Rakuten Advertising Overview

This is a summary of the comprehensive capabilities and benefits of Rakuten Advertising based on over 139 insights from peer reviews, customer testimonials, and expert opinions. We included citations from these sources so you can read the full content at the original source if you wish.

Rakuten Advertising, tribeOS, Mailchimp, Klaviyo, Robly, etc., all belong to a category of solutions that help Marketing Data Intelligence. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Do you need to check if Rakuten Advertising is right for your needs? Our Cuspera AI engine can evaluate how Rakuten Advertising fits your specific business needs, industry, and context. Get your personalized assessment report today.

Rakuten Advertising supports business activities such as:

  • Advertisement
  • Sending & Publishing Communications
  • Engagement Management
  • Campaign Management
  • Customise Loyalty Program

Rakuten Advertising can help you with many business goals, such as Acquire Customers, Improve Brand Engagement, Enhance Customer Relationships, Improve Stakeholder Relations, Enter New Markets Internationally Or Locally, etc. It can help manage these activities if you use Mobile and Mobile App for these needs. As a solution, Rakuten Advertising's capabilities include Personalization, Rewards, and Gamification.

Reviews

"...Partnering with Rakuten Affiliate Network has made it easy for CouponCabin to drive incremental growth and new customers for advertisers...." Peer review by Jessica Hayes, Senior Account Manager, CouponCabin, CouponCabin

Cuspera Reviews

58 buyers and buying teams have used Cuspera to assess how well Rakuten Advertising solved their Marketing Data Intelligence needs. Cuspera uses 139 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Data Intelligence needs.

Business Priorities

Acquire Customers and Improve Brand Engagement are the most popular business priorities peers achieved using Rakuten Advertising.

Other priorities:

  • Enhance Customer Relationships
  • Improve Stakeholder Relations
  • Enter New Markets Internationally Or Locally
  • Grow Market Share
  • Build Brand Awareness
  • Increase Sales & Revenue
  • Improve Visibility
See all business priorities See less business priorities

Use Cases

Peers recommend Advertisement , Sending & Publishing Communications , Engagement Management , as the business use cases that they have been most satisfied while using Rakuten Advertising.

Read Peer Reviews and Expert Experience for Business Use Cases

BUSINESS USE CASES RATINGS CUSTOMER AND EXPERT EXPERIENCES
Advertisement

4.84/5 ★

Read Reviews (24)

"...Partnering with Rakuten Affiliate Network has made it easy for CouponCabin to drive incremental growth and new customers for advertisers...."
Sending & Publishing Communications with Mobile and Mobile App

4.57/5 ★

Read Reviews (8)

"...Access our performance network of more than 150K publishers and brands, and experience breakthrough results from the #1 Affiliate Marketing Network for 9 years in a row. ..." Reach a World of Customers Waiting to be Discovered
Engagement Management

4.62/5 ★

Read Reviews (8)

"...Has customer engagement feature...."
engaging and following up

4.31/5 ★

Read Reviews (4)

"...Rakuten Launches Rakuten Advertising as a Premier Destination for Brands to Discover Customers and Engage Audiences ..."
engaging with scheduling & cadence

3.88/5 ★

Read Reviews (2)

"...Using Cadence, we have been able to see the true impact of our affiliate programme across the board...."
PEER EXPERIENCES
Advertisement

4.84/5 ★

Read Reviews (24)

"...Partnering with Rakuten Affiliate Network has made it easy for CouponCabin to drive incremental growth and new customers for advertisers...." Peer review by Jessica Hayes, Senior Account Manager, CouponCabin, CouponCabin
Sending & Publishing Communications with Mobile and Mobile App

4.57/5 ★

Read Reviews (8)

"...Access our performance network of more than 150K publishers and brands, and experience breakthrough results from the #1 Affiliate Marketing Network for 9 years in a row. ..." Reach a World of Customers Waiting to be Discovered
Engagement Management

4.62/5 ★

Read Reviews (8)

"...Has customer engagement feature...." Peer review by David O, Digital Marketing Manager
engaging and following up

4.62/5 ★

Read Reviews (4)

engaging with scheduling & cadence

4.62/5 ★

Read Reviews (2)

10+ more Business Use Cases

Our AI advisor, Wyz, harnessed 139 insights from peers and experts to help you assess how these Rakuten Advertising use cases fit your Marketing Data Intelligence needs.

Based on peer insights

Cuspera recommends Rakuten Advertising for

Use Cases Advertisement , Sending & Publishing Communications , Engagement Management
Medium Mobile, Mobile App
Features Personalization, Rewards, Gamification
Business Priorities Acquire Customers, Improve Brand Engagement, Enhance Customer Relationships

Peers used Rakuten Advertising to Acquire customers and Improve brand engagement

Peer and Expert Opinion on Features

for Rakuten Advertising

  • Low
  • Medium
  • High
FEATURES RATINGS AND REVIEWS
Personalization

4.11/5 ★

Read Reviews (6)
Rewards

4.41/5 ★

Read Reviews (5)
Gamification

4.41/5 ★

Read Reviews (5)
FEATURES RATINGS AND REVIEWS
Personalization

4.11/5 ★

Read Reviews (6)
Rewards

4.41/5 ★

Read Reviews (5)
Gamification

4.41/5 ★

Read Reviews (5)

IT and Other Capabilities

for Rakuten Advertising

  • Low
  • Medium
  • High
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Export

3.42/5 ★

Read Reviews (1)
Data Import

3.00/5 ★

Read Reviews (8)
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Export

3.42/5 ★

Read Reviews (1)
Data Import

3.00/5 ★

Read Reviews (8)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
24/7 Support

4.58/5 ★

Read Reviews (12)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
24/7 Support

4.58/5 ★

Read Reviews (12)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

2.53/5 ★

Read Reviews (2)
Analytics

4.35/5 ★

Read Reviews (15)
Custom Reports

2.92/5 ★

Read Reviews (11)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

2.53/5 ★

Read Reviews (2)
Analytics

4.35/5 ★

Read Reviews (15)
Custom Reports

2.92/5 ★

Read Reviews (11)

Software Failure Risk Guidance

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for Rakuten Advertising

Top Failure Risks for Rakuten Advertising

Vendor Profile Details

Company Name

Rakuten Advertising

HQ Location

San Mateo, CA

Employees

501-1000

Social

Financials

PRIVATE