Real-World Case Studies and Customer Success Stories with Rakuten Advertising

ASICS used Rakuten Advertising’s platform to grow sales through affiliate marketing. AMDX, an affiliate marketing agency, helped ASICS analyze publisher... performance and negotiate exclusive deals. This approach refined ASICS’ publisher mix and created unique offers for customers. During the 2019 holiday season, ASICS saw a 55% year-over-year increase in affiliate channel sales and a 36% increase in orders. The partnership delivered strong, sustainable results for ASICS.
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AllSaints used Rakuten Advertising to grow in North America. The affiliate program, managed with Neo Media World, led to 24%... year-over-year revenue growth in the US and 27% in Canada. Average ROI increased by 30%. The US average order value rose by 95%. The strategy included diverse publisher partnerships and data-driven commission optimization. AllSaints built brand awareness and loyalty through affiliate marketing.
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Rakuten Advertising helped O’Neill Canada grow its paid search program. The team optimized existing campaigns and launched new strategies, including... Non-Brand and Performance Max campaigns. In less than a year, O’Neill Canada saw a 103% increase in impressions and an 85% rise in clicks. Conversions jumped by 70%. The positive results led to a 140% increase in budget for paid search.
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Timberland used Rakuten Advertising's Accelerate program to boost affiliate sales. The brand wanted to grow affiliate revenue by 15% with... a fixed 10% cost per sale. In three months, Timberland saw a 70% increase in sales compared to the previous year. Revenue goals were exceeded by 48%. Newly recruited publishers surpassed revenue targets by 135%. The program also reactivated dormant publishers and optimized existing ones for strong results.
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Rakuten Advertising helped Faherty grow its affiliate program. The brand saw an 8% year-over-year increase in affiliate sales. Sales from... top cashback partners rose by 25%. 45% of sales came from new customers. 10% of program sales were from a new audience demographic. Faherty used affiliate technology and a global publisher network to reach new buyers and boost revenue.
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Rakuten Advertising and Dentsu helped Max Mara improve their affiliate marketing. They audited Max Mara’s program and found ways to... boost growth. They optimized CPA placements and improved partner communications. A new reversal process cut costs by 30%. Product feed updates and program changes raised conversion rates by 79%. Clicks increased by 363% and impressions topped 750,000. Max Mara saw strong results in high-end fashion affiliate marketing.
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Rakuten Advertising and JEBCommerce helped 1822 Denim fix its struggling affiliate program. The Accelerator program and Rakuten's technology drove a... 134% increase in revenue in 90 days. Orders rose by 151% and conversion rate improved by 79%. JEBCommerce used AI-powered partner recruitment and benchmarking tools. 1822 Denim quickly saw strong results from the new affiliate strategy.
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Rakuten Advertising and Revel Interactive helped PURPLE BRAND boost its affiliate marketing. The team focused on Gen Z and streetwear... shoppers for PURPLE Denim. They used data to pick the best products and publishers. In six months, new shopper conversions rose by 62%. Clicks increased by 253%. Revenue grew by 373%. Orders placed jumped by 551%.
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Rakuten Advertising helped Seven Square Media grow Lolë’s affiliate program in Canada. The solution used insights and analytics to optimize... partnerships and recruitment. Lolë saw a 187% increase in sales, 123% more clicks, and 158% more orders year-over-year in Canada. The platform gave granular reporting and made campaign decisions easier. Seven Square Media credits Rakuten Advertising’s technology and network for their success.
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ShopMy used Rakuten Advertising to boost influencer marketing for luxury brands. The platform's AI and automation tools helped brands find... the right creators and run campaigns faster. Brands saw a 20X average ROI and $40K in monthly average order volume. ShopMy enabled $175M in total order volume for brand partners. Automated gifting and analytics made influencer campaigns more efficient and measurable.
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Versa Marketing Inc. used Rakuten Advertising and Rakuten Rewards to grow Factory Direct Filters’ affiliate program. They applied coupon commissioning... and exclusive codes to boost performance. The strategy led to a 142% increase in revenue year over year. Conversion rates also rose by 35%. The approach gave Versa more control and better results for their client.
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ShopMy used Rakuten Advertising to boost influencer marketing for luxury brands. The platform's AI and automation tools helped brands find... the right creators and run campaigns faster. Brands saw a 20X average ROI and $40K in monthly average order volume. ShopMy enabled $175M in total order volume and streamlined influencer gifting with automated features. Brands gained deep analytics to optimize both direct and retail sales.
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Rakuten Advertising helped Split grow its influencer and affiliate marketing campaigns. Split used Rakuten Advertising’s always-on approach with luxury brands.... This led to 241% year-over-year network growth. Split achieved over $100,000 in gross merchandise value and a $220 average order value. Double-sided affiliate links and bonus incentives drove higher clicks and sales for luxury retailers.
