Rapt: Use-Cases, Insights and Reviews | 2025 Cuspera

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Cloud-based Interactive Video Platform - Rapt Media

Rapt Overview

Rapt Media transforms video content into interactive experiences, allowing businesses to engage audiences through navigable, user-controlled video. This technology enhances viewer engagement, leading to improved ROI by fostering deeper connections with content. Companies can create response-provoking videos that capture attention and drive action, making it a powerful tool in the digital marketing arsenal. An intriguing detail is Rapt Media's acquisition by Kaltura, signaling a commitment to advancing next-gen digital ecosystems. By utilizing Rapt Media, businesses can elevate their digital transformation efforts, creating memorable and impactful audience interactions.

Use Cases

Customers recommend Engagement Management, Social Media Analytics, Onboarding, as the business use cases that they have been most satisfied with while using Rapt.

Other use cases:

Capturing Leads
Sending & Publishing Communications
Content Curation
Trade Show Marketing
Content Tracking
Proposal & Quote Management
Helpdesk Management

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Business Priorities

Increase Sales & Revenue and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using Rapt.

Other priorities:

Scale Best Practices
Improve Brand Engagement
Build Brand Awareness
Increase Average Basket Value
Improve Digital And Social Presence
Improve ROI
Improve Internal Communications
Acquire Customers

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Rapt Use-Cases and Business Priorities: Customer Satisfaction Data

Rapt works with different mediums / channels such as Video. Offline. Social Media etc.

Rapt's features include Dashboard, Personalization, and Capture Information. and Rapt support capabilities include 24/7 Support, Chat Support, Email Support, etc. also Rapt analytics capabilities include Analytics, and Custom Reports.

Rapt, ScriptoPro, Absorb LMS, PeopleFluent Learning Solutions, Syndigo, etc., all belong to a category of solutions that help Video Platform. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Rapt Media’s cloud-based interactive video platform enables experiences to be built in the Composer, published to the player, and measured in the analytics dashboard. Interactive videos are easily created and managed.

Rapt Customer wins, Customer success stories, Case studies

How does Rapt facilitate Engagement Management?

What benefits does Rapt offer for Onboarding?

What makes Rapt ideal for Sending & Publishing Communications?

11 buyers and buying teams have used Cuspera to assess how well Rapt solved their Video Platform needs. Cuspera uses 362 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Video Platform needs.

Hays - Human Resources

Rapt Media's interactive video platform helped Hays, a global leader in recruitment, create an engaging day-in-the-life experience for potential hires. The solution let viewers face real recruitment ...scenarios, testing if they fit the Hays team. This approach aimed to boost engagement and inspire action. Hays used the tool to support its own recruitment search and enhance learning for candidates.

Allianz Global Investors - Financial Services

Rapt Media's interactive video platform helped Allianz Global Investors improve onboarding and recruiting. AllianzGI wanted to attract more quality recruits and engage millennials. They used an inter...active game to show their company culture and work environment. The solution increased engagement with new hires and current employees. AllianzGI met its business goals and gained support from company leaders.

Deloitte New Zealand - Management Consulting

Rapt Media helped Deloitte New Zealand create an interactive recruitment video called 'Will You Fit Into Deloitte.' The video used gamification to show company culture and service lines. It worked on... all devices, including iPhones. The project had an average viewing time of over 4 minutes. It generated significant social buzz and outperformed similar YouTube videos.

AB InBev - Food & Beverages

Rapt Media's interactive video platform powered 'A Taste of AB InBev,' a recruitment tool for Anheuser-Busch InBev. The video lets job candidates experience AB InBev's culture and see if they fit. Re...cruitment agency Havas People created the experience. The project won a 2015 RAD award for recruitment marketing. The platform helps boost engagement and learning for users.

Warner Bros. - Entertainment

Rapt Media’s interactive video platform powered a campaign for Warner Bros. to promote the movie 'Focus.' The campaign let users act as con artists in interactive scenarios. This mobile-friendly expe...rience targeted millennials. It aimed to boost ticket sales and increase awareness for the film. The solution gave users a fun, personalized way to engage with the story.

Symphony Talent - Marketing And Advertising

Symphony Talent used Rapt Media’s interactive video platform to improve NYPD’s recruitment video. The original video was long and had low views. Symphony Talent broke it into short, interactive segme...nts with a menu. Users can now explore the NYPD precinct tour at their own pace. This made the experience more engaging and user-friendly.

Peers used Rapt for engagement management and social media analytics

Rapt Competitors

Rapt Features

Low
Medium
High

FEATURE	RATINGS AND REVIEWS
Analytics	4.56/5 ★ Read Reviews (57)
Custom Reports	4.43/5 ★ Read Reviews (40)

CAPABILITIES	RATINGS AND REVIEWS
Analytics	4.56/5 ★ Read Reviews (57)
Custom Reports	4.43/5 ★ Read Reviews (40)

Software Failure Risk Guidance

for Rapt

Overall Risk Meter

Low Medium High

Top Failure Risks for Rapt

Rapt Media, Inc. News

Partnership 20/08/2025

http://www.thevideoink.com/news/cne-partners-rapt-media-interactive-videos/

Partnership 20/08/2025

Pitney Bowes Updates Communicate for Personalized Customer Engagement

Pitney Bowes has updated its Communicate customer engagement suite to include new capabilities for interactive personalized videos, integrating with Rapt Media. This enhancement allows for real-time video rendering and personalized engagement using APIs. The update is part of Pitney Bowes' strategy to enhance customer experience through digital offerings.

Rapt Media, Inc. Profile

Company Name

Rapt Media, Inc.

Company Website

http://www.raptmedia.com/

HQ Location

@, Boulder, CO US

Employees

11-50

Social

Financials

M&A