Rakuten Advertising | Combines Rakuten's media properties; affiliate, display and search marketing
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Retail Case Studies and Customer Success Stories with Rakuten Advertising
Saks Fifth Avenue
- Retail
- Large
New York, USA
Rakuten Advertising partnered with Saks Fifth Avenue and Collective Voice to boost luxury retail sales. They launched always-on influencer and... affiliate marketing campaigns. The team built strong relationships with top fashion creators. Saks saw a 50% growth in creator channel sales from Q1 to Q2. New customer acquisition increased by 22%. Over 2,300 pieces of content were created during the campaign.
Rakuten Advertising helped Bloomingdale’s grow affiliate channel sales by 14%. The team used AI-powered Partnership Discovery to find new publisher... partners. They integrated app-to-app tracking for better personalization and data retention. Influencer sales increased by 15%. New customer acquisition rose by 26%. Bloomingdale’s expanded its publisher mix and used Card-Linked Offers to reach more shoppers.
Finish Line used Rakuten Advertising and TopCashback to drive strong growth in 2023. The team focused on key categories like... apparel and shoes, using real-time analytics to adjust strategies. They ran targeted promotions and optimized cashback rates to boost results. Finish Line saw a 62% increase in revenue, 44% more traffic, a 22% higher conversion rate, and a 15% rise in ROAS. Regular collaboration and data-driven decisions powered these gains.
Rakuten Advertising helped CPO Outlets test a co-op program for paid search. They focused on Husqvarna products using Google Performance... Max. The campaign targeted both new and refurbished items. CPO Outlets saw a 419% increase in spend year-over-year. ROI grew by 35%. Sales revenue jumped 600%. Order volume rose 687%.
Apparel & Fashion Case Studies and Customer Success Stories with Rakuten Advertising
Max Mara
- Apparel & Fashion
- Large
Reggio Emilia, Italy
Rakuten Advertising and Dentsu helped Max Mara improve their affiliate marketing. They audited Max Mara’s program and found ways to... boost growth. They optimized CPA placements and improved partner communications. A new reversal process cut costs by 30%. Product feed updates and program changes raised conversion rates by 79%. Clicks increased by 363% and impressions topped 750,000. Max Mara saw strong results in high-end fashion affiliate marketing.
Rakuten Advertising helped Faherty grow its affiliate program. The brand saw an 8% year-over-year increase in affiliate sales. Sales from... top cashback partners rose by 25%. 45% of sales came from new customers. 10% of program sales were from a new audience demographic. Faherty used affiliate technology and a global publisher network to reach new buyers and boost revenue.
Rakuten Advertising and JEBCommerce helped 1822 Denim fix its struggling affiliate program. The Accelerator program and Rakuten's technology drove a... 134% increase in revenue in 90 days. Orders rose by 151% and conversion rate improved by 79%. JEBCommerce used AI-powered partner recruitment and benchmarking tools. 1822 Denim quickly saw strong results from the new affiliate strategy.
Rakuten Advertising and Revel Interactive helped PURPLE BRAND boost its affiliate marketing. The team focused on Gen Z and streetwear... shoppers for PURPLE Denim. They used data to pick the best products and publishers. In six months, new shopper conversions rose by 62%. Clicks increased by 253%. Revenue grew by 373%. Orders placed jumped by 551%.
Consumer Services Case Studies and Customer Success Stories with Rakuten Advertising
TerraCycle
- Consumer Services
- Medium
Rakuten Advertising helped TerraCycle double sales every year since launch. TerraCycle used the affiliate marketing platform to onboard 40 new... partners and saw a 39% lift in sales. Over 40% of sales came from new customers. The platform's AI-backed Partnership Discovery and analytics tools made it easy for TerraCycle to find eco-focused partners and track results. TerraCycle praised Rakuten Advertising for seamless onboarding and strong, ongoing growth.
Rakuten Advertising and Brunner helped Giftcards. com boost brand awareness in a crowded online gifting market. They launched a cross-channel...strategy using affiliate, programmatic, paid search, and paid social. The team onboarded 32% more affiliate partners year-over-year. Impressions grew by 265% and sessions increased by 341%. Giftcards.com won gold for Best Cross-Channel Strategy at the US Partnership Awards.
