Real-World Case Studies and Customer Success Stories with Rakuten Advertising

1822 Denim used Rakuten Advertising and JEBCommerce to improve their affiliate marketing. Their affiliate program was not growing and relied... on a few partners. JEBCommerce launched the Accelerator program and used Rakuten Advertising's technology to find new partners and improve results. In 90 days, 1822 Denim saw a 134% increase in revenue, a 79% better conversion rate, and a 151% increase in orders. The new program helped 1822 Denim grow and reach more customers.
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Rakuten Advertising helped CPO Outlets test a co-op program for paid search. CPO Outlets wanted to boost visibility for top... products and vendors, focusing on the Husqvarna brand. Rakuten Advertising launched a Performance Max campaign with new and refurbished Husqvarna products. The campaign led to a 419% increase in spend, 35% growth in ROI, 600% growth in sales revenue, and 687% growth in order volume year over year.
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Rakuten Advertising helped Giftcards. com and Brunner boost brand awareness with a multi-channel marketing strategy. The campaign used affiliate, programmatic,...paid search, and paid social channels. Giftcards.com saw a 32% increase in publishers onboarded, 265% more impressions, and 341% more sessions year-over-year. The strategy won gold for Best Cross-Channel Strategy at the US Partnership Awards. Real-time analytics and optimization drove strong results in the competitive online gifting market.
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Rakuten Advertising helped Finish Line grow in 2023 with TopCashback. The team used the Rakuten Advertising Insights & Analytics platform... to track and improve results. They focused on key categories and used special promotions to boost sales. Finish Line saw a 15% increase in ROAS, a 22% better conversion rate, 62% more revenue, and 44% more traffic. Regular meetings and real-time analytics helped them reach their goals.
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Rakuten Advertising helped Bloomingdale’s improve its affiliate marketing with AI-powered Partnership Discovery. Bloomingdale’s used new AI tools, app-to-app tracking, and... expanded its publisher mix. The campaign led to a 14% increase in affiliate channel sales. Influencer sales grew by 15%. New customer acquisition rose by 26%. These results strengthened Bloomingdale’s position as a luxury retail leader.
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Rakuten Advertising and Collective Voice helped Saks Fifth Avenue grow with influencer marketing. They built strong partnerships with top fashion... creators. The campaign focused on always-on influencer activity, not just short bursts. Saks saw a 50% increase in creator channel sales in Q2 compared to Q1. New customer acquisition rose by 22%. Over 2,300 pieces of content were created. The strategy used ongoing optimization and targeted key shopping moments.
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PURPLE BRAND used Rakuten Advertising and Revel Interactive to improve their affiliate marketing for their street style fashion line. They wanted to... reach Gen Z and increase shopper conversions. Revel Interactive analyzed data and used Rakuten Advertising’s technology to target the right publishers and optimize campaigns. In six months, PURPLE BRAND saw a 62% increase in new shopper conversions, a 253% increase in clicks, a 373% increase in revenue, and a 551% increase in orders.
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Rakuten Advertising helped Faherty grow its affiliate program. Faherty wanted to increase revenue while keeping its sustainable brand image. Rakuten... Advertising used affiliate technology, a global publisher network, and targeted offers. They worked with cashback partners and card-linked offers to reach new customers. The results were 8% year-over-year affiliate sales growth, a 25% increase in sales from top cashback partners, and 45% of sales from new customers. 10% of sales came from a new audience demographic.
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Rakuten Advertising helped Max Mara improve their affiliate marketing program. Dentsu and Rakuten Advertising worked together to audit and optimize... Max Mara’s strategy. They updated product feeds, improved partner communication, and created a new reversal process for refunded orders. As a result, Max Mara saw a 30% decrease in costs, a 79% increase in conversion rate, a 363% increase in clicks, and over 750,000 impressions. These changes boosted Max Mara’s high-fashion affiliate performance.
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Rakuten Advertising helped Split grow with influencer and affiliate marketing. They used always-on campaigns and double-sided affiliate links. This led... to 241% year-over-year network growth. Split saw over $100,000 in gross merchandise value and a $220 average order value. The solution included bonus incentives and a business app for easy creator management.
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ShopMy used Rakuten Advertising to boost its creator-centric platform with AI and automation. ShopMy wanted to help luxury brands find... and work with creators more easily. Rakuten Advertising gave ShopMy tools for creator discovery, analytics, and automated gifting. ShopMy brands saw 20X average ROI, $40K monthly average order volume, and $175M in total order volume. ShopMy also enabled $17M in product gifting in nine months.
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Rakuten Advertising and Rakuten Rewards helped Versa Marketing Inc. grow Factory Direct Filters’ affiliate revenue. They used coupon commissioning to... boost results. Revenue increased by 142% year over year. Conversion rate rose by 35%. Versa Marketing used Rakuten’s affiliate network and data-driven strategies to improve performance and ROI.
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Rakuten Advertising helped Sixt grow its US business with a fully managed affiliate marketing program. Sixt wanted to boost bookings... and brand awareness while managing fraud risks. Rakuten Advertising used deep linking, regular support, and network expansion to improve results. Sixt saw an 83% increase in sales, 83% higher average order value, and 102% more bookings. Sixt valued Rakuten Advertising's expertise and strategic support.
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Rakuten Advertising helped Cleo, a UK-based FinTech app, grow in the US financial services market. Cleo wanted to expand in... the US and needed a compliant, effective affiliate network. Rakuten Advertising provided AI-powered compliance tools and a custom publisher recruitment strategy. They tested CPC versus CPA payout models to boost results. The partnership led to over 300 new users, 30 top-tier, and 250 mid-tier subscriptions for Cleo.
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Rakuten Advertising helped TerraCycle grow its affiliate program fast. TerraCycle used Rakuten’s platform, publisher network, and AI-powered Partnership Discovery to... reach more eco-conscious buyers. The program doubled sales every year since launch. 40% of sales came from new customers. TerraCycle added 40 new partners and saw a 39% lift in sales. The onboarding was quick and the dashboard made tracking easy.
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Rakuten Advertising helped OUAI grow sales with a multichannel marketing strategy. OUAI faced a tough year in the beauty industry... and needed new ways to boost results. Rakuten Advertising used affiliate, paid search, and cross-channel messaging to reach more customers. The campaign included card-linked offers, loyalty partners, and YouTube video ads. OUAI saw a 21% higher view-through rate, a 114% increase in order count, and a 135% rise in affiliate channel sales year-over-year.
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Rakuten Advertising helped Icelandair launch a new affiliate marketing program to grow bookings in North America. Icelandair wanted to expand... its brand and increase sales in the US and Canada. Rakuten Advertising built a travel-focused affiliate program and onboarded 26 global publishers. In less than 30 days, Icelandair saw a 48% increase in sales quarter-over-quarter and a 10%+ increase in clicks. The program delivered strong ROAS and helped Icelandair reach more travelers.
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World Travel Holdings used Rakuten Advertising to build a new affiliate program for its cruise brands. The goal was to... grow market share and attract new customers. Rakuten Advertising provided travel-specific publisher diversity, audience scaling, and advanced technology. The program led to a 70%+ increase in net new-to-brand cruisers and a booking window about 30% shorter than other channels. Over 60 publishers now drive more than 50,000 monthly clicks to their sites.
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