user-friendly.
Consumer Goods Case Studies and Success Stories with Rapt
CASE STUDY Newton Running
Rapt Media built an interactive product selector for Newton Running. The tool lets shoppers answer questions to find the best running shoe for them. This mimics the in-store experience online. The se...lector had a 90% completion rate. It reduced call center time spent on product confusion. Newton Running gained insights into shopper preferences, like 63% being male and 68% needing neutral shoes.
Rapt Media helped Maybelline New York launch an interactive tutorial video for its Big Eyes Mascara. The goal was to engage millennials and global audiences with mobile-friendly, interactive content.... The video let viewers choose beauty looks and linked directly to products. Results included over 6 million earned impressions, a click-through rate 14 times higher than average, and more than 5 minutes of engagement per interaction. Maybelline New York strengthened its image as a digital innovator.
Rapt Media helped Kenra Professional create the 'Stylist Eye' interactive education video. Kenra Professional wanted to teach stylists how to use its new Simply Blonde product line. The interactive v...ideo lets users learn at their own pace and choose their own path. This approach helps stylists learn how to apply products correctly. The project is the first in a series of interactive experiences for Kenra Professional.
Human Resources Case Studies and Success Stories with Rapt
CASE STUDY Hays
Rapt Media's interactive video platform helped Hays, a global leader in recruitment, create an engaging day-in-the-life experience for potential hires. The solution let viewers face real recruitment ...scenarios, testing if they fit the Hays team. This approach aimed to boost engagement and inspire action. Hays used the tool to support its own recruitment search and enhance learning for candidates.
Aon Hewitt used Rapt Media's interactive video platform to improve employee learning about health care plans, wellness programs, and retirement options. The company faced challenges with information ...overload and complex benefits communication. Interactive video helped personalize the learning experience and made complex topics easy to understand. Employees could ask questions, make decisions, and take action through the videos. This approach aimed to drive better engagement and desired enrollment behaviors.
Automotive Case Studies and Success Stories with Rapt
CASE STUDY Toyota
Toyota used Rapt Media’s interactive video platform for the ‘Choose Your Wild’ campaign. The campaign let viewers control their experience and explore the new 4Runner’s features. Users could pick dif...ferent adventure paths and see how the 4Runner performs. Rapt Media’s technology collected detailed analytics on viewer choices. This helped Toyota learn about its customers without using forms or surveys.
