Rakuten Advertising Overview

Rakuten Advertising enables advertisers and publishers to connect effectively, leveraging AI and data for substantial growth. The platform excels in affiliate marketing by providing a robust network that helps businesses outperform competitors. It offers data-driven insights and strategic partnerships with top brands and publishers, ensuring impactful digital marketing outcomes. Rakuten Advertising's use of artificial intelligence enhances targeting precision, leading to improved campaign performance. The company's leadership in the affiliate space is underscored by its award-winning status and proven track record. This makes it a valuable partner for businesses aiming to stay ahead in the competitive marketing landscape.

Use Cases

Customers recommend Advertisement, Sending & Publishing Communications, Engagement Management, as the business use cases that they have been most satisfied with while using Rakuten Advertising.

Other use cases:

  • Campaign Management
  • Customise Loyalty Program
  • Digital Marketing
  • Collaboration
  • Referral Management
  • Relationship Management
  • Offer Management
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Business Priorities

Acquire Customers and Improve Brand Engagement are the most popular business priorities that customers and associates have achieved using Rakuten Advertising.

Other priorities:

  • Enhance Customer Relationships
  • Improve Stakeholder Relations
  • Enter New Markets Internationally Or Locally
  • Grow Market Share
  • Build Brand Awareness
  • Increase Sales & Revenue
  • Improve Visibility
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Rakuten Advertising Use-Cases and Business Priorities: Customer Satisfaction Data

Rakuten Advertising works with different mediums / channels such as Mobile. and Mobile App.

Rakuten Advertising's features include Personalization, Rewards, and Gamification. and Rakuten Advertising support capabilities include 24/7 Support, AI Powered, Email Support, etc. also Rakuten Advertising analytics capabilities include Analytics, and Custom Reports.

Reviews

"...It has helped to build strong customer loyalty by giving us analytics and insights that aim in satisfying customers' needs...." Peer review by Thokozille Z

Rakuten Advertising, Klaviyo, Stackadapt, Robly, Cake Affiliate Marketing Solution, etc., all belong to a category of solutions that help Marketing Data Intelligence. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Rakuten Advertising leads in global affiliate marketing with advanced data and AI. Their strategy includes a full-funnel network and future-focused approach.

Rakuten Advertising Customer wins, Customer success stories, Case studies

What makes Rakuten Advertising ideal for Sending & Publishing Communications?

How can Rakuten Advertising optimize your Engagement Management Workflow?

What Are the key features of Rakuten Advertising for Campaign Management?

58 buyers and buying teams have used Cuspera to assess how well Rakuten Advertising solved their Marketing Data Intelligence needs. Cuspera uses 139 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Data Intelligence needs.

Giftcards.com and Brunner - Retail

Rakuten Advertising helped Giftcards.com and Brunner boost brand awareness with a multi-channel marketing strategy. The campaign used affiliate, programmatic, paid search, and paid social channels. G...iftcards.com saw a 32% increase in publishers onboarded, 265% more impressions, and 341% more sessions year-over-year. The strategy won gold for Best Cross-Channel Strategy at the US Partnership Awards. Real-time analytics and optimization drove strong results in the competitive online gifting market.

OUAI - Consumer Goods

Rakuten Advertising helped OUAI grow sales with a multichannel marketing strategy. OUAI faced a tough year in the beauty industry and needed new ways to boost results. Rakuten Advertising used affili...ate, paid search, and cross-channel messaging to reach more customers. The campaign included card-linked offers, loyalty partners, and YouTube video ads. OUAI saw a 21% higher view-through rate, a 114% increase in order count, and a 135% rise in affiliate channel sales year-over-year.

Sixt - Transportation/trucking/railroad

Rakuten Advertising helped Sixt grow its US business with a fully managed affiliate marketing program. Sixt wanted to boost bookings and brand awareness while managing fraud risks. Rakuten Advertisin...g used deep linking, regular support, and network expansion to improve results. Sixt saw an 83% increase in sales, 83% higher average order value, and 102% more bookings. Sixt valued Rakuten Advertising's expertise and strategic support.

Icelandair - Travel

Rakuten Advertising helped Icelandair launch a new affiliate marketing program to grow bookings in North America. Icelandair wanted to expand its brand and increase sales in the US and Canada. Rakute...n Advertising built a travel-focused affiliate program and onboarded 26 global publishers. In less than 30 days, Icelandair saw a 48% increase in sales quarter-over-quarter and a 10%+ increase in clicks. The program delivered strong ROAS and helped Icelandair reach more travelers.

Faherty - Apparel & Fashion

Rakuten Advertising helped Faherty grow its affiliate program. Faherty wanted to increase revenue while keeping its sustainable brand image. Rakuten Advertising used affiliate technology, a global pu...blisher network, and targeted offers. They worked with cashback partners and card-linked offers to reach new customers. The results were 8% year-over-year affiliate sales growth, a 25% increase in sales from top cashback partners, and 45% of sales from new customers. 10% of sales came from a new audience demographic.

ShopMy - Marketing And Advertising

ShopMy used Rakuten Advertising to boost its creator-centric platform with AI and automation. ShopMy wanted to help luxury brands find and work with creators more easily. Rakuten Advertising gave Sho...pMy tools for creator discovery, analytics, and automated gifting. ShopMy brands saw 20X average ROI, $40K monthly average order volume, and $175M in total order volume. ShopMy also enabled $17M in product gifting in nine months.

🇧🇷 Apresentando a Affiliate Intelligence by Rakuten Advertising

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Peers used Rakuten Advertising for advertisement and sending & publishing communications

Rakuten Advertising Features

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  • Medium
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FEATURE RATINGS AND REVIEWS
AI Powered

2.53/5 ★

Read Reviews (2)
Analytics

4.35/5 ★

Read Reviews (15)
Custom Reports

2.92/5 ★

Read Reviews (11)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

2.53/5 ★

Read Reviews (2)
Analytics

4.35/5 ★

Read Reviews (15)
Custom Reports

2.92/5 ★

Read Reviews (11)

Software Failure Risk Guidance

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for Rakuten Advertising

Top Failure Risks for Rakuten Advertising

Rakuten Marketing, LLC. News

Partnership

Teads Announces Exclusive Partnership with Rakuten Advertising for Premium Video Ads Across 15 CEE Markets - Business Review

Teads partners with Rakuten Advertising for premium video ads in 15 Central and Eastern European markets.

Product

Rakuten Advertising Expands AI - Powered Partnership Discovery to APAC Market with New Brand Search Functionality

Rakuten Advertising launches AI-driven Partnership Discovery in APAC with new brand search functionality.

Product

Rakuten Advertising Expands AI-Powered Partnership Discovery to APAC Market with New Brand Search Functionality - PR Newswire

Rakuten Advertising is expanding its AI-powered partnership discovery tool to the APAC market, introducing new brand search functionality.

Rakuten Marketing, LLC. Profile

Company Name

Rakuten Marketing, LLC.

HQ Location

San Mateo, CA

Employees

501-1000

Social

Financials

PRIVATE