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Rakuten Advertising partnered with Saks Fifth Avenue and Collective Voice to boost luxury retail sales. They launched always-on influencer and... affiliate marketing campaigns. The team built strong relationships with top fashion creators. Saks saw a 50% growth in creator channel sales from Q1 to Q2. New customer acquisition increased by 22%. Over 2,300 pieces of content were created during the campaign.
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Rakuten Advertising helped Bloomingdale’s grow affiliate channel sales by 14%. The team used AI-powered Partnership Discovery to find new publisher... partners. They integrated app-to-app tracking for better personalization and data retention. Influencer sales increased by 15%. New customer acquisition rose by 26%. Bloomingdale’s expanded its publisher mix and used Card-Linked Offers to reach more shoppers.
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Finish Line used Rakuten Advertising and TopCashback to drive strong growth in 2023. The team focused on key categories like... apparel and shoes, using real-time analytics to adjust strategies. They ran targeted promotions and optimized cashback rates to boost results. Finish Line saw a 62% increase in revenue, 44% more traffic, a 22% higher conversion rate, and a 15% rise in ROAS. Regular collaboration and data-driven decisions powered these gains.
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Rakuten Advertising helped CPO Outlets test a co-op program for paid search. They focused on Husqvarna products using Google Performance... Max. The campaign targeted both new and refurbished items. CPO Outlets saw a 419% increase in spend year-over-year. ROI grew by 35%. Sales revenue jumped 600%. Order volume rose 687%.
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Afterpay partnered with Rakuten Advertising and a luxury beauty brand to reach new audiences using buy-now-pay-later solutions. The goal was... to increase net new customers by 50% and exceed incremental sales targets by 75%. The partnership delivered a 182% increase in incremental sales. Over half of all sales came from new customers. Afterpay became the number three revenue partner for the beauty brand. This case highlights the impact of BNPL and affiliate marketing for customer acquisition.
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Capital One Shopping used Rakuten Advertising’s Audience Engine to activate first-party data and drive affiliate partnerships. Over a 3-month pilot,... they achieved a 68% year-over-year increase in sales. New customer acquisition grew by 70% year-over-year. The solution enabled privacy-first targeting and helped Capital One Shopping reach new audiences. The campaign delivered strong incremental returns for both Capital One and its brand partners.
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Rakuten Advertising helped Cleo, a UK fintech app, grow in the US market. Cleo used Rakuten's AI-powered compliance and affiliate... solutions to find the right partners and keep their program compliant. The campaign focused on content partnerships and tested CPC versus CPA payout models. As a result, Cleo gained over 300 new users, 250 mid-tier subscriptions, and 30 top-tier subscriptions. Cleo praised Rakuten for excellent service and support.
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Rakuten Advertising helped TerraCycle double sales every year since launch. TerraCycle used the affiliate marketing platform to onboard 40 new... partners and saw a 39% lift in sales. Over 40% of sales came from new customers. The platform's AI-backed Partnership Discovery and analytics tools made it easy for TerraCycle to find eco-focused partners and track results. TerraCycle praised Rakuten Advertising for seamless onboarding and strong, ongoing growth.
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Rakuten Advertising and Brunner helped Giftcards. com boost brand awareness in a crowded online gifting market. They launched a cross-channel...strategy using affiliate, programmatic, paid search, and paid social. The team onboarded 32% more affiliate partners year-over-year. Impressions grew by 265% and sessions increased by 341%. Giftcards.com won gold for Best Cross-Channel Strategy at the US Partnership Awards.
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Rakuten Advertising helped TerraCycle double its sales every year since launch. TerraCycle used Rakuten's affiliate platform to reach new eco-conscious... customers. The company onboarded over 40 new partners using AI-powered Partnership Discovery. More than 40% of sales came from new customers. TerraCycle saw a 39% incremental lift in sales. The partnership enabled fast onboarding and strong growth for TerraCycle's Zero Waste Box program.
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Rakuten Advertising helped JanSport reach Gen Z with the #LIGHTENTHELOAD YouTube campaign. The campaign delivered 41 million impressions and a... 21.5% view-through rate. Brand awareness rose by 7.5%, and ad recall increased by 20%. Users from YouTube spent more time on JanSport's site. The campaign focused on mental health and human connection for young people.
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Rakuten Advertising and Seven Square Media helped Watier grow its affiliate program. Watier saw a 205% year-over-year increase in clicks... and a 55% rise in revenue. Sales grew by 17% while total costs dropped by 40%. The team used data-driven affiliate marketing and proactive partner management. Watier expanded its reach in the Canadian beauty market with targeted placements and strategic partnerships.
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Rakuten Advertising helped OUAI boost sales by 135% year-over-year in the affiliate channel. The team used multichannel performance marketing, including... card-linked offers, loyalty partners, and YouTube video campaigns. OUAI saw a 114% increase in order count and a 21% average video-through rate, beating industry benchmarks. The strategy focused on key retail moments and cross-channel messaging. This approach more than doubled OUAI's Q4 sales during a tough year for beauty brands.
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