Rakuten Advertising Overview

Rakuten Advertising enables advertisers and publishers to connect effectively, leveraging AI and data for substantial growth. The platform excels in affiliate marketing by providing a robust network that helps businesses outperform competitors. It offers data-driven insights and strategic partnerships with top brands and publishers, ensuring impactful digital marketing outcomes. Rakuten Advertising's use of artificial intelligence enhances targeting precision, leading to improved campaign performance. The company's leadership in the affiliate space is underscored by its award-winning status and proven track record. This makes it a valuable partner for businesses aiming to stay ahead in the competitive marketing landscape.

Use Cases

Customers recommend Advertisement, Sending & Publishing Communications, Engagement Management, as the business use cases that they have been most satisfied with while using Rakuten Advertising.

Other use cases:

  • Campaign Management
  • Customise Loyalty Program
  • Digital Marketing
  • Collaboration
  • Referral Management
  • Relationship Management
  • Offer Management
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Business Priorities

Acquire Customers and Improve Brand Engagement are the most popular business priorities that customers and associates have achieved using Rakuten Advertising.

Other priorities:

  • Enhance Customer Relationships
  • Improve Stakeholder Relations
  • Enter New Markets Internationally Or Locally
  • Grow Market Share
  • Build Brand Awareness
  • Increase Sales & Revenue
  • Improve Visibility
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Rakuten Advertising Use-Cases and Business Priorities: Customer Satisfaction Data

Rakuten Advertising works with different mediums / channels such as Mobile. and Mobile App.

Rakuten Advertising's features include Personalization, Rewards, and Gamification. and Rakuten Advertising support capabilities include 24/7 Support, AI Powered, Email Support, etc. also Rakuten Advertising analytics capabilities include Analytics, and Custom Reports.

Reviews

"...The ability to quantify the specific value of our retargeting campaigns made Rakuten Marketing the obvious choice as a retargeting partner...." Peer review by Aaron Hobson, VP of Marketing, Cariloha

Rakuten Advertising, Klaviyo, Stackadapt, Robly, Cake Affiliate Marketing Solution, etc., all belong to a category of solutions that help Marketing Data Intelligence. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Rakuten Advertising leads in global affiliate marketing with advanced data and AI. Their strategy includes a full-funnel network and future-focused approach.

Rakuten Advertising Customer wins, Customer success stories, Case studies

How efficiently Does Rakuten Advertising manage your Sending & Publishing Communications?

How efficiently Does Rakuten Advertising manage your Engagement Management?

What solutions does Rakuten Advertising provide for Campaign Management?

58 buyers and buying teams have used Cuspera to assess how well Rakuten Advertising solved their Marketing Data Intelligence needs. Cuspera uses 139 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Data Intelligence needs.

OUAI - Consumer Goods

Rakuten Advertising helped OUAI grow sales with a multichannel marketing strategy. OUAI faced a tough year in the beauty industry and needed new ways to boost results. Rakuten Advertising used affili...ate, paid search, and cross-channel messaging to reach more customers. The campaign included card-linked offers, loyalty partners, and YouTube video ads. OUAI saw a 21% higher view-through rate, a 114% increase in order count, and a 135% rise in affiliate channel sales year-over-year.

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Cleo - Financial Services

Rakuten Advertising helped Cleo, a UK-based FinTech app, grow in the US financial services market. Cleo wanted to expand in the US and needed a compliant, effective affiliate network. Rakuten Adverti...sing provided AI-powered compliance tools and a custom publisher recruitment strategy. They tested CPC versus CPA payout models to boost results. The partnership led to over 300 new users, 30 top-tier, and 250 mid-tier subscriptions for Cleo.

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Icelandair - Travel

Rakuten Advertising helped Icelandair launch a new affiliate marketing program to grow bookings in North America. Icelandair wanted to expand its brand and increase sales in the US and Canada. Rakute...n Advertising built a travel-focused affiliate program and onboarded 26 global publishers. In less than 30 days, Icelandair saw a 48% increase in sales quarter-over-quarter and a 10%+ increase in clicks. The program delivered strong ROAS and helped Icelandair reach more travelers.

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Sixt - Transportation/trucking/railroad

Rakuten Advertising helped Sixt grow its US business with a fully managed affiliate marketing program. Sixt wanted to boost bookings and brand awareness while managing fraud risks. Rakuten Advertisin...g used deep linking, regular support, and network expansion to improve results. Sixt saw an 83% increase in sales, 83% higher average order value, and 102% more bookings. Sixt valued Rakuten Advertising's expertise and strategic support.

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1822 Denim - Retail

1822 Denim used Rakuten Advertising and JEBCommerce to improve their affiliate marketing. Their affiliate program was not growing and relied on a few partners. JEBCommerce launched the Accelerator pr...ogram and used Rakuten Advertising's technology to find new partners and improve results. In 90 days, 1822 Denim saw a 134% increase in revenue, a 79% better conversion rate, and a 151% increase in orders. The new program helped 1822 Denim grow and reach more customers.

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Split - Marketing And Advertising

Rakuten Advertising helped Split grow with influencer and affiliate marketing. They used always-on campaigns and double-sided affiliate links. This led to 241% year-over-year network growth. Split sa...w over $100,000 in gross merchandise value and a $220 average order value. The solution included bonus incentives and a business app for easy creator management.

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🇧🇷 Apresentando a Affiliate Intelligence by Rakuten Advertising

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Peers used Rakuten Advertising for advertisement and sending & publishing communications

Rakuten Advertising Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

2.53/5 ★

Read Reviews (2)
Analytics

4.35/5 ★

Read Reviews (15)
Custom Reports

2.92/5 ★

Read Reviews (11)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

2.53/5 ★

Read Reviews (2)
Analytics

4.35/5 ★

Read Reviews (15)
Custom Reports

2.92/5 ★

Read Reviews (11)

Software Failure Risk Guidance

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for Rakuten Advertising

Top Failure Risks for Rakuten Advertising

Rakuten Marketing, LLC. News

Partnership

Teads Announces Exclusive Partnership with Rakuten Advertising for Premium Video Ads Across 15 CEE Markets - Business Review

Teads partners with Rakuten Advertising for premium video ads in 15 Central and Eastern European markets.

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Product

Rakuten Advertising Expands AI - Powered Partnership Discovery to APAC Market with New Brand Search Functionality

Rakuten Advertising launches AI-driven Partnership Discovery in APAC with new brand search functionality.

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Product

Rakuten Advertising Expands AI-Powered Partnership Discovery to APAC Market with New Brand Search Functionality - PR Newswire

Rakuten Advertising is expanding its AI-powered partnership discovery tool to the APAC market, introducing new brand search functionality.

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Rakuten Marketing, LLC. Profile

Company Name

Rakuten Marketing, LLC.

Company Website

https://rakutenadvertising.com/en-uk/

HQ Location

San Mateo, CA

Employees

501-1000

Social

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Financials

PRIVATE