Rapt: Use Cases, Capabilities & Competitors

Name: Rapt
Brand: Rapt
Rating: 4.0 (362 reviews)

4.0 5

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

(362)

Cloud-based Interactive Video Platform - Rapt Media

Rapt Overview

Rapt Media transforms video content into interactive experiences, allowing businesses to engage audiences through navigable, user-controlled video. This technology enhances viewer engagement, leading to improved ROI by fostering deeper connections with content. Companies can create response-provoking videos that capture attention and drive action, making it a powerful tool in the digital marketing arsenal. An intriguing detail is Rapt Media's acquisition by Kaltura, signaling a commitment to advancing next-gen digital ecosystems. By utilizing Rapt Media, businesses can elevate their digital transformation efforts, creating memorable and impactful audience interactions.

Use Cases

Customers recommend Engagement Management, Social Media Analytics, Onboarding, as the business use cases that they have been most satisfied with while using Rapt.

Other use cases:

Capturing Leads
Sending & Publishing Communications
Content Curation
Trade Show Marketing
Content Tracking
Proposal & Quote Management
Helpdesk Management

See all use cases See less use cases

Business Priorities

Increase Sales & Revenue and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using Rapt.

Other priorities:

Scale Best Practices
Improve Brand Engagement
Build Brand Awareness
Increase Average Basket Value
Improve Digital And Social Presence
Improve ROI
Improve Internal Communications
Acquire Customers

See all business priorities See less business priorities

Rapt Use-Cases and Business Priorities: Customer Satisfaction Data

Rapt works with different mediums / channels such as Video. Offline. Social Media etc.

Rapt's features include Dashboard, Personalization, and Capture Information. and Rapt support capabilities include 24/7 Support, Chat Support, Email Support, etc. also Rapt analytics capabilities include Analytics, and Custom Reports.

Peer review evidence (same sources as the product rating summary)

"...See how interactive video can be used to improve employee engagement, develop custom eLearning experiences and effectively educate consumers. ..." Showcase | Interactive Video Examples

"...Our custom analytics dashboard helps you track the performance of your customer experiences to learn faster and iterate in real time...." Interactive Training & eLearning Video Platform

"...See how Allianz uses interactive video for recruitment and onboarding. ..." Improve Employee Engagement with HR Tech

Rapt, ScriptoPro, Absorb LMS, PeopleFluent Learning Solutions, Syndigo, etc., all belong to a category of solutions that help Video Platform. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Rapt Media’s cloud-based interactive video platform enables experiences to be built in the Composer, published to the player, and measured in the analytics dashboard. Interactive videos are easily created and managed.

Rapt Customer wins, Customer success stories, Case studies

How does Rapt facilitate Engagement Management?

Why is Rapt the best choice for Onboarding?

How does Rapt address your Sending & Publishing Communications Challenges?

11 buyers and buying teams have used Cuspera to assess how well Rapt solved their Video Platform needs. Cuspera uses 362 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Video Platform needs.

Gaiam TV - Entertainment - Medium

Rapt Media's Interactive Video landing page helped Gaiam TV double subscription revenue in under four weeks. The platform made it easy for Gaiam TV to engage viewers before purchase. Gaiam TV reduced... shopping cart abandonment by three times. Page viewing time increased by 35%. The campaign led to more subscriptions and fewer clicks to purchase.

Council for Adult and Experiential Learning (CAEL) - Non Profit Organization Management

Rapt Media's interactive video platform helped CAEL attract and engage top talent for the financial services industry. CAEL needed a tech-forward solution to reach millennials interested in entry-lev...el roles. The interactive video let users make choices, test skills, and connect to job opportunities. The experience worked on mobile and used multi-channel promotion. CAEL used the tool to boost engagement and drive more candidates to apply.

AARP - Non Profit Organization Management

Rapt Media helped AARP create interactive video learning experiences for people over 50. These videos teach job search skills, family caregiving, and online safety. Users can make choices and see dif...ferent outcomes. AARP wanted to make learning fun and engaging. The interactive platform increased education and awareness in local communities.

Hays - Human Resources

Rapt Media's interactive video platform helped Hays, a global leader in recruitment, create an engaging day-in-the-life experience for potential hires. The solution let viewers face real recruitment ...scenarios, testing if they fit the Hays team. This approach aimed to boost engagement and inspire action. Hays used the tool to support its own recruitment search and enhance learning for candidates.

Allianz Global Investors - Financial Services

Rapt Media's interactive video platform helped Allianz Global Investors improve onboarding and recruiting. AllianzGI wanted to attract more quality recruits and engage millennials. They used an inter...active game to show their company culture and work environment. The solution increased engagement with new hires and current employees. AllianzGI met its business goals and gained support from company leaders.

TMP Worldwide - Marketing And Advertising

Rapt Media's interactive video platform helped TMP Worldwide create a virtual tour for Citizens Bank. The goal was to show the bank's culture and values to attract new job candidates. The interactive... video let viewers meet the Citizens Bank team and hear real branch stories. This solution aimed to boost engagement and inspire action. The platform supports better learning and faster behavior change.

Peers used Rapt for engagement management and social media analytics

Rapt Competitors

Rapt Features

Low
Medium
High

FEATURE	RATINGS AND REVIEWS
Analytics	4.56/5 ★ Read Reviews (57)
Custom Reports	4.43/5 ★ Read Reviews (40)

CAPABILITIES	RATINGS AND REVIEWS
Analytics	4.56/5 ★ Read Reviews (57)
Custom Reports	4.43/5 ★ Read Reviews (40)

Software Failure Risk Guidance

for Rapt

Overall Risk Meter

Low Medium High

Top Failure Risks for Rapt

Rapt Media, Inc. News

Partnership 20/08/2025

http://www.thevideoink.com/news/cne-partners-rapt-media-interactive-videos/

Partnership 20/08/2025

Pitney Bowes Updates Communicate for Personalized Customer Engagement

Pitney Bowes has updated its Communicate customer engagement suite to include new capabilities for interactive personalized videos, integrating with Rapt Media. This enhancement allows for real-time video rendering and personalized engagement using APIs. The update is part of Pitney Bowes' strategy to enhance customer experience through digital offerings.

Rapt Media, Inc. Profile

Company Name

Rapt Media, Inc.

Company Website

http://www.raptmedia.com/

HQ Location

@, Boulder, CO US

Employees

11-50

Social

Financials

M&A