Rakuten Advertising helped TerraCycle double its sales every year since launch. TerraCycle used Rakuten's affiliate platform to reach new eco-conscious... customers. The company onboarded over 40 new partners using AI-powered Partnership Discovery. More than 40% of sales came from new customers. TerraCycle saw a 39% incremental lift in sales. The partnership enabled fast onboarding and strong growth for TerraCycle's Zero Waste Box program.
Versa Marketing Inc.
- Marketing And Advertising
- Small
Boulder, USA
Versa Marketing Inc. used Rakuten Advertising and Rakuten Rewards to grow Factory Direct Filters’ affiliate program. They applied coupon commissioning... and exclusive codes to boost performance. The strategy led to a 142% increase in revenue year over year. Conversion rates also rose by 35%. The approach gave Versa more control and better results for their client.
ShopMy used Rakuten Advertising to boost influencer marketing for luxury brands. The platform's AI and automation tools helped brands find... the right creators and run campaigns faster. Brands saw a 20X average ROI and $40K in monthly average order volume. ShopMy enabled $175M in total order volume and streamlined influencer gifting with automated features. Brands gained deep analytics to optimize both direct and retail sales.
Rakuten Advertising helped Split grow its influencer and affiliate marketing campaigns. Split used Rakuten Advertising’s always-on approach with luxury brands.... This led to 241% year-over-year network growth. Split achieved over $100,000 in gross merchandise value and a $220 average order value. Double-sided affiliate links and bonus incentives drove higher clicks and sales for luxury retailers.
Icelandair
- Transportation/Trucking/Railroad
- Large
Rakuten Advertising helped Icelandair launch a new affiliate marketing program in less than 30 days. Icelandair wanted to grow bookings... in the US and Canada and reach more international travelers. Rakuten Advertising onboarded 26 top travel publishers and tested new loyalty and cashback models. Icelandair saw a 48% increase in sales quarter-over-quarter and over 10% more clicks. The program used travel-specific transaction fields for better insights.
Rakuten Advertising helped Sixt grow in the US market. Sixt saw an 83% increase in sales and average order value.... Bookings rose by 102%. Rakuten Advertising used deep linking and network expansion. Sixt gained 26 new brand-safe partners. The partnership improved affiliate marketing and reduced fraud risks.
Hospitality Case Studies and Customer Success Stories with Rakuten Advertising
World Travel Holdings
- Hospitality
- Large
Rakuten Advertising helped World Travel Holdings launch a new affiliate program for its cruise brands. The program drove a 70%+... increase in net new-to-brand cruisers. The average booking window was about 30% shorter than other channels. Over 60 publishers generated more than 50,000 monthly clicks. World Travel Holdings used cashback, BNPL, and content partners to boost exposure and bookings.
Rakuten Advertising helped World Travel Holdings launch a new affiliate program for its cruise brands. The program aimed to attract... new customers and grow market share. World Travel Holdings saw a 70%+ increase in net new-to-brand cruisers. The average booking window was about 30% shorter than other channels. Over 60 publishers drove more than 50,000 monthly clicks to their sites.
Financial Services Case Studies and Customer Success Stories with Rakuten Advertising
Cleo
- Financial Services
- Medium
London, UK
Rakuten Advertising helped Cleo, a UK fintech app, grow in the US market. Cleo used Rakuten's AI-powered compliance and affiliate... solutions to find the right partners and keep their program compliant. The campaign focused on content partnerships and tested CPC versus CPA payout models. As a result, Cleo gained over 300 new users, 250 mid-tier subscriptions, and 30 top-tier subscriptions. Cleo praised Rakuten for excellent service and support.
Consumer Goods Case Studies and Customer Success Stories with Rakuten Advertising
OUAI
- Consumer Goods
- Medium
Los Angeles, USA
Rakuten Advertising helped OUAI boost sales by 135% year-over-year in the affiliate channel. The team used multichannel performance marketing, including... card-linked offers, loyalty partners, and YouTube video campaigns. OUAI saw a 114% increase in order count and a 21% average video-through rate, beating industry benchmarks. The strategy focused on key retail moments and cross-channel messaging. This approach more than doubled OUAI's Q4 sales during a tough year for beauty brands.
Rakuten Advertising helped Icelandair launch a new affiliate marketing program to grow bookings in North America. In less than 30... days, the program went live. Icelandair saw a 48% increase in sales quarter-over-quarter and over 10% more clicks. The team onboarded 26 global publishers to drive business. Icelandair used Rakuten Advertising’s technology and network to reach new travelers and test new publisher models.
